Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Universal Music Group

🔹 Location: Kings Cross, London, United Kingdom

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing, Streaming & Digital Media

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-Site

🚀 Job Overview

Key aspects of this role include:

• Devising original and innovative marketing campaigns for artists
• Overseeing campaign execution from inception to completion
• Managing budgets and timelines
• Building strong relationships with internal and external stakeholders
• Collaborating with various departments and freelance consultants

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and analytical skills to successfully manage artist marketing campaigns.

📋 Key Responsibilities

✅ Devise original and innovative campaigns and marketing moments for artists

✅ Lead on taking ideas from inception to execution, managing deliverables on time and within budget

✅ Oversee the brand identity of artist campaigns, focusing on clear creative identities and artist storytelling

✅ Seek creative opportunities and a “content first” approach outside of the everyday classic tentpole moments of a marketing campaign

✅ Have a broad network of references and contacts across fashion, sport, art & design

✅ Build and project manage campaigns with paramount attention to detail and a comprehensive understanding of when things need to move and why

✅ Set objectives and campaign goals; have a clear and agreed focus on what the campaign team are working towards

✅ Demonstrate experience of working on globally facing artist campaigns with bespoke and nimble decision-making

✅ Diligently manage budgets on each of your campaigns with a key focus on expectations and length of a campaign

✅ Apply critical thinking to each stage of the campaign; is this working to meet our objectives; is this connecting with our target audience; what is the data telling us and how does this help to inform our next move

✅ Utilise reporting systems, UMG software tools and data points to regularly assess performance

✅ Remain curious and stay up to date with competitor campaigns, market developments and emerging trends

✅ Develop strong relationships with all internal and external stakeholders across an artist project

✅ Over-communicate and continuously relay campaign specifics to all stakeholders across an artist project

✅ Create time and space for ideation sessions with other departments to troubleshoot campaign holes

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and analytical skills to successfully manage artist marketing campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience project managing award-winning or chart-topping domestic artist marketing campaigns

Required Skills:

• Proven authoritative knowledge of charts, trends, and artists
• Broad network of contacts
• Understanding of multiple genres
• Ability to identify and nurture artist talent
• Creative and critical thinking skills
• Keen eye for engaging short-form content and digital campaign moments
• Strong knowledge of the streaming space and playlisting
• Experience working with acts of various sizes and budgets
• Excellent relationship-building and relationship-management skills
• Strong communication skills, written and verbal, and outstanding presentational ability
• Successful experience in negotiating with artists, artist management, internal stakeholders, and senior management
• Experience instigating and managing photo shoots and video shoots, including managing budgets, briefs, and contracts

Preferred Skills:

• Experience working with international artists
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong understanding of the music industry and a passion for artist development.

💰 Compensation & Benefits

Salary Range: £45,000 - £65,000 per annum (Based on industry standards for a Marketing Manager role in London with 5-10 years of experience)

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Discounts on Universal Music Group products and services

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility to work additional hours as needed

ASSUMPTION: Salary range is estimated based on industry standards for a Marketing Manager role in London with 5-10 years of experience. Actual salary may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Universal Music Group is a global leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries.

Company Size: Universal Music Group has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: Universal Music Group was founded in 1934 and has since grown into the world's leading music company.

Company Description:

• Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries.
• UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.).
• UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide, and Bravado, the leading provider of consumer, lifestyle, and branding services to recording artists and entertainment brands around the world.

Company Specialties:

• Music and entertainment

Company Website: Universal Music Group

ASSUMPTION: Universal Music Group's size and global presence provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth into senior roles.

Reporting Structure: The Marketing Manager reports directly to the Head of Marketing or a similar role within the respective label or division.

Work Arrangement: This role is on-site, with the expectation of working from the company's office in Kings Cross, London.

Growth Opportunities:

• Progression to Senior Marketing Manager or Head of Marketing roles
• Expansion into international markets or different genres
• Opportunities to work with high-profile artists and collaborate with various departments

ASSUMPTION: With Universal Music Group's extensive portfolio of artists and global presence, there are numerous opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Universal Music Group's London office is a modern, collaborative workspace with an open-plan layout.

Office Location(s): Kings Cross, London, United Kingdom

Geographic Context:

• London is a vibrant, multicultural city with a thriving music scene
• The Kings Cross area is well-connected by public transportation and offers numerous amenities
• London is home to various music festivals, events, and cultural attractions

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility to work additional hours as needed

ASSUMPTION: The on-site work arrangement in London provides ample opportunities to network and collaborate with industry professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the hiring manager and relevant team members
• Final interview with senior leadership

Key Assessment Areas:

• Candidates' understanding of the music industry and artist development
• Candidates' creative and strategic thinking skills
• Candidates' ability to manage budgets and timelines
• Candidates' communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your passion for artist development and the music industry
• Showcase your understanding of the company and its artists

ATS Keywords: Artist marketing, campaign management, budget management, creative thinking, strategic planning, industry trends, stakeholder management, relationship-building, communication skills, presentation skills, music industry, artist development

ASSUMPTION: Universal Music Group's application process is designed to assess candidates' skills and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Music industry-specific software and tools (e.g., Nielsen, BuzzAngle Music, Chartmetric)

ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Artistry
• Innovation
• Entrepreneurship

Work Style:

• Collaborative
• Creative
• Results-driven

Self-Assessment Questions:

• Do you have a strong passion for artist development and the music industry?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you possess strong communication and presentation skills?

ASSUMPTION: Universal Music Group values candidates who are passionate about artist development, creative, and results-driven.

⚠️ Potential Challenges

• Managing tight deadlines and multiple projects simultaneously
• Working with diverse personalities and creative individuals
• Navigating a large, global organization with various departments and stakeholders
• Keeping up with industry trends and market developments

ASSUMPTION: These challenges are inherent to working in the music industry and can be overcome with strong project management skills, adaptability, and a passion for the field.

📈 Similar Roles Comparison

• Marketing Manager roles in other industries may have less focus on artist development and creative campaign execution
• Marketing roles in smaller organizations may offer less exposure to international artists and global campaigns
• Career progression in this role may differ from that in other marketing roles, with opportunities to specialize in artist development or expand into international markets

ASSUMPTION: This role offers unique opportunities for career growth and development within the music industry.

📝 Sample Projects

• Managing a global marketing campaign for a newly signed artist
• Developing a targeted social media strategy for an established artist's upcoming album release
• Collaborating with the artist management team to plan and execute a successful album launch event

ASSUMPTION: These sample projects illustrate the diverse and creative nature of the Marketing Manager role at Universal Music Group.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the artist I would be working with, and how can I help address them?
• How does the company support the growth and development of its marketing team members?
• What opportunities are there for collaboration with other departments and international teams?
• How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are used?
• What is the company's approach to work-life balance, and how is it supported within the marketing department?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your creative and strategic thinking skills, as well as your understanding of the music industry and artist development
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.