📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Sony Music Entertainment - Asia & Middle East
🔹 Location: Asia & Middle East, Thailand, Bangkok
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing plans to drive fan engagement
- Coordinating social media, content development, streaming marketing, and digital advertising campaigns
- Working with content creators to conceptualize and complete short-form content
- Maintaining relationships with digital promotional partners and maximizing online and offline retail promotional opportunities
- Monitoring analytics and providing in-depth analysis to stakeholders
ASSUMPTION: This role requires a high level of digital marketing expertise and experience in the music industry to effectively manage and execute marketing campaigns for established and emerging artists.
📋 Key Responsibilities
✅ Be part of the core team responsible for the overall artist branding, revenue, P&L, and artist development
✅ Coordinate social media, content development, streaming marketing, digital advertising, and CRM campaigns for assigned artists
✅ Work with in-house and/or third-party content creators to conceptualize and complete short-form content for social media and other platforms
✅ Communicate with artist management/artist on a regular basis to convey overall digital strategy and present opportunities as they arise
✅ Help maintain relationships with key digital promotional partners and work with them on promotional activities, content creation, exclusive events, and other partnership opportunities
✅ Maintain and nurture existing newsletter lists to ensure they are messaged consistently and efficiently
✅ Work with partner teams to maximize online and offline retail promotional opportunities/support retail initiatives
✅ Assure all current and any new digital partners get the assets and attention they need to execute effective promotions
✅ Spot digital trends, understand new technologies and social media behavior, and align these with business objectives to create new and innovative marketing opportunities and solutions
✅ Monitor analytics on streaming platforms, understand consumption patterns, and craft tailor-made campaigns to maximize music consumption
✅ Provide in-depth analysis measuring the success of campaigns/tools and communicate the results to all relevant stakeholders
✅ Pitch artists and tracks to local partners (brand sponsorship, collaboration project, etc.)
✅ Build budget and effectively execute paid media campaigns
✅ Participate in new artist pitch meetings
ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple projects, and excellent communication skills to effectively coordinate with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, multi-media, music business, digital business, business management, or any related field is preferred
Experience: At least 7 years of progressive digital marketing experience at a record label or other related media companies
Required Skills:
- Thorough understanding of the music and entertainment marketplace
- Knowledge of the music streaming landscape
- Solid understanding and interest in lifestyle verticals and urban culture
- Social media obsession: demonstrated knowledge of and professional planning and executing experience with social platforms (Facebook, IG, TikTok, Twitter, YouTube, Google, Line, etc.)
- Strong communication skills with a demonstrated ability to speak in forums, meetings, and presentations
- Experienced and skilled at acting as a liaison between the artists/artist management and the label using persuasion, empathy, communication, and trust
- Must be highly organized and capable of developing and keeping to a project timeline
- Prior experience with a variety of digital marketing tools
Preferred Skills:
- Proficiency/knowledge in CRM programs including Salesforce, Tableau, etc.
- Data analysis/consumer-behavior research skills
ASSUMPTION: Candidates with a strong background in digital marketing and a passion for music are likely to be the best fit for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role with 10+ years of experience in the music industry, the estimated salary range is THB 250,000 - 350,000 per year.
Benefits:
- Annual leave
- Medical leave
- Medical insurance
Working Hours: Full-time, 40 hours per week. Flexible hours may be required to accommodate project deadlines and events.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of local, regional, and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history.
Company Size: Sony Music Entertainment - Asia & Middle East is a mid-sized company with around 12 employees in the region. This size allows for a more intimate work environment and closer collaboration among team members.
Founded: Sony Music Entertainment was founded in 1929 and has since grown into a global leader in the music industry.
Company Description:
- Sony Music Entertainment is committed to supporting and developing the careers of regional artists while helping fans across the region access and enjoy their world-class global roster of music and talent.
- The company operates across a vast territory of countries, including Egypt, Pakistan, the Levant, GCC, and North Africa.
- Sony Music Entertainment - Asia & Middle East is headquartered in Dubai, with offices across the region.
Company Specialties:
- Artist management and development
- Digital marketing and promotion
- Music distribution and licensing
- Event management and production
Company Website: http://www.sonymusic.me
ASSUMPTION: Sony Music Entertainment - Asia & Middle East is a well-established company with a strong presence in the music industry, offering opportunities for career growth and development in a dynamic and creative environment.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a high degree of expertise and experience in digital marketing and the music industry.
Reporting Structure: The Marketing Manager reports directly to the Head of Marketing or a similar role within the organization.
Work Arrangement: This role is on-site, with the primary office location in Bangkok, Thailand. Flexible work arrangements may be available depending on the company's policies and the candidate's needs.
Growth Opportunities:
- Advancement to a director or vice president role within the marketing department
- Expansion into other areas of the business, such as artist management or A&R
- Opportunities to work on high-profile campaigns and projects with global impact
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success and advance their career in the music industry.
🌍 Location & Work Environment
Office Type: The primary office is located in a modern, professional building with a collaborative work environment designed to empower employees to bring their best.
Office Location(s): Asia & Middle East, Thailand, Bangkok
Geographic Context:
- The Bangkok office is located in a vibrant and bustling city, offering a wide range of cultural, entertainment, and dining options for employees to enjoy.
- Bangkok is a major hub for the music industry in Southeast Asia, providing ample opportunities for networking and professional growth.
- The city's tropical climate and lush greenery offer a pleasant work environment year-round.
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexible hours and remote work options available depending on the company's policies and the candidate's needs.
ASSUMPTION: The work environment at Sony Music Entertainment - Asia & Middle East is dynamic, creative, and collaborative, with a strong focus on employee growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final interview with the Head of Marketing or a similar role within the organization
- Background check and reference verification
Key Assessment Areas:
- Digital marketing expertise and experience
- Understanding of the music industry and streaming landscape
- Communication and presentation skills
- Project management and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your passion for music and digital marketing in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and teamwork
- Research the company and its artists to show your enthusiasm and understanding of their brand
ATS Keywords: Digital marketing, social media, content development, streaming marketing, digital advertising, CRM, artist development, communication, project management, data analysis, consumer behavior research, budget management, collaboration, trend spotting, analytics monitoring, creative strategy
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their expertise and passion for digital marketing and the music industry.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, TikTok, Twitter, YouTube, Google, Line, etc.)
- CRM software (Salesforce, Tableau, etc.)
- Project management tools (Asana, Trello, etc.)
- Analytics and reporting tools (Google Analytics, Tableau, etc.)
- Design and content creation tools (Adobe Creative Suite, Canva, etc.)
ASSUMPTION: Candidates should have experience with a variety of digital marketing tools and be comfortable learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Passion for music and entertainment
- Collaboration and teamwork
- Innovation and creativity
- Integrity and respect
- Accountability and excellence
Work Style:
- Dynamic and fast-paced environment
- Collaborative and team-oriented culture
- Focus on results and continuous improvement
- Openness to new ideas and feedback
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in digital marketing and the music industry?
- Can you provide an example of a time when you successfully managed a complex digital marketing campaign or project?
- How do you approach working with artists and their management teams to develop and execute marketing strategies?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with the company's values and work style to be successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with a diverse range of artists and their management teams to develop and execute marketing strategies
- Keeping up with the latest trends and developments in digital marketing and the music industry
- Balancing the need for creativity and innovation with the need for data-driven decision-making
ASSUMPTION: Candidates should be prepared to face these challenges and have a plan for overcoming them in their application materials and interviews.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Senior Marketing Manager role in the music or entertainment industry, with a focus on digital marketing and artist development
- Unlike other roles in the industry, this role requires a strong understanding of the music streaming landscape and experience working with a diverse range of artists and their management teams
- Career progression in this role may lead to opportunities in artist management, A&R, or other areas of the music industry
ASSUMPTION: Candidates should research similar roles in the industry to better understand the requirements and expectations of this role and to identify opportunities for career growth and development.
📝 Sample Projects
- Developing and executing a digital marketing campaign for a new album release, including social media content, streaming marketing, and digital advertising
- Creating and implementing a data-driven strategy to maximize music consumption on streaming platforms
- Managing a team of content creators to develop and produce short-form content for social media and other platforms
ASSUMPTION: Candidates should be able to provide specific examples of their experience and expertise in these areas to demonstrate their fit for the role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department in the next 6-12 months, and how can this role help address them?
- How does the company support the professional growth and development of its employees?
- What opportunities are there for collaboration and knowledge-sharing with other departments and teams within the company?
- How does the company approach working with artists and their management teams to develop and execute marketing strategies?
- What are the key priorities for this role in the first 30-60-90 days?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/sonymusicasiacareers/jobs/7937270002
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing, social media, and the music industry
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and teamwork
- Research the company and its artists to show your enthusiasm and understanding of their brand
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
