Marketing Manager

IFF

Full-time

On-site

New York, United States

🌐 Digital Marketing

📌 Core Information

🔹 Job Title: Marketing Manager - Home & Beauty Care

🔹 Company: IFF

🔹 Location: New York, United States

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 4+ years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

Developing and executing marketing strategies for a large, growing team and category.
Identifying customer opportunities and generating business growth through differentiating value propositions.
Collaborating with internal creative areas to build strong fragrance storytelling concepts rooted in consumer insights data.
Staying at the forefront of marketing trends and driving innovation.
Working in a fast-paced, collaborative environment with flexibility.

ASSUMPTION: This role requires a strategic thinker with strong project management skills and the ability to work independently in a dynamic environment.

📋 Key Responsibilities

✅ Identify Customer Opportunities & Solutions: Drive white space analysis, generate actionable insights, and create business opportunities with differentiating customer value propositions.

✅ Customer Presentations/Workshops/Events: Define and build inspirational and impactful client presentations, organize workshops, and inspirational events that translate into customer brand implications and/or business opportunities.

✅ Customized Value Propositions: Generate new business opportunities by building differentiating value propositions for an IFF product offering targeting a specific customer/brand/region.

✅ Marketing Strategy & Implementation: Define and execute marketing strategy for category/cross category aligned with account or regional commercial strategy.

✅ Collaboration & Fragrance Storytelling: Drive collaboration with internal creative areas, building strong fragrance story telling, concepts deeply rooted with consumer insights data.

✅ Innovation & Trend Analysis: Ensure IFF is at the forefront of marketing trends and constantly drive innovation. Develop an in-depth understanding of category consumer trends and future needs scenarios at a regional level, including gap analysis, competitors, and market intelligence.

✅ Cross-Category Trend Analysis: Translate cross category market trends and consumer lifestyle into relevant product and brand concepts including sustainability & seasonality cross-category trends and opportunities.

ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to manage multiple projects and stakeholders simultaneously.

🎯 Required Qualifications

Education: Bachelor’s Degree or equivalent experience

Experience: 4+ years of marketing experience, preferably with knowledge of the Home & Body Care Category (Candles, Liquid Electricals, Room sprays, Soaps, Sanitizers, etc.)

Required Skills:

High emotional intelligence and experience with managing key stakeholders
Demonstrated project management, negotiations, and problem-solving skills
Proven ability to work independently, juggle multiple priorities, and complete responsibilities in a fast-paced, change-oriented environment
Proficient in operating Microsoft environment programs (PowerPoint, Word, Excel, Outlook) and interested in developing creative skills to manage visual programs such as Adobe Photoshop, Canva basics.
Creativity and passion for fragrances and consumers with strong interest in product, concept, olfactive development.
Strong presentation skills and ability to effectively communicate fragrance product development, concepts, and technical projects

Preferred Skills:

Minimum 3 - 5 years of Fragrance Industry experience in Marketing or internal relevant experience or marketing experience in adjacent industries (preferably FMCG, Flavors, Chemical/Ingredients) or in B2B Marketing with a strong know-how of B2C Marketing in an international environment.

ASSUMPTION: Industry-specific experience is highly preferred, but candidates with transferable skills from adjacent industries will also be considered.

💰 Compensation & Benefits

Salary Range: $111,600 - $139,500 per year

Benefits:

Health, dental, and vision insurance
Retirement savings plan with company match
Tuition assistance program
Employee assistance program
Generous paid time off and holidays
On-site fitness center and wellness programs
Employee discounts and perks

Working Hours: Full-time, hybrid role with flexible on-site and remote work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with the required experience level and location. Actual compensation may vary based on the candidate's qualifications and the company's internal structures.

📌 Applicant Insights

🔍 Company Context

Industry: Chemical Manufacturing (Fragrances & Flavors)

Company Size: 10,000+ employees (Global leader)

Founded: 1958 (as IFF; predecessor companies date back to 1831)

Company Description:

IFF is a global leader in taste, scent, and nutrition, offering our customers a broader range of natural solutions and accelerating our growth strategy.
The company's portfolio spans fragrances and flavors for consumer goods, fragrance ingredients and actives, and product solutions for pharmaceutical and consumer health platforms.
IFF's 6,000+ employees work in more than 40 manufacturing facilities, 100 R&D centers, 33,000 customers worldwide, and 170+ countries.

Company Specialties:

Fragrances
Flavors
Research & Development
Research
Insights and Trends
Fragrance Ingredients
Food Technology
nutrition
Natural ingredients
Food science
Health
Biosciences
Pharma
Culinary
Perfume
Biotech
Probiotics
Home care
Ingredients
enzymes
probiotics
extracts
and animal nutrition

Company Website: IFF.com

ASSUMPTION: IFF's extensive global presence and expertise make it an attractive employer for marketing professionals seeking international exposure and growth opportunities.

📊 Role Analysis

Career Level: Mid-level to senior, depending on experience and performance

Reporting Structure: Reports directly to the regional marketing director or similar role

Work Arrangement: Hybrid role with a flexible mix of on-site and remote work

Growth Opportunities:

Progression to senior marketing roles or management positions within the company
Expansion into new markets or product categories
Development of leadership and strategic planning skills

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company or take on new challenges as the business evolves.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with on-site amenities

Office Location(s): New York, New York

Geographic Context:

New York City offers a vibrant, multicultural environment with numerous entertainment, dining, and cultural attractions
The city's diverse population and dynamic business ecosystem provide ample opportunities for professional growth and networking
New York is a major hub for the fragrance and flavor industries, with numerous industry events and networking opportunities

Work Schedule: Flexible, with core hours between 9:00 AM and 5:00 PM, EST

ASSUMPTION: The New York office provides an ideal setting for this role, with its central location, convenient access to public transportation, and proximity to numerous amenities.

💼 Interview & Application Insights

Typical Process:

Online application submission and resume screening
Phone or video screening with the HR department
In-depth behavioral and situational interviews with the hiring manager and/or team members
Final round interviews with senior leadership, followed by a job offer

Key Assessment Areas:

Problem-solving skills and strategic thinking
Communication and presentation skills
Cultural fit and adaptability
Industry knowledge and passion for fragrances and consumer trends

Application Tips:

Tailor your resume and cover letter to highlight relevant skills and experiences for this role
Prepare examples of your marketing strategies, customer value propositions, and presentations to showcase your skills during the interview
Research IFF's products, industry trends, and competitors to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Marketing Strategy, Customer Value Proposition, Presentation Skills, Consumer Insights, Project Management, Fragrance Industry, Home & Body Care, Market Intelligence, Trend Analysis

ASSUMPTION: IFF's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the company. Preparation and research are key to success in the interview process.

🛠️ Tools & Technologies

Microsoft Office Suite (PowerPoint, Word, Excel, Outlook)
Adobe Photoshop or similar graphic design software
Canva or similar user-friendly design platforms
Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Hootsuite)
Project management tools (e.g., Asana, Trello, JIRA)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role. Candidates should be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

Integrity
Excellence
Responsibility
Collaboration
Innovation
Sustainability

Work Style:

Fast-paced, dynamic environment
Collaborative and team-oriented
Focus on results and continuous improvement
Adaptability and flexibility
Strong communication and presentation skills

Self-Assessment Questions:

How do your personal values align with IFF's core values?
Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
How do you approach building and maintaining effective work relationships with internal and external stakeholders?

ASSUMPTION: IFF's culture values a diverse and inclusive workforce that fosters collaboration, innovation, and continuous learning. Candidates should be able to thrive in a fast-paced, dynamic environment and demonstrate strong cultural fit with the company's core values.

⚠️ Potential Challenges

Managing multiple projects and stakeholders simultaneously in a fast-paced environment
Keeping up with industry trends and consumer preferences in a rapidly evolving market
Balancing strategic thinking with day-to-day tactical execution
Adapting to changes in the company's structure, priorities, or market conditions
Working effectively in a hybrid or remote work environment

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving. Successful candidates will be able to thrive in a dynamic and sometimes unpredictable work environment.

📈 Similar Roles Comparison

Marketing Manager - Consumer Goods: This role focuses more on brand management and consumer-facing marketing strategies, while the IFF role emphasizes B2B marketing and customer value propositions for specific brands or regions.
Senior Marketing Manager - Beauty Industry: This role may involve more direct consumer engagement and product development, whereas the IFF role centers on strategic marketing planning and customer value proposition development for a large, growing team and category.
Marketing Director - Fragrance Industry: This role might encompass more global marketing strategy and brand management responsibilities, while the IFF role concentrates on regional marketing strategies and customer value propositions for a specific product offering.

ASSUMPTION: Each role in the fragrance and flavor industries has its unique aspects, requiring candidates to tailor their skills and experiences to the specific needs of each position.

📝 Sample Projects

Developing a comprehensive marketing strategy for a new fragrance launch, including customer value propositions, presentation materials, and event planning
Conducting market research and trend analysis to identify growth opportunities for an established home care product line
Creating a targeted marketing campaign for a specific region or customer segment, tailored to their unique preferences and needs

ASSUMPTION: These sample projects illustrate the strategic and creative aspects of the Marketing Manager role at IFF, requiring candidates to demonstrate their ability to think critically, analyze data, and develop innovative marketing solutions.

❓ Key Questions to Ask During Interview

Can you describe the company's long-term vision for the Home & Beauty Care category and how this role contributes to that strategy?
How does the company support the professional development and growth of its marketing team members?
What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
How does the company foster collaboration and knowledge-sharing among its marketing teams and other departments?
What are the most significant challenges facing the Home & Beauty Care category in the next 1-3 years, and how is the company positioning itself to address them?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding the company's goals and culture.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through this link
Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
Prepare examples of your marketing strategies, customer value propositions, and presentations to showcase your skills during the interview
Research IFF's products, industry trends, and competitors to demonstrate your knowledge and enthusiasm for the role
Follow up with the hiring manager one week after submitting your application, expressing your interest in the position and inquiring about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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