Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: AccorHotel

🔹 Location: Phú Quốc, Kiến Giang, Vietnam

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing strategies aligned with organizational goals and objectives
• Leading multi-channel marketing campaigns across digital and traditional platforms
• Overseeing the creation of compelling content for various marketing materials
• Analyzing market trends and consumer behavior to inform marketing strategies
• Collaborating with cross-functional teams to ensure consistent brand messaging and customer experience
• Managing and mentoring a team of marketing professionals
• Establishing relationships with key stakeholders, including media partners, agencies, and local businesses
• Planning and coordinating marketing events, product launches, and promotional activities
• Monitoring and analyzing marketing performance metrics
• Managing the marketing budget effectively
• Staying abreast of emerging marketing trends and technologies
• Ensuring all marketing initiatives are culturally sensitive and resonate with both local and international audiences

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both digital and traditional marketing channels. The successful candidate will have experience in developing and executing successful marketing strategies and be able to adapt to the unique cultural environment of Phu Quoc.

📋 Key Responsibilities

✅ Developing and executing comprehensive marketing strategies aligned with organizational goals and objectives

✅ Leading the creation and management of multi-channel marketing campaigns across digital and traditional platforms

✅ Overseeing the development of compelling content for various marketing materials, including website, social media, and promotional collateral

✅ Analyzing market trends, consumer behavior, and competitor activities to inform marketing strategies

✅ Collaborating with cross-functional teams to ensure consistent brand messaging and customer experience

✅ Managing and mentoring a team of marketing professionals, fostering a culture of creativity and innovation

✅ Establishing and maintaining relationships with key stakeholders, including media partners, agencies, and local businesses

✅ Planning and coordinating marketing events, product launches, and promotional activities

✅ Monitoring and analyzing marketing performance metrics, providing regular reports and insights to senior management

✅ Managing the marketing budget effectively, ensuring optimal allocation of resources

✅ Staying abreast of emerging marketing trends and technologies, implementing innovative approaches where appropriate

✅ Ensuring all marketing initiatives are culturally sensitive and resonate with both local and international audiences

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a dynamic, international environment. The successful candidate will be comfortable working with a diverse team and adapting to the unique cultural and linguistic context of Phu Quoc.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Minimum of 5 years' progressive marketing experience, with at least 2 years in a leadership role

Required Skills:

• Proven track record of developing and executing successful marketing strategies
• Strong command of brand communication tools and platforms
• Excellent skills in media relations, press release writing, event planning, and content creation
• Proficiency in digital marketing strategies and tools, including social media management and email marketing
• Experience in managing the design and production of marketing collaterals
• Familiarity with basic design software (e.g., Canva, Adobe Suite)
• Strong analytical skills with experience in data analysis and marketing metrics
• Excellent written and verbal communication skills in English; knowledge of Vietnamese would be advantageous
• Demonstrated leadership abilities and experience in managing and mentoring teams
• Strong project management and stakeholder engagement skills
• Creative thinking and problem-solving abilities
• Cultural sensitivity and adaptability to work in a diverse, international environment
• Experience in the hospitality or tourism industry would be beneficial
• Willingness to embrace the local culture and contribute to the community in Phu Quoc

Preferred Skills:

• Experience in the luxury hospitality sector
• Fluency in additional languages
• Certifications in digital marketing or related fields

ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in both digital and traditional marketing channels. The successful candidate will have a proven track record of developing and executing successful marketing strategies and be able to adapt to the unique cultural and linguistic context of Phu Quoc.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Vietnam, the estimated salary range is VND 50,000,000 - 70,000,000 per year. This estimate takes into account the candidate's experience level, the company's size, and the location's cost of living.

Benefits:

• Competitive package and plenty of development opportunities
• The opportunity to join an international and innovative and fast-growing group, committed not only to building new hotels but to creating a global brand
• The ability to challenge the norm and work in an environment that is both creative and rewarding
• Be part of a team that is very passionate about creating great hospitality experiences and exploring new locations with every opportunity

Working Hours: Full-time, 40 hours per week. The role may require occasional overtime, especially during peak seasons or when planning and executing marketing events.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and the company's internal compensation structure. The benefits listed are based on the information provided in the job description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, offering a wide range of hotel brands and services worldwide. The company is known for its luxury brands, including Rixos, and its commitment to creating unique and memorable guest experiences.

Company Size: AccorHotel is a large, multinational corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: AccorHotel was founded in 2000 in Turkey and has since expanded its presence to over 100 countries worldwide.

Company Description:

• AccorHotel pioneers the 'ALL Inclusive, ALL Exclusive' concept, inviting guests to discover a world of possibilities with luxurious stays, inclusive of culinary delights, live entertainment, sports, fitness activities, spa and wellness journeys, and kids and teens activities.
• Each AccorHotel property presents a unique experience inspired by local culture, global influences, and Turkish heritage, all within a setting of unparalleled luxury.
• The company is committed to creating a global brand and building new hotels, while also focusing on creating great hospitality experiences and exploring new locations.

Company Specialties:

• Luxury hospitality
• All-inclusive resorts
• Global brand development
• Hotel management and operations

Company Website: https://www.group.accor.com

ASSUMPTION: AccorHotel's large size and global presence offer candidates the opportunity to work on diverse projects and gain exposure to international teams and markets. The company's focus on luxury hospitality and all-inclusive experiences sets it apart in the industry and provides unique challenges and opportunities for marketing professionals.

📊 Role Analysis

Career Level: This role is a mid-level management position, requiring a balance of strategic thinking, hands-on execution, and team leadership.

Reporting Structure: The Marketing Manager will report directly to the General Manager of the Rixos property in Phu Quoc and will oversee a team of marketing professionals.

Work Arrangement: This role is on-site, with the successful candidate expected to be based in Phu Quoc, Vietnam. The role may require occasional travel to other AccorHotel properties or corporate offices.

Growth Opportunities:

• Progression to a regional or global marketing role within the AccorHotel group
• Expanding the successful candidate's leadership and management skills through mentoring and team development
• Gaining experience in the luxury hospitality sector and the all-inclusive resort model
• Developing expertise in marketing to both local and international audiences

ASSUMPTION: This role offers a unique opportunity to gain experience in the luxury hospitality sector and the all-inclusive resort model, while also developing leadership and management skills. The successful candidate will have the chance to work on diverse projects and gain exposure to international teams and markets, thanks to AccorHotel's large size and global presence.

🌍 Location & Work Environment

Office Type: The Marketing Manager will work on-site at the Rixos property in Phu Quoc, Vietnam.

Office Location(s): Rixos Phu Quoc, Bai Truong, Phu Quoc, Kien Giang, Vietnam

Geographic Context:

• Phu Quoc is an island located in the Gulf of Thailand, off the coast of Vietnam. It is known for its beautiful beaches, coral reefs, and rich marine life.
• The island is a popular tourist destination, attracting visitors from both Vietnam and international markets.
• Phu Quoc has a tropical climate, with warm temperatures and high humidity throughout the year. The island experiences a wet season from May to November and a dry season from December to April.

Work Schedule: The Marketing Manager will work a full-time schedule, with the possibility of occasional overtime, especially during peak seasons or when planning and executing marketing events. The role may also require occasional travel to other AccorHotel properties or corporate offices.

ASSUMPTION: The unique geographic context of Phu Quoc offers both challenges and opportunities for the successful candidate. The island's popularity as a tourist destination and its diverse cultural and linguistic context will require the Marketing Manager to develop and execute marketing strategies that resonate with both local and international audiences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• First-round interview with the General Manager of Rixos Phu Quoc
• Second-round interview with the Regional Marketing Director for AccorHotel Southeast Asia
• Final decision and offer

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Leadership and team management skills
• Cultural sensitivity and adaptability
• Communication and interpersonal skills
• Problem-solving and creativity

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and cultural sensitivity
• Provide specific examples of your experience in developing and executing successful marketing strategies
• Demonstrate your understanding of the unique cultural and linguistic context of Phu Quoc and how you plan to adapt your marketing strategies to resonate with both local and international audiences
• Prepare questions to ask the interviewer about the company's marketing goals, team dynamics, and growth opportunities

ATS Keywords: Marketing Strategy, Digital Marketing, Content Creation, Brand Communication, Media Relations, Event Planning, Data Analysis, Project Management, Leadership, Creativity, Cultural Sensitivity, Stakeholder Engagement, Problem Solving, Social Media Management, Email Marketing, Design Software

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, marketing expertise, leadership and team management skills, cultural sensitivity, communication and interpersonal skills, problem-solving, and creativity. The successful candidate will be able to demonstrate their ability to adapt to the unique cultural and linguistic context of Phu Quoc and develop marketing strategies that resonate with both local and international audiences.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer)
• Email marketing software (e.g., Mailchimp, Constant Contact)
• Content creation and design tools (e.g., Canva, Adobe Suite)
• Data analysis and reporting tools (e.g., Google Analytics, Tableau)
• Project management software (e.g., Asana, Trello)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)

ASSUMPTION: The successful candidate will be proficient in using a range of marketing tools and technologies, including social media management platforms, email marketing software, content creation and design tools, data analysis and reporting tools, project management software, and CRM software. They will also be able to adapt to new tools and technologies as needed to stay up-to-date with emerging marketing trends and best practices.

👔 Cultural Fit Considerations

Company Values:

• Passion for service excellence
• Respect for diversity and inclusion
• Integrity and ethical behavior
• Innovation and creativity
• Teamwork and collaboration

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Autonomy and initiative-taking
• Adaptability and flexibility
• Focus on results and continuous improvement

Self-Assessment Questions:

• How do you align with AccorHotel's values, particularly in the context of working in a diverse, international environment?
• How comfortable are you working in a dynamic and fast-paced environment, and how do you adapt to change?
• How do you approach teamwork and collaboration, particularly when working with cross-functional teams?
• How do you balance autonomy and initiative-taking with the need for regular communication and reporting?
• How do you ensure the cultural sensitivity and relevance of your marketing strategies in diverse and international contexts?

ASSUMPTION: The successful candidate will demonstrate a strong fit with AccorHotel's values and work style, particularly in the areas of passion for service excellence, respect for diversity and inclusion, innovation and creativity, teamwork and collaboration, adaptability and flexibility, and a focus on results and continuous improvement. They will also be able to articulate how their personal values and work style align with the company's and how they plan to contribute to a positive and productive work environment.

⚠️ Potential Challenges

• Adapting to the unique cultural and linguistic context of Phu Quoc
• Balancing the strategic and tactical aspects of marketing in a dynamic and fast-paced environment
• Managing a team of marketing professionals in a remote or hybrid work arrangement
• Ensuring consistent brand messaging and customer experience across multiple channels and touchpoints
• Monitoring and analyzing marketing performance metrics in real-time to inform strategy and tactics

ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their strategic thinking, marketing expertise, leadership and team management skills, cultural sensitivity, communication and interpersonal skills, problem-solving, and creativity. They will also be able to adapt to new challenges and opportunities as they arise in the dynamic and fast-paced environment of AccorHotel.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in the hospitality industry in its focus on the all-inclusive resort model and the unique cultural and linguistic context of Phu Quoc
• AccorHotel's large size and global presence offer opportunities for career growth and exposure to diverse teams and projects that may not be available in smaller or more specialized hospitality companies
• This role may offer a unique opportunity to gain experience in the luxury hospitality sector and the all-inclusive resort model, while also developing leadership and management skills

ASSUMPTION: The unique aspects of this role, including its focus on the all-inclusive resort model and the unique cultural and linguistic context of Phu Quoc, set it apart from other marketing manager positions in the hospitality industry. The successful candidate will be able to leverage these unique aspects to develop and execute marketing strategies that resonate with both local and international audiences and drive business growth for AccorHotel.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new all-inclusive resort property in Phu Quoc, targeting both local and international audiences
• Creating and implementing a social media strategy to increase brand awareness and engagement for an existing all-inclusive resort property in Phu Quoc, with a focus on user-generated content and influencer partnerships
• Conducting market research to assess the demand for all-inclusive resort experiences in Phu Quoc and developing data-driven marketing strategies to capitalize on emerging trends and opportunities

ASSUMPTION: These sample projects illustrate the unique aspects of this role, including its focus on the all-inclusive resort model and the unique cultural and linguistic context of Phu Quoc. The successful candidate will be able to develop and execute marketing strategies that capitalize on these unique aspects to drive business growth for AccorHotel.

❓ Key Questions to Ask During Interview

• How does AccorHotel support the professional development and growth of its marketing managers?
• What are the key priorities for the marketing team in the first 90 days, and how can I contribute to their successful execution?
• How does AccorHotel approach cultural sensitivity and inclusion in its marketing strategies, and what specific initiatives are in place to ensure the cultural relevance of our marketing efforts in Phu Quoc?
• What opportunities exist for collaboration and knowledge-sharing with other marketing professionals within the AccorHotel group, both regionally and globally?
• How does AccorHotel measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: These key questions will help the successful candidate better understand the company's priorities, culture, and expectations for the marketing manager role. They will also provide an opportunity to demonstrate the candidate's strategic thinking, marketing expertise, leadership and team management skills, cultural sensitivity, communication and interpersonal skills, problem-solving, and creativity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and cultural sensitivity
• Prepare questions to ask the interviewer about the company's marketing goals, team dynamics, and growth opportunities
• If selected for an interview, be prepared to provide specific examples of your experience in developing and executing successful marketing strategies
• Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.