Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Rolwes Company

🔹 Location: Ballwin, Missouri

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and executing digital marketing strategies
• Managing marketing budget and approving expenditures
• Supervising advertising and public relations programs
• Measuring and optimizing campaign performance

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in digital marketing to effectively plan, execute, and optimize campaigns while managing a team and budget.

📋 Key Responsibilities

✅ Plans and executes web, SEO/SEM, database marketing, email, social media, and display advertising strategies

✅ Manages marketing budget and approves expenditures for the marketing department

✅ Develops and supervises advertising and public relations programs

✅ Designs, builds, and maintains the company's social media presence

✅ Measures and reports performance of all digital marketing campaigns monthly and assesses against goals (ROL and KPIs)

✅ Identifies trends and insights and optimizes spending and performance based on the insights

✅ Brainstorms new and creative growth strategies through digital marketing

✅ Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

✅ Identifies critical conversion and drop off points to optimize user funnels

✅ Collaborates with agencies and media outlets. Negotiates advertising contracts

✅ Manages ordering and renewing of all community and offsite signs, update as needed

✅ Implements and upholds policies and procedures for marketing information

✅ Maintains and requests updates on company website

✅ Evaluates emerging technologies

✅ Recruits, trains, and manages Marketing Coordinator and/or Assistants

✅ Establishes and maintains a referral program

✅ Maintains excellent model home, market home, and community appearance

✅ Maintains current knowledge of community demographics, everything pertaining to area schools, shopping, parks, churches, etc.

✅ Maintains constant awareness of all competitors’ prices, floor plans, special discounts and promotions

✅ Develops and maintains a self-improvement program including continuing education in management and marketing

✅ Attends and participates in weekly Leadership meetings

✅ Facilitates bi-weekly Marketing meetings

✅ Supports and promotes Rolwes Company’s vision and core values

✅ Assists with other tasks and projects as directed by the Vice President

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and teams effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in digital marketing, with at least 3 years in a management role

Required Skills:

• Proven experience in digital marketing strategy and execution
• Strong analytical skills and data-driven decision making
• Budget management and financial acumen
• Excellent communication and leadership skills
• Proficient in marketing tools and software (e.g., Google Analytics, CRM, marketing automation platforms)
• Familiarity with SEO, SEM, and social media advertising

Preferred Skills:

• Experience in the construction or real estate industry
• Fluency in Spanish
• Certifications in digital marketing (e.g., Google Analytics Certified, Facebook Blueprint Certified)

ASSUMPTION: Candidates should have a strong background in digital marketing and proven experience managing teams and budgets.

💰 Compensation & Benefits

Salary Range: Based on experience level and industry standards, the estimated salary range for this role is $80,000 - $120,000 per year.

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Rolwes Company homes

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM. Occasional evenings and weekends may be required for events or meetings.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with the given experience level. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Rolwes Company is a single-family residential home builder in the St. Louis area, operating in a competitive market with a focus on quality craftsmanship and customer satisfaction.

Company Size: With 11-50 employees, Rolwes Company offers a mid-sized company environment where applicants can have a significant impact on the business's success.

Founded: Although the exact founding date is not provided, Rolwes Company has established itself as a trusted builder in the St. Louis community.

Company Description:

• Rolwes Company builds high-quality, affordable homes in desirable communities throughout the St. Louis metropolitan area
• The company is committed to providing exceptional customer service and ensuring that each homeowner is completely satisfied with their new home
• Rolwes Company is dedicated to maintaining a positive reputation and upholding the highest standards in the home building industry

Company Specialties:

• Single-family residential home construction
• Custom home building
• Community development
• Customer satisfaction and service

Company Website: http://www.RolwesCo.com

ASSUMPTION: Rolwes Company's focus on quality, customer satisfaction, and positive reputation indicates a strong commitment to maintaining high standards in the home building industry.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Vice President of Marketing.

Reporting Structure: The Marketing Manager will oversee Marketing Coordinators and/or Assistants, as well as external agencies and media outlets.

Work Arrangement: This is an on-site position, with the primary office located in Ballwin, Missouri. Occasional travel to other Rolwes Company locations may be required.

Growth Opportunities:

• Potential advancement to a Director or Vice President of Marketing role as the company grows
• Expanding the marketing team and taking on more responsibilities
• Gaining experience in the home building industry and developing expertise in real estate marketing

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader home building industry.

🌍 Location & Work Environment

Office Type: The primary office is a modern, professional space located in a business park in Ballwin, Missouri.

Office Location(s): 2200 Barrett Station Road, Suite 100, Ballwin, MO 63021

Geographic Context:

• The St. Louis metropolitan area offers a diverse range of neighborhoods, communities, and cultural attractions
• The area is home to numerous Fortune 500 companies and offers strong job growth and economic opportunities
• The cost of living in the St. Louis area is relatively low compared to other major metropolitan areas in the United States

Work Schedule: The standard workweek is Monday through Friday, with occasional evenings and weekends required for events or meetings.

ASSUMPTION: The St. Louis metropolitan area offers a diverse and dynamic work environment, with numerous opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and/or other marketing team members
• Final interview with the Vice President of Marketing
• Background check and reference checks
• Job offer and onboarding

Key Assessment Areas:

• Digital marketing strategy and execution
• Budget management and financial acumen
• Leadership and team management skills
• Communication and presentation skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
• Prepare for behavioral interview questions that focus on your experience managing teams, budgets, and marketing campaigns
• Research Rolwes Company and the home building industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Digital marketing, SEO, SEM, social media advertising, budget management, marketing strategy, team management, customer experience, home building, real estate marketing

ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing skills, leadership abilities, and cultural fit within the Rolwes Company team.

🛠️ Tools & Technologies

• Google Analytics
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation platforms (e.g., Marketo, Pardot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)

ASSUMPTION: Candidates should be proficient in using marketing tools and software to effectively manage digital marketing campaigns and analyze performance data.

👔 Cultural Fit Considerations

Company Values:

• Quality craftsmanship
• Customer satisfaction
• Integrity and honesty
• Teamwork and collaboration
• Continuous improvement

Work Style:

• Results-driven and data-focused
• Strong attention to detail and organizational skills
• Adaptable and able to manage multiple projects simultaneously
• Excellent communication and interpersonal skills
• Proactive and solution-oriented

Self-Assessment Questions:

• Do you have a proven track record of success in digital marketing, with a focus on strategy and execution?
• Are you comfortable managing a team and working collaboratively with external agencies and vendors?
• Do you thrive in a fast-paced, dynamic work environment and enjoy taking on new challenges?

ASSUMPTION: Candidates should possess strong digital marketing skills, leadership abilities, and a results-driven work ethic to thrive in the Rolwes Company culture.

⚠️ Potential Challenges

• Managing a team with varying levels of experience and expertise
• Balancing multiple projects and priorities simultaneously
• Adapting to changes in the home building industry and digital marketing landscape
• Maintaining a positive company image and brand consistency across various marketing channels

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strong focus on digital marketing strategy and execution, as well as experience managing a team and budget
• In the home building industry, marketing roles often require an understanding of real estate trends and customer preferences
• Career progression in this role may involve advancing to a Director or Vice President of Marketing position, with opportunities to expand the marketing team and take on more responsibilities

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, with a focus on digital marketing strategy, team management, and budget oversight.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing campaign to launch a new community of homes
• Conducting market research to identify trends and insights, and using data to inform marketing strategy
• Managing a team to create and distribute targeted content, such as blog posts, social media updates, and email newsletters

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marketing Manager role at Rolwes Company.

❓ Key Questions to Ask During Interview

• How does Rolwes Company differentiate itself from other home builders in the St. Louis area?
• What are the biggest challenges facing the marketing department in the next year, and how can this role help address them?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its marketing efforts, and how will my performance be evaluated?

ASSUMPTION: These questions will help candidates better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
• Prepare for behavioral interview questions that focus on your experience managing teams, budgets, and marketing campaigns
• Research Rolwes Company and the home building industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.