Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: DSI Systems

🔹 Location: Richardson, Texas, United States

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 3-5+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing and maintaining marketing campaigns to drive lead generation and brand awareness
• Managing digital content and collaborating with internal teams and external partners
• Utilizing analytics tools to track and optimize campaign performance
• Assisting in company events and merchandise efforts
• Conducting market research to inform campaigns

ASSUMPTION: This role requires a strong background in B2B marketing, digital marketing, and data analytics. The ideal candidate will have experience in a similar role and be comfortable working in a fast-paced, collaborative environment.

📋 Key Responsibilities

✅ Manage marketing campaigns across all digital channels, ensuring brand compliance and consistency

✅ Create and oversee development of digital content including short form video scripts, and landing pages

✅ Collaborate with internal teams and external partners to recommend, modify, and shepherd existing marketing content for digital/social media platforms, and traditional marketing vehicles

✅ Develop a social media content calendar and publish social media content

✅ Utilize analytics tools to track and optimize the performance of digital marketing campaigns; provide regular reports and insights to evaluate the effectiveness of campaigns

✅ Assist with the company’s internal/external merchandise efforts

✅ Assist Senior Marketing Manager in execution of company offsite meetings, including DSI’s annual National Sales Meeting, and other events/conferences

✅ Assist Senior Manager of Marketing in day-to-day marketing tasks

✅ Conduct market research to inform campaigns

✅ Other duties as assigned

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills. The ideal candidate will be able to manage multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor’s or Master’s degree from an accredited institution in Marketing or related field (e.g., Communications, English)

Experience: 3-5+ years of experience as a B2B marketing manager or similar role, strong digital marketing experience is essential

Required Skills:

• Thorough understanding of marketing elements (such as PPC, SEO/Social Media, etc.) and market research methods
• 5+ years’ experience with digital advertising platforms (Google Ads, LinkedIn Ads, Facebook, etc.) and best practices, analytics tools, SEO/SEM
• Demonstrable experience in marketing data analytics and tools
• Solid computer skills, including MS Office, and marketing software and applications
• Excellent written, verbal, interpersonal, and collaboration skills
• Well-organized and detail-oriented

Preferred Skills:

• Experience in the telecommunications industry

ASSUMPTION: Candidates with experience in the telecommunications industry may have an advantage in understanding the specific needs and challenges of this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role with 3-5 years of experience in the Dallas-Fort Worth area, the estimated salary range is $75,000 - $100,000 per year. This is an estimate and the actual salary may vary based on the candidate's experience and qualifications.

Benefits:

• Medical, Dental, Vision, and Life insurance available on the first day of the month following your first day of employment – no extended waiting period
• 401k Plan with employer matching
• Paid vacation, personal/sick days, and bereavement time
• Employee Profit Sharing Program
• 50% AT&T wireless discount
• Paid training
• Advancement opportunities

Working Hours: Full-time, 40 hours per week, Monday through Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break. Occasional multi-day, overnight travel may be required (2-3x/year).

ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on the candidate's experience and qualifications. The benefits listed are subject to change and may be subject to employee eligibility requirements.

📌 Applicant Insights

🔍 Company Context

Industry: DSI Systems is a telecommunications company that specializes in sales enablement and custom business solutions. They have been in business for over 40 years and are family-owned and run.

Company Size: DSI Systems has 201-500 employees, making it a mid-sized company. This size allows for a more personal work environment with opportunities for growth and advancement.

Founded: DSI Systems was founded in 1984 and is headquartered in Dallas, Texas.

Company Description:

• DSI Systems is a premier sales enablement partner that offers consumer and commercial selling opportunities in the indirect dealer space
• They partner closely with their dealers on many levels, including sales management and execution, product and offer training, marketing expertise, software solutions, engineering, and warehousing and logistics
• DSI’s Territory Managers are spread across the country and their #1 priority is to help dealers grow their business

Company Specialties:

• Fulfillment Management Services
• Ecommerce Fulfillment
• Distribution
• Satellite Distributor
• Call Center
• National Field Sales
• Event Management
• Training
• Marketing Services
• Warehousing & Logistics
• Engineering + Lab
• Communications
• Custom Incentive Campaigns

Company Website: http://www.dsisystemsinc.com

ASSUMPTION: DSI Systems is a well-established company with a strong reputation in the telecommunications industry. They value individualized service, strong product offerings, and a fast and efficient delivery system.

📊 Role Analysis

Career Level: This role is a mid-level marketing position that requires a high level of expertise in B2B marketing, digital marketing, and data analytics. The ideal candidate will have 3-5 years of experience in a similar role.

Reporting Structure: This role reports to the Senior Marketing Manager and works closely with internal teams and external partners to execute marketing campaigns and maintain brand compliance.

Work Arrangement: This is a full-time, on-site position located in the Richardson, Texas office, five days a week.

Growth Opportunities:

• Advancement opportunities within the company, as DSI prefers to promote from within
• Expanding skills and knowledge in the telecommunications industry
• Gaining experience in a mid-sized company with a family-owned and run culture

ASSUMPTION: This role offers opportunities for growth and advancement within the company. The ideal candidate will be proactive in seeking out new challenges and taking on additional responsibilities.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): 1651 N. Collins Blvd. Suite 300, Dallas, TX 75080, US

Geographic Context:

• Richardson, Texas is a suburb of Dallas with a population of approximately 100,000 people
• The cost of living in Richardson is relatively low compared to other major cities in the United States
• Richardson is home to several major corporations and has a diverse economy

Work Schedule: Full-time, 40 hours per week, Monday through Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break. Occasional multi-day, overnight travel may be required (2-3x/year).

ASSUMPTION: The work environment at DSI Systems is collaborative and fast-paced. The ideal candidate will be comfortable working in a team setting and able to manage multiple projects and deadlines simultaneously.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess qualifications and cultural fit
• In-person interview with the Senior Marketing Manager and other team members to discuss the role and company culture in more detail
• Final interview with the Director of Marketing to discuss the role and make a hiring decision

Key Assessment Areas:

• Marketing expertise and experience
• Data analytics skills
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your experience with digital advertising platforms and analytics tools
• Research the company and be prepared to discuss how your skills and experience align with their needs

ATS Keywords: B2B Marketing, Digital Marketing, PPC, SEO, Social Media, Market Research, Google Ads, LinkedIn Ads, Facebook, Analytics Tools, Content Development, Collaboration, Written Communication, Verbal Communication, Detail-Oriented, Computer Proficiency

ASSUMPTION: The application process at DSI Systems is designed to assess the candidate's qualifications and cultural fit. The ideal candidate will be proactive in researching the company and preparing for the interview.

🛠️ Tools & Technologies

• Google Analytics
• Google Adwords
• Monday.com
• Hootsuite
• Microsoft Office Suite (PowerPoint, Excel, Word, Outlook)

ASSUMPTION: The ideal candidate will have experience with the listed tools and be comfortable learning new software as needed.

👔 Cultural Fit Considerations

Company Values:

• Genuine value through meaningful relationships built on trust, respect, and a shared commitment to success
• Loyal, supportive, and deeply invested in the growth of clients, partners, and each other
• Bold mindset – fearless in the pursuit of what’s possible and relentless in delivering value at every level of the business

Work Style:

• Collaborative and team-oriented
• Fast-paced and results-driven
• Committed to delivering genuine value through meaningful relationships

Self-Assessment Questions:

• Do you have experience working in a B2B marketing role and are comfortable with digital marketing and data analytics?
• Are you a collaborative team player who thrives in a fast-paced environment?
• Do you share DSI Systems' commitment to delivering genuine value through meaningful relationships?

ASSUMPTION: The ideal candidate will be a strong cultural fit for DSI Systems, with a collaborative work style and a commitment to delivering genuine value through meaningful relationships.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced, collaborative environment
• Occasional multi-day, overnight travel (2-3x/year)
• Covering non-airfare travel expenses before reimbursement

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, collaborative environment and able to manage multiple projects and deadlines simultaneously. They will also be comfortable with occasional travel and covering non-airfare travel expenses before reimbursement.

📈 Similar Roles Comparison

• This role is similar to other B2B Marketing Manager roles, but may have more of a focus on digital marketing and data analytics
• Industry-specific context: The telecommunications industry is highly competitive and fast-paced, with a strong focus on data-driven decision making
• Career path comparison: This role offers opportunities for growth and advancement within the company, as DSI prefers to promote from within

ASSUMPTION: This role is similar to other B2B Marketing Manager roles, but may have more of a focus on digital marketing and data analytics. The ideal candidate will have experience in a similar role and be comfortable working in a fast-paced, collaborative environment.

📝 Sample Projects

• Developing and executing a digital marketing campaign to drive lead generation and brand awareness
• Conducting market research to inform campaign strategy and tactics
• Managing the development of digital content, including short form video scripts and landing pages

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities the Marketing Manager will be expected to perform in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into it?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does DSI Systems support the growth and development of its employees?
• What is the company's approach to work-life balance?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the company culture, and the challenges facing the marketing team. The ideal candidate will be proactive in asking questions and demonstrating their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for the interview by researching the company and practicing your responses to common marketing interview questions
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
• If selected for the final round, be prepared to present a sample marketing campaign or project that demonstrates your skills and experience

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.