📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Asset Living
🔹 Location: Houston, TX
🔹 Job Type: Hybrid
🔹 Category: Real Estate
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Strategic marketing support for a portfolio of properties
- Collaboration with operational leadership to execute marketing efforts
- Data analysis and performance reporting
- Development and implementation of marketing plans
- Training and best practices for onsite teams
ASSUMPTION: This role requires a balance of strategic thinking, data-driven decision making, and strong communication skills to effectively support property marketing efforts.
📋 Key Responsibilities
✅ Works closely with operational leadership to maintain successful property marketing efforts
✅ Develops and executes marketing plans using centralized marketing team support and preferred vendor partners
✅ Analyzes leasing and marketing performance, preparing and providing performance data reporting
✅ Recommends and oversees the execution of long-term and short-term marketing goals with timelines, benchmarks, and KPIs
✅ Participates in regularly scheduled calls with operational leadership and clients to review marketing performance
✅ Provides leasing and marketing training and best practices to onsite teams
✅ Creates additional marketing ideas and campaigns to increase social media presence and drive qualified traffic
✅ Develops 30-60-90-day marketing action plans for properties not meeting occupancy goals
✅ Confidently presents recommendations, ideas, and strategies to operations and ownership
✅ Estimated travel requirement of 50% of work time annually
ASSUMPTION: This role requires a high level of organization, multitasking, and prioritization skills to manage multiple properties and marketing efforts effectively.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, or a related field
Experience: Proven experience in marketing support or a similar role
Required Skills:
- Strong written and verbal communication skills
- Knowledge of consumer/user digital experience
- Familiarity with online digital marketing platforms
- Excellent organizational skills with the ability to multitask and prioritize effectively
- Creative mindset with a keen eye for detail
- Strong analytical and problem-solving abilities
- Ability to work independently as well as collaboratively in a team environment
Preferred Skills:
- 3-5 years of marketing experience directly supporting marketing manager responsibilities
- Experience in real estate property management
- Experience with property management software (Yardi, Onesite, Entrata)
- Experience with industry-related CRMs (Rent Dynamics, Knock)
ASSUMPTION: While not explicitly stated, experience in the real estate industry or property management is likely beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager with 2-5 years of experience in the real estate sector, the estimated salary range is $65,000 - $85,000 per year.
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time position with an estimated travel requirement of 50% of work time annually.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 5,001-10,000 employees
Founded: 1986
Company Description:
- Asset Living is a third-party management firm focused on fostering thriving communities nationwide
- Offers a wide range of property management services, including multifamily, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing
- Committed to driving innovation and results for clients and communities across the US
Company Specialties:
- Student Housing
- Multifamily
- Campus Housing
- Affordable Housing
- Build-to-Rent
- Active Adult
Company Website: www.assetliving.com
ASSUMPTION: Asset Living's extensive experience and diverse portfolio make it a well-established and reputable company in the real estate industry.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and advancement within the company
Reporting Structure: Reports directly to the operational leadership team and works closely with onsite teams
Work Arrangement: Hybrid, with an estimated travel requirement of 50% of work time annually
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to work on diverse property types and gain experience in various aspects of property management
- Possibility to move into a leadership role or specialize in a specific area of marketing
ASSUMPTION: This role offers a unique opportunity to gain experience in multiple aspects of marketing within the real estate industry and grow professionally.
🌍 Location & Work Environment
Office Type: Corporate headquarters with multiple on-site properties
Office Location(s): 945 Bunker Hill Road, Floor 14, Houston, Texas 77024, US
Geographic Context:
- Houston, TX is the fourth most populous city in the United States
- Diverse and vibrant cultural scene with numerous museums, theaters, and parks
- Strong job market with opportunities in various industries
Work Schedule: Full-time, with an estimated travel requirement of 50% of work time annually
ASSUMPTION: The hybrid work arrangement and frequent travel provide an opportunity to work closely with on-site teams and gain a deeper understanding of the properties and their unique marketing needs.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or virtual interview with the operational leadership team
- Final interview with the company's marketing director
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and reporting
- Communication and presentation skills
- Problem-solving and critical thinking
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led
- Research Asset Living's company culture and be prepared to discuss how your values align with theirs
ATS Keywords: Marketing strategy, data analysis, property management, real estate, marketing manager, hybrid role, travel requirement
ASSUMPTION: Asset Living's interview process is designed to assess the candidate's marketing expertise, communication skills, and cultural fit within the company.
🛠️ Tools & Technologies
- Property management software (Yardi, Onesite, Entrata)
- Industry-related CRMs (Rent Dynamics, Knock)
- Digital marketing platforms (Google Analytics, Facebook Ads, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in the real estate industry for property management and marketing.
👔 Cultural Fit Considerations
Company Values:
- Together We Lead, Together We Succeed
- Empower each other to lead by example, collaborate, and evolve
- Create an environment where every voice is heard, every idea is valued, and every individual experiences opportunities to grow
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to changing market conditions
Self-Assessment Questions:
- Do you thrive in a collaborative environment and enjoy working closely with teams to achieve common goals?
- Are you comfortable analyzing data and using it to inform marketing strategies and decisions?
- Do you have experience working in a fast-paced, dynamic industry and adapting to change?
ASSUMPTION: Asset Living's company culture emphasizes collaboration, growth, and empowerment, making it an attractive workplace for individuals who thrive in a supportive and innovative environment.
⚠️ Potential Challenges
- Managing multiple properties and marketing efforts simultaneously may require strong organizational skills and time management
- Travel requirements may present challenges for candidates who prefer a more stationary work arrangement
- Working in a fast-paced, dynamic industry may require adaptability and resilience
- Houston's competitive job market may present challenges for candidates seeking to enter or advance in the real estate industry
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a dynamic and evolving industry.
📈 Similar Roles Comparison
- Compared to other marketing manager roles in the real estate industry, this position offers a unique opportunity to work on a diverse portfolio of properties and gain experience in various aspects of property management
- Asset Living's extensive experience and reputation in the industry provide a stable and supportive work environment for candidates seeking to grow professionally
- This role may offer more frequent travel and on-site property visits compared to other marketing manager positions, providing an opportunity to work closely with on-site teams and gain a deeper understanding of the properties and their unique marketing needs
ASSUMPTION: When comparing this role to similar positions in the real estate industry, candidates should consider the unique opportunities and challenges it offers, as well as their personal preferences and career goals.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase occupancy rates for a newly constructed multifamily property
- Analyzing market trends and competitor data to inform marketing strategies for a portfolio of student housing properties
- Creating and implementing a social media marketing plan to increase brand awareness and drive qualified traffic for an active adult community
ASSUMPTION: These sample projects illustrate the diverse range of marketing efforts required for this role and the opportunity to work on unique and challenging projects within the real estate industry.
❓ Key Questions to Ask During Interview
- What are the most significant marketing challenges currently facing the properties in my portfolio?
- How does the operational leadership team prefer to collaborate and communicate with the marketing manager?
- What opportunities exist for growth and advancement within the marketing department and the company as a whole?
- How does Asset Living support work-life balance for employees with frequent travel requirements?
- What are the most important qualities and skills you look for in a successful marketing manager for this role?
ASSUMPTION: Asking these questions demonstrates a proactive and engaged approach to the interview process and provides valuable insights into the role and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led
- Research Asset Living's company culture and be prepared to discuss how your values align with theirs
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
