Marketing Manager

📌 Core Information 🔹 Job Title: Marketing Manager 🔹 Company: UNIQLO 🔹 Location: Store Support Center, Philippines 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: May 15, 2025 🔹 Experience Level: 2-5 years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Planning, implementing, and managing public relations programs - Developing and implementing sustainability projects aligned with the brand - Monitoring corporate image and ensuring brand compliance - Building long-term relationships with stakeholders - Measuring and reporting on PR campaigns ASSUMPTION: This role requires a strong understanding of both public relations and sustainability initiatives, with a focus on community and environmental issues. 📋 Key Responsibilities ✅ Plan, implement, and manage public relations programs, including events, programs, and initiatives ✅ Design and review promotional and marketing materials, as well as online content in media announcements and media kits ✅ Monitor corporate image and ensure it is in compliance with company brand ✅ Develop and implement PR policies and procedures, as well as crisis communications advice and media strategy ✅ Develop projects that help communities and the environment, aligned with the brand ✅ Liaise with relevant NGOs and external bodies, and tell the sustainability story internally and externally ✅ Champion sustainability narrative and integrate it into relevant campaigns and PR messaging ✅ Work cross-functionally with other teams to implement sustainability measures in the business ASSUMPTION: This role requires strong communication, project management, and stakeholder engagement skills, as well as a deep understanding of sustainability issues. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, or a related field Experience: - Proven experience in public relations and sustainability initiatives - Strong understanding of community and environmental issues Required Skills: - Excellent communication and project management skills - Strong stakeholder engagement and relationship-building skills - Proficiency in Microsoft Office Suite and social media platforms - Knowledge of sustainability trends and best practices Preferred Skills: - Experience in the retail industry - Familiarity with the UNIQLO brand - Fluency in additional languages (e.g., Japanese, Mandarin, or other Asian languages) ASSUMPTION: Candidates with experience in the retail industry and familiarity with the UNIQLO brand may have an advantage in this role. 💰 Compensation & Benefits Salary Range: PHP 600,000 - 800,000 per year (Based on industry standards for a Marketing Manager with 2-5 years of experience in the Philippines) Benefits: - Competitive benefits package, including health insurance and retirement plans - Employee discount on UNIQLO products - Opportunities for professional development and growth Working Hours: 40 hours per week, with flexibility for occasional overtime or weekend work as needed ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Retail (Apparel) Company Size: 10,001+ employees Founded: 1984 Company Description: UNIQLO is a Japanese retail company that specializes in casual wear. It is known for its high-quality, affordable clothing, and its commitment to sustainability and innovation. UNIQLO operates in over 20 countries and has more than 2,400 stores worldwide. Company Specialties: - Fast Retailing Group (parent company) - LifeWear concept (apparel that is simple, high-quality, and affordable) - Commitment to sustainability and innovation Company Website: https://www.uniqlo.com/ph/en ASSUMPTION: UNIQLO is a large, global company with a strong commitment to sustainability and innovation, which may impact the work environment and growth opportunities for employees. 📊 Role Analysis Career Level: Mid-level (2-5 years of experience) Reporting Structure: This role reports directly to the Head of Marketing or a similar position Work Arrangement: On-site, with occasional remote work possible Growth Opportunities: - Opportunities to work on high-impact projects and campaigns - Exposure to a global brand and international team - Potential for career advancement within the company ASSUMPTION: This role offers opportunities for professional growth and development, as well as exposure to a global brand and international team. 🌍 Location & Work Environment Office Type: Corporate office environment Office Location: Store Support Center, Philippines Geographic Context: - The Store Support Center is located in the Philippines, with a tropical climate and a vibrant culture - The office is in a modern, multi-story building with amenities such as a cafeteria, gym, and parking Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for occasional overtime or weekend work as needed ASSUMPTION: The work environment is modern and comfortable, with amenities to support a healthy work-life balance. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening 3. In-person or virtual interview with the hiring manager 4. Final interview with the department head or other senior team members Key Assessment Areas: - Communication and presentation skills - Problem-solving and critical thinking skills - Knowledge of public relations and sustainability trends - Cultural fit with the UNIQLO brand and values Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills - Prepare examples of your past PR campaigns and sustainability initiatives - Research UNIQLO's brand, values, and commitment to sustainability ATS Keywords: Public Relations, Sustainability, Stakeholder Engagement, Crisis Communication, Brand Compliance, KPI Development, Reporting, Event Planning, Cross-Functional Collaboration, NGO Liaison, Promotional Material Design, Corporate Image Monitoring ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their relevant experience and skills through their resume, cover letter, and interview responses. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - Social media platforms (Facebook, Instagram, Twitter, LinkedIn) - Project management tools (e.g., Asana, Trello, Microsoft Project) - Sustainability reporting and tracking tools (e.g., Global Reporting Initiative, Sustainability Accounting Standards Board) ASSUMPTION: The required tools and technologies for this role are standard for the industry and should be familiar to most candidates. 👔 Cultural Fit Considerations Company Values: - Quality - Integrity - Innovation - Sustainability - Diversity Work Style: - Collaborative and team-oriented - Results-driven and proactive - Adaptable and open to feedback - Committed to continuous learning and improvement Self-Assessment Questions: 1. How do you align with UNIQLO's commitment to sustainability and innovation? 2. How do you handle working on multiple projects with tight deadlines? 3. How do you approach building and maintaining long-term relationships with stakeholders? ASSUMPTION: UNIQLO values employees who are committed to its mission, work well in a team environment, and are proactive and results-driven. ⚠️ Potential Challenges - Balancing the demands of public relations and sustainability initiatives - Working with a diverse range of stakeholders, including internal teams, external partners, and the public - Adapting to a fast-paced, dynamic work environment ASSUMPTION: These challenges are common in marketing roles and can be overcome with strong communication, project management, and stakeholder engagement skills. 📈 Similar Roles Comparison - Marketing Manager (PR focus) vs. Marketing Manager (Branding focus) - This role has a stronger focus on public relations and sustainability initiatives compared to a branding-focused role - Marketing Manager vs. Communications Manager - This role is more focused on strategic planning and execution, while a communications manager may have a more tactical focus on day-to-day communications tasks ASSUMPTION: This role is unique in its focus on both public relations and sustainability initiatives, and candidates should be prepared to demonstrate their relevant experience and skills in both areas. 📝 Sample Projects 1. Developing and executing a PR campaign to launch a new sustainability initiative 2. Creating a sustainability report to communicate UNIQLO's progress towards its environmental goals 3. Planning and executing a community event to raise awareness about a social or environmental issue ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. ❓ Key Questions to Ask During Interview 1. How does this role fit into the overall marketing strategy for UNIQLO? 2. What are the biggest challenges facing the PR and sustainability teams currently? 3. How does UNIQLO support employee growth and development in this role? 4. What is the team structure and dynamic like for the PR and sustainability teams? 5. How does UNIQLO measure the success of its PR and sustainability initiatives? ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest in and preparation for the position. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: https://fastretailing.wd3.myworkdayjobs.com/headquarters_ph_Uniqlo/job/Store-Support-Center/Marketing-Manager_R00000004151968 - Tailor your resume and cover letter to highlight your relevant experience and skills - Prepare examples of your past PR campaigns and sustainability initiatives - Research UNIQLO's brand, values, and commitment to sustainability - Follow up with the hiring manager one week after submitting your application ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.