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Marketing Manager

Ripple Fiber
Full-time
On-site
Charlotte, North Carolina, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager

πŸ”Ή Company: Ripple Fiber

πŸ”Ή Location: Charlotte, North Carolina, United States

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 7, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing marketing campaigns across digital, print, and local media channels
  • Managing the company’s brand presence across multiple platforms
  • Collaborating with the sales team to align marketing initiatives with business goals
  • Analyzing campaign performance and optimizing based on ROI and engagement metrics

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of various marketing channels to drive customer acquisition and enhance brand awareness.

πŸ“‹ Key Responsibilities

βœ… Develop and execute marketing campaigns across digital, print, and local media channels

βœ… Manage the company’s brand presence across email, direct mail, presentations, social media, and the website

βœ… Coordinate procurement of marketing materials and services, ensuring cost-efficiency and timely delivery

βœ… Analyze campaign performance and optimize based on ROI and engagement metrics

βœ… Partner with sales team to align marketing initiatives with business goals

βœ… Assist with the coordination and execution of local sales events, sponsorships, and pop ups

βœ… Identify market trends and customer insights to inform strategy

βœ… Collaborate on the creation of marketing content, including ads, videos, and promotional materials

βœ… Manage relationships with agencies, vendors, and partners when needed

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to thrive in a fast-paced, collaborative work environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in marketing, preferably in telecom, tech, or utilities

Required Skills:

  • Proven ability to manage projects from concept to execution
  • Strong understanding of marketing channels (Digital, Print, OOH)
  • Excellent communication, project management, and organizational skills
  • Ability to thrive in a fast-paced, collaborative work environment

Preferred Skills:

  • Experience with tools such as Google Ads, Meta Business Suite, Postalytics or HubSpot

ASSUMPTION: Candidates with experience in the telecom, tech, or utilities industries may have a competitive advantage in understanding the unique aspects of marketing these services.

πŸ’° Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the Charlotte, NC area)

Benefits:

  • Comprehensive Benefits Package
  • 401k Packages
  • Opportunities For Growth And Development

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as the candidate's qualifications and the company's budget.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Ripple Fiber operates in the technology, information, and internet industry, focusing on providing fiber internet services.

Company Size: Ripple Fiber has 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration.

Founded: Ripple Fiber was founded in 2021, making it a relatively new but rapidly growing company.

Company Description:

  • Ripple Fiber provides access to the best internet for life, bridging the digital divide using advanced technology.
  • The company aims to provide faster, more stable fiber internet connections to over 3 million homes across various states in the next 7 years.
  • Ripple Fiber is a dynamic, fast-growing, and fast-paced company filled with ambitious, self-starters with entrepreneurial mindsets.

Company Specialties:

  • Fiber internet and fiber optics

Company Website: www.ripplefiber.com

ASSUMPTION: Ripple Fiber's focus on innovation, growth, and employee experience makes it an attractive option for marketing professionals seeking a challenging and rewarding role in a dynamic environment.

πŸ“Š Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking, leadership, and the ability to drive marketing initiatives.

Reporting Structure: The Marketing Manager will likely report directly to the Vice President of Marketing or a similar executive role.

Work Arrangement: This is an on-site role, requiring the Marketing Manager to be present at the company's headquarters in Charlotte, North Carolina.

Growth Opportunities:

  • As Ripple Fiber continues to grow, there may be opportunities for the Marketing Manager to take on additional responsibilities or advance to a more senior role.
  • The company's emphasis on employee experience and career growth and development may provide opportunities for professional advancement.

ASSUMPTION: Given Ripple Fiber's rapid growth and focus on employee development, this role offers strong potential for career growth and advancement.

🌍 Location & Work Environment

Office Type: Ripple Fiber's headquarters is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 6000 Fairview Rd, South, Charlotte, North Carolina 28210, US

Geographic Context:

  • Charlotte, North Carolina, is a vibrant, growing city with a diverse population and a strong job market.
  • The city offers a range of cultural, entertainment, and recreational opportunities, as well as a relatively low cost of living compared to other major US cities.
  • Charlotte has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: The Marketing Manager will work a full-time schedule, typically Monday through Friday, with some flexibility for occasional overtime or weekend work as needed.

ASSUMPTION: Charlotte's growing job market, diverse culture, and relatively low cost of living make it an attractive location for marketing professionals seeking a dynamic and affordable place to live and work.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial resume screening by the HR team
  • Phone or video call with the hiring manager to discuss qualifications and fit for the role
  • In-person or virtual interview with the marketing team to assess skills and cultural fit
  • Final interview with the Vice President of Marketing or another executive

Key Assessment Areas:

  • Marketing strategy and campaign development
  • Project management and organizational skills
  • Communication and collaboration skills
  • Cultural fit and alignment with Ripple Fiber's values

Application Tips:

  • Tailor your resume and cover letter to highlight your marketing experience, particularly in the telecom, tech, or utilities industries.
  • Prepare examples of successful marketing campaigns you've developed and executed, focusing on results and ROI.
  • Research Ripple Fiber's mission, values, and culture to demonstrate your enthusiasm for the company and alignment with its goals.

ATS Keywords: Marketing Manager, Marketing Campaigns, Brand Management, Digital Marketing, Print Marketing, Local Media, Customer Acquisition, Brand Awareness, Campaign Optimization, Sales Alignment, Market Trends, Customer Insights, Content Creation, Agency Management

ASSUMPTION: Ripple Fiber's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible Marketing Manager to drive the company's growth and success.

πŸ› οΈ Tools & Technologies

  • Google Ads
  • Meta Business Suite
  • Postalytics
  • HubSpot
  • Project management tools (e.g., Asana, Trello, or Jira)
  • Microsoft Office Suite

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates applying for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Growth
  • Employee Experience

Work Style:

  • Collaborative
  • Fast-paced
  • Entrepreneurial

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative work environment?
  • Are you comfortable working with a diverse range of stakeholders, including sales teams and external vendors?
  • Do you share Ripple Fiber's commitment to innovation, growth, and employee experience?

ASSUMPTION: Candidates who align with Ripple Fiber's values and work style will be the best fit for this role and the company's culture.

⚠️ Potential Challenges

  • Managing multiple marketing channels and campaigns simultaneously
  • Keeping up with the fast-paced growth and changing priorities of a rapidly growing company
  • Balancing the need for innovation with the requirement to maintain brand consistency
  • Adapting to the unique aspects of marketing fiber internet services compared to other industries

ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will be able to navigate them effectively.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Marketing Manager roles, this position may offer more responsibility for brand management and less focus on event planning and logistics.
  • In the telecom industry, marketing roles may require a deeper understanding of technical aspects and regulatory environments compared to other industries.
  • This role may offer more opportunities for career growth and advancement due to Ripple Fiber's rapid expansion.

ASSUMPTION: Candidates should research similar roles in the telecom industry and consider how their skills and experience may translate to this specific position.

πŸ“ Sample Projects

  • Developing and executing a targeted digital marketing campaign to drive customer acquisition in a new market
  • Creating a comprehensive brand style guide to ensure consistency across all marketing materials and channels
  • Analyzing market trends and customer insights to inform the development of a new marketing strategy

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and initiatives the Marketing Manager may be responsible for, rather than being exhaustive or prescriptive.

❓ Key Questions to Ask During Interview

  • How does Ripple Fiber plan to maintain brand consistency as it expands into new markets?
  • What are the most significant challenges facing the marketing team in the next 6-12 months, and how can this role help address them?
  • How does Ripple Fiber support the professional development and growth of its marketing team members?
  • What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and reported?
  • How does Ripple Fiber collaborate with its sales team to ensure marketing initiatives align with business goals and support sales efforts?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your marketing experience, particularly in the telecom, tech, or utilities industries.
  • Prepare examples of successful marketing campaigns you've developed and executed, focusing on results and ROI.
  • Research Ripple Fiber's mission, values, and culture to demonstrate your enthusiasm for the company and alignment with its goals.
  • Follow up with Ripple Fiber's HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.