Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Sinch

🔹 Location: Chicago, Illinois, United States (Remote)

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 18, 2025

🔹 Experience Level: Mid-Senior level (5+ years)

🔹 Remote Status: Remote (with occasional on-site work)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multi-channel marketing campaigns aligned with business goals
• Collaborating with cross-functional teams to create compelling sales presentations and pitch decks
• Managing the company’s presence at trade shows, conferences, and industry events
• Monitoring campaign performance and optimizing based on KPIs such as engagement, conversion, and ROI

ASSUMPTION: This role requires a strong project management skill set and the ability to work effectively with various teams to achieve marketing objectives.

📋 Key Responsibilities

✅ Develop and execute multi-channel marketing campaigns aligned with business goals

✅ Collaborate with product, sales, and creative teams to craft messaging and content for campaigns and sales presentations

✅ Monitor campaign performance and optimize based on KPIs such as engagement, conversion, and ROI

✅ Manage campaign calendars, timelines, and budgets

✅ Create and maintain persuasive sales presentations and pitch decks tailored to various customer segments

✅ Partner with the sales team to understand client needs and translate them into impactful visual and narrative content

✅ Ensure brand consistency and messaging alignment across all sales materials

✅ Plan and manage the company’s presence at trade shows, conferences, and industry events

✅ Coordinate logistics including booth design, promotional materials, staffing, and lead capture

✅ Work cross-functionally to ensure pre-event promotion and post-event follow-up strategies are executed effectively

✅ Track event ROI and provide post-event analysis and reporting

ASSUMPTION: This role may require occasional travel for trade shows and events, with an estimated 10-15% travel time.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or related field

Experience: 5+ years of experience in B2B marketing, with a focus on campaign execution and event marketing

Required Skills:

• Strong project management skills and attention to detail
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and presentation software (e.g., PowerPoint, Canva)
• Excellent communication, storytelling, and interpersonal skills

Preferred Skills:

• Experience in a fast-paced, tech-driven environment
• Familiarity with analytics tools such as Google Analytics or Tableau
• Creative mindset with a strong eye for design and branding

ASSUMPTION: Candidates with experience in the tech industry or familiarity with tech-driven marketing campaigns may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $100,000 - $120,000 per year (USD)

Benefits:

• Comprehensive medical, dental, and vision plans
• Supplemental plans and telehealth access
• 401(k) options with employer match
• Generous paid time off and paid parental leave
• Flexible remote work offerings
• Volunteer program support

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in the United States. Actual compensation may vary based on factors such as skills, education, experience, and other qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Sinch operates in the IT Services and IT Consulting industry, focusing on cloud communications, VoIP, and other telecommunications services.

Company Size: Sinch has 1,001-5,000 employees, providing ample opportunities for collaboration and growth.

Founded: Sinch was founded in 2008 and has since grown into a global leader in its field.

Company Description:

• Sinch is a pioneer in the way the world communicates, enabling businesses to engage with their customers through mobile messaging, voice, and email.
• The company’s Customer Communications Cloud powers engaging customer experiences for over 150,000 businesses worldwide.
• Sinch has a local presence in more than 60 countries and is traded on NASDAQ Stockholm.

Company Specialties:

• Cloud communications
• VoIP
• API
• Telecommunications
• SMS
• SaaS
• Telephony
• Voice
• RCS
• Personalized messaging
• Video
• CPaaS
• Mobile messaging
• Mobile marketing
• Customized video
• RCS Business Messaging

Company Website: http://www.sinch.com

ASSUMPTION: Sinch’s global presence and focus on innovation make it an attractive employer for marketing professionals seeking international exposure and growth opportunities.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a combination of strategic thinking and tactical execution.

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing and work cross-functionally with various teams, including product, sales, and creative.

Work Arrangement: This role is hybrid, with remote work available but occasional on-site work required for team collaboration and events.

Growth Opportunities:

• Potential to advance to a leadership role within the marketing department
• Opportunities to work on global campaigns and gain international experience
• Chance to collaborate with and learn from experienced marketing professionals

ASSUMPTION: Given Sinch’s global presence and focus on innovation, there are ample opportunities for professional growth and development in this role.

🌍 Location & Work Environment

Office Type: Sinch has multiple office locations worldwide, with this role based in Chicago, Illinois, United States.

Office Location(s): 3500 Lenox Rd NE, Suite #1875, Atlanta, Georgia 30326, US (primary office for this role)

Geographic Context:

• Chicago is a major city with a diverse economy and a thriving tech industry
• The office is located in the Buckhead neighborhood, offering easy access to public transportation and amenities
• The city experiences all four seasons, with cold winters and warm summers

Work Schedule: The work schedule is typically Monday to Friday, with flexibility for remote work and occasional on-site work.

ASSUMPTION: While this role is remote-friendly, occasional on-site work may be required for team collaboration and events, with an estimated 10-15% travel time.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the Head of Marketing and/or other marketing team members
• Case study or presentation preparation and presentation
• Final interview with senior leadership

Key Assessment Areas:

• Campaign strategy and execution
• Project management skills
• Communication and presentation skills
• Cultural fit and alignment with Sinch’s values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing campaign experience and skills
• Prepare examples of successful marketing campaigns you’ve led or contributed to
• Research Sinch’s industry and competitors to demonstrate your understanding of the market

ATS Keywords: Marketing campaign, project management, sales enablement, trade show, event coordination, KPI, ROI, cross-functional collaboration, brand consistency, messaging, customer experience

ASSUMPTION: Sinch’s hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the team.

🛠️ Tools & Technologies

• Marketing automation tools: HubSpot, Marketo
• CRM systems: Salesforce
• Presentation software: PowerPoint, Canva
• Analytics tools: Google Analytics, Tableau
• Project management tools: Asana, Trello, or similar

ASSUMPTION: While proficiency in the listed tools is required, Sinch may provide training or support to help the successful candidate develop any necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Passionate

Work Style:

• Data-driven and results-oriented
• Adaptable and responsive to change
• Strong project management skills
• Excellent communication and collaboration skills

Self-Assessment Questions:

• Do you have experience leading marketing campaigns that drive measurable results?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do you thrive in a collaborative, cross-functional team setting?

ASSUMPTION: Sinch values candidates who align with their company values and can thrive in a collaborative, data-driven work environment.

⚠️ Potential Challenges

• Occasional travel for trade shows and events may be required
• The role may involve managing multiple projects and deadlines simultaneously
• Working in a fast-paced, tech-driven environment may present unique challenges and learning opportunities
• Sinch’s global presence may require occasional collaboration with teams in different time zones

ASSUMPTION: While these challenges may present obstacles, they also provide opportunities for professional growth and development.

📈 Similar Roles Comparison

• This role focuses more on campaign marketing strategy and sales enablement than traditional marketing roles
• Sinch’s global presence and focus on innovation set it apart from competitors in the IT Services and IT Consulting industry
• Career progression may involve moving into a leadership role within the marketing department or taking on more global responsibilities

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to drive brand awareness and lead generation
• Creating persuasive sales presentations and pitch decks tailored to various customer segments
• Managing Sinch’s presence at a major industry event, including booth design, promotional materials, staffing, and lead capture

ASSUMPTION: These sample projects are intended to provide insight into the types of responsibilities and initiatives the Marketing Manager may undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team structure and how this role fits within it?
• What are the most significant challenges facing the marketing department currently, and how can this role help address them?
• How does Sinch support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does Sinch approach work-life balance and employee well-being?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing campaign experience and skills
• Prepare examples of successful marketing campaigns you’ve led or contributed to
• Research Sinch’s industry and competitors to demonstrate your understanding of the market
• Follow up with the hiring manager one week after submission to confirm receipt of your application and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.