📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Thomas James Homes
🔹 Location: Redwood City, CA (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Real Estate
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing strategies to promote homebuilding products and brand
- Collaborating with internal and external stakeholders to drive sales and enhance brand presence
- Analyzing local market dynamics and consumer behavior to inform marketing strategies
- Managing marketing campaigns across various channels, including digital, print, and events
- Building relationships with key stakeholders in the local community
ASSUMPTION: This role requires a proactive, results-oriented individual with a strong ability to collaborate and adapt to the competitive real estate market.
📋 Key Responsibilities
✅ Develop a thorough understanding of the division sub-markets, including identifying target homebuyer and seller profiles, researching lot characteristics, product trends, and design options, and analyzing competitor activities and market conditions.
✅ Partner with corporate marketing to ensure all sales and marketing collateral aligns with local market intelligence and effectively resonates with local buyers and sellers.
✅ Provide feedback and guidance to the division and corporate marketing on local market preferences.
✅ Ensure the quality, accuracy, and professionalism of all marketing materials.
✅ Develop and implement a robust digital marketing strategy and messaging tailored to the Pacific Palisades market, utilizing various online channels and identifying digital trends and consumer behavior to maximize reach and engagement.
✅ Create proactive marketing plans to stay ahead of market trends and consumer preferences.
✅ Cultivate strong relationships with key stakeholders in the local community, including top brokers, HOAs, community organizations, and key influencers.
✅ Develop and execute an event strategy to promote the product and brand, including planning, logistics, and post-event analysis.
✅ Collaborate with corporate marketing to create effective and visually appealing signage that adheres to local regulations and enhances brand visibility.
✅ Ensure flawless execution of signage placement and maintenance.
✅ Partner with corporate marketing on community outreach initiatives to build brand influence and positive relationships within local communities.
✅ Serve as the local filter and liaison, working with corporate marketing and external public relations firms to ensure effective and targeted media coverage.
✅ Identify key media outlets and opportunities to generate positive publicity in the right mediums.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, real estate, or a related field.
Experience: Minimum of 3-5 years of experience in real estate marketing, preferably in the luxury homebuilding sector.
Required Skills:
- Deep knowledge of the real estate and homebuilding industry, target audiences, and competitive landscape
- Demonstrated understanding and ability to develop an asset-level and market-level marketing strategy to drive leads and consumer behavior
- Able to identify opportunities and select the appropriate marketing vehicle to create interest and leads
- Proven ability to develop and execute successful marketing strategies across various channels
- Strong understanding of digital marketing principles, including SEO, social media marketing, and content marketing
- Demonstrated ability in planning, implementing, and tracking marketing campaigns
Preferred Skills:
- Experience in the luxury homebuilding sector
- Fluency in Spanish or other languages relevant to the local market
ASSUMPTION: Candidates with experience in luxury real estate marketing and digital marketing skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $89,320.00 - $116,877.25 per year
Benefits:
- PTO + Paid Holidays
- WFH Flexibility
- 401(k) matching - 100% vested
- Supplemental Life & Accident & Dismemberment
- Employee Discounts & Perks
- Medical, Vision, and Dental insurance
- FSA & HSA Spending Accounts
- Referral program
- Employee Assistance Program
- Technology allowance and unlimited pantry snacks
Working Hours: Full-time, with flexible work arrangements
ASSUMPTION: The salary range provided is based on industry standards for real estate marketing managers with 2-5 years of experience in the luxury homebuilding sector in the Redwood City area.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate - Thomas James Homes specializes in single-lot homebuilding, unlocking access to new homes in desirable neighborhoods with limited new construction.
Company Size: 201-500 employees - This size allows for a structured yet agile work environment, offering opportunities for growth and collaboration.
Founded: 2006 - Thomas James Homes has over 15 years of experience in the real estate industry, providing stability and a proven track record.
Company Description:
- Thomas James Homes (TJH) is the single-lot homebuilder unlocking invaluable access to new homes in the coolest neighborhoods.
- With more than 350 homes in annual production and divisions in Southern California, Northern California, the Pacific Northwest, and Arizona, TJH builds design-driven homes in communities within major metro areas where new construction is rare and in demand.
- Its customer-centric new home solutions include options to build a new home on an existing homesite, customize a pre-construction home, or buy a market home curated by in-house design experts.
Company Specialties:
- Real Estate
- Custom Homes
- Pre-Sale Homes
- Real Estate Development
- Land Development
- Luxury Homes
- Luxury Real Estate
- Phoenix Real Estate
- Seattle Real Estate
- Orange County Real Estate
- New Homes
- Pre-Construction Homes
- Homebuilder
- Luxury Homebuilder
- Interior Design
- Home Design
- Single-Lot Replacement Homebuilder
Company Website: tjh.com
ASSUMPTION: Thomas James Homes is a well-established company with a strong focus on customer-centric new home solutions and a commitment to helping everyone in its marketplace thrive.
📊 Role Analysis
Career Level: Mid-level - This role offers opportunities for growth and career advancement within the marketing department and the broader real estate industry.
Reporting Structure: The Marketing Manager reports directly to the Division President and collaborates with corporate marketing, sales, and other internal teams.
Work Arrangement: Hybrid - This role offers a combination of remote work and on-site presence, allowing for flexibility and a healthy work-life balance.
Growth Opportunities:
- Advancement within the marketing department, such as a Senior Marketing Manager or Marketing Director role
- Expansion into other aspects of the real estate industry, such as sales, development, or project management
- Potential relocation to other divisions in Southern California, Northern California, the Pacific Northwest, or Arizona
ASSUMPTION: This role offers a clear path for career growth and development within the real estate industry, with opportunities to expand skills and take on new challenges.
🌍 Location & Work Environment
Office Type: Hybrid - The Redwood City office serves as the primary location for in-person collaboration and meetings, with remote work options available.
Office Location(s): 255 Shoreline Drive, Suite 428, Redwood City, California, 94065
Geographic Context:
- Redwood City is located in the San Francisco Bay Area, offering a mix of urban and suburban living with easy access to Silicon Valley and San Francisco
- The Pacific Palisades market is a highly desirable and competitive real estate market, with a strong focus on luxury homes and high-end amenities
- Redwood City and the surrounding areas offer a diverse range of housing options, from urban condos to suburban single-family homes
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The hybrid work environment offers a balance between in-person collaboration and remote work, allowing for flexibility and a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the division president and other team members
- Final interview with the corporate marketing team
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Digital marketing expertise
- Understanding of the local real estate market
- Stakeholder management and communication skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of the local real estate market and the specific needs of the Pacific Palisades market
- Showcase your ability to develop and execute successful marketing strategies across various channels
- Prepare examples of your past marketing campaigns and their outcomes
- Be ready to discuss your long-term career goals and how this role fits into your plans
ATS Keywords: Real Estate Marketing, Digital Marketing, SEO, Social Media Marketing, Content Marketing, Market Analysis, Event Planning, Stakeholder Engagement, Brand Management, Campaign Tracking, Consumer Behavior, Relationship Building, Marketing Strategy Development, Competitive Analysis, Community Outreach, Signage Management
ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, local market knowledge, and fit with the company culture.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Zoho CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Search engine optimization (SEO) tools (e.g., Google Analytics, SEMrush)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is expected, with the opportunity to learn and utilize new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Collaboration and teamwork
- Innovation and continuous improvement
- Integrity and transparency
- Accountability and results-driven mindset
Work Style:
- Proactive and results-oriented
- Strong collaboration and communication skills
- Adaptable and resilient in the face of change
- Data-driven decision-making
- Strategic and creative problem-solving
Self-Assessment Questions:
- How do you align with Thomas James Homes' customer-centric approach, and can you provide an example of how you've demonstrated this in your past experiences?
- Describe a time when you had to adapt to a significant change in the market or your role. How did you approach this challenge, and what was the outcome?
- How do you prioritize and manage multiple projects and deadlines, and can you share an example of a successful project you've managed from start to finish?
ASSUMPTION: Thomas James Homes values candidates who demonstrate a strong fit with their customer-centric approach, collaborative work style, and commitment to innovation and continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic real estate market
- Adapting to changes in market conditions and consumer preferences
- Building and maintaining strong relationships with key stakeholders in the local community
- Balancing remote work and in-person collaboration in a hybrid work environment
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- Marketing Manager (Real Estate) vs. Marketing Manager (Other Industries) - Real estate marketing requires a deep understanding of the local real estate market, target audiences, and competitive landscape
- Marketing Manager (Thomas James Homes) vs. Marketing Manager (Other Real Estate Companies) - Thomas James Homes specializes in single-lot homebuilding, offering unique marketing opportunities and challenges compared to other real estate companies
- Marketing Manager (Mid-level) vs. Marketing Manager (Entry-level or Senior-level) - Mid-level marketing managers have more experience and responsibility than entry-level roles and may have more opportunities for growth and advancement than senior-level roles
ASSUMPTION: Understanding the unique aspects of real estate marketing and the specific focus of Thomas James Homes is crucial for success in this role.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new home development project, including market analysis, target audience identification, and campaign planning
- Managing a rebranding initiative for an existing real estate development, including market research, stakeholder engagement, and implementation of new branding guidelines
- Creating and executing a digital marketing campaign to promote a new home development project, including SEO optimization, social media management, and paid advertising
ASSUMPTION: These sample projects demonstrate the range of marketing responsibilities and the need for a well-rounded skill set in real estate marketing.
❓ Key Questions to Ask During Interview
- What are the most significant marketing challenges facing the Pacific Palisades market, and how can this role address them?
- How does Thomas James Homes support the growth and development of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Thomas James Homes measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for collaboration with other departments, such as sales or development, and how can these relationships enhance the success of marketing efforts?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and your understanding of the real estate marketing landscape.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on real estate marketing and digital marketing expertise
- Prepare examples of your past marketing campaigns and their outcomes, demonstrating your ability to develop and execute successful marketing strategies
- Be ready to discuss your long-term career goals and how this role fits into your plans during the interview process
- Follow up with the hiring manager one week after your interview to express your continued interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
