Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Office Puzzle

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-27

🔹 Experience Level: Mid-Level (3-6 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving demand generation and campaign execution to create high-quality leads
• Managing event marketing and coordination for various events and conferences
• Developing and maintaining marketing assets, ensuring brand consistency
• Optimizing marketing operations and performance using tools like HubSpot
• Collaborating cross-functionally with product and customer experience teams

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving results through data-driven decision making.

📋 Key Responsibilities

✅ Lead demand generation and campaign execution, including:

• Planning, launching, and managing campaigns focused on generating high-quality leads
• Building and managing email campaigns in HubSpot and developing landing pages
• Monitoring performance metrics and using data to optimize campaigns
• Testing new channels, tactics, or tools to improve reach and efficiency

✅ Own event marketing and coordination, including:

• Identifying relevant events and leading event planning and logistics
• Collaborating with the CX team on event participation, staffing, and post-event follow-up

✅ Develop and maintain marketing assets, including:

• Creating campaign assets such as landing pages, emails, one-pagers, and design collateral
• Ensuring consistency in messaging and visuals across all channels
• Partnering with CX and product teams to surface customer stories and insights

✅ Drive marketing operations and performance, including:

• Managing HubSpot to support scalable demand generation
• Setting up tracking and attribution to ensure visibility into campaign performance and ROI
• Sharing key learnings, performance metrics, and insights

ASSUMPTION: This role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-6 years of experience in marketing, with a focus on demand generation or lifecycle campaigns

Required Skills:

• Proven success executing campaigns that deliver qualified leads and contribute to pipeline growth
• Prior experience in a SaaS or tech-enabled company
• Strong writing and project coordination skills
• Proficient in HubSpot or similar marketing platforms
• Comfortable working independently while collaborating cross-functionally

Preferred Skills:

• Experience in the behavioral health, healthcare, or ABA therapy space
• Familiarity with basic design tools for creating or editing marketing assets
• Experience using analytics and reporting tools to track campaign performance
• Experience working with or managing third-party vendors or contractors
• Ability to create short-form marketing content or lightweight creative assets
• Exposure to events, brand, or partner marketing initiatives in a growing SaaS environment

ASSUMPTION: Candidates with experience in the behavioral health, healthcare, or ABA therapy space may have a better understanding of the target audience and market trends.

💰 Compensation & Benefits

Salary Range: $105,000 - $120,000 per year (based on experience and performance)

Benefits:

• Health, dental, and vision insurance (100% company-paid after 30 days of continuous employment)
• Paid time off (15 days of vacation, 2 personal days, and 5 sick days)
• Remote-first culture
• Growth potential
• Guidance and ownership as you grow
• A mission that matters

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is based on industry standards for mid-level marketing roles in a similar company size and location. Final compensation may vary based on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Behavioral health, therapy, and home health technology

Company Size: Small (less than 50 employees)

Founded: 2022

Company Description:

• Office Puzzle is an all-in-one platform that simplifies scheduling, documentation, billing, and compliance for behavioral health, therapy, and home health providers
• The company aims to reduce administrative burden, allowing providers to focus on client care and deliver high-quality services
• Office Puzzle is a small, fast-moving team that values customer care and impactful work

Company Specialties:

• Scheduling and appointment management
• Documentation and record-keeping
• Billing and compliance

Company Website: office-puzzle.com

ASSUMPTION: As a small company, Office Puzzle offers opportunities for growth and impact, but may also have limited resources and processes compared to larger organizations.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports directly to the COO and collaborates with product and customer experience teams

Work Arrangement: Remote-first, with the option to work from the company's headquarters or other approved locations

Growth Opportunities:

• As the company grows, this role could expand to include hiring and managing a small marketing team
• Potential to lead cross-functional go-to-market initiatives or new vertical launches
• Opportunity to play a strategic role in long-term brand positioning and messaging development
• Increased ownership over marketing planning, forecasting, and high-level performance strategy

ASSUMPTION: This role offers significant growth potential as the company expands and its marketing needs evolve.

🌍 Location & Work Environment

Office Type: Remote-first, with the option to work from the company's headquarters or other approved locations

Office Location(s): United States (remote), with the option to work from the company's headquarters in New York, NY

Geographic Context:

• The United States offers a large and diverse market for behavioral health, therapy, and home health services
• Working remotely allows for greater flexibility and the ability to collaborate with team members across different time zones
• The company's headquarters in New York, NY, provides access to a vibrant tech and startup ecosystem

Work Schedule: Full-time (40 hours per week) with flexible scheduling and the ability to work remotely

ASSUMPTION: The remote-first work environment offers candidates the opportunity to work from anywhere in the United States, with the option to visit the company's headquarters or other approved locations for team-building and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interviews with cross-functional team members
• Final interview with the COO
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign development
• Data-driven decision making and analytics
• Cross-functional collaboration and communication
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful campaigns you've executed and the results you've achieved
• Research Office Puzzle and the behavioral health industry to demonstrate your understanding of the company and market

ATS Keywords: Demand generation, campaign execution, email marketing, event coordination, content creation, project management, data analysis, HubSpot, collaboration, critical thinking, marketing strategy, lead generation, SaaS, customer experience, design tools, analytics

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing skills, strategic thinking, and ability to work collaboratively in a remote environment.

🛠️ Tools & Technologies

• HubSpot (email marketing, CRM, and marketing automation)
• Canva or similar design tools (for creating marketing assets)
• Google Analytics (for tracking campaign performance)
• Project management tools (e.g., Asana, Trello, or Monday.com)

ASSUMPTION: The tools and technologies listed are subject to change based on the company's evolving needs and the successful candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Impact-driven
• Collaborative
• Adaptable
• Data-informed

Work Style:

• Remote-friendly and flexible
• Results-oriented and data-driven
• Collaborative and cross-functional
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you stay organized and manage multiple projects in a remote work environment?
• Can you describe a time when you had to adapt your marketing strategy based on data or feedback?
• How do you approach collaborating with cross-functional teams to achieve shared goals?

ASSUMPTION: Candidates who align with Office Puzzle's values and work style will be more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to a fast-paced, growing company with evolving priorities and processes
• Balancing strategic thinking with hands-on execution and follow-through
• Working with limited resources and budget constraints

ASSUMPTION: These challenges can be overcome by strong organizational skills, adaptability, and a results-oriented mindset.

📈 Similar Roles Comparison

• This role is similar to a Demand Generation Manager or Marketing Campaign Manager in other SaaS or tech-enabled companies
• However, this role may have more responsibility for event coordination and marketing operations, as it is the first marketing hire at Office Puzzle
• Career progression in this role could lead to a Director of Marketing or similar leadership position as the company grows

ASSUMPTION: While this role shares similarities with other marketing positions, its unique context within Office Puzzle offers distinct opportunities and challenges.

📝 Sample Projects

• Developing and executing a multi-channel campaign to generate leads for a new product launch
• Planning and coordinating a virtual event or webinar to educate providers about a new feature or service
• Analyzing campaign performance data to optimize future marketing efforts and improve ROI

ASSUMPTION: These sample projects illustrate the breadth of responsibilities and the data-driven approach required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term marketing strategy and how this role fits into that plan?
• How does the marketing team collaborate with the product and customer experience teams to ensure alignment and consistency in messaging?
• What are the most significant challenges facing the behavioral health industry, and how does Office Puzzle differentiate itself in the market?
• How does the company support the growth and development of its employees, particularly in a remote work environment?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These questions will help candidates better understand the role, the company, and the industry, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful campaigns you've executed and the results you've achieved
• Research Office Puzzle and the behavioral health industry to demonstrate your understanding of the company and market
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.