Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: JLL

🔹 Location: St. Paul, MN

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-06-26

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing strategies for Union Depot
• Managing and mentoring the Marketing & Events Coordinator
• Overseeing signature and community events, as well as public relations efforts
• Serving as a key spokesperson for Union Depot and managing media relationships
• Collaborating with various teams to drive tenant sales, leasing efforts, and ancillary income opportunities

ASSUMPTION: This role requires a strategic and dynamic individual who can balance multiple projects and deadlines while maintaining high-quality standards. Strong leadership skills and marketing expertise are crucial for success in this position.

📋 Key Responsibilities

✅ Own and execute the comprehensive marketing strategy for Union Depot to increase property visibility, boost foot traffic, drive tenant sales, and strengthen community engagement.

✅ Develop, manage, and monitor the annual marketing budget, including invoicing, forecasting, goal setting, financial reporting, and pertinent marketing-related capital projects.

✅ Manage and mentor the Marketing & Events Coordinator, providing leadership, professional development, and performance management.

✅ Provide strategic oversight for all signature and community events, including conceptualization, promotion, sponsor procurement, vendor contracting, budget management, execution strategy, day-of support, and post-event analysis.

✅ Manage all marketing vendor contracts and relationships, including key partnerships with advertising and PR agencies.

✅ Serve as a key spokesperson for Union Depot, managing media relationships and inquiries, conducting media interviews, on-camera segments, and public appearances to promote key events and marketing initiatives.

✅ Work closely with the contracted advertising agency to guide creative direction, advertising, branding, website management, digital assets, social media, and media buying strategy.

✅ Manage tenant marketing initiatives, including overseeing building signage, promotional materials, digital assets, and coordinating regular tenant meetings to address marketing needs, communicate traffic impact, and foster collaborative opportunities.

✅ Lead public relations and communications strategies in collaboration with the contracted PR agency, including oversight of crisis communications, press releases, media pitches, and strategic messaging to enhance Union Depot’s reputation and brand awareness.

✅ Support the Private Events division through strategic marketing initiatives, lead generation, and promotional materials.

✅ Support all property leasing efforts by developing strategic marketing materials, conducting market research, implementing targeted campaigns, and collaborating with leasing to attract and retain tenants.

✅ Manage all building signage, wayfinding, digital displays, printed materials, and physical marketing assets throughout the property.

✅ Proactively manage and promote Union Depot as a premier film and photography location, actively pursuing booking opportunities with production companies, location scouts, and photographers while serving as the primary point of contact for all inquiries.

✅ Collaborate with the Contract Administrator on the contracting process and certificate of insurance management for all marketing vendors, ensuring all contract and insurance requirements are met.

✅ Manage, develop, and implement ancillary income opportunities to generate additional revenue for the property.

✅ Stay current with industry trends and innovations to keep the property competitive in the market.

✅ Foster and manage strategic community partnerships with local businesses, organizations, and stakeholders to create cross-collaborative opportunities that enhance Union Depot’s presence in the community.

ASSUMPTION: This role requires a high level of multitasking, strong organizational skills, and the ability to prioritize multiple requests while maintaining high-quality standards and meeting deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, or a related field.

Experience: Minimum 5 years of experience in marketing, preferably in property management, venue, retail, or event settings.

Required Skills:

• Proven experience developing and executing comprehensive marketing strategies across multiple channels
• Strong budget management and financial reporting capabilities
• Experience in event marketing and large-scale event oversight
• Experience in brand management and development
• Strong public speaking abilities and professional communication skills, with media experience preferred but training available for the right candidate
• Excellent project management skills with the ability to handle multiple initiatives simultaneously
• Exceptional organizational and time management skills with the ability to prioritize multiple requests while maintaining high-quality standards and meeting deadlines
• Knowledge of industry trends, digital platforms, and best practices
• Superior written and verbal communication skills
• Occasional weekend and evening availability for events

Preferred Skills:

• Experience in the real estate industry
• Fluency in additional languages

ASSUMPTION: Strong leadership skills, marketing expertise, and the ability to work collaboratively with various teams are essential for success in this role.

💰 Compensation & Benefits

Salary Range: 83,000.00 – 93,000.00 USD per year

Benefits:

• 401(k) plan with matching company contributions
• Comprehensive Medical, Dental & Vision Care
• Paid parental leave at 100% of salary
• Paid Time Off and Company Holidays

Working Hours: Full-time, on-site position with occasional weekend and evening availability for events

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's education, experience, skills, abilities, geographic location, internal equity, and market data.

📌 Applicant Insights

🔍 Company Context

Industry: JLL is a leading global provider of real estate and investment management services, with a focus on technology and innovation.

Company Size: JLL has 1,001-5,000 employees globally, providing a large and diverse work environment.

Founded: JLL was founded in 1836 and has since grown into a global leader in its industry.

Company Description:

• JLL empowers clients to shape a brighter way by delivering market-leading technology and services to power the future of real estate.
• The company offers a comprehensive portfolio of purpose-built solutions, unparalleled industry expertise, and leading-edge, venture-backed companies.
• JLLT is transforming the way companies acquire, operate, and manage spaces, enabling clients to foster human-centric experiences and smart space utilization, achieve net-zero emissions, and simplify asset and facilities management.

Company Specialties:

• IT Services and IT Consulting
• Real Estate Services
• Investment Management

Company Website: https://www.jll.com/

ASSUMPTION: JLL's global presence and extensive experience in the real estate industry provide a strong foundation for growth and innovation in the marketing field.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring strategic decision-making and leadership skills.

Reporting Structure: The Marketing Manager reports directly to the General Manager of Union Depot.

Work Arrangement: This is an on-site position with occasional weekend and evening availability for events.

Growth Opportunities:

• Proven success in this role may lead to increased responsibilities and career advancement within JLL.
• The diverse range of services offered by JLL provides opportunities for career growth and development within the company.
• Strong performance in this role may open up opportunities to work on other JLL properties or in different regions.

ASSUMPTION: Success in this role requires a strategic and dynamic individual who can balance multiple projects and deadlines while maintaining high-quality standards. Strong leadership skills and marketing expertise are crucial for success in this position.

🌍 Location & Work Environment

Office Type: Union Depot is a historic train station that has been converted into a mixed-use property, featuring office space, retail, and event venues.

Office Location(s): St. Paul, MN

Geographic Context:

• St. Paul is the capital and second-most populous city in Minnesota, with a population of approximately 300,000 people.
• The city is known for its rich history, cultural attractions, and vibrant arts scene.
• St. Paul is located on the banks of the Mississippi River and is home to numerous parks and recreational opportunities.

Work Schedule: Full-time, on-site position with occasional weekend and evening availability for events

ASSUMPTION: The historic and unique nature of Union Depot provides a distinctive work environment that may appeal to candidates who value working in a historic setting.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess qualifications and cultural fit
• On-site or virtual interview with the General Manager and Marketing & Events Coordinator
• Final interview with senior leadership or human resources
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Leadership skills and ability to manage and mentor team members
• Strong communication skills, both written and verbal
• Ability to manage multiple projects and deadlines
• Familiarity with the real estate industry and Union Depot's unique position in the market

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, leadership skills, and industry-specific knowledge
• Prepare for behavioral interview questions that focus on your ability to manage multiple projects, meet deadlines, and work collaboratively with various teams
• Be ready to discuss your strategic vision for Union Depot's marketing efforts and how you would drive measurable results

ATS Keywords: Marketing Strategy, Budget Management, Event Marketing, Brand Management, Public Speaking, Project Management, Organizational Skills, Communication Skills, Digital Platforms, Community Engagement, Media Relations, Tenant Marketing, Crisis Communications, Market Research, Revenue Generation, Leadership

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, marketing expertise, leadership skills, and ability to manage multiple projects and deadlines.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Event management software (e.g., Cvent, Eventbrite)

ASSUMPTION: Proficiency in relevant marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Putting people first
• Integrity
• Excellence
• Teamwork
• Innovation

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering measurable results
• Adaptable and able to thrive in a dynamic work environment
• Strong communication skills and ability to work effectively with various teams

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment?
• Are you able to balance multiple projects and deadlines while maintaining high-quality standards?
• Do you have strong leadership skills and the ability to mentor and develop team members?
• Are you comfortable working in a historic setting and contributing to the preservation of a historic property?

ASSUMPTION: Success in this role requires a strategic and dynamic individual who can balance multiple projects and deadlines while maintaining high-quality standards. Strong leadership skills and marketing expertise are crucial for success in this position.

⚠️ Potential Challenges

• Managing a tight marketing budget and maximizing ROI for all marketing initiatives
• Balancing the needs and priorities of various teams, including tenants, event organizers, and Union Depot management
• Adapting to the unique nature of a historic property and its impact on marketing efforts
• Staying current with industry trends and innovations in the marketing field

ASSUMPTION: These challenges require a strategic and dynamic individual who can balance multiple projects and deadlines while maintaining high-quality standards. Strong leadership skills and marketing expertise are crucial for success in this position.

📈 Similar Roles Comparison

• Marketing Manager (Real Estate) vs. Marketing Manager (Retail):
• Real estate marketing focuses on driving foot traffic, tenant sales, and leasing efforts, while retail marketing focuses on driving consumer sales and brand awareness.
• Real estate marketing may require more familiarity with market research, tenant relations, and property management, while retail marketing may require more experience in consumer behavior, brand management, and promotional events.
• Marketing Manager (Union Depot) vs. Marketing Manager (Other JLL Properties):
• Union Depot is a unique historic property with a distinctive marketing strategy, while other JLL properties may have more standardized marketing approaches.
• Marketing for Union Depot may require more focus on community engagement, event management, and preservation efforts, while marketing for other JLL properties may focus more on tenant relations, leasing efforts, and brand consistency.
• Career Path: Marketing Manager to Senior Marketing Manager or Director of Marketing
• Proven success in the Marketing Manager role may lead to increased responsibilities and career advancement within JLL.
• Strong performance in this role may open up opportunities to work on other JLL properties or in different regions, providing a clear path for career growth and development within the company.

ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar marketing roles is essential for success in this position.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for Union Depot's grand reopening event, including event promotion, vendor contracting, budget management, and day-of support
• Managing Union Depot's social media presence, including creating engaging content, scheduling posts, and analyzing performance metrics to drive brand awareness and engagement
• Collaborating with the leasing team to develop targeted marketing campaigns to attract and retain tenants, including market research, competitive analysis, and strategic messaging
• Managing Union Depot's website and digital assets, including regular updates, SEO optimization, and user experience improvements to drive traffic and engagement

ASSUMPTION: These sample projects illustrate the diverse range of marketing responsibilities and initiatives required for success in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Union Depot's unique position in the market impact the marketing strategy for the property?
• What are the most significant challenges facing the marketing team, and how can this role address them?
• How does the General Manager support the Marketing Manager in driving strategic initiatives and achieving marketing goals?
• What opportunities are there for growth and development within the marketing team and the broader JLL organization?
• How does the Marketing & Events Coordinator support the Marketing Manager in executing marketing initiatives and managing day-to-day tasks?

ASSUMPTION: Asking strategic and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving marketing success for Union Depot.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience, leadership skills, and industry-specific knowledge
• Prepare for behavioral interview questions that focus on your ability to manage multiple projects, meet deadlines, and work collaboratively with various teams
• Be ready to discuss your strategic vision for Union Depot's marketing efforts and how you would drive measurable results
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.