Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Embeddable

🔹 Location: Dublin, Ireland (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-24

🔹 Experience Level: Mid-Level (3-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Collaborating with the Head of Growth to scale brand and acquisition engine
• Operational force behind core campaigns, driving brand awareness and user acquisition
• Working hands-on, from drafting copy to coordinating campaigns and brainstorming social content
• Contributing ideas that will be turned into live campaigns, driving growth and impact

ASSUMPTION: This role requires a proactive, self-motivated individual who can work independently and asynchronously, with a strong bias for action and a focus on impact over output.

📋 Key Responsibilities

✅ Work with the Head of Growth and proactively contribute ideas that will be turned into live campaigns

✅ Set up, manage, and deliver on growth initiatives ranging from regular weekly comms to one-off campaigns and events

✅ Write copy for emails, newsletters, paid ads, landing pages, and socials, with tone and message that match the developer audience

✅ Help maintain a consistent, developer-friendly brand voice across channels

✅ Coordinate campaign timelines and asset production, with support from design and leadership

✅ Track campaign performance and suggest optimizations for better engagement and conversion

✅ Work cross-functionally with Design, Product, and Growth to ensure messaging and execution stay aligned

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5 years of experience in B2B marketing in SaaS or product-led growth environments

Required Skills:

• Data-driven mindset, with a strong understanding of marketing metrics and KPIs
• Strong organizational skills and experience coordinating campaign components
• Solid copywriting ability, with the ability to adjust tone for different channels
• Familiarity with a range of marketing tools (e.g., Notion, Figma, social media, and advertising platforms)
• Comfortable working across multiple formats, from emails to landing pages to ad creative
• Native-level English proficiency

Preferred Skills:

• Experience creating content for technical or developer audiences
• Exposure to design tools (Figma, Webflow) or basic no-code workflows
• Basic coding experience

ASSUMPTION: While not strictly required, experience in the tech industry or with developer audiences would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €60,000 per year (based on industry standards for mid-level marketing roles in Ireland)

Benefits:

• Fully remote working
• Generous stock option plan
• Up to 30 days annual holidays, depending on location
• €500 annual home office budget
• €500 annual learning and development budget
• Quarterly in-person team meet-ups with the entire global team

Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work asynchronously

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Ireland. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Embedded Software Products, with a focus on embedded analytics and user-facing analytics

Company Size: Small (11-50 employees), with a growing international team and plans to scale significantly in the near future

Founded: 2023, with a seed funding round in December 2024

Company Description:

• At Embeddable, we're reinventing customer-facing analytics by offering a front-end toolkit and a back-end engine to help you craft your perfect solution, exactly the way you envision it, in just 10% of the time.
• We believe you shouldn't have to choose between building or buying your analytics solution, and we're committed to providing a user experience that transcends your customers' expectations.
• Our mission is to empower developers and product teams to build seamless, lightning-fast customer-facing analytics directly into their products, without compromising on creativity or user experience.

Company Specialties:

• Embedded Analytics
• Customer-facing Analytics
• User-facing Analytics

Company Website: embeddable.com

ASSUMPTION: Embeddable is a fast-growing startup with a strong focus on innovation, creativity, and user experience. They value curiosity, open communication, and a bias for action in their team members.

📊 Role Analysis

Career Level: Mid-level marketing role, with the opportunity to take more ownership, experiment, and grow within the company

Reporting Structure: This role reports directly to the Head of Growth and works cross-functionally with Design, Product, and other growth teams

Work Arrangement: Fully remote, with the ability to work asynchronously and independently

Growth Opportunities:

• As Embeddable continues to grow, there will be opportunities for the Marketing Manager to take on more responsibility and advance their career within the company
• The Marketing Manager may have the opportunity to lead a team or mentor junior team members as the company expands
• This role offers the chance to work closely with the Head of Growth and gain valuable experience in scaling a brand and acquisition engine

ASSUMPTION: This role is ideal for a self-motivated, proactive individual who is looking to take the next step in their marketing career and make a significant impact on a growing company.

🌍 Location & Work Environment

Office Type: Fully remote, with occasional in-person team meet-ups

Office Location(s): Dublin, Ireland (with a global team)

Geographic Context:

• Dublin, Ireland is the headquarters of Embeddable, with a strong tech industry and a thriving startup scene
• The city offers a high quality of life, with a vibrant culture, rich history, and beautiful green spaces
• Dublin is well-connected by public transportation, with easy access to international airports and major highways

Work Schedule: Flexible hours, with the ability to work asynchronously and independently

ASSUMPTION: While this role is fully remote, the Marketing Manager may occasionally need to attend in-person team meet-ups or events, depending on the company's needs and the candidate's location.

💼 Interview & Application Insights

Typical Process:

• Recruiter Screen
• Hiring Manager Interview
• Take-Home Assignment
• Deep-Dive Interview
• Executive Interview with Co-founder

Key Assessment Areas:

• Cultural fit and alignment with Embeddable's values and mission
• Marketing skills and experience, with a focus on B2B marketing in SaaS or product-led growth environments
• Ability to work independently and asynchronously, with a strong bias for action and a focus on impact over output
• Communication skills, both written and verbal, with the ability to adjust tone for different channels and audiences

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on B2B marketing in SaaS or product-led growth environments
• Be prepared to discuss your approach to marketing metrics and KPIs, as well as your experience with marketing tools and platforms
• Demonstrate your understanding of Embeddable's mission and values, and explain how your skills and experience make you a strong fit for the role

ATS Keywords: B2B marketing, SaaS, product-led growth, campaign coordination, copywriting, data-driven, organizational skills, marketing tools, asynchronous work, impact-focused

ASSUMPTION: Embeddable uses an Applicant Tracking System (ATS) to manage their recruitment process, and applicants should include relevant keywords in their resume to increase their chances of being selected for an interview.

🛠️ Tools & Technologies

• Notion
• Figma
• Social media and advertising platforms (e.g., LinkedIn, Twitter, Facebook, Google Ads)
• Email marketing platforms (e.g., Mailchimp, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Marketing Manager should be comfortable working with a range of marketing tools and platforms, and should be open to learning and adopting new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Curiosity: We value curiosity and encourage our team members to ask questions, explore, and experiment
• Impact: We focus on impact over output, and we reward team members who drive meaningful results
• Open Communication: We foster an open and transparent work environment, where everyone's voice is heard and valued

Work Style:

• Independent: We value team members who can work independently and asynchronously, with a strong bias for action
• Collaborative: We encourage cross-functional collaboration and teamwork, with a focus on driving collective impact
• Adaptable: We embrace change and adapt to new challenges and opportunities as they arise

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment where you can take ownership and drive impact?
• Are you comfortable working independently and asynchronously, with a strong bias for action and a focus on impact over output?
• Do you value open communication and collaboration, and are you comfortable working with a global, remote team?

ASSUMPTION: Embeddable values curiosity, impact, and open communication in their team members, and they look for candidates who are a strong cultural fit with these values.

⚠️ Potential Challenges

• As a fast-growing startup, Embeddable may experience growing pains and challenges as they scale their team and operations
• The Marketing Manager may need to adapt to new tools, processes, and priorities as the company evolves
• This role requires a strong ability to work independently and asynchronously, which may be challenging for candidates who prefer a more structured or supervised work environment
• The Marketing Manager may need to manage multiple projects and deadlines simultaneously, which can be stressful and demanding at times

ASSUMPTION: While Embeddable offers a dynamic and exciting work environment, candidates should be prepared to face challenges and adapt to change as the company grows and evolves.

📈 Similar Roles Comparison

• Marketing Manager (Embeddable) vs. Marketing Manager (Traditional SaaS Company):
• Embeddable is a fast-growing startup with a strong focus on innovation and creativity, while traditional SaaS companies may have more established processes and structures
• Embeddable offers a fully remote work environment, while traditional SaaS companies may have on-site or hybrid work arrangements
• Embeddable may have more limited resources and budget for marketing initiatives, compared to larger, more established SaaS companies
• Industry-specific context:
• Embeddable specializes in embedded analytics and user-facing analytics, which may require a unique set of skills and knowledge compared to other marketing roles
• Candidates with experience in the tech industry or with developer audiences may have a competitive advantage in this role
• Marketing for embedded analytics and user-facing analytics may require a different approach compared to other marketing roles, with a focus on technical accuracy and user experience
• Career path comparison:
• Marketing Manager (Embeddable) may have more opportunities for growth and advancement within the company, as Embeddable continues to scale and expand
• Marketing Manager (Traditional SaaS Company) may have more established career paths and opportunities for advancement within the company, but may also face more competition for these roles

ASSUMPTION: While this role shares similarities with other marketing roles, it also has unique aspects that require a specific set of skills and knowledge. Candidates should carefully consider their fit for this role and the company's mission and values.

📝 Sample Projects

• Developing a targeted email campaign to onboard new users and drive engagement with Embeddable's analytics platform
• Creating a series of social media posts and ads to promote Embeddable's brand and generate buzz around their latest product updates and features
• Collaborating with the design team to create a consistent and on-brand visual identity for Embeddable's marketing materials and campaigns

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Marketing Manager may work on, but the actual projects and campaigns may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into that strategy?
• How does the Marketing Manager collaborate with other teams, such as Design, Product, and Growth, to ensure consistent messaging and execution?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does the company support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the marketing team, and how can this role help address them?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the team they will be working with. Candidates should feel free to ask additional questions based on their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.ashbyhq.com/embeddable/c8249ed4-5c21-49fe-bb42-455aa1b79572
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on B2B marketing in SaaS or product-led growth environments
• Prepare for your interviews by researching Embeddable's mission, values, and culture, and be ready to discuss your approach to marketing metrics and KPIs, as well as your experience with marketing tools and platforms
• If selected for the take-home assignment, carefully read the brief and provide thoughtful, well-structured responses that demonstrate your understanding of the role and the company's needs
• Follow up with the hiring manager within one week of your final interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.