📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: BSI
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: On-site (Saudi Arabia Remote or Dubai Remote)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (Saudi Arabia or Dubai)
🚀 Job Overview
Key aspects of this role include:
- Driving sales pipeline growth through lead generation activities
- Executing local annual marketing plan for product certification
- Collaborating with global and regional teams to adapt and optimize campaigns
- Managing local marketing activities such as events, workshops, and digital campaigns
- Occasional travel required (up to 30%)
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving revenue growth through effective marketing campaigns.
📋 Key Responsibilities
✅ Lead the development and execution of the local annual marketing strategy and plan
✅ Collaborate with global and regional teams to share local insights and adapt global campaigns
✅ Produce and manage local marketing activities such as events, workshops, webinars, and seminars
✅ Integrate digital marketing strategies including PPC, SEO, and paid social media campaigns
✅ Occasional travel is required for core meetings and events (up to 30%)
ASSUMPTION: This role involves a mix of strategic planning, event management, and digital marketing, requiring strong organizational skills and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Graduate (or equivalent) in Marketing or related discipline
Experience: Demonstrated track record planning and executing successful integrated marketing campaigns
Required Skills:
- Excellent level of written and spoken English, Arabic preferred, other languages advantageous
- End to end event management experience
- Experience with marketing automation tools, creating emails and landing pages
- Industry experience within Product Certification relating to Building Materials and Fire is highly advantageous
Preferred Skills:
- Familiarity with marketing analytics tools
- Experience with CRM systems
ASSUMPTION: Candidates should have a proven track record in marketing, with a strong focus on event management and digital marketing strategies.
💰 Compensation & Benefits
Salary Range: AED 25,000 - 35,000 per month (industry standard for a Marketing Manager in Dubai with 5-10 years of experience)
Benefits:
- Health Insurance
- Life Insurance
- Maternity Leave
- Nursing Leave
- Paternity Leave
- Paid Bereavement Leave
- Learning and Development Opportunities
- Flexible Benefits
Working Hours: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The salary range is based on industry standards for a Marketing Manager in Dubai with the given experience level. Benefits are standard for the region and company size.
📌 Applicant Insights
🔍 Company Context
Industry: Professional Services, specifically Business Improvement and Standards
Company Size: 1,001-5,000 employees (mid-sized company with a global presence)
Founded: 1901 (over 115 years of history)
Company Description:
- BSI is a business improvement and standards company that partners with over 77,500 clients globally
- They help organizations tackle critical issues and build trust in areas such as climate change and AI
- BSI has a strong focus on sustainability and social responsibility
Company Specialties:
- ISO 9001, ISO 14001, ISO 27001, ISO 50001, ISO 22301, OHSAS 18001, ISO 13485, ISO 26000, and other ISO standards
- ISO Certification, ISO Training, and other related services
Company Website: www.bsigroup.com
ASSUMPTION: BSI is a well-established company with a strong global presence and a focus on sustainability and social responsibility. Their specialties lie in various ISO standards and related services.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role with potential for growth
Reporting Structure: Reports to the Head of EMEA Marketing - Regulatory Services
Work Arrangement: On-site (Saudi Arabia or Dubai) with remote work options
Growth Opportunities:
- Potential to grow within the marketing department or take on additional responsibilities
- Opportunities to work on global campaigns and collaborate with international teams
- Possibility to transition into a leadership role with experience and strong performance
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and potentially beyond.
🌍 Location & Work Environment
Office Type: Modern, professional office environment with remote work options
Office Location(s): Dubai, United Arab Emirates (with remote work options for Saudi Arabia)
Geographic Context:
- Dubai is a major business hub in the Middle East with a diverse and multicultural population
- The United Arab Emirates has a strong and growing economy with a focus on sustainability and innovation
- Dubai offers a high standard of living, with excellent infrastructure and amenities
Work Schedule: Full-time (40 hours per week) with flexible working hours and occasional travel (up to 30%)
ASSUMPTION: The work environment is modern and professional, with remote work options available. The location offers a high standard of living and a diverse cultural experience.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the hiring team
- Final round interview with the Head of EMEA Marketing - Regulatory Services
Key Assessment Areas:
- Marketing strategy and planning
- Event management and execution
- Digital marketing skills (PPC, SEO, social media)
- Industry knowledge and understanding of product certification
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research BSI's industry and company history to show your interest and preparation
ATS Keywords: Marketing Strategy, Lead Generation, Digital Marketing, Event Management, PPC, SEO, Product Certification, Building Materials, Fire Safety
ASSUMPTION: The application process is typical for a mid-sized company in the professional services industry. Key assessment areas focus on marketing skills and cultural fit.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Digital marketing tools (e.g., Google Analytics, SEMrush, Hootsuite)
- Event management platforms (e.g., Eventbrite, Cvent)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned on the job if necessary.
👔 Cultural Fit Considerations
Company Values:
- Client-centric: BSI puts clients at the heart of everything they do
- Agile: BSI embraces change and continuously improves
- Collaborative: BSI works together to achieve common goals
Work Style:
- BSI offers a flexible and supportive work environment
- The company encourages work-life balance and personal growth
- BSI values diversity and inclusion, fostering a multicultural work environment
Self-Assessment Questions:
- Do you have experience working in a client-centric environment?
- Are you comfortable working in a dynamic and changing work environment?
- Do you thrive in a collaborative and team-oriented work culture?
ASSUMPTION: BSI values a client-centric, agile, and collaborative work environment. Candidates should assess their fit with these values and work style preferences.
⚠️ Potential Challenges
- Occasional travel may be required (up to 30%)
- Working in a fast-paced and dynamic environment may be challenging for some
- Managing multiple marketing channels and campaigns simultaneously may require strong organizational skills
- Adapting global campaigns for local markets may require cultural sensitivity and understanding
ASSUMPTION: This role may present challenges related to travel, work pace, and cultural sensitivity. Candidates should consider these factors when applying.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on product certification within the building materials and fire safety industries
- BSI's global presence and industry-specific focus offer unique opportunities for career growth and development
- Compared to other mid-sized companies, BSI offers a comprehensive benefits package and opportunities for international exposure
ASSUMPTION: This role offers unique opportunities for career growth and development within a specific industry and global company.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product certification service in the Middle East
- Managing a series of regional events to educate industry professionals about the latest trends and best practices in product certification
- Collaborating with global teams to adapt and optimize a global marketing campaign for the Middle East market
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing budget for this role and how it is allocated across different channels?
- How does BSI support the professional development and growth of its marketing team members?
- Can you provide examples of successful marketing campaigns that have been executed by the team in the past?
- How does BSI measure the success of its marketing efforts, and what key performance indicators (KPIs) are tracked?
- What opportunities are there for collaboration with other departments or teams within the company?
ASSUMPTION: These questions help candidates better understand the role, the company, and the team dynamics, allowing them to make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements
- Write a cover letter demonstrating your understanding of the role and company
- Prepare examples of successful marketing campaigns you've led or contributed to
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
