Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Hilltop Residential Management LLC

🔹 Location: Houston, Texas, United States

🔹 Job Type: On-site

🔹 Category: Real Estate

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing plans to enhance brand visibility and drive leasing success
• Leading, mentoring, and managing a team of marketing professionals
• Overseeing all digital marketing efforts, including website management, SEO strategies, and online advertising
• Managing the company's online reputation and social media presence
• Analyzing marketing performance metrics and providing data-driven recommendations

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing trends and best practices.

📋 Key Responsibilities

✅ Develop and execute strategic marketing plans that align with business goals and drive brand awareness

✅ Lead, mentor, and manage a team of Marketing Coordinators and a Marketing Associate, ensuring effective collaboration and professional development

✅ Oversee all digital marketing efforts, including website management, SEO strategies, and online advertising to maximize lead generation and engagement

✅ Manage and enhance the company's online reputation by overseeing review responses, reputation management tools, and engagement strategies

✅ Analyze marketing performance metrics and provide data-driven recommendations to optimize campaigns and initiatives

✅ Lead marketing efforts related to property acquisitions and dispositions, ensuring seamless transitions and communication

✅ Oversee the development and execution of creative marketing collateral, property photography, and branding materials to maintain consistency across all properties

✅ Manage the planning and execution of social media strategies, ensuring a consistent and engaging presence across platforms

✅ Develop and implement training programs and resources for onsite teams, including tutorial videos and marketing best practice guides

✅ Evaluate and implement new marketing technologies, tools, and partnerships to enhance efficiency and effectiveness

ASSUMPTION: This role requires a high level of multitasking, attention to detail, and the ability to work collaboratively across departments.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field

Experience: 5+ years of experience in a marketing role, with at least 2+ years in a managerial capacity. Multifamily industry experience strongly preferred.

Required Skills:

• Strong leadership and team management skills, with the ability to mentor and develop employees
• Exceptional project management skills and attention to detail
• Proven experience with digital marketing, social media management, and online advertising strategies
• Demonstrated ability to analyze marketing data and make data-driven decisions
• Excellent written and oral communication skills
• Proficiency in MS Office Suite (Outlook, Word, Excel)
• Strong knowledge of Adobe Creative Suite, Canva, and similar design tools
• Experience working with CRM and marketing platforms such as Knock, RealPage, and Jonah
• Knowledge of various social media platforms, including Facebook, Instagram, LinkedIn, and Twitter, from a business perspective
• Ability to work collaboratively across departments and manage multiple projects simultaneously

Preferred Skills:

• Experience with multifamily industry-specific marketing strategies
• Familiarity with multifamily industry-specific marketing tools and platforms

ASSUMPTION: Candidates with multifamily industry experience may have an advantage in understanding the unique marketing challenges and opportunities in this sector.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year. This estimate is based on market research for Marketing Manager roles in the real estate industry in the Houston, Texas area.

Benefits:

• Competitive Pay
• 401k with Company Match
• Comprehensive Medical, Dental and Vision Plans
• Paid Life Insurance
• Employee Referral Program
• Short and Long Term Disability
• Personal Time Off
• Employee Rent Discount Program

Working Hours: Full-time position, typically working Monday through Friday, 9:00 AM to 5:00 PM, with some flexibility for team meetings and project deadlines.

ASSUMPTION: Salary and benefits may vary based on the candidate's experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Hilltop Residential is a vertically integrated multifamily real estate investment and management company, operating in a competitive market with a focus on creating an unforgettable experience for both residents and employees.

Company Size: With 51-200 employees, Hilltop Residential offers a mid-sized company environment, providing opportunities for growth and collaboration while maintaining a personal touch.

Founded: Hilltop Residential was founded in 2017, making it a relatively young company with a strong focus on innovation and growth.

Company Description:

• Headquartered in Houston, Texas, Hilltop Residential manages 35 apartment communities with 9,795 units across major markets in Texas, Florida, Tennessee, North Carolina, and Georgia
• Dedicated to creating an unforgettable experience for both residents and employees, Hilltop Residential has been recognized as a Great Place to Work and a Top Workplace by the Houston Chronicle
• Hilltop Residential is always searching for motivated, service-minded, talented individuals to join their growing and thriving family

Company Specialties:

• Multifamily real estate investment and management
• Property acquisitions and dispositions
• Marketing and branding
• Employee development and engagement

Company Website: http://www.livehilltop.com

ASSUMPTION: Hilltop Residential's focus on creating an unforgettable experience for both residents and employees makes it an attractive option for candidates seeking a company that values its people and culture.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and development within the marketing department and the company as a whole.

Reporting Structure: The Marketing Manager will report directly to the Managing Director of HR and Marketing and oversee a team of two Marketing Coordinators and one Marketing Associate.

Work Arrangement: This is an on-site position, with the expectation of working from the Hilltop Residential headquarters in Houston, Texas. However, some flexibility may be available for team meetings and project deadlines.

Growth Opportunities:

• As Hilltop Residential continues to grow, there may be opportunities for the Marketing Manager to take on additional responsibilities or lead new initiatives
• With a strong focus on employee development, Hilltop Residential offers training and mentorship opportunities to help employees grow both personally and professionally
• As the company expands into new markets, there may be opportunities for the Marketing Manager to play a key role in driving growth and success in these new areas

ASSUMPTION: The Marketing Manager's role is crucial to Hilltop Residential's continued growth and success, and the company is likely to invest in the development and retention of a strong marketing leader.

🌍 Location & Work Environment

Office Type: Hilltop Residential's headquarters is a modern, professional office environment, offering a collaborative and engaging work space for employees.

Office Location(s): 9651 Katy Fwy, Houston, TX 77024, United States

Geographic Context:

• Houston, Texas is the fourth most populous city in the United States, offering a diverse and vibrant cultural scene, as well as a strong job market and economic opportunities
• The Houston metropolitan area is home to a thriving real estate industry, with a strong focus on multifamily housing
• Houston's central location and robust infrastructure make it an ideal hub for Hilltop Residential's operations and growth

Work Schedule: The Marketing Manager will typically work Monday through Friday, from 9:00 AM to 5:00 PM, with some flexibility for team meetings and project deadlines.

ASSUMPTION: Hilltop Residential's office environment and location offer a professional and engaging work space, with ample opportunities for collaboration and growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR department
• In-person or video interview with the Managing Director of HR and Marketing
• Final interview with key stakeholders, including the CEO and other senior leaders
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Marketing strategy and planning
• Leadership and team management skills
• Digital marketing and social media expertise
• Data analysis and reporting
• Communication and presentation skills
• Cultural fit and alignment with Hilltop Residential's values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant industry knowledge
• Prepare for behavioral interview questions that focus on your problem-solving skills, team management experience, and ability to drive results
• Research Hilltop Residential's company culture and values to demonstrate your alignment with their mission and goals
• Be prepared to discuss your experience with digital marketing, social media management, and online advertising strategies, as well as your ability to analyze marketing data and make data-driven decisions

ATS Keywords: Marketing Strategy, Team Leadership, Digital Marketing, Social Media Management, Project Management, Data Analysis, Communication Skills, Adobe Creative Suite, CRM Platforms, SEO Strategies, Brand Management, Reputation Management, Training Development, Online Advertising, Collaboration, Attention to Detail

ASSUMPTION: Hilltop Residential's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible fit for the Marketing Manager role.

🛠️ Tools & Technologies

• MS Office Suite (Outlook, Word, Excel)
• Adobe Creative Suite
• Canva
• CRM and marketing platforms such as Knock, RealPage, and Jonah
• Social media platforms including Facebook, Instagram, LinkedIn, and Twitter

ASSUMPTION: Hilltop Residential uses industry-standard marketing tools and technologies, with a focus on digital marketing and social media management.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Hilltop Residential values honesty, transparency, and ethical decision-making in all aspects of its business
• Excellence: The company strives for excellence in all that it does, from property management to marketing and branding
• Collaboration: Hilltop Residential fosters a collaborative work environment, encouraging teamwork and open communication

Work Style:

• Hilltop Residential values a proactive and innovative approach to marketing and branding, with a focus on driving results and continuous improvement
• The company encourages a work-life balance, with a focus on employee well-being and personal growth
• Hilltop Residential values a diverse and inclusive work environment, with a commitment to equal opportunity and non-discrimination

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful marketing strategies in a multifamily real estate context?
• Are you an effective leader and team manager, with the ability to mentor and develop employees?
• Do you have a strong understanding of digital marketing, social media management, and online advertising strategies, as well as the ability to analyze marketing data and make data-driven decisions?
• Are you comfortable working in a fast-paced, dynamic environment, with a focus on driving results and continuous improvement?
• Do you share Hilltop Residential's commitment to integrity, excellence, and collaboration?

ASSUMPTION: Hilltop Residential values a proactive, innovative, and collaborative work style, with a focus on driving results and continuous improvement. Candidates who align with these values and work style preferences are likely to be a strong fit for the Marketing Manager role.

⚠️ Potential Challenges

• The multifamily real estate industry is competitive, with a constant need to innovate and adapt marketing strategies to drive leasing success
• Managing a team of marketing professionals requires strong leadership, communication, and mentoring skills, as well as the ability to balance multiple priorities and projects
• The Marketing Manager role may require occasional work outside of regular business hours, including evenings and weekends, to attend industry events, manage crises, or meet project deadlines
• Houston's competitive job market and cost of living may present challenges for candidates relocating to the area

ASSUMPTION: The Marketing Manager role presents unique challenges and opportunities, requiring a strong leader with a deep understanding of the multifamily real estate industry and a commitment to driving results and continuous improvement.

📈 Similar Roles Comparison

• Unlike other marketing roles, the Marketing Manager position at Hilltop Residential requires a strong understanding of the multifamily real estate industry and its unique marketing challenges and opportunities
• While the role shares similarities with other marketing management positions, such as a focus on strategic planning, team leadership, and digital marketing, the multifamily real estate context presents unique considerations and requirements
• As Hilltop Residential continues to grow and expand, the Marketing Manager role offers significant opportunities for career growth and development within the marketing department and the company as a whole

ASSUMPTION: The Marketing Manager role at Hilltop Residential is a unique and challenging position, requiring a strong leader with a deep understanding of the multifamily real estate industry and a commitment to driving results and continuous improvement.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a new multifamily property acquisition, including branding, website design, and digital advertising campaigns
• Managing a team of marketing professionals to create and implement a social media strategy that enhances the company's online reputation and drives engagement with potential residents
• Analyzing marketing performance metrics to identify trends and opportunities, and making data-driven recommendations to optimize campaigns and initiatives

ASSUMPTION: The Marketing Manager role at Hilltop Residential presents a wide range of opportunities for creative and strategic marketing projects, with a focus on driving results and continuous improvement.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for growth and expansion, and how the Marketing Manager role fits into this strategy?
• How does Hilltop Residential support the professional development and growth of its marketing team members?
• What are the key priorities for the Marketing Manager role in the first 90 days, and how will my success be measured?
• How does Hilltop Residential foster a collaborative and inclusive work environment, and what steps are taken to ensure equal opportunity and non-discrimination?
• What are the biggest challenges facing the multifamily real estate industry, and how does Hilltop Residential approach these challenges from a marketing perspective?

ASSUMPTION: The interview process is an opportunity for candidates to assess their fit with Hilltop Residential's company culture, values, and long-term vision, as well as to understand the unique challenges and opportunities presented by the Marketing Manager role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant industry knowledge
• Prepare for behavioral interview questions that focus on your problem-solving skills, team management experience, and ability to drive results
• Research Hilltop Residential's company culture and values to demonstrate your alignment with their mission and goals
• Be prepared to discuss your experience with digital marketing, social media management, and online advertising strategies, as well as your ability to analyze marketing data and make data-driven decisions
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.