πΉ Job Title: Marketing Manager
πΉ Company: Rolwes Company
πΉ Location: Ballwin, Missouri
πΉ Job Type: On-site
πΉ Category: Marketing
πΉ Date Posted: April 15, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in digital marketing to effectively plan, execute, and optimize campaigns while managing a team and budget.
β Plans and executes web, SEO/SEM, database marketing, email, social media, and display advertising strategies
β Manages marketing budget and approves expenditures for the marketing department
β Develops and supervises advertising and public relations programs
β Designs, builds, and maintains the company's social media presence
β Measures and reports performance of all digital marketing campaigns monthly and assesses against goals (ROL and KPIs)
β Identifies trends and insights and optimizes spending and performance based on the insights
β Brainstorms new and creative growth strategies through digital marketing
β Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
β Identifies critical conversion and drop off points to optimize user funnels
β Collaborates with agencies and media outlets. Negotiates advertising contracts
β Manages ordering and renewing of all community and offsite signs, update as needed
β Implements and upholds policies and procedures for marketing information
β Maintains and requests updates on company website
β Evaluates emerging technologies
β Recruits, trains, and manages Marketing Coordinator and/or Assistants
β Establishes and maintains a referral program
β Maintains excellent model home, market home, and community appearance
β Maintains current knowledge of community demographics, everything pertaining to area schools, shopping, parks, churches, etc.
β Maintains constant awareness of all competitorsβ prices, floor plans, special discounts and promotions
β Develops and maintains a self-improvement program including continuing education in management and marketing
β Attends and participates in weekly Leadership meetings
β Facilitates bi-weekly Marketing meetings
β Supports and promotes Rolwes Companyβs vision and core values
β Assists with other tasks and projects as directed by the Vice President
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and teams effectively.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in digital marketing, with at least 3 years in a management role
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong background in digital marketing and proven experience managing teams and budgets.
Salary Range: Based on experience level and industry standards, the estimated salary range for this role is $80,000 - $120,000 per year.
Benefits:
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM. Occasional evenings and weekends may be required for events or meetings.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with the given experience level. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
Industry: Rolwes Company is a single-family residential home builder in the St. Louis area, operating in a competitive market with a focus on quality craftsmanship and customer satisfaction.
Company Size: With 11-50 employees, Rolwes Company offers a mid-sized company environment where applicants can have a significant impact on the business's success.
Founded: Although the exact founding date is not provided, Rolwes Company has established itself as a trusted builder in the St. Louis community.
Company Description:
Company Specialties:
Company Website: http://www.RolwesCo.com
ASSUMPTION: Rolwes Company's focus on quality, customer satisfaction, and positive reputation indicates a strong commitment to maintaining high standards in the home building industry.
Career Level: This role is a mid-level management position, reporting directly to the Vice President of Marketing.
Reporting Structure: The Marketing Manager will oversee Marketing Coordinators and/or Assistants, as well as external agencies and media outlets.
Work Arrangement: This is an on-site position, with the primary office located in Ballwin, Missouri. Occasional travel to other Rolwes Company locations may be required.
Growth Opportunities:
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader home building industry.
Office Type: The primary office is a modern, professional space located in a business park in Ballwin, Missouri.
Office Location(s): 2200 Barrett Station Road, Suite 100, Ballwin, MO 63021
Geographic Context:
Work Schedule: The standard workweek is Monday through Friday, with occasional evenings and weekends required for events or meetings.
ASSUMPTION: The St. Louis metropolitan area offers a diverse and dynamic work environment, with numerous opportunities for personal and professional growth.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital marketing, SEO, SEM, social media advertising, budget management, marketing strategy, team management, customer experience, home building, real estate marketing
ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing skills, leadership abilities, and cultural fit within the Rolwes Company team.
ASSUMPTION: Candidates should be proficient in using marketing tools and software to effectively manage digital marketing campaigns and analyze performance data.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates should possess strong digital marketing skills, leadership abilities, and a results-driven work ethic to thrive in the Rolwes Company culture.
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, with a focus on digital marketing strategy, team management, and budget oversight.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marketing Manager role at Rolwes Company.
ASSUMPTION: These questions will help candidates better understand the role, the company culture, and the expectations for success in this position.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.