📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: PAL: Play Advocate Live
🔹 Location: Spartanburg, South Carolina, United States
🔹 Job Type: Full-time, Salaried
🔹 Category: Nonprofit, Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with flexible scheduling)
🚀 Job Overview
Key aspects of this role include:
- Implementing and elevating PAL's marketing efforts
- Managing digital channels and coordinating outreach across key programs
- Collaborating with the Development and Marketing Director to execute strategies
- Producing content, managing events, and supporting PAL's mission
ASSUMPTION: This role requires a proactive, detail-oriented individual with strong communication skills and the ability to manage multiple projects effectively.
📋 Key Responsibilities
✅ Implement and execute marketing strategies and campaign plans
✅ Manage PAL’s social media channels, content creation, posting, and engagement
✅ Coordinate and design weekly and biweekly e-blasts for PAL and the PAL Food Hub
✅ Support production of PAL’s triannual print newsletter
✅ Write and distribute press releases; coordinate media relationships and coverage opportunities
✅ Design and produce print and digital marketing collateral
✅ Support campaign messaging for Eat Local and Do the Dan initiatives
✅ Maintain and update PAL’s websites
✅ Lead marketing for the Saluda Grade Trail initiative and serve as the Saluda Grade committee representative
✅ Provide marketing support for The Dan Trails Marketing and Events Committee and Eat Local Committee
✅ Collect, analyze, and report marketing data across channels
✅ Support planning and execution of PAL’s key events, including the Spartanburg Criterium, Turkey Day 8K, PAL Party, and other community events
✅ Assist with event logistics, vendor communication, and capture photos or short videos at events
ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, public relations, or related field (preferred)
Experience: 2-5 years of experience in marketing, communications, or a related field
Required Skills:
- Strong communication and writing skills, with attention to tone, audience, and storytelling
- Ability to track marketing analytics and adapt accordingly
- Experience with social media management, email marketing, and content scheduling
- Design skills using Canva or similar tools
- Familiarity with website content management systems (preferred)
- Creative problem-solver with excellent time management and organization
Preferred Skills:
- Experience with graphic design software (e.g., Adobe Creative Suite)
- Fluency in Spanish (for better engagement with the local Hispanic community)
ASSUMPTION: While a bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $45,000 - $50,000/year, commensurate with experience
Benefits:
- Health care plan
- Up to 3% employer match on IRA contributions
- Flexible schedule
- Paid holidays
- Professional development opportunities
Working Hours: Full-time, 40 hours per week, with flexible scheduling
ASSUMPTION: The salary range provided is based on the company's size and the local market for nonprofit marketing roles.
📌 Applicant Insights
🔍 Company Context
Industry: Philanthropic Fundraising Services
Company Size: 2-10 employees (Small, close-knit team with a family-like atmosphere)
Founded: 2003 (Established nonprofit with a strong local presence)
Company Description:
- PAL improves health and wellness throughout Spartanburg County by creating an environment and culture that fosters physical activity and healthy eating.
- PAL's work includes developing trails, operating the PAL Food Hub, and leading community campaigns and events.
- PAL is committed to promoting active living, healthy eating, and health equity in the Spartanburg community.
Company Specialties:
- Trail development and maintenance
- Food systems and nutrition education
- Community events and campaigns
- Health and wellness promotion
Company Website: palspartanburg.org
ASSUMPTION: PAL is a mission-driven organization that values passion, creativity, and dedication in its employees.
📊 Role Analysis
Career Level: Mid-level marketing professional with opportunities for growth and leadership within the organization
Reporting Structure: Reports directly to the Development and Marketing Director
Work Arrangement: On-site with flexible scheduling, allowing for a good work-life balance
Growth Opportunities:
- Potential to take on more responsibilities and advance within the organization
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
- Chance to make a significant impact on the local community and contribute to PAL's mission
ASSUMPTION: This role offers a unique opportunity to work in a dynamic, mission-driven environment and make a real difference in the community.
🌍 Location & Work Environment
Office Type: Shared office space with a collaborative and supportive work environment
Office Location(s): 226 S Spring St, Spartanburg, South Carolina 29306, US
Geographic Context:
- Spartanburg is a mid-sized city in upstate South Carolina, with a population of approximately 38,000 people.
- The city offers a mix of urban and suburban living, with a growing arts and culture scene, as well as numerous outdoor recreation opportunities.
- Spartanburg has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Monday-Friday, 8:30 AM - 5:00 PM, with flexible scheduling and the opportunity for remote work on an as-needed basis
ASSUMPTION: The work environment at PAL is supportive and collaborative, with a strong emphasis on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Development and Marketing Director
- In-person interview with the Development and Marketing Director and a member of the PAL team
- Final interview with the Executive Director
- Background check and reference check
Key Assessment Areas:
- Communication and writing skills
- Creativity and problem-solving abilities
- Understanding of PAL's mission and values
- Experience with marketing and relevant software tools
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your marketing and communication achievements
- Demonstrate your passion for PAL's mission and commitment to the organization's values
ATS Keywords: Marketing, Communications, Social Media, Email Marketing, Graphic Design, Event Planning, Community Engagement, Nonprofit, PAL, Spartanburg
ASSUMPTION: The application process at PAL is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the organization's needs.
🛠️ Tools & Technologies
- Canva (graphic design)
- Hootsuite or Buffer (social media management)
- Mailchimp (email marketing)
- WordPress (website management)
- Google Workspace (collaboration and productivity)
ASSUMPTION: Familiarity with these tools is preferred, but PAL is willing to provide training and support to the right candidate.
👔 Cultural Fit Considerations
Company Values:
- Passion for PAL's mission
- Collaboration and teamwork
- Creativity and innovation
- Accountability and results-driven
- Commitment to diversity, equity, and inclusion
Work Style:
- Self-starter with strong initiative
- Adaptable and flexible
- Strong communication and interpersonal skills
- Ability to work independently and in a team environment
- Committed to PAL's mission and values
Self-Assessment Questions:
- How do you align with PAL's mission and values?
- How do you approach creative problem-solving in marketing campaigns?
- How do you balance working independently and collaboratively in a team environment?
ASSUMPTION: PAL values employees who are passionate, dedicated, and committed to the organization's mission and values.
⚠️ Potential Challenges
- Working in a small team may require wearing multiple hats and taking on diverse responsibilities
- Balancing marketing efforts for multiple programs and events can be challenging
- The nonprofit sector may have limited resources compared to corporate environments
- Spartanburg's relatively small population may present unique marketing challenges
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to PAL's mission.
📈 Similar Roles Comparison
- Unlike corporate marketing roles, this position focuses on promoting a nonprofit mission and community engagement
- This role offers the opportunity to work on a wide range of marketing projects and gain diverse experience
- Career progression may involve moving into a leadership role within the organization or transitioning to a related field
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing roles in other industries.
📝 Sample Projects
- Developing a comprehensive marketing plan for the Saluda Grade Trail initiative
- Creating and executing a social media campaign to promote the Turkey Day 8K event
- Designing and distributing a press release to announce a new PAL program or partnership
ASSUMPTION: These sample projects demonstrate the variety and scope of marketing responsibilities in this role.
❓ Key Questions to Ask During Interview
- How does PAL measure the success of its marketing efforts?
- What are the most pressing marketing challenges facing PAL, and how can this role address them?
- How does PAL support the professional development and growth of its employees?
- What opportunities are there for collaboration and teamwork within the organization?
- How does PAL engage with and serve the diverse Spartanburg community?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to PAL's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your marketing and communication achievements to discuss during the interview
- Demonstrate your passion for PAL's mission and commitment to the organization's values
- Follow up with the Development and Marketing Director one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
