Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Green Mountain Habitat for Humanity

🔹 Location: Williston, Vermont

🔹 Job Type: Full-Time, On-Site

🔹 Category: Non-profit Organizations

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for GMHFH's mission and ReStores
• Creating marketing collateral and graphics for various campaigns
• Managing social media platforms and paid digital advertising campaigns
• Planning and executing community events and managing event logistics
• Tracking, analyzing, and reporting on marketing KPIs and campaign status

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving engagement and results across multiple channels.

📋 Key Responsibilities

✅ Strategize, design, and implement all online and offline marketing tactics for organization-wide programming

✅ Produce marketing collateral and graphics for print advertising, direct mailings, and e-mail campaigns

✅ Plan, promote, and execute affiliate and ReStore community events, coordinating event logistics with ReStore managers and staff

✅ Prepare monthly presentations highlighting marketing results and proposals

✅ Create content, post, and manage social media platforms, utilizing social listening techniques and responding to direct messaging, comments, and reviews

✅ Implement and monitor all paid digital advertising campaigns on Google Ads, Bing, Meta Ads, and Yelp

✅ Maintain, update, and help design the organization's website and write SEO-friendly content and tags when needed

✅ Track, analyze, and report on KPIs and the status of campaigns to ReStore Director, CEO, and Board of Directors

✅ Manage marketing budgets and media buys (digital, print, TV, radio) with help from stakeholders

✅ Take high-quality, on-brand photos for use in print and digital media and manage photo library

✅ Drive marketing communications as related to the organization’s three-year strategic plan

✅ Work with department leadership on internal communication to foster an informed, cohesive, and inclusive work environment

✅ Adhere to Habitat for Humanity visual brand guidelines and adopt an on-brand tone and voice for all internal and external communications

✅ Perform other duties as assigned

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, or a related field

Experience: 2-4 years of marketing or relevant experience

Required Skills:

• Excellent written and verbal communication skills
• Proven experience creating content, managing, and advertising on social media platforms
• Experience setting up and optimizing Google and Microsoft ad campaigns
• Proven graphic design skills and competence with Canva and/or Adobe Creative Suite
• Basic HTML, website design, and management skills
• E-mail marketing and copywriting experience and knowledge of MailChimp, Bloomerang/Kindful, or similar
• Narrative creation experience that includes interviewing, developing, shaping, and publication of stories
• Demonstrated proficiency with computer applications, including MS Office Suite: Outlook, Word, and Excel
• Able to work well in a team environment, handle multiple assignments, and meet deadlines

Preferred Skills:

• Experience managing Google ad grants
• Knowledge of Google Business Profile, Apple Business Manager, and Yelp

ASSUMPTION: Candidates with experience in the non-profit sector or affordable housing industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $70,000 per year, dependent on relevant skills and experience

Benefits:

• Health Reimbursement Plan (up to $6,350.00 annually)
• Combined 200 hours of vacation and sick time
• Ten paid holidays
• 5% retirement match beginning after one year of successful employment
• 20% discount at Habitat Restores

Working Hours: Monday-Friday, with occasional evenings and weekend days required

ASSUMPTION: The salary range provided is based on the organization's current compensation structure and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Non-profit Organizations, specifically focused on affordable housing and community development

Company Size: 11-50 employees, which means a relatively small team where individual contributions can have a significant impact

Founded: 1984, with a history of building homes, community, and hope in Northwest Vermont

Company Description:

• Driven by the vision that everyone needs a decent place to live, GMHFH builds homes, community, and hope in a service area that includes Chittenden, Franklin, Grand Isle, and Lamoille counties
• Families and individuals in need of a hand-up partner with GMHFH to build a safe, energy-efficient, and affordable place they can call home
• Through financial support, volunteering, or adding a voice to support affordable housing, everyone can help families achieve the strength, stability, and self-reliance they need to build better lives for themselves

Company Specialties:

• Affordable Housing
• Donation Centers
• Resale Stores
• Non-Profit
• Volunteers
• Construction
• and Housing

Company Website: vermonthabitat.org

ASSUMPTION: Working for a non-profit organization like GMHFH offers the opportunity to make a direct impact on the community and align personal values with professional goals.

📊 Role Analysis

Career Level: Mid-level marketing professional with room for growth and development

Reporting Structure: Reports directly to the ReStore Director and works collaboratively with other departments

Work Arrangement: Full-time, on-site position with occasional evenings and weekend days required

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the organization as the team grows
• Opportunity to gain experience in various aspects of marketing, including event planning, digital advertising, and community engagement
• Chance to develop leadership skills by managing event logistics and working with ReStore managers and staff

ASSUMPTION: This role offers a unique blend of creative and analytical work, with the potential for growth and development in a dynamic and impactful organization.

🌍 Location & Work Environment

Office Type: On-site, with a small team and a collaborative work environment

Office Location(s): 400 Cornerstone Dr, Suite 315, Williston, Vermont 05495, US

Geographic Context:

• Williston is a town in Chittenden County, Vermont, with a population of approximately 9,000 residents
• The area offers a mix of urban and rural living, with easy access to outdoor recreation and cultural amenities
• GMHFH serves a service area that includes Chittenden, Franklin, Grand Isle, and Lamoille counties, with a total population of over 150,000 residents

Work Schedule: Monday-Friday, with occasional evenings and weekend days required for events and campaigns

ASSUMPTION: Working in a small, collaborative team environment offers the opportunity to build strong relationships with colleagues and make a significant impact on the organization's success.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the ReStore Director
• In-person or virtual interview with the ReStore Director and other team members
• Background check and reference checks
• Job offer and onboarding

Key Assessment Areas:

• Marketing and communication skills
• Creativity and innovation
• Analytical and problem-solving skills
• Teamwork and collaboration
• Alignment with GMHFH's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Provide specific examples of your marketing achievements and the impact you've made in previous roles
• Demonstrate your understanding of GMHFH's mission and how your skills and experience align with the organization's goals
• Prepare questions to ask the interviewer about the role, the team, and the organization's future plans

ATS Keywords: Marketing strategy, graphic design, social media management, event planning, digital advertising, SEO, email marketing, team collaboration, budget management, communication skills, photo management, narrative creation, website management, data analysis, project management

ASSUMPTION: The application process for this role may take several weeks, depending on the organization's hiring timeline and the number of qualified candidates.

🛠️ Tools & Technologies

• Canva or Adobe Creative Suite
• Social media platforms (Facebook, Instagram, LinkedIn, etc.)
• Google Ads, Bing, Meta Ads, and Yelp
• MailChimp, Bloomerang/Kindful, or similar email marketing platforms
• WordPress/FireSpring website management
• MS Office Suite: Outlook, Word, and Excel

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Diversity, Equity, and Inclusion
• Collaboration and Teamwork
• Accountability and Integrity
• Excellence in Service
• Stewardship and Sustainability

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible, with the ability to manage multiple projects and deadlines
• Detail-oriented and organized, with strong communication skills
• Committed to GMHFH's mission and values

Self-Assessment Questions:

• How do you embody GMHFH's values in your daily work?
• Can you provide an example of a time when you successfully managed multiple projects and deadlines in a collaborative environment?
• How do you approach learning new tools and technologies to improve your work and the organization's success?

ASSUMPTION: Candidates who demonstrate a strong fit with GMHFH's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with a small team and limited resources
• Balancing creative and analytical responsibilities
• Occasional evenings and weekend days required for events and campaigns
• Adapting to changes in the organization's marketing strategy and priorities

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to GMHFH's mission and values.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on community engagement and event planning, in addition to digital marketing and advertising
• GMHFH's mission and values-driven culture sets it apart from other organizations in the non-profit sector
• This role offers the opportunity to gain experience in various aspects of marketing and make a direct impact on the community

ASSUMPTION: Candidates who are drawn to GMHFH's mission and values-driven culture will find this role particularly rewarding and fulfilling.

📝 Sample Projects

• Developing and executing a social media campaign to promote a Habitat ReStore grand opening event
• Creating and managing a targeted Google Ads campaign to drive traffic to GMHFH's website and increase online donations
• Designing and implementing a direct mail campaign to raise awareness about GMHFH's affordable housing initiatives and encourage community involvement

ASSUMPTION: These sample projects illustrate the range of marketing responsibilities and the opportunity to make a direct impact on GMHFH's mission and success.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits within the organization?
• How does GMHFH support the professional growth and development of its employees?
• Can you provide an example of a successful marketing campaign that GMHFH has executed in the past, and what made it successful?
• How does GMHFH measure the success of its marketing efforts, and how will this role contribute to that process?
• What are the biggest challenges facing GMHFH in the next year, and how can this role help address them?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to GMHFH's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for your phone or video screen by researching GMHFH's mission, values, and recent projects
• Prepare questions to ask the interviewer about the role, the team, and the organization's future plans
• Follow up with the ReStore Director after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.