📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Corto Pty Ltd
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time, Hybrid (2 office days per week)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive marketing strategies for legal tech products and services
- Managing and overseeing marketing campaigns, including digital marketing, content creation, social media, and email marketing
- Executing events and managing conference sponsorships to strengthen brand presence and engage target audiences
- Collaborating with cross-functional teams to create and execute marketing plans that align with company goals
- Monitoring and analyzing the performance of marketing campaigns, providing regular reports and insights to senior management
ASSUMPTION: This role requires a strong understanding of digital marketing, social media, and content creation, as well as excellent communication, leadership, and project management skills.
📋 Key Responsibilities
✅ Develop and implement comprehensive marketing strategies to promote legal tech products and services
✅ Manage and oversee all marketing campaigns, including digital marketing, content creation, social media, and email marketing
✅ Execute events and manage conference sponsorships to strengthen brand presence and engage target audiences
✅ Collaborate with cross-functional teams to create and execute marketing plans that align with company goals
✅ Monitor and analyze the performance of marketing campaigns, providing regular reports and insights to senior management
✅ Monitor the marketing budget and ensure all marketing activities are cost-effective
✅ Build and maintain relationships with industry partners, media, and stakeholders
✅ Stay up-to-date with the latest marketing trends and technologies to ensure our strategies remain innovative and effective
ASSUMPTION: The role may require occasional travel for conferences and events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 2 years of experience in a marketing role, preferably within the legal tech industry or AI-related company
Required Skills:
- Proven track record of developing and executing successful marketing campaigns
- Strong understanding of digital marketing, social media, and content creation
- Excellent communication, leadership, and project management skills
- Ability to work independently and as part of a team in a fast-paced environment
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Familiarity with the legal tech industry or AI-related products
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Sydney with 2-5 years of experience, the estimated salary range is AUD 80,000 - 120,000 per annum. This range may vary depending on the candidate's skills, experience, and qualifications.
Benefits:
- Flexible hybrid work environment (2 office days per week)
- Career and learning opportunities
- Wellness focuses with additional time off, gym membership, and other perks
- Unique and fun quarterly team events
- Fast-paced tech environment
Working Hours: Full-time, typically 40 hours per week. The role may require occasional overtime or flexible hours to accommodate events or campaigns.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Legal tech software development
Company Size: 11-50 employees. This size allows for a more agile and collaborative work environment, with opportunities for growth and impact.
Founded: 2023. Corto Pty Ltd is a relatively new company, offering opportunities to shape its marketing strategies and contribute to its growth.
Company Description:
- Corto Pty Ltd is an AI-powered legal software company that helps legal professionals improve productivity through fast answers, legal research, document automation, and more.
- The company aims to make legal work faster and more efficient by leveraging AI technology.
- Corto Pty Ltd is trusted by thousands of law firms worldwide and continues to innovate and expand its offerings.
Company Specialties:
- AI-powered legal software
- Legal tech solutions
- Legal research and automation
Company Website: https://www.docorto.ai/
ASSUMPTION: Corto Pty Ltd is a dynamic and growing company that values innovation, collaboration, and continuous learning.
📊 Role Analysis
Career Level: Mid-level marketing professional with 2-5 years of experience seeking to grow and make a significant impact on marketing strategies.
Reporting Structure: This role reports directly to the Head of Marketing or a similar senior marketing position.
Work Arrangement: Hybrid, with 2 office days per week. This arrangement allows for a balance between collaboration and remote work flexibility.
Growth Opportunities:
- As the company grows, there may be opportunities for career progression into senior marketing roles or other areas of the business.
- The fast-paced tech environment offers opportunities to learn and develop new skills.
- The role allows for significant impact on marketing strategies, providing opportunities to showcase leadership and initiative.
ASSUMPTION: The company's growth and success will depend on the effectiveness of its marketing strategies, making this role crucial to its overall performance.
🌍 Location & Work Environment
Office Type: Modern and spacious office in the CBD
Office Location(s): 55 Market St, Sydney, New South Wales 2000, AU
Geographic Context:
- Sydney is a vibrant and multicultural city with a strong legal industry.
- The CBD location offers easy access to public transportation, dining, and entertainment options.
- The office is close to major legal firms and industry events, providing ample networking opportunities.
Work Schedule: Full-time, typically 40 hours per week. The role may require occasional overtime or flexible hours to accommodate events or campaigns.
ASSUMPTION: The office environment is collaborative and dynamic, with a focus on innovation and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Marketing strategy and planning
- Campaign management and execution
- Communication and leadership skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, campaign successes, and relevant skills.
- Demonstrate your understanding of the legal tech industry and Corto Pty Ltd's products.
- Prepare examples of your marketing strategies, campaigns, and results to discuss during the interview.
- Research the company, its products, and competitors to show your enthusiasm and preparation.
ATS Keywords: Marketing Manager, Legal Tech, AI, Digital Marketing, Campaign Management, Event Management, Stakeholder Relations, Marketing Strategy, Marketing Planning, Marketing Automation, CRM, Social Media, Content Creation
ASSUMPTION: The application process may take several weeks, depending on the company's hiring timeline and the number of applicants.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, or Pardot)
- CRM systems (e.g., Salesforce, HubSpot CRM, or Zoho CRM)
- Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, or Campaign Monitor)
- Project management tools (e.g., Asana, Trello, or Monday.com)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and preferences.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Continuous learning
- Customer focus
Work Style:
- Agile and dynamic
- Collaborative and team-oriented
- Fast-paced and results-driven
- Focused on innovation and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively and independently?
- Do you have a strong desire to learn and adapt to new technologies and trends?
- Are you passionate about the legal tech industry and its potential for growth and innovation?
ASSUMPTION: Corto Pty Ltd values employees who are proactive, innovative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- The role may require occasional travel for conferences and events, which could disrupt personal schedules or routines.
- The fast-paced work environment may be challenging for candidates who prefer a more structured or slower-paced work environment.
- The role may require working outside of standard business hours to accommodate events or campaigns, which could impact work-life balance.
- The legal tech industry is competitive and rapidly evolving, requiring continuous learning and adaptation to stay relevant and effective.
ASSUMPTION: These challenges can be mitigated by effective time management, communication, and prioritization skills.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position offers a unique opportunity to focus on the legal tech industry and AI-powered solutions.
- In the legal tech industry, marketing managers may need to develop a deeper understanding of legal processes and terminology to effectively communicate with target audiences.
- Career progression in this role could lead to senior marketing positions within the legal tech industry or other AI-related fields.
ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the company's size, structure, and growth stage.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new AI-powered legal research tool
- Managing a conference sponsorship to strengthen brand presence and generate leads
- Creating and implementing a marketing strategy to improve customer retention and satisfaction
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives the marketing manager may undertake in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the company's overall marketing strategy and growth plans?
- What are the most significant challenges facing the marketing team, and how can this role address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the company's plans for expanding its product offerings or entering new markets, and how would this role contribute to those efforts?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and its growth plans, as well as to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, campaign successes, and relevant skills
- Prepare examples of your marketing strategies, campaigns, and results to discuss during the interview
- Research the company, its products, and competitors to show your enthusiasm and preparation
- Follow up with the hiring manager or HR representative one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
