📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Aramark
🔹 Location: Dallas, Texas, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-06-17
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (with potential 50% travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing tailored marketing strategies for a high-profile, multi-site client
- Driving sales, deepening employee participation, and aligning marketing activations with broader business objectives
- Building cross-functional partnerships and translating insights into impactful programs
- Delivering compelling reporting that informs executive-level presentations
ASSUMPTION: This role requires a strategic mindset, strong collaboration skills, and the ability to adapt to various client needs and market trends.
📋 Key Responsibilities
✅ Lead the development and execution of a holistic marketing strategy tailored to the client’s unique goals, consumer behaviors, and operational dynamics
✅ Create and manage a quarterly marketing calendar that adapts to real-time trends, business shifts, and customer insights
✅ Use data to optimize ongoing initiatives and inform long-term planning and promotions to drive sales
✅ Roll your sleeves up and help activate events, merchandising, and marketing collateral as needed
✅ Partner closely with operations teams, culinary leads, finance stakeholders, and internal creatives to bring initiatives to life that drive engaging customer experiences and sales
✅ Foster a results-driven, collaborative rhythm across functions to ensure seamless activation and measurable success
✅ Translate strategy into clear, executable plans and ensure high-quality, timely delivery across all touchpoints
✅ Develop and own a site-specific Voice of the Customer (VOC) program to capture customer sentiment and behavior
✅ Analyze and synthesize insights into strategic recommendations that influence marketing plans and operational improvements
✅ Create compelling visual reports that clearly communicate performance, insights, and recommendations
✅ Deliver regular reporting through consistent weekly, monthly, and quarterly templates
✅ Tell the story of your impact in a way that deepens trust and drives strategic decisions internally and shows marketing value to the client
ASSUMPTION: This role requires a high level of initiative, adaptability, and strong communication skills to effectively manage multiple stakeholders and projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of marketing experience, ideally in a client-facing or strategic account role
Required Skills:
- Proven track record of driving profitable growth through marketing initiatives
- Excellent communicator with a knack for visual storytelling and insight synthesis
- Highly organized, adaptable, creative, and effective in managing cross-functional collaboration
- Experience in food service, hospitality, workplace experience, or retail is a plus
Preferred Skills:
- Experience in the hospitality industry or working with high-profile clients
- Fluency in data analysis and reporting tools
ASSUMPTION: Candidates with experience in hospitality or related industries, as well as strong analytical skills, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Manager with 5+ years of experience in the Dallas area)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off and holidays
- Employee discounts on Aramark services
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with potential travel up to 50% of the time)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Aramark is a global provider of food, facilities, and uniform services, serving clients in various industries, including healthcare, education, business, and sports and entertainment. The company is publicly traded and has a significant presence in the United States and other countries.
Company Size: Aramark has over 10,000 employees worldwide, making it a large organization with extensive resources and opportunities for career growth.
Founded: Aramark was founded in 1936 and has since grown into a global leader in its industry.
Company Description:
- Aramark focuses on delivering exceptional experiences to its clients and customers through innovative solutions and a commitment to sustainability
- The company's mission is to do great things for each other, its partners, its communities, and its planet
- Aramark values diversity, inclusion, and equal opportunity for all employees
Company Specialties:
- Patient and retail food services
- Facility services
- Environmental services
- Asset solutions
- Uniforms
Company Website: healthcareinsights.aramark.com/healthcareplus
ASSUMPTION: Aramark's size and global presence offer applicants the opportunity to work on diverse projects and advance their careers within the organization.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in marketing.
Reporting Structure: The Marketing Manager will report directly to the Client Director or a similar role and will work closely with various teams, including operations, culinary, finance, and internal creatives.
Work Arrangement: This role is on-site, with potential travel up to 50% of the time. Applicants should be comfortable with frequent travel and working in various locations.
Growth Opportunities:
- Progression to a senior marketing role or management position within Aramark
- Expanding responsibilities and taking on additional clients or projects
- Developing expertise in specific areas of marketing or industry verticals
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career within Aramark.
🌍 Location & Work Environment
Office Type: Aramark's office in Dallas is a professional, corporate environment with a focus on collaboration and innovation.
Office Location(s): 2400 Market St, Philadelphia, Pennsylvania 19103, US (headquarters); Dallas, Texas, United States (this role)
Geographic Context:
- The Dallas-Fort Worth metro area is the fourth most populous metropolitan area in the United States, offering a diverse range of cultural, entertainment, and recreational opportunities
- Dallas has a humid subtropical climate, with mild winters and hot, humid summers
- The cost of living in Dallas is generally lower than in other major metropolitan areas in the United States
Work Schedule: The work schedule for this role is typically Monday-Friday, 8:00 AM - 5:00 PM, with potential travel up to 50% of the time. Applicants should be comfortable with flexible scheduling and working in various time zones.
ASSUMPTION: The Dallas office provides a collaborative and innovative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and potential team members
- Final interview with the client or a senior member of the Aramark team
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Collaboration and teamwork abilities
- Adaptability and flexibility in a fast-paced environment
- Customer-centric mindset and understanding of the client's business
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your approach to data-driven marketing and customer insights
- Demonstrate your ability to work effectively with various teams and stakeholders
- Showcase your understanding of the client's business and industry trends
ATS Keywords: Marketing strategy, client management, cross-functional collaboration, data analysis, customer experience, sales growth, event activation, reporting, hospitality industry
ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on both technical skills and cultural fit within Aramark and the client's organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Rooted in service
- United by purpose
- Strive to do great things for each other, our partners, our communities, and our planet
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
- Customer-centric and committed to exceptional experiences
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with various teams and stakeholders to drive results?
- Do you have a strong customer-centric mindset and a passion for delivering exceptional experiences?
ASSUMPTION: Aramark values employees who are adaptable, collaborative, and committed to delivering exceptional experiences to both internal and external customers.
⚠️ Potential Challenges
- Managing multiple clients and projects simultaneously
- Balancing the needs of various stakeholders, including the client, internal teams, and customers
- Adapting to frequent travel and working in various locations
- Keeping up with industry trends and best practices in marketing
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- This role is similar to a Strategic Account Manager or Client Success Manager in other industries, with a focus on developing and executing tailored marketing strategies for high-profile clients
- Unlike other roles, this position requires a strong understanding of the hospitality industry and its unique dynamics
- Career progression in this role may lead to senior marketing or management positions within Aramark, with the potential to work with additional clients or expand responsibilities
ASSUMPTION: Applicants with experience in strategic account management or client success roles may find this position particularly appealing, given the similarities and unique aspects of the role.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new client, driving sales and customer engagement within the first six months
- Implementing a Voice of the Customer (VOC) program for an existing client, capturing customer sentiment and behavior to inform marketing initiatives and operational improvements
- Creating and delivering a quarterly marketing report to the client's executive team, highlighting key performance indicators, insights, and recommendations
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and collaborative nature of the Marketing Manager role at Aramark.
❓ Key Questions to Ask During Interview
- Can you describe the client's business and industry trends that are relevant to this role?
- How does Aramark support the growth and development of its Marketing Managers?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement within Aramark?
- How does Aramark foster a culture of collaboration and innovation among its teams?
- What are the most significant challenges facing the client's business, and how can marketing initiatives address these challenges?
ASSUMPTION: Asking these questions will help applicants better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://aramarkcareers.com/UnitedStates/job/Dallas-Marketing-Manager-TX-75234/1300021400/
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, emphasizing your ability to develop and execute tailored marketing strategies, drive sales, and collaborate effectively with various teams
- Prepare for the interview by researching the client's business, industry trends, and Aramark's company culture and values
- If applicable, be ready to present examples of your marketing initiatives and their impact on sales and customer engagement
- Follow up with the hiring manager or HR representative within one week of your interview, expressing your interest in the role and asking about next steps in the hiring process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
