Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Heartland Business Systems LLC

🔹 Location: Phoenix, Arizona, United States

🔹 Job Type: On-site

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-07-18

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing the strategy, management, and execution of all marketing initiatives across digital marketing, field marketing, brand and communications, and marketing/sales campaigns.
• Leading diverse teams, managing resources, and ensuring alignment with organizational goals to drive engagement, brand strength, and revenue growth.
• Collaborating with sales, finance, operations, and service teams to enhance marketing efforts and maximize ROI.
• Managing the marketing budget and fiscal year budget and finance, including expenditures and projections.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in managing marketing teams and budgets.

📋 Key Responsibilities

✅ Leadership and Development: Lead and inspire marketing teams, foster collaboration and professional growth, recruit and hire team members, set and achieve goals, conduct performance reviews, ensure adherence to operational procedures, and recommend and implement internal process improvements.

✅ Digital Marketing: Design and implement marketing strategies to raise awareness of HBS and generate leads through HBS.net, oversee social media channels, manage email newsletters and customer communications, and manage partner campaigns and digital advertising strategies.

✅ Field Marketing: Lead in-person events, customer entertainment initiatives, conferences, and trade shows, coordinate webinars and virtual events, and organize HBS conferences.

✅ Brand and Communications: Direct the development and maintenance of the brand language manual, oversee brand experience, manage marketing and sales collateral, supervise website content, and develop integration plans for acquisitions or growth to new markets.

✅ Campaigns and Partner Relations: Enable sellers to pursue customers and prospects through innovative campaigns, analyze sales data against marketing budgets and profit margins, develop strategies to maximize customer engagement and conversion rates, and enhance engagement with key vendors in the channel/region.

✅ Marketing Budget Management: Collaborate with leadership on budget and company direction, manage fiscal year budget and finance, monitor spending, and optimize expenditures to achieve maximum ROI.

ASSUMPTION: This role involves a wide range of responsibilities, requiring strong organizational skills and the ability to manage multiple projects and teams effectively.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Business, or related field

Experience: 5+ years of Marketing experience, 3+ years of Leadership experience, Power BI and Marketing Analytics experience, Proven track record of building successful ABM campaigns

Required Skills:

• Proficient skills, knowledge, and abilities with Microsoft Excel, PowerPoint and CRM systems
• Active Listening
• Adaptability
• Assertiveness
• Business Acumen
• Coaching and Development
• Communication
• Conflict Resolution
• Decision Making
• Delegating Responsibility
• Financial Aptitude
• Honesty / Integrity
• Innovative
• Leadership
• Problem Solving
• Relationship Building
• Resource Management
• Strategic Planning
• Time Management

Preferred Skills:

• Experience utilizing ConnectWise
• Project management and strategic planning experience

ASSUMPTION: This role requires a strong combination of marketing and leadership skills, as well as experience with marketing analytics and CRM systems.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the Phoenix area)

Benefits:

• Health, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Paid Time Off (PTO)
• Holiday Pay
• Employee Assistance Program (EAP)
• Tuition Reimbursement

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for remote work

ASSUMPTION: The salary range is based on industry standards for a Marketing Manager with the required experience level in the Phoenix area. Benefits are typical for a company of this size in the IT Services and IT Consulting industry.

📌 Applicant Insights

🔍 Company Context

Industry: Heartland Business Systems LLC operates in the IT Services and IT Consulting industry, focusing on Microsoft Dynamics ERP, CRM, application development, cloud migration, hosting, and IT outsourcing. The company serves clients in various industries, including Aerospace and Defense, Manufacturing, Distribution, Benefit Services / Insurance, Not-for-Profit, Financial Services, Healthcare, and Hospitality.

Company Size: Heartland Business Systems LLC is a small company with 11-50 employees, providing a collaborative and agile work environment. This size allows for closer collaboration with leadership and a more significant impact on the company's growth and success.

Founded: 1994, Heartland Business Systems LLC has been in business for over 30 years, demonstrating stability and longevity in the market.

Company Description:

• Heartland Business Systems LLC is a boutique software and IT consulting company specializing in the rapid design and implementation of business solutions for small to mid-market businesses.
• The company leverages the Microsoft suite of products to implement highly adaptable business solutions in a short period and at a lower cost than competitors.
• Heartland Business Systems LLC is woman-owned and serves clients in various industries, focusing on Operations, Manufacturing, Procurement, Finance/Accounting Program Management, IT, and Executive Leadership.

Company Specialties:

• Microsoft Dynamics ERP
• Microsoft Dynamics CRM
• Application Development
• Cloud Migration
• Hosting
• IT Outsourcing

Company Website: http://www.hbsys.com

ASSUMPTION: Heartland Business Systems LLC is a well-established company with a strong focus on customer satisfaction and employee growth. The company's size allows for closer collaboration with leadership and a more significant impact on the company's success.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with the potential for growth into a director or executive role as the company expands.

Reporting Structure: The Marketing Manager reports directly to the Chief Executive Officer (CEO) and oversees various marketing teams, including digital marketing, field marketing, brand and communications, and marketing/sales campaigns.

Work Arrangement: This role is on-site, with the primary office located in Phoenix, Arizona. However, some flexibility for remote work may be available.

Growth Opportunities:

• As the company grows, there may be opportunities for the Marketing Manager to take on additional responsibilities or move into a director or executive role.
• Heartland Business Systems LLC encourages professional development and may provide opportunities for employees to gain new skills and advance their careers.

ASSUMPTION: This role offers strong growth potential as the company continues to expand its client base and services.

🌍 Location & Work Environment

Office Type: The primary office is a professional, modern workspace designed to foster collaboration and creativity.

Office Location(s): 10201 S 51st Street, Phoenix, AZ 85044, United States

Geographic Context:

• The Phoenix metropolitan area is the 11th largest city in the United States, with a diverse economy and a growing job market.
• Phoenix offers a warm, desert climate with abundant sunshine, making it an attractive location for outdoor enthusiasts.
• The city is home to various cultural attractions, including museums, theaters, and sports teams, providing ample opportunities for recreation and entertainment.

Work Schedule: The standard work schedule is Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for remote work and adjusted hours as needed.

ASSUMPTION: The work environment at Heartland Business Systems LLC is collaborative and supportive, with a focus on employee growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening with the HR department to discuss qualifications and experience.
• In-person or virtual interview with the hiring manager and/or other team members to assess cultural fit and job-specific skills.
• Final interview with the CEO to discuss career goals and company alignment.
• Background check and reference check before extending an offer.

Key Assessment Areas:

• Marketing strategy and campaign development
• Leadership and team management skills
• Budget management and financial acumen
• Adaptability and problem-solving skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and leadership experience, as well as any relevant industry-specific skills.
• Be prepared to discuss your experience with marketing analytics, CRM systems, and ABM campaigns.
• Demonstrate your understanding of the company's mission, values, and target market.
• Prepare questions to ask the interviewer about the company's growth plans, marketing strategies, and team dynamics.

ATS Keywords: Marketing Strategy, Campaign Development, Leadership, Team Management, Budget Management, Financial Acumen, Adaptability, Problem-Solving, Cultural Fit, Marketing Analytics, CRM Systems, ABM Campaigns

ASSUMPTION: The interview process at Heartland Business Systems LLC is designed to assess both job-specific skills and cultural fit, with a focus on finding the best candidate for the role and the company.

🛠️ Tools & Technologies

• Microsoft Excel, PowerPoint, and CRM systems
• Power BI and marketing analytics tools
• ConnectWise (preferred)
• Project management and strategic planning tools

ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and should be familiar to candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Collaboration
• Innovation
• Accountability

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on achieving goals
• Strong communication and interpersonal skills

Self-Assessment Questions:

• How do you approach building and maintaining strong customer relationships?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment or project scope?
• How do you prioritize and manage multiple projects and teams effectively?

ASSUMPTION: Heartland Business Systems LLC values candidates who are customer-focused, adaptable, and results-driven, with strong communication and interpersonal skills.

⚠️ Potential Challenges

• Managing a diverse team with varying levels of experience and expertise
• Balancing multiple projects and priorities while maintaining a high level of quality and efficiency
• Adapting to a fast-paced and ever-changing work environment
• Managing a budget and optimizing expenditures to achieve maximum ROI

ASSUMPTION: These challenges are common in marketing roles and can be overcome with strong leadership, strategic planning, and effective communication skills.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position places a greater emphasis on leadership and team management, as well as budget management and financial acumen.
• In the IT Services and IT Consulting industry, marketing roles often focus on driving brand awareness and generating leads through digital marketing channels, as well as managing field marketing events and trade shows.
• Career progression in this role may involve moving into a director or executive role as the company grows and expands its marketing efforts.

ASSUMPTION: This role offers a unique combination of leadership, strategic planning, and budget management responsibilities, making it an attractive opportunity for experienced marketing professionals looking to take the next step in their careers.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive brand awareness and generate leads for a new product launch
• Managing a team of marketing professionals to plan and execute a large-scale industry conference, including vendor management, logistics, and on-site event management
• Analyzing marketing campaign performance data to optimize ROI and make data-driven decisions about future marketing investments

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning and leadership to data analysis and event management.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans and how this role fits into those plans?
• How does the marketing team collaborate with other departments, such as sales, finance, and operations?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: Asking these questions demonstrates your interest in the company's success and your commitment to understanding the role's responsibilities and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and leadership experience, as well as any relevant industry-specific skills.
• Prepare for your interview by researching the company, its mission, values, and target market, as well as practicing common marketing and leadership interview questions.
• If selected for a final interview, be prepared to discuss your career goals and how they align with the company's growth plans.
• Follow up with the hiring manager within 24 hours after your interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.