📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Software Secured
🔹 Location: Canada (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-17
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (Canada)
🚀 Job Overview
Key aspects of this role include:
- Developing and refining clear, compelling messaging for cybersecurity services and platform
- Leading content creation for marketing campaigns and sales efforts
- Driving partner marketing strategies and co-branded content
- Executing go-to-market plans for new service launches and product features
- Conducting competitive analysis and customer research
ASSUMPTION: This role requires a dynamic individual who excels in cross-functional collaboration, building strong relationships, and taking initiative in a fast-paced, ever-evolving environment.
📋 Key Responsibilities
✅ Messaging: Develop and refine clear, compelling messaging that effectively communicates the unique value propositions and differentiators of our security services and platform
✅ Content Creation: Lead the creation of high-quality content that supports marketing campaigns and sales efforts, including blogs, whitepapers, case studies, webinars, videos, web pages, and more
✅ Partner Marketing: Define, develop, and execute partner co-marketing strategies with key partners to maximize opportunities and drive growth for both parties
✅ Strategic Go-to-Market Planning: Drive the development and execution of comprehensive go-to-market strategies for new service launches and new product features, collaborating with cross-functional teams to define target markets, positioning, pricing, and promotional tactics
✅ Competitive Advantage Development: Serve as a company expert on the competitive landscape, developing competitive overviews and battlecards to keep Product/Sales teams informed about changes and unique selling points
✅ Performance Tracking: Track, analyze, and report on the progress against marketing program goals and ROI, with accountability for attaining goals relating to new customer acquisition, product adoption, and revenue
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and cross-functional collaboration to drive marketing success and support business growth.
🎯 Required Qualifications
Education: Post-secondary education (degree or diploma) in marketing, business administration, communications, economics, or equivalent experience
Experience: 5+ years of experience in marketing, with a preference for technology, SMB SaaS, cybersecurity, or services industries. Experience in product marketing or product management is strongly preferred
Required Skills:
- Exceptional project management, communication, and marketing skills
- Willingness to take initiative, try new things, and work as a team
- Ability to thrive in a fast-paced, dynamic environment and adapt to new challenges and opportunities
- Excellent verbal and written communication skills, with the ability to evangelize messages to various audiences
- Strong customer focus and passion for understanding and solving customer problems
- Proven ability to work effectively with cross-functional teams and influence others
- Creativity to develop innovative go-to-market strategies and messaging that capture the attention of target audiences
- Critical thinking and problem-solving skills to analyze market trends, customer feedback, and competitive landscapes, identifying key insights that drive strategic decisions
Preferred Skills:
- Experience with Hubspot or similar marketing automation platforms
- Familiarity with cybersecurity industry trends and best practices
- Knowledge of competitive analysis tools and techniques
ASSUMPTION: Candidates with a strong marketing background, experience in cybersecurity or related industries, and a proven track record of driving marketing success are ideal for this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $120,000 USD (base salary, up to $120,000 OTE)
Benefits:
- Work remotely anywhere in Canada (with the option to work in the Ottawa office)
- Work remotely from anywhere in the world for up to 2 months per year
- Yearly profit-sharing between 7 - 12% of base salary, based on performance
- Monthly UberEATS budget, annual home office stipend, 3 weeks of vacation to start, parental, bereavement, and child loss leave, and a great health benefits package
Working Hours: Full-time (40 hours/week), with some meetings outside of standard working hours and approximately 10% travel time
ASSUMPTION: The salary range and benefits package are competitive and reflective of the experience and skills required for this role. The working hours and travel requirements are typical for a marketing manager position in a growing tech company.
📌 Applicant Insights
🔍 Company Context
Industry: Software Secured is a leading Penetration Testing as a Service (PTaaS) company, focusing on helping software development teams get ahead of hackers and comply with industry-specific Governance, Risk, and Compliance frameworks
Company Size: Small (11-50 employees), which means a more agile and collaborative work environment with opportunities for growth and impact
Founded: 2009, with a head office in Ottawa, Canada
Company Description:
- Provides penetration testing and augmented security services to make products compliant, reduce the likelihood of cyber breaches, and give clients confidence in data security
- Offers services that meet the requirements set out by various security frameworks, including SOC 2, ISO 27001, HIPAA, PCI DSS, GDPR, NIST CSF, NIST 800-115, HITRUST CSF, and FedRAMP
- Focuses on providing high-quality security services without the price tag and complications associated with larger security firms
Company Specialties:
- Security Code Review
- Software Security Assurance Evaluation and Implementation
- Writing Secure Java Code Training
- Web Application Penetration Testing
- Writing Secure .NET Code Training
- Security Architecture
- Mobile Application Penetration Testing
- Software Security
- Security Training
- Penetration Testing
- Penetration Testing as a Service (PTaaS)
- OWSAP Top 10
- Application Security
- Security Solutions for SaaS Companies
Company Website: https://www.softwaresecured.com/
ASSUMPTION: Software Secured is a well-established company in the cybersecurity industry, with a strong focus on providing high-quality, affordable security services to software development teams.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow and make a significant impact on the company's marketing efforts
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works closely with cross-functional teams, including Product, Sales, and Engineering
Work Arrangement: Remote OK (Canada), with the option to work in the Ottawa office and up to 2 months of remote work from anywhere in the world per year
Growth Opportunities:
- Potential to grow into a leadership role as the company expands its marketing team
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
- Chance to learn from and collaborate with experienced marketing professionals
ASSUMPTION: This role offers a unique opportunity to join a growing cybersecurity company and make a significant impact on its marketing efforts, with potential for career growth and development.
🌍 Location & Work Environment
Office Type: Hybrid (remote OK with an option to work in the Ottawa office)
Office Location(s): 301 Moodie Dr, Unit 108, Ottawa, Ontario K2H 9C4, CA
Geographic Context:
- Ottawa, Canada, is the capital city and the fourth-largest city in Canada, with a population of approximately 1 million people
- Ottawa has a humid continental climate, with warm, humid summers and cold, snowy winters
- The city is known for its rich history, cultural attractions, and outdoor activities
Work Schedule: Full-time (40 hours/week), with some meetings outside of standard working hours and approximately 10% travel time
ASSUMPTION: The remote-friendly work environment and flexible work schedule offer applicants the opportunity to balance work and personal responsibilities while collaborating with a team based in Ottawa, Canada.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team to discuss the role and assess cultural fit
- In-depth interview with the hiring manager (CMO) to discuss marketing strategies, goals, and challenges
- Final interview with the CEO to discuss the company's vision, mission, and long-term objectives
Key Assessment Areas:
- Marketing strategy and planning
- Content creation and messaging
- Partner marketing and collaboration
- Cross-functional teamwork and communication
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements
- Include specific examples of successful marketing campaigns or projects you've led
- Demonstrate your understanding of the cybersecurity industry and Software Secured's services
- Prepare questions that showcase your interest in the role and the company
ATS Keywords: Marketing strategy, content creation, partner marketing, go-to-market planning, competitive analysis, customer research, marketing campaigns, marketing manager, cybersecurity, software security, penetration testing, PTaaS
ASSUMPTION: The interview process is designed to assess the candidate's marketing expertise, strategic thinking, and cultural fit with the company. Applicants should be prepared to discuss their marketing experience, successes, and challenges in detail.
🛠️ Tools & Technologies
- Hubspot (or similar marketing automation platforms)
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Social media platforms (e.g., LinkedIn, Twitter, Facebook)
- SEO and analytics tools (e.g., Google Analytics, SEMrush, Ahrefs)
ASSUMPTION: The tools and technologies listed are commonly used in marketing roles and may vary depending on the company's specific needs and preferences.
👔 Cultural Fit Considerations
Company Values:
- Passion for security: Security and privacy matter more than anything else, and the company prioritizes it within all business decisions
- Growth mindset: Security is an ever-changing field, and the company encourages curiosity, constant learning, and humility to stay ahead of the curve
- Determination: Tough problems are seen as opportunities to do better, create new solutions, and innovate
- Integrity: Integrity drives everything the company does, and they are honest, straightforward, and committed to doing the right thing, even when no one is watching
Work Style:
- Collaborative and cross-functional, with a focus on teamwork and open communication
- Agile and adaptable, with a willingness to pivot and change course as needed
- Data-driven and results-oriented, with a focus on tracking and analyzing marketing performance
Self-Assessment Questions:
- Do you share Software Secured's passion for security and commitment to making the digital world a little safer?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to new challenges and opportunities?
- Do you thrive in a collaborative, cross-functional work environment and enjoy working with diverse teams to achieve common goals?
ASSUMPTION: Applicants should assess their fit with Software Secured's company values and work style to ensure a successful and fulfilling career in this role.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and the ability to manage multiple priorities and deadlines
- Collaborating with cross-functional teams may require strong communication and project management skills to ensure alignment and successful execution of marketing initiatives
- Competitive analysis and customer research may involve working with complex data and tools, requiring a strong attention to detail and analytical skills
- Travel requirements may be a challenge for applicants who prefer a fully remote work arrangement
ASSUMPTION: Applicants should carefully consider the potential challenges associated with this role and assess their ability to thrive in a fast-paced, collaborative work environment.
📈 Similar Roles Comparison
- Compared to other marketing manager roles in the cybersecurity industry, this position offers a unique opportunity to work for a smaller, growing company with a strong focus on providing high-quality, affordable security services
- Software Secured's focus on penetration testing as a service (PTaaS) differentiates it from other cybersecurity companies, offering applicants the chance to work in a specialized and growing market
- Career path comparison: This role offers the potential for growth and development, with opportunities to take on leadership responsibilities as the company expands its marketing team
ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other marketing manager positions in the cybersecurity industry when evaluating their fit and potential career growth opportunities.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new penetration testing service, including market research, competitive analysis, positioning, and launch planning
- Creating a series of blog posts, whitepapers, and webinars to educate target audiences on the importance of penetration testing and the benefits of Software Secured's services
- Conducting customer research and developing buyer personas to inform marketing strategies and improve targeting and messaging
ASSUMPTION: These sample projects illustrate the types of initiatives a marketing manager might work on at Software Secured, focusing on go-to-market planning, content creation, and customer research.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into its overall growth plans?
- How does the marketing team collaborate with other departments, such as Product, Sales, and Engineering, to ensure alignment and successful execution of marketing initiatives?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and analyzed?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, while also gathering information to make an informed decision about their fit and potential career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements
- Prepare questions that showcase your interest in the role and the company
- Follow up with the hiring manager (CMO) within one week of submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
