📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Aston Carter
🔹 Location: Austin, Texas
🔹 Job Type: Hybrid (3 days on-site, 2 days remote)
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (3 days/week)
🚀 Job Overview
Key aspects of this role include:
- Leading a team of digital marketing professionals
- Developing and implementing digital engagement strategies
- Collaborating with cross-functional teams to drive data-driven initiatives
- Mentoring team members and fostering a collaborative work environment
ASSUMPTION: This role requires a balance of strategic thinking, team leadership, and hands-on digital marketing expertise.
📋 Key Responsibilities
✅ Guide and mentor team members to achieve personal and organizational goals
✅ Foster a collaborative and inclusive environment aligned with core values
✅ Collaborate with leaders to develop and implement a digital roadmap
✅ Ensure digital channels reflect brand voice and values
✅ Lead SEO efforts and improve website usability
✅ Utilize data analytics to optimize digital experiences and campaigns
✅ Act as a liaison between digital, brand, analytics, IT, and retail teams
✅ Manage vendor relationships and oversee budget planning
✅ Uphold internal policies and regulatory requirements
ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on digital marketing tasks.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, finance, computer science, engineering, or a related field
Experience: 5+ years in digital marketing and 3+ years in a leadership role with direct reports
Required Skills:
- Proven experience in digital marketing, digital product management, and leadership
- Deep understanding of digital marketing, personalization, and campaign strategy
- Proficiency in data analysis, Microsoft Office, and digital tools
- Strong communication, presentation, and editing abilities
Preferred Skills:
- Bilingual Spanish/English
- Experience with Cloud Computing Platforms and Personalization
- Proficiency in JavaScript, HTML, and SQL
- Experience leading technical projects and platform integrations
- Agency experience
ASSUMPTION: Candidates should have a strong background in digital marketing and leadership, with a preference for those with experience in relevant tools and platforms.
💰 Compensation & Benefits
Salary Range: $120,000 - $131,000/year
Benefits:
- Financial Wellness & Perks (Advance Payroll Access, Exclusive Discounts, Tax Assistance, Estate Planning Tools)
- Member-Focused Programs (Promotions & Contests, Educational Resources)
- Workplace Culture (Values-driven environment, Personal & Professional Growth)
- 401k, Medical/Dental/Vision
Working Hours: Monday to Friday, 8am-5pm (40 hours/week)
ASSUMPTION: The salary range is based on the provided information and industry standards for the role and location. Benefits are comprehensive and include financial wellness, member-focused programs, and workplace culture initiatives.
📌 Applicant Insights
🔍 Company Context
Industry: Staffing and Recruiting
Company Size: 1,001-5,000 employees
Founded: 1997
Company Description:
- Provides world-class corporate talent solutions to thousands of clients across the globe
- Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain, and select administrative professions
- Extends the capabilities of industry-leading companies with deep recruiting expertise and an expansive network
Company Specialties:
- Accounting and Finance
- Business Support
- Strategy
- Change & Transformation
- Operations
- Banking and Financial Services
- Administrative
- Human Resources
- Talent Acquisition
- Procurement
- and Supply Chain
Company Website: http://www.astoncarter.com
ASSUMPTION: Aston Carter is a well-established staffing and recruiting company with a global presence and a focus on providing talent solutions to various industries.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports directly to the Director of Marketing
Work Arrangement: Hybrid (3 days on-site, 2 days remote)
Growth Opportunities:
- Potential to grow within the marketing department or across other departments within the company
- Opportunities to mentor and develop team members
- Chance to collaborate with various teams and gain exposure to different aspects of the business
ASSUMPTION: This role offers growth opportunities through team development, cross-functional collaboration, and potential internal mobility.
🌍 Location & Work Environment
Office Type: Hybrid (3 days on-site, 2 days remote)
Office Location(s): Austin, Texas
Geographic Context:
- Austin is known for its vibrant tech industry, live music scene, and outdoor activities
- The office is located in a central area with nearby amenities
- The hybrid work arrangement offers flexibility while maintaining an on-site presence
Work Schedule: Monday to Friday, 8am-5pm (40 hours/week)
ASSUMPTION: The hybrid work arrangement provides a balance between on-site collaboration and remote flexibility, with a focus on maintaining a strong office presence.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Digital marketing expertise
- Leadership skills and team management
- Data analysis and strategic thinking
- Communication and presentation abilities
Application Tips:
- Highlight relevant digital marketing experience and leadership achievements
- Tailor your resume and cover letter to emphasize skills and experiences mentioned in the job description
- Prepare examples of successful digital marketing campaigns and their outcomes
ATS Keywords: Digital Marketing, Digital Product Management, Leadership, Email Campaigns, Website Optimization, Social Media, Data Analysis, Communication, Presentation, Editing, JavaScript, HTML, SQL, Cloud Computing, Personalization, Agency Experience
ASSUMPTION: The application process is likely to involve multiple interviews, focusing on digital marketing expertise, leadership skills, and strategic thinking.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Digital marketing tools (e.g., Google Analytics, social media platforms, email marketing software)
- Programming languages (JavaScript, HTML, SQL) - preferred but not required
- Cloud Computing Platforms - preferred but not required
ASSUMPTION: Proficiency in Microsoft Office Suite and digital marketing tools is required, while experience with programming languages and cloud computing platforms is preferred but not mandatory.
👔 Cultural Fit Considerations
Company Values:
- Service
- Innovation
- Integrity
Work Style:
- Collaborative
- Inclusive
- Focused on personal and professional growth
Self-Assessment Questions:
- Do you align with Aston Carter's core values of service, innovation, and integrity?
- Are you comfortable working in a hybrid environment with a strong on-site presence?
- Do you thrive in a collaborative and inclusive work environment focused on personal and professional growth?
ASSUMPTION: Candidates should assess their fit with Aston Carter's core values and work style preferences to ensure a successful cultural integration.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and expertise
- Balancing strategic planning with hands-on digital marketing tasks
- Adapting to a hybrid work environment with a strong on-site presence
- Meeting the expectations of multiple stakeholders, including the Director of Marketing, team members, and other departments
ASSUMPTION: This role presents challenges related to team management, balancing strategic and tactical tasks, adapting to a hybrid work environment, and meeting the expectations of various stakeholders.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position places a stronger emphasis on digital marketing and team leadership
- Industry-specific context: Staffing and recruiting companies often require marketing managers with expertise in digital marketing and a strong understanding of the industry's unique needs
- Career path comparison: This role can serve as a stepping stone to senior marketing roles or other leadership positions within the company
ASSUMPTION: This role differs from other marketing manager positions in its focus on digital marketing and team leadership, with industry-specific context and potential career growth opportunities.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new product launch
- Optimizing website usability and improving SEO performance through data-driven insights
- Managing and growing a team of digital marketing professionals, including mentoring and performance management
ASSUMPTION: Sample projects for this role involve strategic planning, data analysis, and team management, reflecting the key responsibilities of the position.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments, such as brand, analytics, IT, and retail?
- What are the most significant challenges facing the marketing department currently, and how can this role address them?
- What opportunities are there for professional growth and development within this role and the company?
- How does the company support work-life balance, particularly in a hybrid work environment?
ASSUMPTION: Interview questions should focus on role priorities, collaboration, challenges, growth opportunities, and work-life balance to gain a comprehensive understanding of the position and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant digital marketing experience and leadership achievements
- Prepare examples of successful digital marketing campaigns and their outcomes
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
