📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Viber
🔹 Location: United Kingdom
🔹 Job Type: Remote
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Driving user growth and engagement for Viber Pay, an in-app payment feature
- Planning and delivering CRM campaigns using Braze across the user lifecycle
- Collaborating with cross-functional teams to align marketing activities with business goals
- Bringing a test-and-learn mindset to improve campaign performance
- Supporting wider marketing initiatives across SEO, paid media, and content
ASSUMPTION: This role requires a proactive generalist with a hands-on approach, strong attention to detail, and a passion for testing and optimization.
📋 Key Responsibilities
✅ Own CRM and lifecycle marketing campaigns end-to-end using Braze
✅ Launch new journeys, improve onboarding, or explore new growth opportunities
✅ Collaborate with Product, Analytics, and other teams to align marketing activity with business goals
✅ Run performance reviews and share actionable insights with the wider team
✅ Support wider marketing initiatives across SEO, paid media, and content as needed
ASSUMPTION: The role involves a mix of strategic planning and hands-on execution, requiring strong organizational skills and the ability to manage multiple projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years in CRM, growth, or digital marketing (agency or in-house)
Required Skills:
- Strong foundation in CRM and lifecycle marketing
- Confident using data to guide decisions and measure performance
- Hands-on experience with Braze or similar marketing automation tools
- Excellent communication and project management skills
- Fluent English is essential. Greek or another CEE language is a strong advantage.
Preferred Skills:
- Experience with or genuine interest in fintech, payments, or mobile apps
ASSUMPTION: Candidates with a generalist mindset and an interest in other areas like performance marketing, SEO, or content will thrive in this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per year (Based on industry standards for a Marketing Manager role in the UK with 3-5 years of experience)
Benefits:
- Competitive benefits package
- Flexible working hours
- Opportunities for professional growth and development
Working Hours: Full-time (40 hours per week) with flexible hours
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager role in the UK with 3-5 years of experience. Actual compensation may vary based on skills, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Viber operates in the retail industry, focusing on communication and payment services.
Company Size: Viber has a small team of 34 employees, offering a startup-like environment.
Founded: Viber was founded in 2010 and has since grown into a global tech brand with a presence in multiple countries.
Company Description:
- Viber is a global tech brand that connects people around the world through its messaging, voice, and video chat app.
- The company offers a range of services, including Viber Pay, an in-app payment feature that allows users to send and receive money instantly with zero fees.
- Viber is known for its user-friendly interface, strong encryption, and commitment to user privacy.
Company Specialties:
- Messaging and chat app
- Voice and video calls
- In-app payments
Company Website: viber.com
ASSUMPTION: Viber's small team size and startup-like environment may offer applicants more responsibility and growth opportunities.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: The Marketing Manager will report directly to the Marketing Lead and work closely with the Marketing Specialist and cross-functional teams.
Work Arrangement: Fully remote with flexible working hours
Growth Opportunities:
- Expanding the role's responsibilities based on performance and interest
- Learning and developing new skills in areas like SEO, content marketing, or performance marketing
- Advancing to a senior marketing role within the company
ASSUMPTION: The Marketing Manager role offers opportunities for professional growth and development, both within the role and within the company.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office required for this role
Office Location(s): Not applicable
Geographic Context:
- The United Kingdom has a strong tech industry and a large talent pool for marketing professionals.
- The remote nature of the role allows for a better work-life balance and the ability to work from anywhere within the UK.
- The UK offers a vibrant and diverse culture, with numerous opportunities for personal and professional growth.
Work Schedule: Full-time (40 hours per week) with flexible hours
ASSUMPTION: The fully remote nature of the role may require strong self-motivation and time management skills to maintain productivity and engagement.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the Marketing Lead
- Technical assessment or case study presentation
- Final interview with the Marketing Lead and/or other stakeholders
Key Assessment Areas:
- CRM and lifecycle marketing expertise
- Data-driven decision-making and analytical skills
- Communication and project management skills
- Cultural fit and alignment with Viber's values
Application Tips:
- Highlight relevant experience and achievements in CRM, lifecycle marketing, and data analysis
- Tailor your resume and cover letter to emphasize your fit for the role and the company
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
ATS Keywords: CRM, lifecycle marketing, Braze, data analysis, project management, communication, performance marketing, SEO, content marketing, fintech, payments, mobile apps
ASSUMPTION: The application process may involve multiple stages and assessments, requiring applicants to demonstrate their skills and fit for the role throughout the process.
🛠️ Tools & Technologies
- Braze (marketing automation platform)
- Google Analytics (web analytics service)
- Social media platforms (for marketing campaigns)
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: The Marketing Manager will be expected to learn and use new tools and technologies as needed to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- User-focused
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Proactive and hands-on
- Data-driven and analytical
- Collaborative and communicative
- Adaptable and flexible
Self-Assessment Questions:
- Do you have a strong user focus and a passion for creating engaging experiences?
- Are you comfortable working in a fast-paced, startup-like environment?
- Do you thrive in collaborative settings and enjoy working with cross-functional teams?
ASSUMPTION: Applicants who share Viber's values and work style preferences will be more likely to succeed in the role and contribute to the company's success.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Balancing strategic planning with hands-on execution
- Working remotely and maintaining productivity and engagement
- Adapting to a small team size and startup-like environment
ASSUMPTION: The Marketing Manager role may present unique challenges related to working remotely, managing multiple projects, and adapting to a small team size.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on CRM and lifecycle marketing, with a hands-on approach to campaign execution
- The role offers a unique opportunity to work in the fintech industry, with a focus on in-app payments and user engagement
- Compared to other marketing roles, this position offers a high degree of responsibility and growth opportunities for the right candidate
ASSUMPTION: The Marketing Manager role at Viber is unique in its focus on CRM and lifecycle marketing, offering applicants a rare opportunity to work in a specific niche within the marketing field.
📝 Sample Projects
- Developing and executing a multi-channel CRM campaign to improve user onboarding and engagement
- Analyzing user data to identify trends and opportunities for targeted marketing campaigns
- Collaborating with the product team to launch a new in-app payment feature and supporting the marketing effort
ASSUMPTION: The Marketing Manager role at Viber involves a wide range of projects and initiatives, requiring applicants to be adaptable and proactive in their approach to their work.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team in the next 6-12 months, and how can this role help address them?
- How does this role fit into the company's long-term growth plans, and what opportunities are there for professional development?
- What is the team's approach to testing and optimization, and how can I contribute to improving campaign performance?
- How does the company support work-life balance for remote employees?
- What is the team's dynamic, and how do you collaborate with other departments to achieve common goals?
ASSUMPTION: Asking insightful questions during the interview process demonstrates an applicant's interest in the role and their commitment to understanding the company's needs and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Viber's careers page
- Tailor your resume and cover letter to highlight your CRM, lifecycle marketing, and data analysis skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Follow up with a thank-you note after your interview to express your appreciation for the opportunity
- If selected for the final round, be prepared to present a case study or complete a technical assessment to demonstrate your skills
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
