Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: GHGSat

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Hybrid (Remote OK)

🔹 Category: Marketing

🔹 Date Posted: June 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive lead generation strategies to support sales targets
• Collaborating with sales and partnerships teams to identify and participate in global events
• Overseeing content creation and sales enablement to improve brand awareness and drive leads
• Supporting the marketing team in achieving organizational growth goals

ASSUMPTION: This role requires a strategic mindset and strong execution skills to drive marketing efforts that support GHGSat's growth objectives.

📋 Key Responsibilities

✅ Lead Generation: Develop and execute lead generation strategies across various marketing channels, track campaign performance, and support partnerships team in driving partner lead gen

✅ Global Event Strategy: Identify and collaborate with sales team on trade shows/events, ensure flawless event execution, and explore other event types to generate more meetings and opportunities

✅ Sales Enablement & Content Creation Oversight: Work with sales counterparts to identify tools and resources, lead development of customer stories, case studies, and whitepapers, and ensure messaging aligns with sales and product teams

✅ Marketing Team Support: Chip in and help out as needed to ensure overall team success

ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple projects simultaneously, and a balance between creative thinking and go-getter execution.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Business Administration, or a related field (preferred)

Experience: Proven experience (3-5 years) in a marketing manager role, with a focus on lead generation, event management, and content creation – working with landfill operators, financial services, government, and partners preferred

Required Skills:

• Sound understanding of digital marketing channels, analytics tools, and CRM systems (e.g., Salesforce)
• Effective communication and interpersonal abilities, with a knack for building relationships and influencing stakeholders
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment
• Strong balance between creative thinker with a strategic mindset and a go-getter to execute plans flawlessly

Preferred Skills:

• Email Marketing, Website Content, and Branding experience

ASSUMPTION: Candidates with experience in the environmental services or related industries may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (based on industry standards for a Marketing Manager with 3-5 years of experience in Toronto)

Benefits:

• Competitive OTE + stock options for all full-time employees
• Health/Dental benefits
• Paid Time Off + floating statutory holidays
• Flexible work environment

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: GHGSat operates in the environmental services industry, focusing on greenhouse gas detection, measurement, and monitoring services for industrial and government customers worldwide.

Company Size: GHGSat has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: GHGSat was founded in 2011 and has since grown to become a global leader in its field.

Company Description:

• GHGSat offers unique greenhouse gas detection, measurement, and monitoring services using satellites and aircraft sensors
• The company helps industrial emitters better understand, control, and reduce their emissions by providing high-resolution, local measurements of atmospheric methane and carbon dioxide concentration
• GHGSat's capability enables detection of greenhouse gas emitters and visualization of their emissions

Company Specialties:

• Remote Sensing
• Emission Monitoring
• Energy
• Oil and Gas
• Energy Transition
• Environmental Services
• Energy Data
• Coal Mining
• Climate Change
• Satellite Data
• Leak Detection
• Methane Reduction
• Emission Data
• LDAR
• Natural Gas
• Emission Detection
• Analytics
• Environmental Data
• ESG Data
• Risk Management
• Waste Management

Company Website: https://www.ghgsat.com

ASSUMPTION: GHGSat's unique capabilities and focus on environmental sustainability make it an attractive employer for candidates interested in making a positive impact.

📊 Role Analysis

Career Level: This role is a mid-level marketing position, offering opportunities for growth and development within the marketing function.

Reporting Structure: The Marketing Manager reports directly to the Director of Marketing and works closely with the sales, partnerships, and marketing operations teams.

Work Arrangement: This hybrid role requires a balance between remote work and on-site collaboration, with a flexible work environment that supports a healthy work-life balance.

Growth Opportunities:

• Expanding the marketing team and taking on additional responsibilities as the company grows
• Gaining experience in a fast-paced, dynamic environment with a focus on driving results and supporting organizational growth
• Potential opportunities to work on international projects and collaborate with global teams

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to make a significant impact on GHGSat's marketing efforts and contribute to the company's success.

🌍 Location & Work Environment

Office Type: GHGSat's Toronto office is a collaborative, modern workspace designed to foster creativity and productivity.

Office Location(s): 1130 Sherbrooke Street W, 15th floor, Montreal, Quebec H3A 2M8, CA

Geographic Context:

• Toronto is a multicultural, vibrant city with a strong tech industry and a growing focus on sustainability and innovation
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational opportunities
• GHGSat's Toronto office is conveniently located in the downtown core, with easy access to public transportation

Work Schedule: The Marketing Manager will work a full-time schedule (40 hours/week) with flexible work arrangements to support a healthy work-life balance.

ASSUMPTION: The Toronto office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the Director of Marketing and/or other team members
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Lead generation and event management experience
• Communication and interpersonal skills
• Cultural fit and alignment with GHGSat's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with lead generation, event management, and content creation, as well as your understanding of digital marketing channels and CRM systems
• Demonstrate your ability to manage multiple projects simultaneously and work effectively in a fast-paced environment
• Showcase your creativity, strategic mindset, and go-getter attitude

ATS Keywords: Lead Generation, Event Management, Content Creation, Digital Marketing, CRM Systems, Sales Enablement, Marketing Strategy, Brand Awareness, Sales Support, Partnerships, Global Events

ASSUMPTION: GHGSat's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the organization and the role.

🛠️ Tools & Technologies

• Salesforce CRM
• Marketo or similar marketing automation platform
• Google Workspace (Gmail, Google Docs, Sheets, Slides)
• Social media platforms (LinkedIn, Twitter, Facebook)
• Event management software (e.g., Cvent, Bizzabo)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: GHGSat uses industry-standard marketing tools and technologies to support its marketing efforts and drive results.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Collaboration
• Excellence
• Sustainability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on achieving growth targets
• Flexible and adaptable to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you able to manage multiple projects simultaneously?
• Are you comfortable working remotely and collaborating with global teams?
• Do you share GHGSat's commitment to environmental sustainability and making a positive impact?

ASSUMPTION: GHGSat's company culture is driven by its commitment to innovation, integrity, collaboration, excellence, and sustainability, with a focus on supporting its employees' professional growth and success.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously in a fast-paced environment
• Working with a lean marketing team and contributing to overall team success
• Adapting to a hybrid work arrangement and balancing remote and on-site collaboration
• Driving results and supporting organizational growth in a competitive market

ASSUMPTION: The Marketing Manager role at GHGSat presents unique challenges and opportunities for growth and development, with a focus on driving marketing efforts that support the company's success.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position offers a unique focus on lead generation, event management, and content creation within the environmental services industry
• GHGSat's commitment to environmental sustainability and innovation sets it apart from other organizations in the field
• This role offers strong growth potential and opportunities for professional development within the marketing function

ASSUMPTION: The Marketing Manager role at GHGSat is a unique and attractive opportunity for candidates interested in driving marketing efforts that support the company's growth and success in the environmental services industry.

📝 Sample Projects

• Developing and executing a comprehensive lead generation strategy that drives results and supports sales targets
• Collaborating with the sales team to identify and participate in global events, with a focus on awareness, consideration, lead gen, revenue, and ROI
• Overseeing the creation of customer stories, case studies, and whitepapers that improve brand awareness and drive leads

ASSUMPTION: The Marketing Manager role at GHGSat offers a wide range of projects and initiatives that support the company's growth and success in the environmental services industry.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does GHGSat support the professional growth and development of its marketing team members?
• What are the most challenging aspects of working in a hybrid environment, and how does GHGSat support its employees in overcoming these challenges?
• How does GHGSat measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to GHGSat's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.workable.com/jobs/1717414239
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching GHGSat's company culture, values, and mission, and be ready to discuss your fit with the organization
• Follow up with the hiring manager or HR team within one week of your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.