Rolwes Company logo

Marketing Manager

Rolwes Company
Full-time
On-site
Ballwin, Missouri, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager

πŸ”Ή Company: Rolwes Company

πŸ”Ή Location: Ballwin, Missouri

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 15, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Planning and executing digital marketing strategies
  • Managing marketing budget and approving expenditures
  • Supervising advertising and public relations programs
  • Measuring and optimizing campaign performance

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in digital marketing to effectively plan, execute, and optimize campaigns while managing a team and budget.

πŸ“‹ Key Responsibilities

βœ… Plans and executes web, SEO/SEM, database marketing, email, social media, and display advertising strategies

βœ… Manages marketing budget and approves expenditures for the marketing department

βœ… Develops and supervises advertising and public relations programs

βœ… Designs, builds, and maintains the company's social media presence

βœ… Measures and reports performance of all digital marketing campaigns monthly and assesses against goals (ROL and KPIs)

βœ… Identifies trends and insights and optimizes spending and performance based on the insights

βœ… Brainstorms new and creative growth strategies through digital marketing

βœ… Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

βœ… Identifies critical conversion and drop off points to optimize user funnels

βœ… Collaborates with agencies and media outlets. Negotiates advertising contracts

βœ… Manages ordering and renewing of all community and offsite signs, update as needed

βœ… Implements and upholds policies and procedures for marketing information

βœ… Maintains and requests updates on company website

βœ… Evaluates emerging technologies

βœ… Recruits, trains, and manages Marketing Coordinator and/or Assistants

βœ… Establishes and maintains a referral program

βœ… Maintains excellent model home, market home, and community appearance

βœ… Maintains current knowledge of community demographics, everything pertaining to area schools, shopping, parks, churches, etc.

βœ… Maintains constant awareness of all competitors’ prices, floor plans, special discounts and promotions

βœ… Develops and maintains a self-improvement program including continuing education in management and marketing

βœ… Attends and participates in weekly Leadership meetings

βœ… Facilitates bi-weekly Marketing meetings

βœ… Supports and promotes Rolwes Company’s vision and core values

βœ… Assists with other tasks and projects as directed by the Vice President

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and teams effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in digital marketing, with at least 3 years in a management role

Required Skills:

  • Proven experience in digital marketing strategy and execution
  • Strong analytical skills and data-driven decision making
  • Budget management and financial acumen
  • Excellent communication and leadership skills
  • Proficient in marketing tools and software (e.g., Google Analytics, CRM, marketing automation platforms)
  • Familiarity with SEO, SEM, and social media advertising

Preferred Skills:

  • Experience in the construction or real estate industry
  • Fluency in Spanish
  • Certifications in digital marketing (e.g., Google Analytics Certified, Facebook Blueprint Certified)

ASSUMPTION: Candidates should have a strong background in digital marketing and proven experience managing teams and budgets.

πŸ’° Compensation & Benefits

Salary Range: Based on experience level and industry standards, the estimated salary range for this role is $80,000 - $120,000 per year.

Benefits:

  • Health, dental, and vision insurance
  • 401(k) retirement plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Employee discounts on Rolwes Company homes

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM. Occasional evenings and weekends may be required for events or meetings.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with the given experience level. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Rolwes Company is a single-family residential home builder in the St. Louis area, operating in a competitive market with a focus on quality craftsmanship and customer satisfaction.

Company Size: With 11-50 employees, Rolwes Company offers a mid-sized company environment where applicants can have a significant impact on the business's success.

Founded: Although the exact founding date is not provided, Rolwes Company has established itself as a trusted builder in the St. Louis community.

Company Description:

  • Rolwes Company builds high-quality, affordable homes in desirable communities throughout the St. Louis metropolitan area
  • The company is committed to providing exceptional customer service and ensuring that each homeowner is completely satisfied with their new home
  • Rolwes Company is dedicated to maintaining a positive reputation and upholding the highest standards in the home building industry

Company Specialties:

  • Single-family residential home construction
  • Custom home building
  • Community development
  • Customer satisfaction and service

Company Website: http://www.RolwesCo.com

ASSUMPTION: Rolwes Company's focus on quality, customer satisfaction, and positive reputation indicates a strong commitment to maintaining high standards in the home building industry.

πŸ“Š Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Vice President of Marketing.

Reporting Structure: The Marketing Manager will oversee Marketing Coordinators and/or Assistants, as well as external agencies and media outlets.

Work Arrangement: This is an on-site position, with the primary office located in Ballwin, Missouri. Occasional travel to other Rolwes Company locations may be required.

Growth Opportunities:

  • Potential advancement to a Director or Vice President of Marketing role as the company grows
  • Expanding the marketing team and taking on more responsibilities
  • Gaining experience in the home building industry and developing expertise in real estate marketing

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader home building industry.

🌍 Location & Work Environment

Office Type: The primary office is a modern, professional space located in a business park in Ballwin, Missouri.

Office Location(s): 2200 Barrett Station Road, Suite 100, Ballwin, MO 63021

Geographic Context:

  • The St. Louis metropolitan area offers a diverse range of neighborhoods, communities, and cultural attractions
  • The area is home to numerous Fortune 500 companies and offers strong job growth and economic opportunities
  • The cost of living in the St. Louis area is relatively low compared to other major metropolitan areas in the United States

Work Schedule: The standard workweek is Monday through Friday, with occasional evenings and weekends required for events or meetings.

ASSUMPTION: The St. Louis metropolitan area offers a diverse and dynamic work environment, with numerous opportunities for personal and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screening with the HR department
  • In-person or virtual interview with the hiring manager and/or other marketing team members
  • Final interview with the Vice President of Marketing
  • Background check and reference checks
  • Job offer and onboarding

Key Assessment Areas:

  • Digital marketing strategy and execution
  • Budget management and financial acumen
  • Leadership and team management skills
  • Communication and presentation skills
  • Problem-solving and analytical skills

Application Tips:

  • Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
  • Prepare for behavioral interview questions that focus on your experience managing teams, budgets, and marketing campaigns
  • Research Rolwes Company and the home building industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Digital marketing, SEO, SEM, social media advertising, budget management, marketing strategy, team management, customer experience, home building, real estate marketing

ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing skills, leadership abilities, and cultural fit within the Rolwes Company team.

πŸ› οΈ Tools & Technologies

  • Google Analytics
  • CRM software (e.g., Salesforce, HubSpot)
  • Marketing automation platforms (e.g., Marketo, Pardot)
  • Social media management tools (e.g., Hootsuite, Buffer)
  • Advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)

ASSUMPTION: Candidates should be proficient in using marketing tools and software to effectively manage digital marketing campaigns and analyze performance data.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Quality craftsmanship
  • Customer satisfaction
  • Integrity and honesty
  • Teamwork and collaboration
  • Continuous improvement

Work Style:

  • Results-driven and data-focused
  • Strong attention to detail and organizational skills
  • Adaptable and able to manage multiple projects simultaneously
  • Excellent communication and interpersonal skills
  • Proactive and solution-oriented

Self-Assessment Questions:

  • Do you have a proven track record of success in digital marketing, with a focus on strategy and execution?
  • Are you comfortable managing a team and working collaboratively with external agencies and vendors?
  • Do you thrive in a fast-paced, dynamic work environment and enjoy taking on new challenges?

ASSUMPTION: Candidates should possess strong digital marketing skills, leadership abilities, and a results-driven work ethic to thrive in the Rolwes Company culture.

⚠️ Potential Challenges

  • Managing a team with varying levels of experience and expertise
  • Balancing multiple projects and priorities simultaneously
  • Adapting to changes in the home building industry and digital marketing landscape
  • Maintaining a positive company image and brand consistency across various marketing channels

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing roles, this position requires a strong focus on digital marketing strategy and execution, as well as experience managing a team and budget
  • In the home building industry, marketing roles often require an understanding of real estate trends and customer preferences
  • Career progression in this role may involve advancing to a Director or Vice President of Marketing position, with opportunities to expand the marketing team and take on more responsibilities

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, with a focus on digital marketing strategy, team management, and budget oversight.

πŸ“ Sample Projects

  • Developing and executing a comprehensive digital marketing campaign to launch a new community of homes
  • Conducting market research to identify trends and insights, and using data to inform marketing strategy
  • Managing a team to create and distribute targeted content, such as blog posts, social media updates, and email newsletters

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marketing Manager role at Rolwes Company.

❓ Key Questions to Ask During Interview

  • How does Rolwes Company differentiate itself from other home builders in the St. Louis area?
  • What are the biggest challenges facing the marketing department in the next year, and how can this role help address them?
  • How does the company support the professional development and growth of its marketing team members?
  • What are the key priorities for this role in the first 90 days?
  • How does the company measure the success of its marketing efforts, and how will my performance be evaluated?

ASSUMPTION: These questions will help candidates better understand the role, the company culture, and the expectations for success in this position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
  • Prepare for behavioral interview questions that focus on your experience managing teams, budgets, and marketing campaigns
  • Research Rolwes Company and the home building industry to demonstrate your knowledge and enthusiasm for the role
  • Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.