Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Swank Motion Pictures

🔹 Location: St. Louis, Missouri, United States (Remote)

🔹 Job Type: Full-time, Hybrid

🔹 Category: Entertainment Providers

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Developing and owning core product messaging and collateral
• Driving sales enablement and market intelligence efforts
• Identifying market trends and opportunities
• Translating technical features into benefits-focused messaging
• Executing and optimizing marketing campaigns

ASSUMPTION: This role requires a strong understanding of the market and the ability to translate technical capabilities into customer benefits. Successful candidates will have a proven track record in marketing or advertising, with a focus on go-to-market positioning, messaging, planning, and execution.

📋 Key Responsibilities

✅ Identifying customer needs, key personas, market trends, and market landscape to build differentiated positioning and messaging for Swank’s products and services

✅ Collaborating with sales and development teams to understand and translate technical and product features into benefits-focused messaging

✅ Developing compelling product feature narratives with clear, consistent, and compelling messaging through a strong customer focus lens

✅ Translating messaging into creative and high-impact customer-facing materials such as solution sheets, infographics, customer emails, social posts, knowledge articles, e-books, case studies, and more

✅ Planning and executing new campaigns using effective tools and techniques to maximize market penetration and sales impact

✅ Gathering and analyzing campaign data to support agile movement and optimize lead generation

✅ Conducting market and customer research to understand the industry, identify trends, and uncover opportunities

✅ Setting clear, measurable goals, tracking business results, and conducting cross-functional post-mortems to create a cycle of continuous improvement

✅ Acting as a project manager, overseeing the execution of key initiatives in collaboration with creative teams, leadership, and external resources

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to grasp and translate technical capabilities into benefits. Candidates should be comfortable working cross-functionally and collaborating with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 5+ years of relevant experience in marketing or advertising, with a focus on go-to-market positioning, messaging, planning, and execution

Required Skills:

• Expertise in digital marketing, including SEO, SEM, social media, email campaigns, and Google Analytics
• Excellent project management skills
• Strong communication and marketing skills
• Ability to understand and effectively communicate solutions that align with market buyer’s pain points, goals, and needs
• Detail-oriented with a good eye for effective design

Preferred Skills:

• Experience working cross-functionally between marketing, sales, design, and development teams
• Demonstrated successful go-to-market messaging and content creation
• Flexibility to meet business needs in other Swank Motion Pictures departments as needed

ASSUMPTION: Candidates with a strong background in marketing, advertising, or a related field, along with proven experience in go-to-market messaging and execution, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the entertainment industry)

Benefits:

• Comprehensive compensation and healthcare packages, including medical, dental, vision, and life insurance products
• 401(k) plan with employer match
• Competitive paid time off: vacation, personal time, holidays, and winter break
• Company-sponsored volunteer and community outreach opportunities
• Organizational growth potential through the company-sponsored online learning platform
• Hybrid work environment

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The provided salary range is an estimate based on industry standards for a Marketing Manager with the required experience level in the entertainment industry. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers

Company Size: 51-200 employees

Founded: 1937

Company Description:

• Swank Motion Pictures is a successful, growing business privately owned by the Swank family and led by Tim Swank, Chairman
• Headquartered in St. Louis, MO, with an office in Paris, France
• Swank is the world's largest non-theatrical distributor of motion pictures for public performance and the acknowledged leader in the field

Company Specialties:

• Non-theatrical movie distribution
• Public performance licensing and distribution
• Entertainment solutions for various markets

Company Website: http://www.swank.com

ASSUMPTION: Swank Motion Pictures is a well-established company in the entertainment industry, focusing on non-theatrical movie distribution and public performance licensing. They value their employees and offer competitive benefits and growth opportunities.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with the potential for growth and leadership opportunities

Reporting Structure: This role reports directly to the Vice President of Marketing and works closely with cross-functional teams, including sales, design, and development

Work Arrangement: Hybrid work environment, with a mix of remote and on-site work

Growth Opportunities:

• Potential for career advancement within the marketing department or other departments within the company
• Opportunities to work on various projects and campaigns, gaining diverse experience
• Access to the company-sponsored online learning platform for professional development

ASSUMPTION: This role offers opportunities for career growth and professional development within a well-established company in the entertainment industry.

🌍 Location & Work Environment

Office Type: Hybrid work environment, with an office located in St. Louis, Missouri

Office Location(s): 10795 Watson Road, St. Louis, MO 63127, US

Geographic Context:

• St. Louis is a major city in Missouri, known for its cultural attractions, including the Gateway Arch and the St. Louis Zoo
• The city offers a mix of urban and suburban living, with various neighborhoods to choose from
• St. Louis has a humid subtropical climate, with hot summers and cold winters

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The hybrid work environment allows for a mix of remote and on-site work, providing flexibility for employees while maintaining a strong company culture.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-depth interview with the hiring manager and/or other team members
• Final interview with the Vice President of Marketing
• Background check and offer extension

Key Assessment Areas:

• Marketing and communication skills
• Project management skills
• Understanding of the entertainment industry and market trends
• Ability to work cross-functionally and collaborate with various teams

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and advertising experience, with a focus on go-to-market positioning, messaging, planning, and execution
• Prepare examples of successful go-to-market messaging and content creation campaigns you've worked on in the past
• Research Swank Motion Pictures and the entertainment industry to demonstrate your understanding of the company and market trends

ATS Keywords: Marketing, Advertising, Go-to-Market, Positioning, Messaging, Planning, Execution, Sales Enablement, Market Intelligence, Customer Insights, Data Analysis, Campaign Management, Collaboration

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate candidates' marketing and communication skills, as well as their understanding of the entertainment industry and market trends.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Search engine optimization (SEO) tools (e.g., SEMrush, Ahrefs)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies for this role may vary depending on the company's specific marketing stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Adaptable
• Results-driven

Work Style:

• Cross-functional collaboration
• Agile and adaptable
• Data-driven decision making
• Strong communication and project management skills
• Ability to work independently and in a team environment

Self-Assessment Questions:

• How do you stay up-to-date with market trends and customer needs in the entertainment industry?
• Can you provide an example of a successful go-to-market messaging campaign you've worked on in the past?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: Swank Motion Pictures values candidates who are customer-focused, innovative, collaborative, adaptable, and results-driven. Successful candidates will have strong communication and project management skills, as well as the ability to work cross-functionally and collaborate with various teams.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Keeping up with market trends and customer needs in the entertainment industry
• Collaborating effectively with cross-functional teams, including sales, design, and development
• Adapting to changes in the market and company priorities

ASSUMPTION: This role may present challenges related to project management, market trends, cross-functional collaboration, and adaptability. Successful candidates will be able to navigate these challenges and thrive in a dynamic work environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on non-theatrical movie distribution and public performance licensing
• This role requires a strong understanding of the entertainment industry and market trends, as well as the ability to translate technical capabilities into customer benefits
• Career progression in this role may involve opportunities to work on various projects and campaigns, gaining diverse experience and advancing within the marketing department or other departments within the company

ASSUMPTION: This role is unique within the entertainment industry, focusing on non-theatrical movie distribution and public performance licensing. Successful candidates will have a strong understanding of the entertainment industry and market trends, as well as the ability to translate technical capabilities into customer benefits.

📝 Sample Projects

• Developing and executing a go-to-market messaging campaign for a new movie release
• Conducting market research to identify trends and opportunities in the entertainment industry
• Creating customer-facing materials, such as solution sheets, infographics, and case studies, to communicate success stories and best practices

ASSUMPTION: These sample projects are intended to provide insight into the types of tasks and responsibilities associated with this role. Successful candidates will have experience working on similar projects and be able to demonstrate their ability to translate technical capabilities into customer benefits.

❓ Key Questions to Ask During Interview

• How does Swank Motion Pictures differentiate itself from other entertainment providers in the market?
• Can you describe the company's approach to cross-functional collaboration and how this role fits into that structure?
• What are the most significant challenges facing the marketing department in the next 12 months, and how can this role help address them?
• How does Swank Motion Pictures support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: These key questions are designed to help candidates better understand the company's culture, values, and approach to marketing and professional development. Successful candidates will be able to ask insightful questions that demonstrate their understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and advertising experience, with a focus on go-to-market positioning, messaging, planning, and execution
• Prepare examples of successful go-to-market messaging and content creation campaigns you've worked on in the past
• Research Swank Motion Pictures and the entertainment industry to demonstrate your understanding of the company and market trends
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.