Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Emerson

🔹 Location: St. Louis, Missouri, United States

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing strategies for Emerson Tool Company's commercial vacuum products and the ProTeam brand
• Collaborating with various teams to build marketing strategies, lead brand creative, and manage campaigns across multiple channels
• Working closely with marketing, sales, product development, customer, and external partners
• Measuring the effectiveness of marketing activities and supporting commercialization

ASSUMPTION: This role requires strong project management, communication, and cross-functional collaboration skills to succeed in a fast-paced environment.

📋 Key Responsibilities

✅ Marketing Strategy: Design detailed marketing plans, communicate and implement strategies, measure effectiveness, and support commercialization

✅ Market Understanding: Apply customer insights and market dynamics to create compelling value propositions, understand end-user needs, support business planning, and participate in market research

✅ Product Development: Develop and implement marketing deliverables to drive new products to launch, support product adoption, and coordinate with cross-functional teams

✅ Content Development: Lead content development for the brand across all channels, lead advertising, social media, and public relations campaigns, and provide strategic direction for website pages and content

✅ Brand Assets: Direct the creation of marketing assets and all branded collateral, lead the creation, production, and maintenance of digital content, literature, advertising, and public relations material, and work with the graphics team to develop marketing communication materials, product packaging, labeling, and other digital assets

✅ Customer Engagement: Lead the management of tradeshows and marketing specialist activities supporting the ProTeam brand, and support range of customer and channel needs in partnership with the sales team

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and timelines successfully.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or related field

Experience: At least 5 years of brand/marketing management and leadership experience

Required Skills:

• Strong project management, communication, relationship networking, and cross-functional collaboration skills
• Ability to thrive in fast-paced environments and lead multiple projects and timelines successfully
• Legal Authorization to work in the United States (Sponsorship is not available for this role)

Preferred Skills:

• At least 7 years of experience in brand/marketing management
• Product marketing experience supporting development of new products
• People management of a direct report or small team
• Proficiency in content creation, eCommerce marketplaces, and digital advertising
• Graphic design skills using Adobe Creative Suite
• Strong understanding of email and social media marketing strategies

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of the marketing industry and relevant tools to excel in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the St. Louis area)

Benefits:

• Medical Insurance
• Dental Coverage
• Vision Coverage
• Employee Assistance Program
• 401(k)
• Tuition Reimbursement
• Employee Resource Groups
• Recognition
• Flexible Time Off Plans
• Paid Parental Leave
• Vacation Leave
• Holiday Leave

Working Hours: 40 hours per week, with flexibility for overtime as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Emerson is a leading global technology, software, and engineering company providing innovative solutions for customers in industrial and commercial markets. They focus on empowering digital transformation, the Internet of Things, industrial automation, and more.

Company Size: Emerson has 10,001+ employees globally, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: Emerson was founded in 1890 and has since grown into a multinational corporation with a strong reputation for innovation and quality.

Company Description:

• Emerson is committed to driving innovation that makes the world healthier, safer, smarter, and more sustainable
• The company invests in employee development to ensure they have the skills and competencies to bring this purpose to life while competing in a global economy
• Emerson's success is measured by the positive impact it makes on people, communities, and the world through its focus on environmental, social, and regulatory progress

Company Specialties:

• Technology
• Engineering
• Empowering Digital Transformation
• Internet of Things
• Industrial Automation
• Home Comfort
• Sensors
• Software
• Food Quality Protection
• Operational Certainty
• Project Certainty
• Advanced Manufacturing
• Energy Efficiency
• Responsible Refrigeration
• Food Waste Solutions
• STEM
• and Sustainable Energy

Company Website: http://www.emerson.com

ASSUMPTION: Emerson's focus on innovation, sustainability, and employee development creates a dynamic and engaging work environment for employees.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in marketing management.

Reporting Structure: The Marketing Manager reports directly to the Director of Marketing and may oversee non-direct reports, such as marketing specialists or coordinators.

Work Arrangement: This is an on-site position, requiring employees to work from Emerson's headquarters in St. Louis, Missouri.

Growth Opportunities:

• As Emerson is a large company with diverse business segments, there may be opportunities for career growth and advancement within the organization
• Emerson's focus on employee development and training may provide opportunities for professional growth and skill-building
• This role may also offer opportunities to work on high-visibility projects and collaborate with cross-functional teams, enhancing the candidate's visibility within the organization

ASSUMPTION: While not explicitly stated, it is assumed that Emerson offers opportunities for career growth and advancement within the organization.

🌍 Location & Work Environment

Office Type: Emerson's headquarters in St. Louis, Missouri, is a corporate office environment with a mix of open and private workspaces.

Office Location(s): 8027 Forsyth Blvd, St Louis, Missouri 63105, US

Geographic Context:

• St. Louis is the largest city in Missouri and is located along the Mississippi River
• The city offers a mix of urban and suburban living, with a variety of neighborhoods and housing options
• St. Louis has a humid subtropical climate, with hot, humid summers and cold, snowy winters

Work Schedule: The work schedule for this role is Monday through Friday, with standard business hours. However, the role may require occasional overtime or weekend work to meet project deadlines.

ASSUMPTION: While not explicitly stated, it is assumed that the work environment at Emerson's headquarters is collaborative, professional, and supportive of employee growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with the Director of Marketing
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Cross-functional collaboration and communication
• Project management and organization
• Brand management and creative direction
• Customer engagement and market research

Application Tips:

• Tailor your resume and cover letter to highlight your marketing management experience and relevant skills
• Be prepared to discuss your marketing strategy and planning experience, as well as your ability to work collaboratively with cross-functional teams
• Demonstrate your understanding of the marketing industry and relevant tools and technologies
• Prepare questions to ask the interviewer about the company, team, and role to show your interest and engagement

ATS Keywords: Marketing Strategy, Project Management, Cross-Functional Collaboration, Content Development, Brand Management, Customer Engagement, Market Research, Digital Advertising, Social Media Marketing, Email Marketing, Graphic Design, Sales Enablement, Product Development, Relationship Networking, Communication, Team Leadership

ASSUMPTION: Emerson uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Adobe Creative Suite
• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: While not explicitly stated, it is assumed that Emerson uses industry-standard marketing and project management tools to support its marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Safety & Quality
• Support Our People
• Customer Focus
• Continuous Improvement
• Collaboration
• Innovation

Work Style:

• Collaborative and team-oriented
• Focused on continuous improvement and innovation
• Committed to delivering high-quality products and services to customers

Self-Assessment Questions:

• Do you actively listen and check for understanding in your interactions with others?
• Are you able to action new challenges without unnecessary planning?
• Can you represent your own interests while focusing on others’ interests as well?
• Do you lay out detailed schedules and list steps for achieving objectives?
• Do you place a high priority on developing others?

ASSUMPTION: Emerson values employees who are collaborative, innovative, and committed to delivering high-quality products and services to customers. Candidates should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• Managing multiple projects and timelines successfully in a fast-paced environment
• Collaborating effectively with cross-functional teams and external partners
• Adapting to changes in market dynamics and customer needs
• Balancing the demands of marketing strategy, brand creative, and campaign management

ASSUMPTION: While this role offers many opportunities for growth and collaboration, it also presents challenges that require strong project management, communication, and adaptability skills.

📈 Similar Roles Comparison

• This role differs from other marketing management positions in its focus on commercial vacuum products and the ProTeam brand within Emerson Tool Company
• Emerson's industry focus on automation machinery manufacturing sets it apart from other companies in the marketing industry
• Career growth opportunities within Emerson may differ from those in other organizations, given the company's size and diverse business segments

ASSUMPTION: Candidates should research Emerson's industry and company-specific details to understand how this role compares to similar positions in other organizations.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a new product launch within Emerson Tool Company
• Managing a rebranding campaign for the ProTeam brand, including all aspects of advertising, social media, and public relations
• Conducting market research to identify customer needs and market trends, and using insights to inform product development and marketing strategies

ASSUMPTION: These sample projects are intended to illustrate the types of marketing management responsibilities and initiatives that the successful candidate may be expected to undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategy for Emerson Tool Company's commercial vacuum products and the ProTeam brand, and how this role fits into its execution?
• How does the marketing team collaborate with other departments, such as sales, product development, and customer service, to ensure consistent and effective marketing efforts?
• What are the most important qualities and skills you look for in a Marketing Manager for this role?
• How does Emerson support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing management experience and relevant skills
• Prepare for your interview by researching Emerson's industry, company, and role-specific details
• Prepare questions to ask the interviewer about the company, team, and role to show your interest and engagement
• Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.