Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Amcor

🔹 Location: AF Oshkosh Division Head Office WI

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and driving market segment strategy to improve revenue and profitability
• Collaborating with various functional areas to identify product portfolio gaps and execute growth strategies
• Leading B2B and B2C consumer insight programs to gain customer insights for new market segment entry marketing efforts
• Working with Amcor leadership team on go-to-market strategies in chosen market segments
• Building relationships with key customers to make Amcor’s engagement wider and deeper

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Develop, articulate, and drive market segment strategy to improve revenue and profitability

✅ Collaborate with functional areas (Sales, Pricing, Product Management, R&D) to drive strategy and align on key priorities and respective segments

✅ Identify product portfolio gaps and go-to-market strategies, then execute on plans to achieve growth targets

✅ Leads B2B and B2C consumer insight programs to gain customer insights for new market segment entry marketing efforts

✅ Works with Amcor leadership team on go-to-market strategies in chosen market segments to deliver compelling value propositions to the marketplace and secure new volumes within vertical market segments

✅ Build relationships with key customers to make Amcor’s engagement wider and deeper

✅ Collaborative ownership with R&D of new product platform pipeline and roadmap

ASSUMPTION: This role involves a mix of strategic planning, market research, and customer relationship management.

🎯 Required Qualifications

Education: Bachelor’s Degree, MBA preferred

Experience: 5-10 years of experience in marketing, with a focus on strategic marketing within the pharmaceutical and medical industry

Required Skills:

• Strong technical skills specific to flexible packaging
• Experience with projects involving new packaging materials, formats, and filling equipment
• Strong verbal and written communication skills
• Capable of motivating cross-functional stakeholders
• Strong finance skills to help create business plans, contracts, and capital expense justifications
• Strong understanding of the pharmaceutical and medical industry, product launch, and strategic marketing within the industry
• Strong grasp of marketing fundamentals including strategy development, product segmentation, and product management
• Knowledge of key principles of packaging sustainability including life cycle analysis and carbon footprint

Preferred Skills:

• Experience with market segmentation, pricing, and competitive landscape analysis
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in strategic marketing, with a focus on the pharmaceutical and medical industry, and be comfortable working in a cross-functional role.

💰 Compensation & Benefits

Salary Range: $108,700 to $135,900 (with a full salary range of $108,700 to $163,100)

Benefits:

• Medical, dental, and vision plans
• Flexible time off, starting at 80 hours paid time per year for full-time salaried employees
• Company-paid holidays, starting at 9 days per year
• Wellbeing program and Employee Assistance Program
• Health Savings Account/Flexible Spending Account
• Life insurance, AD&D, short-term and long-term disability, and voluntary accident disability benefits available
• Paid Parental Leave
• Retirement Savings Plan with company match
• Tuition Reimbursement (dependent upon approval)
• Discretionary annual bonus program (initial eligibility dependent upon hire date)

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is based on national averages and may be adjusted based on job-related knowledge, skills, and experience, as well as geographic differentials.

📌 Applicant Insights

🔍 Company Context

Industry: Amcor is a global leader in packaging solutions for consumer and healthcare products, with a focus on innovation, sustainability, and product safety.

Company Size: Amcor has over 50,000 employees in over 40 countries and across 250 sites, making it a large organization with a global presence.

Founded: Amcor was founded in 1860 and has since grown from a single paper mill based in Melbourne to becoming the global leading packaging company.

Company Description:

• Amcor is a multinational packaging leader with a global presence, offering packaging solutions for consumer and healthcare products
• The company is committed to innovation, sustainability, and product safety, with a focus on supply chain optimization and branding
• Amcor also has expertise in e-commerce packaging solutions

Company Specialties:

• Packaging and Containers Manufacturing
• Innovation
• Sustainability
• Product Safety
• Supply Chain Optimization
• Branding
• E-commerce

Company Website: www.amcor.com

ASSUMPTION: Amcor’s global presence and focus on innovation and sustainability make it an attractive employer for individuals looking to make a difference in the packaging industry.

📊 Role Analysis

Career Level: This role is at the senior manager level, with the potential for growth and advancement within the organization.

Reporting Structure: The Marketing Manager reports directly to the leadership team and works collaboratively with various functional areas.

Work Arrangement: This is an on-site role, with the potential for occasional remote work or hybrid arrangements.

Growth Opportunities:

• Advancement within the marketing department or other functional areas
• Expansion of responsibilities based on business needs and individual performance
• Opportunities to work on global projects and collaborate with teams across different continents

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance within the organization.

🌍 Location & Work Environment

Office Type: Amcor’s headquarters is located in Zurich, Switzerland, with regional offices and manufacturing facilities worldwide.

Office Location(s): AF Oshkosh Division Head Office WI

Geographic Context:

• The AF Oshkosh Division Head Office WI is located in Wisconsin, with a population of approximately 70,000 people
• The area is known for its manufacturing and industrial sectors, with a strong presence of companies in the packaging and food industries
• The cost of living in the area is relatively low compared to other major metropolitan areas in the United States

Work Schedule: The standard work schedule is Monday through Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break.

ASSUMPTION: The AF Oshkosh Division Head Office WI offers a stable and supportive work environment, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the hiring team
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Customer focus and relationship-building abilities
• Industry knowledge and market segmentation expertise
• Financial acumen and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic mindset
• Research Amcor’s industry and competitors to demonstrate your knowledge of the market landscape
• Prepare questions to ask the interviewer about the company’s growth plans and opportunities for advancement

ATS Keywords: Marketing Strategy, Market Segmentation, Product Innovation, Customer Insights, Go-To-Market Strategy, Cross-Functional Collaboration, Strategic Marketing, Pharmaceutical Industry, Medical Industry, Packaging Sustainability

ASSUMPTION: The interview process for this role will focus on assessing the candidate’s strategic thinking, communication skills, and industry knowledge, as well as their ability to work effectively with cross-functional teams.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Market research and data analysis tools (e.g., SPSS, R, Tableau)
• Project management tools (e.g., Asana, Trello)
• Packaging design and prototyping software (e.g., Adobe Illustrator, SolidWorks)

ASSUMPTION: The tools and technologies required for this role will depend on the specific needs of the projects and teams the Marketing Manager works with.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Innovation
• Collaboration
• Integrity
• Sustainability

Work Style:

• Results-driven and performance-oriented
• Collaborative and team-focused
• Adaptable and open to change
• Strategic and forward-thinking
• Customer-centric and customer-focused

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful market segment strategies?
• Are you comfortable working in a cross-functional role and collaborating with various teams to achieve common goals?
• Do you have a strong understanding of the pharmaceutical and medical industry, product launch, and strategic marketing within the industry?
• Are you able to work effectively in a fast-paced, dynamic environment, with a focus on results and performance?
• Do you have a customer-centric mindset and a strong commitment to delivering exceptional customer value?

ASSUMPTION: Amcor values candidates who are results-driven, collaborative, and customer-focused, with a strong commitment to innovation and sustainability.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with competing priorities and tight deadlines
• Navigating a large, global organization with complex reporting structures and multiple stakeholders
• Managing a diverse portfolio of products and customers, each with unique needs and requirements
• Keeping up with industry trends and market changes, as well as Amcor’s global initiatives and projects

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a customer-centric mindset.

📈 Similar Roles Comparison

• Marketing Manager (Pharmaceutical Industry) vs. Marketing Manager (Consumer Goods Industry)
• Pharmaceutical industry roles may require more specialized knowledge of the industry, regulatory environment, and product launch processes
• Consumer goods industry roles may focus more on brand management, consumer behavior, and retail marketing
• Marketing Manager (Global Organization) vs. Marketing Manager (Local/Regional Organization)
• Global roles may involve more cross-cultural collaboration, international market analysis, and global strategy development
• Local/regional roles may focus more on regional market trends, local customer insights, and regional marketing campaigns
• Marketing Manager (Product-Focused Role) vs. Marketing Manager (Brand-Focused Role)
• Product-focused roles may involve more technical product knowledge, product development, and product lifecycle management
• Brand-focused roles may focus more on brand strategy, brand positioning, and brand equity management

ASSUMPTION: The specific requirements and focus areas of this role may vary depending on the industry, organization size, and product or brand focus.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch in the pharmaceutical industry
• Conducting market research and customer segmentation analysis to identify white space opportunities for Amcor’s product portfolio
• Collaborating with R&D to select and transfer IP globally in support of existing and new target segment growth/entry
• Working with key customers to create unique value propositions specific to Amcor’s product offering and segment growth plans
• Leading cross-functional development of strategy plans associated with targeted market segment entry, including market segment research, validation, and associated customer pilots

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and customer-focused nature of the Marketing Manager role at Amcor.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for Amcor?
• What are the most significant challenges facing the marketing department currently, and how can this role help address them?
• What opportunities are there for growth and advancement within the marketing department or other functional areas?
• How does Amcor support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to making a positive impact on the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic mindset
• Research Amcor’s industry and competitors to demonstrate your knowledge of the market landscape
• Prepare questions to ask the interviewer about the company’s growth plans and opportunities for advancement
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.