Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Digital Control Inc.

🔹 Location: Kent, Washington, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (Telecommute)

🚀 Job Overview

Key aspects of this role include:

• Leading a global marketing team to develop and execute multinational B2B marketing campaigns
• Driving strategic narratives and high-quality collateral to communicate DCI’s offerings effectively
• Operationalizing DCI’s prime directive through data-centric performance marketing
• Overseeing full-funnel marketing execution, including tradeshows, digital presence, creative production, and channel marketing
• Collaborating closely with sales and partner teams to create powerful sales enablement tools and co-marketing programs

ASSUMPTION: This role requires a strong understanding of B2B marketing principles, cultural nuances, and data-driven strategies to succeed in a global context.

📋 Key Responsibilities

✅ Lead, mentor, and manage a marketing team, ensuring alignment with DCI's core principles and business objectives

✅ Develop and execute comprehensive, data-driven B2B marketing strategies for a global audience, adapting campaign messages to resonate within diverse international markets

✅ Establish key performance indicators (KPIs) for all marketing activities, utilizing marketing analytics to track performance, measure return on investment (ROI), and continuously optimize campaigns

✅ Oversee the strategy, planning, and execution of DCI’s global tradeshow presence to drive brand awareness and generate qualified leads

✅ Manage the company’s primary website, focusing on user experience, SEO, and conversion rate optimization to ensure it serves as a powerful marketing and sales tool

✅ Direct in-house photo and video production efforts, ensuring the creation of compelling visual assets that elevate DCI’s brand and tell its story effectively

✅ Develop and manage dealer merchandising programs and collaborate closely with channel partners on targeted co-marketing initiatives

✅ Oversee all marketing domains, including Digital/Web, Lead Generation, Product Marketing, Channel Marketing, and Sales Enablement, to ensure a cohesive and effective go-to-market approach

✅ Collaborate closely with the sales and partner teams to create powerful sales enablement tools and co-marketing programs with Dealers that drive revenue and expand market reach

✅ Develop and manage the marketing budget, ensuring resources are allocated effectively to support strategic priorities and deliver measurable results

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and interpersonal skills to manage a team and drive results across multiple marketing channels and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or a related field

Experience: 10+ years of progressive experience in B2B marketing, with at least 4 years in a management role leading a team

Required Skills:

• Proven experience planning, executing, and optimizing end-to-end multinational marketing campaigns with a deep understanding of cultural and regional nuances
• Highly data-centric with strong proficiency in marketing analytics tools, CRM software, and marketing automation platforms
• Proven ability to use data and KPIs to make informed decisions, drive strategy, and report on performance to executive leadership
• Exceptional leadership and interpersonal skills
• Exceptional writing and strategic communication skills

Preferred Skills:

• Direct marketing experience within the construction, heavy equipment, utility infrastructure, or a related industrial B2B sector
• Familiarity with the principles of Horizontal Directional Drilling (HDD), trenchless technology, or underground construction
• Experience managing marketing for both hardware and software products

ASSUMPTION: Candidates with a strong background in B2B marketing, data analysis, and team leadership are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $141,800 - $170,500 per year. Base pay is reviewed at a minimum on an annual basis, with a compensation philosophy that considers skill, experience, training, external market factors, and internal value. Profit sharing bonuses range between 11% and 17% quarterly, with future bonuses depending on company profits.

Benefits:

• Unparalleled health benefits (PPO plan with no deductibles, no co-pays, DCI covers 99% of costs)
• Quarterly bonuses: we all share in the success of the company
• Professional development
• 401k match (3% match from DCI regardless of participation, 5% maximum match, 100% vested immediately)
• 22 days PTO
• Parental leave
• Company covers 100% of payroll taxes for state family medical leave
• 11 annual paid holidays plus 1 floating holiday
• Winter break (we are closed the last week of each year)

Working Hours: Full-time, with flexible hours and a focus on results and performance

ASSUMPTION: The salary range and benefits package are competitive and reflective of the experience and skills required for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Digital Control Inc. operates in the Computers and Electronics Manufacturing sector, specializing in the development and production of state-of-the-art hardware and software products for the underground construction space.

Company Size: Digital Control Inc. has 51-200 employees, providing a mid-sized company environment where applicants can have a significant impact and enjoy a strong sense of belonging.

Founded: 1990, with a rich history of innovation and disruption in the underground construction industry

Company Description:

• DCI develops and produces state-of-the-art hardware and software products for the underground construction space with a track record of disruption through innovation
• Their technologies are used to install underground utilities, such as fiber optics, power, and water with minimal environmental impact
• DCI is a global market leader, passionate about developing cutting-edge customer-focused solutions across many engineering and science disciplines

Company Specialties:

• C#, C++, MATLAB, Linux, Microsoft Azure, React, Analog Electronics, Python, Applied Physics, Sensors, R&D, RF, Bluetooth, Automation, Xamarin, Innovation, QT, Hardware, GIS, and CAD

Company Website: http://www.digital-control.com

ASSUMPTION: Digital Control Inc. is a well-established company with a strong focus on innovation, quality, and customer satisfaction, providing a stable and supportive work environment for its employees.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, leadership, and expertise in B2B marketing

Reporting Structure: The Marketing Manager will lead a team of marketing professionals, collaborating closely with sales, partner, and executive leadership teams

Work Arrangement: This role is remote (telecommute), allowing for a flexible work-life balance and the ability to work from anywhere with a reliable internet connection

Growth Opportunities:

• As a senior-level role, there may be opportunities for career progression into executive leadership or other senior marketing positions within the company
• The global nature of the role provides exposure to diverse markets and industries, fostering continuous learning and skill development
• DCI’s commitment to innovation and new technology opportunities creates ample room for professional growth and development

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company’s success and expand their skillset.

🌍 Location & Work Environment

Office Type: Remote (Telecommute), with no physical office location required

Office Location(s): Kent, Washington, United States (Remote)

Geographic Context:

• Kent, Washington, is located in the Puget Sound region of the Pacific Northwest, offering a mild, marine climate and easy access to outdoor recreation, cultural attractions, and urban amenities
• The region is home to a diverse and growing economy, with a strong presence in the technology, healthcare, and aerospace industries
• Washington State is known for its progressive policies, high quality of life, and commitment to sustainability

Work Schedule: Full-time, with flexible hours and a focus on results and performance

ASSUMPTION: The remote work arrangement and flexible hours provide a high degree of autonomy and work-life balance for the right candidate.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and relevant team members
• Final interview with the executive leadership team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Cultural awareness and adaptability
• Data analysis and interpretation skills
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your ability to lead a global marketing team and drive data-centric campaigns
• Prepare for behavioral and situational interview questions that assess your leadership, strategic thinking, and problem-solving skills
• Be ready to discuss your experience with multinational marketing campaigns and your understanding of cultural nuances in diverse international markets

ATS Keywords: B2B Marketing, Data-Centric Marketing, Campaign Strategy, Team Leadership, Performance Marketing, Digital Marketing, SEO, Creative Production, Channel Marketing, Sales Enablement, Budget Management, Marketing Analytics, CRM Software, Strategic Communication, Interpersonal Skills, Cultural Understanding

ASSUMPTION: The interview process will focus on assessing the candidate’s strategic thinking, leadership, and cultural awareness, as well as their ability to drive results through data-centric marketing campaigns.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
• CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Marketing analytics tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello, Jira)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
• Video and audio editing software (e.g., Adobe Premiere Pro, Final Cut Pro, Audacity)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)

ASSUMPTION: The Marketing Manager will be expected to have proficiency in a wide range of marketing tools and technologies, with a focus on data analysis, automation, and optimization.

👔 Cultural Fit Considerations

Company Values:

• Innovation: DCI constantly pushes the boundaries and invests in new opportunities to stay at the forefront of the industry
• Customer Focus: DCI is committed to developing cutting-edge customer-focused solutions that meet the needs of its global customer base
• Collaboration: DCI fosters a culture of genuine belonging, collaboration, and accessibility, inspiring growth and celebrating successes

Work Style:

• Data-Driven: DCI makes informed decisions based on data and analytics to drive strategy and optimize performance
• Global Mindset: DCI operates in a global context, requiring cultural awareness and adaptability from its team members
• Results-Oriented: DCI focuses on delivering measurable results and driving business growth through its marketing efforts

Self-Assessment Questions:

• How do you ensure that your marketing campaigns resonate with diverse international audiences, and what steps do you take to adapt your messaging to different cultural contexts?
• How do you balance the need for data-driven decision-making with the importance of creativity and innovation in marketing campaigns?
• How do you approach leading and managing a global marketing team, and what strategies do you employ to foster collaboration and alignment with DCI’s core principles and business objectives?

ASSUMPTION: Candidates who align with DCI’s values and work style, and who demonstrate a strong understanding of global marketing, data analysis, and team leadership, are most likely to succeed in this role.

⚠️ Potential Challenges

• The global nature of the role may require frequent travel and time zone adjustments, which can be challenging for some candidates
• The fast-paced and dynamic nature of the B2B marketing landscape may present unexpected challenges and require quick adaptation
• The need to balance multiple marketing channels and stakeholders may require strong project management and prioritization skills
• The remote work arrangement may present unique challenges in terms of communication, collaboration, and work-life balance

ASSUMPTION: The right candidate will be able to thrive in a dynamic, global, and remote work environment, embracing challenges as opportunities for growth and learning.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on multinational B2B marketing campaigns, requiring a strong understanding of cultural nuances and regional market dynamics
• Industry-specific context: The underground construction industry is unique, with its own set of challenges and opportunities, requiring a specialized understanding of HDD technology and its applications
• Career path comparison: This role offers significant growth potential, with opportunities to progress into executive leadership or other senior marketing positions within the company

ASSUMPTION: Candidates should have a strong understanding of the unique aspects of this role and be prepared to leverage their expertise in multinational B2B marketing to drive success.

📝 Sample Projects

• Developing and executing a global marketing campaign to launch a new product line, tailored to resonate with diverse international audiences
• Conducting market research and analysis to identify new opportunities for DCI’s product offerings in emerging markets
• Creating and implementing a comprehensive digital marketing strategy to optimize DCI’s website and drive qualified leads through targeted online channels

ASSUMPTION: The Marketing Manager will be expected to lead and contribute to a wide range of projects, requiring a diverse skillset and the ability to adapt to new challenges and opportunities.

❓ Key Questions to Ask During Interview

• Can you describe the most significant marketing challenge you’ve faced in a global context, and how you overcame it?
• How do you approach collaborating with sales and partner teams to create powerful sales enablement tools and co-marketing programs that drive revenue and expand market reach?
• Can you provide an example of a time when you had to adapt your marketing strategy to account for cultural nuances in a diverse international market?
• How do you ensure that your marketing campaigns are data-driven and optimized for maximum impact, and what metrics do you use to measure success?
• What strategies do you employ to foster a culture of collaboration and alignment within your marketing team, and how do you maintain a high level of performance and accountability in a remote work environment?

ASSUMPTION: Candidates should be prepared to discuss their experience with multinational marketing campaigns, data-driven strategies, and team leadership in a global context.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your ability to lead a global marketing team and drive data-centric campaigns
• Prepare for behavioral and situational interview questions that assess your leadership, strategic thinking, and problem-solving skills
• Be ready to discuss your experience with multinational marketing campaigns and your understanding of cultural nuances in diverse international markets
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.