📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Advantia Health
🔹 Location: Arlington, Virginia
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (St. Louis, MO, or Washington, D.C., metro areas preferred, but ideal remote candidates also considered)
🚀 Job Overview
Key aspects of this role include:
- Executing and enhancing marketing strategies to drive new patient acquisition and elevate brand awareness
- Collaborating with the Senior Director of Marketing & Communications to develop and implement strategic marketing initiatives
- Leveraging strong analytical skills and hands-on experience with marketing analytics, digital marketing, and content development
- Working cross-functionally with clinical, operations, and leadership teams to ensure marketing efforts align with overall business goals
ASSUMPTION: The ideal candidate will have a proven track record in marketing and communication practices, with a focus on driving engagement and growth within the healthcare industry.
📋 Key Responsibilities
✅ Content & Social Media: Execute and refine the content strategy, including creation and maintenance of content (blogs, web content pages, online provider profiles, videos), facilitate content approvals, review existing content and platforms, monitor industry trends, news outlets, and competitive messaging, coordinate web content updates with marketing agency, and monitor, experiment, and adjust efforts to increase followers and engagement.
✅ Email Marketing: Develop and distribute email campaigns and patient-facing communications, including content development and editing, coding in the platform, list management and distribution, and A/B testing and similar initiatives to improve performance.
✅ Graphic Design & Brand Development: Provide limited graphic and collateral design support, ensure all materials align with Advantia Health and practice brand identities, and create and revise collateral, including social media post graphics, basic video editing, brochure, and poster design.
✅ Data Analysis & Reporting: Perform ongoing monitoring of marketing tactic performance against engagement metrics, highlight and implement improvements based on insights, assist in the development and distribution of reports and presentations, manage vendor and consultant relationships, and track deliverables and evaluate performance.
ASSUMPTION: The role requires a high level of organization and multitasking, as the Marketing Manager will be responsible for managing multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, or a related field
Experience: 5+ years of relevant experience, preferably within healthcare
Required Skills:
- Strong knowledge and proven track record of marketing and communication practices and campaign execution
- Strong copywriting, editing skills, and attention to detail
- Ability to simultaneously and independently manage multiple projects
- Excellent interpersonal and communication skills, and the ability to work cross-functionally with clinical, operations, and leadership teams
- Superior time, problem-solving, and project management skills
- Proficiency with Hootsuite or similar social media management tool and social media platforms (Facebook, Instagram, LinkedIn, TikTok, and YouTube); basic graphic design and video editing tools (Canva or Adobe Creative Cloud tools); Microsoft Office Suite (Excel, PowerPoint, Word, Outlook, SharePoint); email marketing software; and Google Analytics.
Preferred Skills:
- Experience working in a healthcare setting or with healthcare providers
- Fluency in additional languages (Spanish, for example)
ASSUMPTION: While not explicitly stated, having experience with CRM systems and marketing automation tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on the experience level and location, the estimated salary range for this role is $80,000 - $120,000 per year. This estimate is derived from market research and industry standards for marketing managers in the healthcare industry in the Arlington, Virginia area.
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Continuing education and professional development opportunities
Working Hours: Full-time, with a hybrid work arrangement (2-3 days per week in the office, with the remainder of the week working remotely). Some travel may be required.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's specific experience and qualifications. The company offers a competitive benefits package, including health insurance, retirement plans, and paid time off.
📌 Applicant Insights
🔍 Company Context
Industry: Advantia Health operates in the healthcare industry, specifically focusing on women's health and wellness. The company aims to set a higher standard of care and convenience while reducing unnecessary costs.
Company Size: Advantia Health is a mid-sized company with 501-1,000 employees, providing a supportive and collaborative work environment where good people want to work.
Founded: The company was founded in 2014 and has since grown to serve over 250,000 patients through its specialist offices.
Company Description:
- Advantia Health is transforming healthcare for all women by setting a higher standard of care and convenience while reducing unnecessary costs.
- The company takes time to listen to its patients, answers questions completely, and offers helpful technology between visits to empower and engage them.
- Advantia Health is dedicated to providing unparalleled healthcare to its customers by employing the most highly-qualified individuals.
Company Specialties:
- Health & Wellness
- Ambulatory Surgical Procedures
- Top Doctor Network
- Women's Health
- Obstetrics
- Gynaecology
- Mental Wellness
- Telehealth
Company Website: http://www.advantiahealth.com
ASSUMPTION: Advantia Health is committed to providing high-quality, patient-centered care and fostering a supportive work environment for its employees.
📊 Role Analysis
Career Level: The Marketing Manager role is a mid-level position, offering opportunities for growth and development within the marketing department and the broader organization.
Reporting Structure: The Marketing Manager will report directly to the Senior Director of Marketing & Communications and collaborate with various clinical, operations, and leadership teams to ensure marketing efforts align with overall business goals.
Work Arrangement: This role follows a hybrid work arrangement, with 2-3 days per week in the office and the remainder of the week working remotely. Some travel may be required.
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the Marketing Manager to take on additional responsibilities or lead a team.
- Advantia Health offers continuing education and professional development opportunities to help employees grow in their careers.
- The Marketing Manager may have the opportunity to work on special projects or initiatives that could lead to new experiences and skill development.
ASSUMPTION: The Marketing Manager role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Advantia Health's headquarters is located in Arlington, Virginia, with a modern and collaborative office environment that fosters productivity and innovation.
Office Location(s): 1700 N Moore St, Suite 1210, Arlington, Virginia 22209, US
Geographic Context:
- The Arlington, Virginia area offers a diverse and vibrant community with numerous cultural attractions, restaurants, and outdoor activities.
- The area is well-connected by public transportation, making it easy for employees to commute to and from the office.
- The Arlington, Virginia area is home to many other healthcare organizations and companies, providing ample opportunities for networking and collaboration.
Work Schedule: The Marketing Manager will work a full-time schedule, with a hybrid work arrangement (2-3 days per week in the office and the remainder of the week working remotely). Some travel may be required.
ASSUMPTION: The hybrid work arrangement offers a flexible and balanced work environment, allowing the Marketing Manager to maintain a healthy work-life balance while still being able to collaborate and connect with colleagues in the office.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the Senior Director of Marketing & Communications
- Background check and offer extension
Key Assessment Areas:
- Marketing and communication skills
- Analytical and problem-solving abilities
- Project management and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and communication experience, as well as any experience working in the healthcare industry.
- Be prepared to discuss your experience with marketing analytics, digital marketing, and content development, as well as your ability to manage multiple projects simultaneously.
- Demonstrate your strong interpersonal and communication skills by being engaging and enthusiastic during the interview process.
ATS Keywords: Marketing Manager, Marketing Analytics, Digital Marketing, Content Development, Marketing Campaigns, Social Media Management, Email Marketing, Graphic Design, Brand Development, Data Analysis, Project Management, Healthcare Marketing, Women's Health
ASSUMPTION: The interview process will focus on assessing the candidate's marketing and communication skills, as well as their ability to work collaboratively with various teams within the organization.
🛠️ Tools & Technologies
- Hootsuite or similar social media management tool
- Social media platforms (Facebook, Instagram, LinkedIn, TikTok, and YouTube)
- Basic graphic design and video editing tools (Canva or Adobe Creative Cloud tools)
- Microsoft Office Suite (Excel, PowerPoint, Word, Outlook, SharePoint)
- Email marketing software
- Google Analytics
- CRM systems (e.g., Salesforce, HubSpot, or similar)
- Marketing automation tools (e.g., Marketo, Pardot, or similar)
ASSUMPTION: The Marketing Manager will be expected to have proficiency in the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Compassion: Advantia Health prioritizes patient-centered care and takes time to listen to and understand its patients' needs.
- Value: The company aims to provide high-quality care and convenience while reducing unnecessary costs.
- Innovation: Advantia Health is committed to pioneering care models that align incentives with the best interests of women and their families.
Work Style:
- Collaborative: The Marketing Manager will work closely with various teams within the organization to ensure marketing efforts align with overall business goals.
- Adaptable: The role requires the ability to manage multiple projects simultaneously and adapt to changing priorities and deadlines.
- Data-driven: The Marketing Manager will use data and analytics to inform marketing strategies and measure performance.
Self-Assessment Questions:
- Do you have a proven track record of marketing and communication practices and campaign execution within the healthcare industry?
- Are you comfortable working collaboratively with various teams and adapting to changing priorities and deadlines?
- Do you have strong analytical and problem-solving skills, as well as the ability to manage multiple projects simultaneously?
ASSUMPTION: Candidates who align with Advantia Health's company values and work style will be the best fit for the Marketing Manager role.
⚠️ Potential Challenges
- The Marketing Manager may face challenges in balancing multiple projects and priorities, requiring strong organizational and time management skills.
- The role may require some travel, which could present challenges for candidates who prefer a fully remote work arrangement.
- The Marketing Manager may need to navigate complex stakeholder relationships, requiring strong communication and interpersonal skills.
- The role may involve working with sensitive patient information, requiring a high level of discretion and confidentiality.
ASSUMPTION: The Marketing Manager will need to be adaptable and resourceful to overcome potential challenges and succeed in the role.
📈 Similar Roles Comparison
- The Marketing Manager role at Advantia Health differs from similar roles in other organizations in its focus on women's health and wellness, as well as its commitment to providing high-quality, patient-centered care.
- Compared to other marketing roles in the healthcare industry, the Marketing Manager at Advantia Health may have more responsibility for content creation and social media management, as well as a greater emphasis on data analysis and reporting.
- Career progression for the Marketing Manager role at Advantia Health may include opportunities to take on additional responsibilities or lead a team, as the company continues to grow and expand its marketing efforts.
ASSUMPTION: The Marketing Manager role at Advantia Health offers unique opportunities and challenges compared to similar roles in other organizations, and candidates should carefully consider their fit with the company's mission and values before applying.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new women's health initiative, including creating engaging content, scheduling posts, and monitoring performance.
- Collaborating with the marketing agency to update the company's website and ensure all content is accurate and optimized for search engines.
- Conducting a comprehensive analysis of email marketing campaign performance and making data-driven recommendations to improve open rates and click-through rates.
ASSUMPTION: The Marketing Manager will have the opportunity to work on a variety of projects that leverage their marketing and communication skills, as well as their analytical and problem-solving abilities.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does Advantia Health measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for professional growth and development within the marketing department and the broader organization?
- How does Advantia Health support work-life balance for its employees, particularly for those in hybrid or remote roles?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process will demonstrate the candidate's interest in and understanding of the role, as well as their fit with the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and communication experience, as well as any experience working in the healthcare industry.
- Prepare for the interview by researching Advantia Health's mission, values, and recent marketing campaigns, as well as brushing up on your marketing and communication skills.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
