Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Thomas James Homes

🔹 Location: Scottsdale, AZ

🔹 Job Type: Full-Time

🔹 Category: Real Estate

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing strategies to promote homebuilding products and brand
• Understanding local market dynamics and collaborating with corporate marketing
• Executing digital marketing strategies to drive sales and enhance brand presence
• Cultivating relationships with key stakeholders in the local community
• Planning and executing events to promote products and brand

ASSUMPTION: This role requires a proactive, results-oriented individual with a strong ability to collaborate with internal and external stakeholders.

📋 Key Responsibilities

✅ Develop a thorough understanding of the division sub-markets, including identifying target homebuyers and sellers, researching lot characteristics, product trends, and design options, and analyzing competitor activities and market conditions.

✅ Partner with corporate marketing to ensure all sales and marketing collateral is aligned with local market intelligence and effectively resonates with local buyers and sellers.

✅ Provide feedback and guidance to the division and corporate marketing on local market preferences.

✅ Ensure the quality, accuracy, and professionalism of all marketing materials.

✅ Develop and implement a robust digital marketing strategy and messaging tailored to the local market.

✅ Utilize a variety of online channels, including websites, social media, email, and paid advertising, to maximize reach and engagement.

✅ Create proactive marketing plans to stay ahead of market trends and consumer preferences.

✅ Cultivate strong relationships with key stakeholders in the local community, including top brokers, HOAs, community organizations, and key influencers.

✅ Develop and execute an event strategy to promote the product and brand, including planning, logistics, and post-event analysis.

✅ Collaborate with corporate marketing to create effective and visually appealing signage that adheres to local regulations and enhances brand visibility.

✅ Ensure flawless execution of signage placement and maintenance.

✅ Partner with corporate marketing on community outreach initiatives to build brand influence and positive relationships within local communities.

✅ Serve as the local filter and liaison, working with corporate marketing and external public relations firms to ensure effective and targeted media coverage.

✅ Identify key media outlets and opportunities to generate positive publicity in the right mediums.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, real estate, or a related field.

Experience: Minimum of 3-5 years of experience in real estate marketing, preferably in the luxury homebuilding sector.

Required Skills:

• Deep knowledge of the real estate and homebuilding industry, target audiences, and competitive landscape
• Demonstrated understanding and ability to develop an asset level and market level marketing strategy to drive leads and consumer behavior
• Able to identify opportunities and select the appropriate marketing vehicle to create interest and leads
• Proven ability to develop and execute successful marketing strategies across various channels, including digital, print, and events
• Strong understanding of digital marketing principles, including SEO, social media marketing, and content marketing
• Demonstrated ability in planning, implementing, and tracking marketing campaigns

Preferred Skills:

• Fluency in Spanish

ASSUMPTION: While not explicitly stated, proficiency in marketing software and tools is likely expected for this role.

💰 Compensation & Benefits

Salary Range: $81,200.00 - $102,515.00 per year

Benefits:

• PTO + Paid Holidays
• WFH Flexibility
• 401(k) matching - 100% vested
• Supplemental Life & Accident & Dismemberment
• Employee Discounts & Perks
• Medical, Vision, and Dental insurance
• FSA & HSA Spending Accounts
• Referral program
• Employee Assistance Program
• Technology allowance and unlimited pantry snacks

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role in the real estate sector with 3-5 years of experience in the Scottsdale, AZ area.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate - Thomas James Homes specializes in single-lot homebuilding, unlocking access to new homes in desirable neighborhoods.

Company Size: 201-500 employees - This size allows for a more personal work environment with opportunities for growth and collaboration.

Founded: 2006 - Thomas James Homes has over 15 years of experience in the real estate industry.

Company Description:

• Thomas James Homes (TJH) is the single-lot homebuilder unlocking invaluable access to new homes in the coolest neighborhoods.
• With more than 350 homes in annual production and divisions in Southern California, Northern California, the Pacific Northwest, and Arizona, TJH builds design-driven homes in communities within major metro areas where new construction is rare and in demand.
• Its customer-centric new home solutions include options to build a new home on an existing homesite, customize a pre-construction home, or buy a market home curated by in-house design experts.

Company Specialties:

• Real Estate
• Custom Homes
• Pre-Sale Homes
• Real Estate Development
• Land Development
• Luxury Homes
• Luxury Real Estate
• Phoenix Real Estate
• Seattle Real Estate
• Orange County Real Estate
• New Homes
• Pre-Construction Homes
• Homebuilder
• Luxury Homebuilder
• Interior Design
• Home Design
• Single-Lot Replacement Homebuilder

Company Website: tjh.com

ASSUMPTION: Thomas James Homes is a well-established company in the real estate industry, focusing on luxury homebuilding and providing unique opportunities for homebuyers.

📊 Role Analysis

Career Level: Mid-level - This role offers opportunities for growth and development within the marketing department and the broader real estate industry.

Reporting Structure: This role reports directly to the Division President and collaborates with corporate marketing, sales, and other departments.

Work Arrangement: On-site - This role requires a physical presence in the Scottsdale, AZ office, with some flexibility for remote work.

Growth Opportunities:

• Advancement within the marketing department, such as a promotion to Marketing Director or similar roles
• Expansion into other aspects of the real estate industry, such as sales, development, or project management
• Opportunities to work on diverse projects and gain experience in various marketing channels and strategies

ASSUMPTION: This role offers a mix of strategic and tactical responsibilities, providing opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Corporate office - The Scottsdale, AZ office is a professional environment with a focus on collaboration and innovation.

Office Location(s): 7702 E. Doubletree Ranch Road, Suite 200, Scottsdale, AZ 85258

Geographic Context:

• Scottsdale, AZ is a vibrant and growing city with a strong real estate market
• The city offers a high quality of life, with excellent schools, cultural attractions, and outdoor recreation opportunities
• Scottsdale is located in the Phoenix metropolitan area, providing easy access to additional resources and amenities

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for remote work

ASSUMPTION: The Scottsdale, AZ office provides a professional and collaborative work environment, with opportunities for growth and development in the real estate industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Hiring Manager and other team members
• Final interview with the Division President
• Background check and reference check

Key Assessment Areas:

• Marketing strategy and planning
• Digital marketing expertise
• Understanding of the local real estate market
• Communication and collaboration skills
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the local real estate market and Thomas James Homes' unique value proposition
• Prepare examples of your marketing campaigns and their outcomes to discuss during the interview

ATS Keywords: Real Estate Marketing, Digital Marketing, SEO, Social Media Marketing, Content Marketing, Market Analysis, Event Planning, Stakeholder Engagement, Brand Management, Consumer Behavior, Marketing Strategy, Collaboration, Communication, Project Management, Advertising, Public Relations

ASSUMPTION: The interview process for this role is designed to assess the candidate's marketing expertise, local market knowledge, and cultural fit within Thomas James Homes.

🛠️ Tools & Technologies

• Marketing automation software (e.g., HubSpot, Marketo)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Zoho CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Search engine optimization (SEO) tools (e.g., SEMrush, Ahrefs)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: Proficiency in marketing software and tools is likely expected for this role, as it is not explicitly listed in the job description.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric - Thomas James Homes prioritizes the needs and preferences of its customers in all aspects of its business
• Innovative - The company encourages creativity and continuous improvement in its marketing strategies and tactics
• Collaborative - Thomas James Homes fosters a culture of teamwork and cross-functional collaboration

Work Style:

• Proactive - This role requires a self-starter who can identify opportunities and take initiative to drive results
• Adaptable - The marketing landscape is constantly evolving, requiring the ability to pivot and adjust strategies as needed
• Detail-oriented - Attention to detail is crucial for ensuring the quality, accuracy, and professionalism of all marketing materials

Self-Assessment Questions:

• Do you have a deep understanding of the local real estate market and its trends?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do you have strong communication and collaboration skills, and the ability to build and maintain relationships with key stakeholders?

ASSUMPTION: Thomas James Homes values candidates who align with their customer-centric, innovative, and collaborative culture, and who possess the necessary skills and experience to excel in this role.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Keeping up with the latest digital marketing trends and best practices
• Balancing strategic planning with day-to-day tactical execution
• Navigating local regulations and guidelines for marketing materials and signage

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other marketing manager roles in real estate, this position offers a unique focus on luxury homebuilding and a strong emphasis on digital marketing
• Thomas James Homes' focus on customer-centric design and innovative technology sets it apart from traditional real estate developers
• This role provides opportunities for growth and development within the marketing department and the broader real estate industry

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a focus on digital marketing and customer-centric design in the luxury homebuilding sector.

📝 Sample Projects

• Developing and executing a targeted digital marketing campaign to promote a new luxury home community in Scottsdale, AZ
• Creating and implementing a comprehensive event strategy to launch a new product line, including planning, logistics, and post-event analysis
• Partnering with corporate marketing to create visually appealing and on-brand signage that adheres to local regulations and enhances brand visibility

ASSUMPTION: These sample projects demonstrate the strategic and tactical responsibilities of the marketing manager role at Thomas James Homes.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategies in place for the Scottsdale, AZ market, and how this role will contribute to their evolution?
• How does Thomas James Homes differentiate itself from other real estate developers in the luxury homebuilding sector?
• What opportunities are there for professional growth and development within the marketing department and the broader real estate industry at Thomas James Homes?
• How does Thomas James Homes support its employees in maintaining a healthy work-life balance?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to these initiatives?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and your understanding of the company and its industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, and demonstrate your understanding of the local real estate market and Thomas James Homes' unique value proposition
• Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
• Research the company and its competitors to showcase your knowledge and enthusiasm for the role
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.