Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Bluegrass Supply Chain Services

🔹 Location: Bowling Green, KY

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing, Transportation, Logistics

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive marketing strategies to support company growth objectives
• Designing and executing multi-channel lead generation campaigns targeting key industries
• Managing marketing operations and optimizing performance using data-driven insights
• Collaborating with sales teams to create a seamless marketing-sales pipeline
• Creating compelling content and managing brand consistency across all marketing materials

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Strategic Marketing Leadership: Develop and implement comprehensive marketing strategies, conduct market research, establish KPIs, and report on campaign performance and ROI.

✅ Lead Generation & Client Acquisition: Design and execute multi-channel lead generation campaigns, develop account-based marketing strategies, create and manage marketing qualified lead (MQL) pipeline, and optimize digital marketing channels.

✅ Content Marketing & Brand Management: Develop compelling content, create case studies and success stories, manage company website content, and oversee brand consistency across all marketing materials.

✅ Industry Engagement & Events: Plan and execute trade show participation, develop thought leadership content, build industry relationships, and coordinate customer appreciation events.

✅ Marketing Operations: Manage marketing budget and vendor relationships, implement and optimize marketing automation and CRM systems, coordinate with external agencies, and analyze marketing metrics.

ASSUMPTION: This role requires a high level of organization, project management skills, and the ability to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or related field

Experience: 3-5 years of B2B marketing experience, preferably in logistics, manufacturing, or industrial services

Required Skills:

• Proven track record of developing successful lead generation campaigns
• Strong understanding of digital marketing channels and marketing automation platforms
• Experience with CRM systems and marketing analytics tools
• Excellent written and verbal communication skills
• Project management skills with ability to manage multiple campaigns simultaneously
• Proficiency in marketing software (HubSpot, Salesforce, Google Analytics, etc.)

Preferred Skills:

• Experience in the logistics, supply chain, or 3PL industry
• Knowledge of automotive, food and beverage, or consumer products industries
• Experience with account-based marketing strategies
• Familiarity with lean management principles
• Trade show and event marketing experience
• Understanding of complex B2B sales cycles

ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating their marketing skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (Based on industry standards for Marketing Managers with 3-5 years of experience in the logistics industry in Bowling Green, KY)

Benefits:

• Health Insurance
• Dental Insurance
• Vision Insurance
• 401(k) with Company Matching
• Paid Time Off
• Holidays
• Professional Development Opportunities

Working Hours: 40 hours per week, with flexibility for occasional overtime or remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Transportation, Logistics, Supply Chain and Storage

Company Size: 501-1,000 employees (Medium to large-sized company, offering opportunities for career growth and diverse project exposure)

Founded: 2002 (Over 20 years of experience in the logistics industry)

Company Description:

• Bluegrass Supply Chain Services is a leader in third-party logistics, providing innovative supply chain solutions to automotive, food and beverage, and consumer products companies across a five-state region.
• The company combines cutting-edge technology with lean management principles to deliver exceptional value-added warehousing, transportation management, and fulfillment services.
• Recognized by INC Magazine as one of America's fastest-growing privately held companies, Bluegrass Supply Chain Services is positioned for continued growth while maintaining its core values of service excellence and community responsibility.

Company Specialties:

• Reverse Logistics
• Value Added Warehousing
• Omnichannel Fulfillment
• Manufacturing Support
• Transportation Management

Company Website: https://bsc3pl.com

ASSUMPTION: Bluegrass Supply Chain Services' extensive industry experience and commitment to growth make it an attractive employer for marketing professionals seeking to make a significant impact in a dynamic work environment.

📊 Role Analysis

Career Level: Mid-level (This role offers opportunities for career growth and professional development)

Reporting Structure: The Marketing Manager will report directly to the Vice President of Marketing and work closely with the sales, operations, and executive teams.

Work Arrangement: On-site, with occasional flexibility for remote work or overtime as needed

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Marketing Manager to take on additional responsibilities or advance to a senior-level role.
• The Marketing Manager will have the chance to work on high-impact projects and initiatives, contributing to the company's overall success and expansion.
• Bluegrass Supply Chain Services offers professional development opportunities to help employees grow their skills and advance their careers.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's marketing efforts and contribute to its continued success.

🌍 Location & Work Environment

Office Type: Corporate headquarters with multiple locations across a five-state region

Office Location(s): 360 E. 8th Avenue, Suite 400, Bowling Green, KY 42103

Geographic Context:

• Bowling Green, KY, is located in the southern part of the state, approximately 110 miles south of Louisville and 100 miles north of Nashville, TN.
• The city offers a mix of urban and rural living, with a population of around 68,000 people.
• Bowling Green is home to several major industries, including manufacturing, healthcare, and retail, as well as a growing logistics and transportation sector.

Work Schedule: Standard business hours, Monday through Friday, with occasional flexibility for remote work or overtime as needed

ASSUMPTION: Bowling Green, KY, offers a pleasant living environment with a reasonable cost of living, making it an attractive location for professionals seeking to balance work and personal life.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Vice President of Marketing to discuss the role, responsibilities, and career growth opportunities
• Skills assessment or case study presentation to evaluate the candidate's marketing and project management abilities
• Final interview with key stakeholders, such as the CEO or other senior leaders

Key Assessment Areas:

• Strategic thinking and planning skills
• Digital marketing and lead generation expertise
• Project management and organizational skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements.
• Include specific examples of successful lead generation campaigns, content marketing initiatives, or brand management projects you've worked on.
• Demonstrate your understanding of the logistics industry and Bluegrass Supply Chain Services' unique value proposition.
• Prepare thoughtful questions to ask during the interview, focusing on the company's growth plans, marketing team dynamics, and opportunities for professional development.

ATS Keywords: B2B marketing, lead generation, digital marketing, content marketing, brand management, market research, project management, CRM systems, marketing automation, SEO, SEM, social media, trade show marketing, communication skills, analytical skills, account-based marketing

ASSUMPTION: Bluegrass Supply Chain Services' interview process is designed to assess candidates' strategic thinking, marketing expertise, and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• HubSpot (Marketing Automation and CRM)
• Salesforce (CRM)
• Google Analytics (Web Analytics)
• SEMrush or Ahrefs (SEO and Competitor Analysis)
• Hootsuite or Buffer (Social Media Management)
• Canva or Adobe Creative Suite (Graphic Design)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Service Excellence
• Community Responsibility
• Collaboration
• Continuous Improvement
• Excellence

Work Style:

• Strategic and data-driven approach to marketing
• Strong project management and organizational skills
• Ability to work effectively with cross-functional teams
• Adaptability and flexibility in a dynamic, growing environment

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable managing multiple projects and priorities simultaneously?
• Do you have a proven track record of developing successful lead generation campaigns?
• Are you passionate about staying up-to-date with the latest marketing trends and technologies?
• Do you share Bluegrass Supply Chain Services' commitment to service excellence and community responsibility?

ASSUMPTION: Candidates who align with Bluegrass Supply Chain Services' values and work style will be well-suited to this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and priorities simultaneously may require strong organizational skills and time management.
• Working in a dynamic, growing environment may present challenges in terms of adapting to change and maintaining flexibility.
• The logistics industry can be competitive, requiring the Marketing Manager to stay up-to-date with the latest trends and best practices to maintain a competitive edge.
• The Marketing Manager may need to travel occasionally for industry events, trade shows, or client meetings.

ASSUMPTION: These challenges can be overcome by a proactive, adaptable, and strategic Marketing Manager with strong project management skills and a commitment to continuous learning.

📈 Similar Roles Comparison

• Unlike marketing roles in other industries, this position requires a strong understanding of the logistics industry and its unique challenges and opportunities.
• Marketing Managers in the logistics industry may face different target audiences and marketing channels compared to other B2B sectors.
• Career progression in this role may involve moving into a senior marketing position, such as Director of Marketing or Vice President of Marketing, as the company continues to grow.

ASSUMPTION: Candidates with relevant industry experience and a strong understanding of the logistics industry will be well-positioned to succeed in this role and make a significant impact on the company's marketing efforts.

📝 Sample Projects

• Developing and executing a multi-channel lead generation campaign targeting automotive decision-makers
• Creating a comprehensive content marketing strategy to showcase the company's technology capabilities and lean management principles
• Managing a trade show or industry event, including planning, logistics, and on-site execution

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Marketing Manager role, highlighting the importance of both big-picture thinking and hands-on execution.

❓ Key Questions to Ask During Interview

• What are the company's top marketing priorities for the next 6-12 months, and how does this role support those objectives?
• How does the marketing team collaborate with the sales team to create a seamless marketing-sales pipeline?
• What opportunities exist for professional development and career growth within the marketing department and the company as a whole?
• How does Bluegrass Supply Chain Services differentiate itself from its competitors in the logistics industry?
• What is the company's approach to work-life balance, and how does it support employees' personal and professional growth?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its culture, while also providing valuable insights into the Marketing Manager's responsibilities and the company's growth plans.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements, with a focus on successful lead generation campaigns, content marketing initiatives, or brand management projects.
• Prepare thoughtful questions to ask during the interview, focusing on the company's growth plans, marketing team dynamics, and opportunities for professional development.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
• If selected for an interview, be prepared to discuss your marketing strategy for Bluegrass Supply Chain Services and how you would approach the role's key responsibilities.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.