📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Cushman & Wakefield
🔹 Location: Exeter, United Kingdom
🔹 Job Type: On-site
🔹 Category: Real Estate
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to drive footfall and enhance the center's profile
- Collaborating with stakeholders, including brand partners, external agencies, and local communities
- Supporting day-to-day operations and revenue growth
- Working autonomously and keeping senior management updated
ASSUMPTION: This role requires a high level of self-motivation and strong organizational skills to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
✅ Prepare and deliver the marketing strategy in partnership with Cushman & Wakefield’s Head of Place Activation & Enlivenment
✅ Execute tactical campaigns and events to drive footfall and enhance the center’s profile
✅ Support revenue growth through targeted marketing efforts
✅ Work closely with the Centre Management Team, retail occupiers, Cushman & Wakefield’s Customer Experience team, third-party agencies, local stakeholders, and ownership representatives
✅ Support day-to-day operations in the absence of the Centre or Operations Manager
ASSUMPTION: This role may require occasional weekend or evening work to support events and operations.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of marketing management experience within a fast-paced, customer-focused environment
Required Skills:
- Proven track record across the full marketing mix, including social and digital media, events, PR, and branding
- Creative mindset with a hands-on approach
- Proactive self-starter with the ability to work autonomously and keep senior management updated
- Strong budget management skills
- Experience managing suppliers and external agencies
- Highly organized and committed with a strong work ethic
Preferred Skills:
- Experience in the retail or real estate industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in retail marketing or real estate marketing may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on industry standards for a Marketing Manager with 5-10 years of experience in the UK)
Benefits:
- Competitive benefits package
- Opportunities for professional development and career growth
- Health, dental, and vision insurance
- Pension plan
Working Hours: Full-time, Monday-Friday, with occasional weekend or evening work required
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 10,001+ employees (Global presence with a local focus in Exeter)
Founded: 1917 (Over a century of experience in commercial real estate)
Company Description:
- Cushman & Wakefield is a global leader in commercial real estate services, offering a full range of services to clients, including property management, leasing, capital markets, valuation and advisory, project and development services, and facilities services
- The company operates in over 60 countries and has a strong presence in Exeter, offering local expertise and global resources
- Cushman & Wakefield is committed to driving positive change in the real estate industry and creating better outcomes for clients, colleagues, and communities
Company Specialties:
- Agency Leasing
- Global Occupier Services
- Asset Services
- Investment Management
- Capital Markets
- Project & Development Services
- Facility Services
- Tenant Representation and Valuation & Advisory
Company Website: www.cushmanwakefield.com
ASSUMPTION: Cushman & Wakefield's extensive global network and local expertise make it an attractive employer for marketing professionals seeking growth opportunities.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with potential for growth
Reporting Structure: Reports directly to the Centre Manager and collaborates with the Centre Management Team, external stakeholders, and the wider local community
Work Arrangement: On-site, with occasional remote work for events and operations support
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expansion into other aspects of real estate marketing or related fields
- Opportunities to work on high-profile projects and collaborate with international teams
ASSUMPTION: This role offers strong growth potential for marketing professionals looking to advance their careers in the real estate industry.
🌍 Location & Work Environment
Office Type: Modern, professional office environment within a retail center
Office Location(s): Exeter, United Kingdom
Geographic Context:
- Exeter is a vibrant city in the South West of England, known for its rich history, cultural attractions, and thriving retail scene
- The city offers a high quality of life, with easy access to beautiful countryside, beaches, and outdoor activities
- Exeter is well-connected by road, rail, and air, with excellent links to London and other major cities
Work Schedule: Full-time, Monday-Friday, with occasional weekend or evening work required for events and operations support
ASSUMPTION: Exeter's attractive location and vibrant retail scene make it an appealing place to work for marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Centre Manager and/or other members of the Centre Management Team
- Final interview with the Head of Place Activation & Enlivenment
Key Assessment Areas:
- Marketing strategy and campaign development
- Stakeholder management and communication skills
- Budget management and financial acumen
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing management experience and relevant skills
- Demonstrate your understanding of retail trends and consumer behavior in your application materials
- Prepare examples of successful marketing campaigns or projects you've led to discuss during the interview
ATS Keywords: Marketing Management, Retail Trends, Consumer Behavior, Stakeholder Management, Budget Management, Event Planning, PR, Branding, Social Media, Digital Media
ASSUMPTION: Applicants should focus on demonstrating their marketing management experience and relevant skills throughout the application process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
- Event planning and management software (e.g., Eventbrite, Cvent)
- PR and media monitoring tools (e.g., Muck Rack, Brand24)
- CRM software (e.g., Salesforce, HubSpot)
ASSUMPTION: Proficiency in industry-standard marketing tools and software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Client-focused
- Collaborative
- Innovative
- Responsible
- Inclusive
Work Style:
- Proactive and self-motivated
- Strong organizational skills and attention to detail
- Excellent communication and interpersonal skills
- Ability to work autonomously and manage multiple projects
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, customer-focused environment?
- Are you comfortable managing multiple stakeholders and projects simultaneously?
- Do you have a strong work ethic and commitment to delivering high-quality results?
ASSUMPTION: Applicants should assess their fit with Cushman & Wakefield's company values and work style requirements before applying.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working in a fast-paced, customer-focused environment
- Occasional weekend or evening work for events and operations support
- Adapting to changes in the retail industry and consumer behavior
ASSUMPTION: Applicants should be aware of the potential challenges associated with this role and assess their ability to manage them effectively.
📈 Similar Roles Comparison
- This role is similar to a Retail Marketing Manager or Real Estate Marketing Manager position, but with a focus on driving footfall and enhancing the center's profile
- Unlike other marketing roles, this position requires strong stakeholder management and communication skills, as well as the ability to support day-to-day operations
- Career progression in this role may lead to senior marketing positions within the company or related fields
ASSUMPTION: Applicants should compare this role to similar marketing positions in the retail and real estate industries to understand its unique requirements and growth opportunities.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive footfall during a specific retail event or promotion
- Managing relationships with brand partners and external agencies to deliver successful marketing initiatives
- Creating and implementing a social media strategy to engage with local communities and enhance the center's online presence
ASSUMPTION: Applicants should be prepared to discuss their experience with similar marketing projects during the interview process.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role support the overall goals and objectives of the center and the company?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Cushman & Wakefield careers portal
- Tailor your resume and cover letter to highlight your marketing management experience and relevant skills
- Prepare examples of successful marketing campaigns or projects you've led to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
