Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Seekho

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving user acquisition and campaign performance
• Collaborating with content and product teams for supply-demand alignment
• Executing high-impact marketing initiatives across various channels
• Analyzing performance data to optimize campaigns and reduce CAC

ASSUMPTION: This role requires a balance of analytical and creative skills, with a strong focus on data-driven decision making and cross-functional collaboration.

📋 Key Responsibilities

✅ Plan and optimize paid campaigns across Google, Meta, and other platforms

✅ Analyze performance data to reduce CAC and improve conversions

✅ Collaborate with content and product teams to align supply with demand

✅ Drive creative strategy and manage execution of high-performing ad assets

✅ Support growth experiments and track performance across funnels

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and continuous optimization based on performance data.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years in marketing or growth roles at a high-growth startup

Required Skills:

• Strong analytical and problem-solving skills (Excel/Sheets; SQL is a plus)
• Experience running and optimizing performance marketing campaigns
• Creative mindset with high ownership and execution ability

Preferred Skills:

• Background in content/media or consumer-tech businesses
• Familiarity with attribution tools, GA, Meta Ads Manager, etc.

ASSUMPTION: Candidates with a proven track record in performance marketing and a strong analytical background will be most successful in this role.

💰 Compensation & Benefits

Salary Range: INR 12-18 LPA (Based on experience and industry standards for marketing managers in Bangalore)

Benefits:

• Health insurance
• Dental insurance
• Retirement plan
• Flexible work hours

Working Hours: Full-time (40 hours/week) with flexible work hours

ASSUMPTION: The salary range is estimated based on industry standards for marketing managers in Bangalore, with a focus on high-growth startups.

📌 Applicant Insights

🔍 Company Context

Industry: Higher Education

Company Size: 11-50 employees (Small to mid-sized, offering a close-knit work environment with ample growth opportunities)

Founded: 2021 (Relatively new, with a strong focus on innovation and growth)

Company Description:

• Seekho is an AI-driven upskilling platform that bridges the gap between formal education and the corporate world
• Offers coaching from industry experts, extensive learning courses, and job opportunities through tie-ups with top corporates
• Committed to equipping future-makers with the right tools to maximize their earning potential

Company Specialties:

• Professional community
• Jobs and internships
• Mentorships and career advice
• Live AMAs and professional learning

Company Website: https://www.seekho.ai

ASSUMPTION: Seekho is a dynamic, growth-oriented company with a strong focus on technology and innovation in the education sector.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and leadership opportunities

Reporting Structure: This role reports directly to the Head of Marketing or a similar position

Work Arrangement: On-site, with flexible work hours

Growth Opportunities:

• Potential to lead and mentor junior marketing team members
• Opportunities to expand responsibilities based on performance and company growth
• Exposure to various aspects of marketing, enabling a well-rounded skill set

ASSUMPTION: This role offers significant growth potential within a fast-growing company, with opportunities to take on more responsibilities and leadership positions.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and innovative work environment

Office Location(s): Gurgaon, Haryana, India (Headquarters, with potential for remote work or additional office locations in the future)

Geographic Context:

• Bangalore is a major tech hub with a thriving startup ecosystem
• Offers a mix of urban and suburban living options, with a moderate cost of living
• Known for its vibrant culture, diverse food scene, and numerous recreational opportunities

Work Schedule: Full-time (40 hours/week) with flexible work hours

ASSUMPTION: The work environment at Seekho is collaborative, innovative, and focused on driving growth through data-driven marketing strategies.

💼 Interview & Application Insights

Typical Process:

• Resume screening
• Phone or video call interview with the hiring manager
• On-site or virtual interview with the marketing team
• Final interview with the Head of Marketing or a similar position

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Campaign management and optimization experience
• Creativity and strategic thinking
• Collaboration and communication skills

Application Tips:

• Highlight relevant performance marketing experience and achievements
• Demonstrate strong analytical skills and data-driven decision-making abilities
• Showcase creativity and strategic thinking through past campaigns or projects

ATS Keywords: Performance Marketing, Data Analysis, Campaign Optimization, Creative Strategy, Collaboration, Problem-Solving, Growth Experiments, Content Alignment

ASSUMPTION: The interview process at Seekho is designed to assess both analytical and creative skills, with a focus on data-driven decision making and cross-functional collaboration.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads Manager
• Google Analytics
• Excel/Sheets
• SQL (optional)

ASSUMPTION: The tools and technologies required for this role are standard for performance marketing, with a focus on data analysis and optimization.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Continuous learning

Work Style:

• Data-driven and analytical
• Creative and strategic
• Collaborative and communicative

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment?
• Are you comfortable working with data and using it to drive decision-making?
• Do you enjoy collaborating with cross-functional teams to achieve common goals?

ASSUMPTION: Seekho values candidates who are innovative, data-driven, and collaborative, with a strong focus on continuous learning and growth.

⚠️ Potential Challenges

• Managing multiple campaigns and channels simultaneously
• Keeping up with the fast-paced, ever-changing marketing landscape
• Balancing analytical and creative responsibilities
• Working in a small, close-knit team with high expectations for performance

ASSUMPTION: This role presents unique challenges, including managing multiple campaigns, balancing analytical and creative responsibilities, and working in a fast-paced, innovative environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on performance marketing and data analysis
• In the higher education industry, Seekho's focus on AI and innovation sets it apart from traditional institutions
• Career progression in this role may involve expanding responsibilities, taking on leadership positions, or moving into related fields such as product management

ASSUMPTION: This role is unique in its focus on performance marketing and data analysis within the higher education industry, offering significant growth potential and opportunities for career progression.

📝 Sample Projects

• Developing and executing a successful Google Ads campaign to drive user acquisition
• Analyzing campaign performance data to optimize conversions and reduce CAC
• Collaborating with content and product teams to align supply with demand and drive user engagement

ASSUMPTION: These sample projects reflect the key responsibilities and required skills for the Marketing Manager role at Seekho.

❓ Key Questions to Ask During Interview

• How does Seekho differentiate itself from traditional higher education institutions?
• What are the most significant challenges facing the marketing team in the next 6-12 months?
• How does Seekho support the professional development and growth of its marketing team members?
• What is the typical career path for a Marketing Manager at Seekho, and what opportunities exist for growth and leadership?
• How does Seekho approach work-life balance, and what resources are available to support employees' well-being?

ASSUMPTION: These key questions help applicants better understand Seekho's unique value proposition, the challenges facing the marketing team, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant performance marketing experience and achievements
• Prepare a cover letter demonstrating your understanding of Seekho's unique value proposition and your fit for the role
• Follow up with the hiring manager one week after submission to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.