📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Asset Living
🔹 Location: Houston, Texas, United States
🔹 Job Type: Hybrid
🔹 Category: Real Estate
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Strategic marketing support for a portfolio of properties
- Collaboration with operational leadership to execute effective marketing efforts
- Analysis of performance data to drive decision-making and recommendations
- Development and implementation of innovative marketing plans
- Travel requirement estimated at 50% of work time annually
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and hands-on execution. The travel requirement indicates a need for on-site presence at properties and industry events.
📋 Key Responsibilities
✅ Works closely with operational leadership to maintain successful property marketing efforts that support overall leasing efforts of assigned portfolio
✅ Responsible for leveraging centralized marketing team support, individual expertise, and preferred vendor partner services to develop and execute marketing plans and strategy for assigned portfolio
✅ Responsible for analyzing ongoing leasing and marketing performance, as well as preparing and providing performance data reporting to operational leadership and clients
✅ Responsible for recommending and overseeing the execution of long-term and short-term goals with timelines, benchmarks, and KPIs using data to drive decision making and recommendations
✅ Participates in regularly scheduled calls with operational leadership and clients to review marketing performance of assigned communities
✅ Provides leasing and marketing training and best practices to onsite teams
✅ Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities
✅ Creates 30-60-90-day marketing action plans for properties not meeting occupancy goals
✅ Confidence in presenting recommendations, ideas, and strategies to operations and ownership in a way that illustrates pros, cons, risk, and reward
ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively collaborate with various stakeholders and present marketing strategies and performance data.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, or a related field
Experience: Proven experience in marketing support or a similar role
Required Skills:
- Strong written and verbal communication skills
- Knowledge of consumer/user digital experience
- Familiarity with online digital marketing platforms
- Excellent organizational skills with the ability to multitask and prioritize effectively
- Creative mindset with a keen eye for detail
- Strong analytical and problem-solving abilities
- Ability to work independently as well as collaboratively in a team environment
Preferred Skills:
- 3-5 years of marketing experience that directly supports marketing manager responsibilities; paid digital media, marketing strategy, data-driven decision making
- Experience in Real Estate Property Management
- Experience with Property Management Software – Yardi, Onesite, Entrata
- Experience with industry-related CRMs – Rent Dynamics, Knock
ASSUMPTION: While a degree in marketing or a related field is required, the role's success is more dependent on the candidate's experience, skills, and ability to work effectively in a collaborative environment.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role with 2-5 years of experience in the Real Estate sector, the estimated salary range is $65,000 - $90,000 per year. This estimate takes into account the company size, location, and the required experience level.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, with an estimated 50% travel requirement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and the company's final decision.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate, specifically Property Management
Company Size: 5,001-10,000 employees. As a large company, Asset Living offers opportunities for career growth and exposure to diverse projects. However, applicants should expect a structured and hierarchical work environment.
Founded: 1986. Asset Living has over three decades of experience in the real estate industry, providing a stable and established work environment.
Company Description:
- Asset Living is a third-party management firm and a proven partner in fostering thriving communities nationwide
- The company's growing portfolio includes a multitude of properties across the country that span various divisions, such as multifamily, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing
- Asset Living is committed to driving innovation and results for its clients and communities across the US
Company Specialties:
- Student Housing
- Multifamily
- Campus Housing
- Affordable Housing
- Build-to-Rent
- Active Adult
Company Website: www.assetliving.com
ASSUMPTION: Asset Living's extensive experience and diverse portfolio provide applicants with a wide range of opportunities to grow and develop their skills within the real estate industry.
📊 Role Analysis
Career Level: Mid-level. This role requires a balance of strategic thinking, data analysis, and hands-on execution, indicating a mid-level position within the marketing department.
Reporting Structure: The Marketing Manager reports directly to the operational leadership team and collaborates with various departments, including on-site teams and preferred vendor partners.
Work Arrangement: Hybrid. This role requires an estimated 50% travel, indicating a hybrid work arrangement with a significant on-site presence.
Growth Opportunities:
- As a large company with a diverse portfolio, Asset Living offers opportunities for career growth and advancement within the marketing department and across other divisions
- This role provides exposure to various aspects of marketing, including strategy, data analysis, and campaign development, allowing for the development of a well-rounded marketing skill set
- The travel requirement offers opportunities to build relationships with on-site teams and gain exposure to different properties and markets
ASSUMPTION: The growth opportunities in this role are tied to the company's size, diverse portfolio, and the candidate's ability to demonstrate strong performance and initiative.
🌍 Location & Work Environment
Office Type: Hybrid. The Marketing Manager will work on-site at the company's headquarters in Houston, Texas, and travel to other locations as needed.
Office Location(s): 945 Bunker Hill Road, Floor 14, Houston, Texas 77024, US
Geographic Context:
- Houston, Texas, is a large metropolitan area with a diverse economy and a thriving real estate market
- The city offers a range of cultural, entertainment, and recreational opportunities
- Houston's humid subtropical climate features mild winters and hot, humid summers
Work Schedule: Full-time, with an estimated 50% travel requirement. The work schedule may vary depending on the candidate's specific role and responsibilities.
ASSUMPTION: The hybrid work arrangement and travel requirement indicate a need for flexibility and adaptability in the work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or other members of the marketing team
- Final interview with senior leadership
- Background check and reference check
- Job offer
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Communication and presentation skills
- Cultural fit and alignment with company values
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of the real estate industry and Asset Living's unique value proposition
- Prepare examples of marketing campaigns or projects you've led, highlighting your strategic thinking, data-driven approach, and ability to execute campaigns successfully
- Research the company's portfolio and be prepared to discuss how your marketing expertise can drive results for specific property types or divisions
ATS Keywords: Marketing Manager, Real Estate, Property Management, Marketing Strategy, Data Analysis, Campaign Development, Hybrid Role, Travel Required, Houston, Texas
ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, strategic thinking, and cultural fit within the company.
🛠️ Tools & Technologies
- Property Management Software – Yardi, Onesite, Entrata
- Industry-related CRMs – Rent Dynamics, Knock
- Online digital marketing platforms (specific platforms not specified)
- Data analysis and visualization tools (specific tools not specified)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's specific role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Together We Lead, Together We Succeed
- Undeniable Passion
- Exceptional Value
- Innovation and Results
- Diverse Backgrounds, United by a Universal Culture of Winning
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible, with a willingness to travel
- Data-driven and strategic in approach
- Creative and detail-oriented
- Strong communication and presentation skills
Self-Assessment Questions:
- Do you thrive in a collaborative environment and enjoy working with diverse teams?
- Are you comfortable with a hybrid work arrangement and estimated 50% travel requirement?
- Do you have a proven track record of driving results through strategic marketing efforts?
- Are you comfortable presenting recommendations, ideas, and strategies to operations and ownership, illustrating pros, cons, risk, and reward?
- Do you align with Asset Living's company values and culture?
ASSUMPTION: Asset Living's company values emphasize collaboration, innovation, and a results-driven approach, indicating a preference for candidates who can thrive in a dynamic and fast-paced work environment.
⚠️ Potential Challenges
- The travel requirement may present challenges for candidates with personal or family commitments that limit their availability for extended periods
- The role's hybrid nature may require candidates to adapt to different work environments and manage their time effectively
- The real estate industry can be competitive and unpredictable, presenting challenges in maintaining occupancy rates and driving results
- The role's focus on data analysis and interpretation may require candidates to develop strong analytical skills and stay up-to-date with industry trends and best practices
ASSUMPTION: The potential challenges in this role are tied to the travel requirement, the competitive nature of the real estate industry, and the need for strong analytical skills.
📈 Similar Roles Comparison
- Compared to other marketing manager roles in the real estate industry, this position offers a unique blend of strategic thinking, data analysis, and hands-on execution
- Asset Living's diverse portfolio provides opportunities to work on various property types and divisions, offering a broader range of marketing experiences compared to more specialized roles
- As a large company with a well-established reputation, Asset Living offers opportunities for career growth and advancement within the marketing department and across other divisions
ASSUMPTION: This role's unique blend of responsibilities and Asset Living's diverse portfolio set it apart from other marketing manager roles in the real estate industry.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to increase occupancy rates for a specific property type within Asset Living's portfolio
- Analyzing market trends and competitor data to inform strategic marketing decisions and recommendations for a new property development
- Creating and implementing a comprehensive marketing plan for a student housing property, including event planning, social media management, and resident referral incentives
ASSUMPTION: These sample projects illustrate the role's focus on strategic thinking, data analysis, and hands-on execution, as well as its application to various property types within Asset Living's diverse portfolio.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- How does Asset Living support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing department in the current real estate market, and how can this role address them?
- How does Asset Living measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?
- What opportunities exist for collaboration with other departments, such as property management and leasing teams, to drive marketing success?
ASSUMPTION: These key questions focus on understanding the role's structure, growth opportunities, and the marketing department's priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, demonstrating your understanding of the real estate industry and Asset Living's unique value proposition
- Prepare examples of marketing campaigns or projects you've led, highlighting your strategic thinking, data-driven approach, and ability to execute campaigns successfully
- Research the company's portfolio and be prepared to discuss how your marketing expertise can drive results for specific property types or divisions
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
