📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: AEG Worldwide
🔹 Location: Norfolk, Virginia, United States
🔹 Job Type: On-site
🔹 Category: Entertainment Providers
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing and promotional plans for shows
- Overseeing social media accounts and creating engaging content
- Managing marketing budgets and ensuring funds are allocated correctly
- Collaborating with various teams to plan and oversee marketing spend
- Securing and coordinating artist availability for promotions
ASSUMPTION: This role requires a high level of creativity, organization, and communication skills to effectively market shows and reach the correct demographic.
📋 Key Responsibilities
✅ Responsible for development and execution of marketing and promotional plans
✅ Generate and adhere to marketing budget
✅ Oversee Social Media accounts for each show
✅ Oversee and evaluate show performance market-by-market
✅ Supervise publicity, advance press interviews, and secure artist availability
✅ Develop and pitch promotions to media outlets
✅ Develop additional marketing opportunities to increase ticket sales
✅ Work with marketing team and artist management to strategize new ways to market shows
✅ May be responsible for overseeing interns and assistants
ASSUMPTION: This role involves a high degree of multitasking and requires the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: BA/BS Degree (4-year) in Marketing, Business Communications, PR, or a related field
Experience: 4-6 years of related work experience
Required Skills:
- Strong communication and organizational skills
- Knowledge of social media and online marketing initiatives and strategies
- Must be internet savvy
- Proficient in Photoshop and MS Office
- Creative, detail-oriented, and able to juggle multiple tasks
- Knowledge of Music industry preferred
- Passion for music preferred
Preferred Skills:
- Experience with media buying
ASSUMPTION: Candidates with experience in the music industry and a genuine passion for music may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $60,030 - $88,047.48 annually
Benefits:
- Health, Dental, and Vision Insurance
- 401(k) Retirement Plan
- Paid Time Off (Vacation, Sick, and Holidays)
- Employee Assistance Program
- Tuition Reimbursement
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility based on event schedules
ASSUMPTION: The salary range provided is based on industry standards for a Marketing Manager role with 4-6 years of experience in the entertainment industry.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: 1994
Company Description:
- AEG is the world’s leading sports and live entertainment company, operating on five continents and entertaining over 160 million guests annually through its network of venues, sports franchises, music brands, integrated entertainment districts, and global sponsorship activations.
- AEG strives to form a perfect balance between creative excellence and business excellence, fostering a diverse environment that celebrates inclusion and rewards collaboration and success.
- The company is committed to delivering incredible events year after year and offers a winning team where employees are challenged to up their game.
Company Specialties:
- Live Entertainment
- Concert Promotion
- Festival Production
- Sports
- Venues and Entertainment District Development and Operations
- Corporate Sponsorships and Consulting
Company Website: www.aegworldwide.com
ASSUMPTION: AEG's large size and global presence offer employees numerous growth opportunities and the chance to work on high-profile events.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the Marketing Director
Work Arrangement: On-site, with flexibility based on event schedules
Growth Opportunities:
- Potential to advance to a Senior Marketing Manager or Director role
- Opportunities to work on diverse events and shows
- Chance to gain experience in various aspects of event marketing and promotion
ASSUMPTION: This role offers a clear career path for growth within the marketing department and the broader AEG organization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 800 W. Olympic Boulevard, Suite 305, Los Angeles, CA 90015, US
Geographic Context:
- Norfolk, Virginia, is a mid-sized city with a population of approximately 245,000 people.
- The city is known for its rich history, vibrant arts scene, and waterfront attractions.
- Norfolk has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility based on event schedules
ASSUMPTION: The Norfolk office offers a collaborative and engaging work environment, with opportunities to connect with colleagues and industry professionals.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Marketing Director
- Final interview with key stakeholders
Key Assessment Areas:
- Marketing and promotional plan development
- Budget management and allocation
- Social media management and content creation
- Communication and collaboration skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your passion for music and understanding of the entertainment industry
- Prepare examples of marketing campaigns or promotions you've worked on, focusing on their success and your role in achieving those results
ATS Keywords: Marketing, Promotions, Social Media, Budget Management, Event Planning, Music Industry, Entertainment
ASSUMPTION: AEG's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the individual.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Photoshop
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- Project management tools (Asana, Trello, etc.)
- Email marketing platforms (Mailchimp, Constant Contact, etc.)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Creative Excellence
- Business Excellence
- Inclusion
- Collaboration
- Success
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible, with the ability to manage multiple projects simultaneously
- Results-driven and focused on delivering exceptional events
Self-Assessment Questions:
- How do you align with AEG's core values, and how have you demonstrated these values in previous roles?
- How comfortable are you working in a fast-paced, dynamic environment with shifting priorities?
- How do you approach brainstorming and implementing new marketing ideas and concepts?
ASSUMPTION: AEG values employees who are creative, collaborative, and results-driven, with a strong commitment to delivering exceptional events and experiences.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changing market conditions and competitive pressures
- Balancing the needs of various stakeholders, including artists, management, and the marketing team
- Working non-traditional hours to accommodate event schedules
ASSUMPTION: These challenges can be overcome by strong organizational skills, adaptability, and a commitment to delivering exceptional results.
📈 Similar Roles Comparison
- Unlike related roles in other industries, this position requires a deep understanding of the music and entertainment industry, as well as the ability to work with artists and their management teams.
- Compared to other marketing roles, this position offers the opportunity to work on high-profile events and collaborate with a wide range of stakeholders.
- Career paths in this role may include advancement to Senior Marketing Manager or Director positions within AEG's marketing department or other areas of the organization.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other industries or companies.
📝 Sample Projects
- Developing and executing a comprehensive marketing plan for a major concert tour, including social media campaigns, radio promotions, and print advertising
- Managing a team of marketing assistants to create engaging content for multiple social media platforms, resulting in a 20% increase in engagement over a three-month period
- Negotiating with media outlets to secure prime advertising placements and discounted rates, leading to a 15% reduction in marketing spend for a series of events
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by a Marketing Manager in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing budget for a show, and how it is allocated?
- How does the marketing team collaborate with other departments, such as artist management and ticketing, to ensure effective promotion of events?
- What opportunities are there for professional development and growth within the marketing department and the broader AEG organization?
- How does AEG support work-life balance for employees, particularly those working on events with non-traditional hours?
- Can you provide examples of successful marketing campaigns or promotions that have been executed by the Norfolk office?
ASSUMPTION: These questions will help applicants better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements
- Write a cover letter demonstrating your passion for music and understanding of the entertainment industry
- Prepare examples of marketing campaigns or promotions you've worked on, focusing on their success and your role in achieving those results
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
