Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Careem

🔹 Location: Riyadh, Saudi Arabia

🔹 Job Type: Full-time, Hybrid (4 days in office, 1 day remote)

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 5-7 years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a holistic marketing strategy for Careem Market in Riyadh
• Leveraging market insights and user behavior data to design targeted campaigns
• Managing partnerships with top FMCG brands for co-marketing campaigns
• Executing local marketing activations to enhance brand perception and drive orders
• Optimizing in-app and CRM experience through segmentation and targeted messaging

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of the Riyadh market to succeed.

📋 Key Responsibilities

✅ Develop and execute a holistic marketing strategy for Careem Market in Riyadh, balancing brand-building efforts with performance-driven campaigns

✅ Leverage market insights and user behavior data to design targeted campaigns that drive new user acquisition, retention, and cross-sell between Careem’s services in Riyadh

✅ Own end-to-end campaign management, from gathering insights, ideation, briefing, execution, performance tracking, and reporting

✅ Manage partnerships with top FMCG brands, crafting co-marketing campaigns that enhance brand perception and drive orders

✅ Ensure strong brand positioning and awareness by executing local marketing activations, sponsorships, and on-ground events that connect with audiences in Riyadh

✅ Optimize the in-app and CRM experience through segmentation and targeted messaging, ensuring users receive relevant and appealing offers and recommendations

✅ Collaborate cross-functionally with commercial, product, finance, and central marketing teams to align marketing initiatives with overall business objectives

✅ Monitor competitive trends and market dynamics, ensuring Careem Market becomes top-of-mind in the city

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field

Experience: 5-7 years of marketing experience, preferably in consumer tech, quick commerce, grocery delivery, food delivery, or e-commerce

Required Skills:

• Proven track record in digital marketing, CRM, and performance-driven campaigns
• Strong analytical skills and the ability to use data to refine marketing strategies and improve performance
• Excellent communication and stakeholder management skills, with fluency in both Arabic and English
• Deep understanding of the Riyadh market, consumer behavior, and cultural nuances
• Ability to thrive in a fast-paced, dynamic environment with an execution-oriented mindset

Preferred Skills:

• Experience with marketing automation tools and CRM platforms
• Knowledge of the local FMCG market and key players

ASSUMPTION: While not explicitly stated, experience with marketing automation tools and a strong understanding of the local FMCG market would be highly beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Riyadh, the estimated salary range is SAR 25,000 - 35,000 per month (USD 6,700 - 9,400).

Benefits:

• Healthcare benefits
• Fitness reimbursements for health activities
• Unlimited vacation days per year
• Work 4 days a week in office and 1 day from home, and remotely from any country in the world for 30 days a year

Working Hours: Full-time, with flexible working hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Careem operates in the Software Development industry, focusing on transportation, technology, and logistics services.

Company Size: Careem has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Careem was founded in 2012, with a mission to simplify and improve the lives of people in the Middle East and beyond.

Company Description:

• Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more.
• Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires.
• Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan, creating earnings for over 3.5 million ride-hailing and delivery captains and simplifying the lives of over 75 million customers.

Company Specialties:

• Transportation
• Technology
• Logistics

Company Website: http://www.careem.com

ASSUMPTION: Careem's focus on innovation and customer-centric approach makes it an attractive employer for marketing professionals seeking to make a significant impact.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, offering opportunities for growth and development.

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing for Careem Market in Riyadh and collaborate with cross-functional teams.

Work Arrangement: This is a hybrid role, with 4 days in the office and 1 day remote, providing a good balance between in-person collaboration and remote work flexibility.

Growth Opportunities:

• Careem's rapid expansion and diverse service offerings provide ample opportunities for career growth and development within the organization.
• This role offers the chance to gain experience in managing marketing campaigns, partnerships, and local activations, contributing to the overall success of Careem Market in Riyadh.
• Careem's global presence and diverse team offer opportunities to work with and learn from experienced professionals from various backgrounds.

ASSUMPTION: The growth opportunities in this role are substantial, given Careem's expanding services and global presence.

🌍 Location & Work Environment

Office Type: Careem's Riyadh office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Shatha Tower, Dubai Media City, Dubai, UAE; Alexandria Desert Road, Smart Village, Raya View Building, Cairo, Egypt; Sharah-e-Faisal Road, Al-Tijarah Center, Karachi, Pakistan; Al Mohammadiyah, Prince Humud Ibn Abdulaziz, Adeem Capital, Riyadh, Saudi Arabia; and other locations across the Middle East and North Africa.

Geographic Context:

• Riyadh is the capital and largest city of Saudi Arabia, with a population of over 7.5 million people.
• The city is a major commercial hub and offers a mix of traditional and modern attractions, providing a diverse range of cultural experiences for residents and visitors alike.
• Riyadh's strategic location and growing economy make it an attractive market for Careem's services.

Work Schedule: Full-time, with flexible working hours and remote work options

ASSUMPTION: Careem's offices provide a dynamic and engaging work environment, with opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round with hiring managers or senior leadership

Key Assessment Areas:

• Marketing strategy and campaign management skills
• Analytical and data-driven decision-making abilities
• Communication and stakeholder management skills
• Cultural understanding and local market knowledge

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, campaign management skills, and local market knowledge.
• Prepare examples of successful marketing campaigns you've managed, emphasizing your ability to drive results and adapt to changing market conditions.
• Demonstrate your understanding of Careem's business model and how your skills and experience align with the company's mission and values.

ATS Keywords: Marketing strategy, campaign management, digital marketing, CRM, performance-driven campaigns, market insights, user behavior data, FMCG brands, co-marketing campaigns, local marketing activations, brand positioning, targeted messaging, cross-functional collaboration, competitive trends, market dynamics

ASSUMPTION: Careem's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on identifying strong marketing professionals who can drive results in the Riyadh market.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot, or similar)
• CRM platforms (e.g., Salesforce, Zoho CRM, or similar)
• Data analysis tools (e.g., Google Analytics, Tableau, or similar)
• Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: Familiarity with marketing automation tools, CRM platforms, and data analysis tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Simplify and improve lives
• Build an awesome organization that inspires
• Be bold, be different, be an entrepreneur

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Adaptable and responsive to changing market conditions

Self-Assessment Questions:

• Do you have a deep understanding of the Riyadh market and consumer behavior?
• Are you comfortable working in a fast-paced, dynamic environment with an execution-oriented mindset?
• Do you thrive in a collaborative, cross-functional work environment?

ASSUMPTION: Careem's culture values innovation, collaboration, and a strong customer focus, making it an attractive employer for marketing professionals seeking a dynamic and engaging work environment.

⚠️ Potential Challenges

• The competitive nature of the Riyadh market may present challenges in driving user acquisition and retention
• Managing partnerships with top FMCG brands may require strong negotiation and relationship-building skills
• The fast-paced nature of the role may require adaptability and the ability to manage multiple campaigns simultaneously
• Careem's global presence may present opportunities for career growth but also competition for limited roles and resources

ASSUMPTION: While Careem offers numerous opportunities for growth and development, the competitive nature of the market and the fast-paced work environment may present challenges for some candidates.

📈 Similar Roles Comparison

• Compared to other marketing manager roles in the region, this position offers a unique opportunity to work for a high-growth, technology-focused company with a strong brand presence.
• Careem's focus on innovation and customer-centric approach sets it apart from traditional marketing agencies and consultancies.
• This role offers the chance to gain experience in managing marketing campaigns, partnerships, and local activations, contributing to the overall success of Careem Market in Riyadh.

ASSUMPTION: This role offers a unique opportunity for marketing professionals seeking to gain experience in a dynamic, fast-growing company with a strong focus on innovation and customer-centricity.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to drive user acquisition and retention in Riyadh
• Managing a partnership with a top FMCG brand to create a co-marketing campaign that enhances Careem's brand perception and drives orders
• Executing a local marketing activation, such as a sponsorship or on-ground event, to connect with audiences in Riyadh and drive brand awareness

ASSUMPTION: These sample projects illustrate the diverse range of marketing initiatives that the successful candidate will be responsible for managing in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for the marketing department in Riyadh?
• How does Careem approach partnerships with FMCG brands, and what are the key considerations for success in this role?
• What are the most significant challenges facing the Careem Market in Riyadh, and how can this role contribute to addressing them?
• What opportunities exist for career growth and development within Careem, and how does the company support the professional development of its employees?
• How does Careem's work environment and culture support work-life balance and employee well-being?

ASSUMPTION: These key questions will help applicants better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, campaign management skills, and local market knowledge.
• Prepare examples of successful marketing campaigns you've managed, emphasizing your ability to drive results and adapt to changing market conditions.
• Demonstrate your understanding of Careem's business model and how your skills and experience align with the company's mission and values.
• Follow up with Careem's recruitment team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.