Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: HSO

🔹 Location: Canada

🔹 Job Type: Remote

🔹 Category: Not specified

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Building pipeline across core industries: Professional Services, Manufacturing, and Retail.
• Marketing full suite of Microsoft business solutions.
• Leading scalable, multi-channel B2B and referral marketing programs.
• Driving demand through compelling messaging and strategic collaborations.

ASSUMPTION: The job overview assumes a focus on leveraging the Microsoft ecosystem to drive marketing efforts, implying familiarity with Microsoft solutions is beneficial.

📋 Key Responsibilities

✅ Craft compelling messaging tailored to industry verticals and solutions.

✅ Design and execute integrated demand generation campaigns.

✅ Drive partner-led and referral marketing programs.

✅ Track and report campaign performance using data-driven insights.

✅ Maintain database health and improve email marketing impact.

✅ Collaborate on conference and event planning, with some travel required.

ASSUMPTION: Responsibilities emphasize strategic and operational marketing, indicating a need for both vision and attention to detail.

🎯 Required Qualifications

Education: A bachelor’s degree in business, marketing, communications, or a similar concentration.

Experience: 5+ years of B2B marketing experience in the technology industry, ideally with Microsoft Dynamics.

Required Skills:

• Strong communication skills.
• Experience with CRM and marketing automation systems.
• Collaboration and independent working capabilities.

Preferred Skills:

• Proficiency with media platforms like LinkedIn and PPC.
• Web content management system experience.

ASSUMPTION: Qualifications highlight a technological affinity, particularly within the Microsoft ecosystem.

💰 Compensation & Benefits

Salary Range: Not specified – Market competitive compensation is assumed based on company size and industry standards.

Benefits:

• Structured career development plans.
• Competitive compensation and benefits program.
• Paid vacation.

Working Hours: 40 hours per week; may require some flexibility for travel and events.

ASSUMPTION: Compensation includes competitive pay and comprehensive benefits, aligning with the proactive growth culture at HSO.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting

Company Size: 1,001-5,000 employees; this size supports both broad resources and innovation agility.

Founded: 1987

Company Description:

• HSO helps companies modernize business operations.
• Dedicated to Microsoft technology.
• Offering global delivery capabilities.

Company Specialties:

• Cloud Services
• Microsoft Dynamics 365
• Artificial Intelligence

Company Website: https://www.hso.com

ASSUMPTION: The global support and dedicated focus on Microsoft underscore HSO’s leadership in IT services.

📊 Role Analysis

Career Level: Mid to senior-level positioning, offering strategic impact.

Reporting Structure: Directly reports to the Vice President of Marketing.

Work Arrangement: Predominantly remote, with some potential travel.

Growth Opportunities:

• Exposure to high-level strategic marketing roles.
• Opportunities to lead campaign innovations.
• Potential for cross-departmental influence.

ASSUMPTION: Growth is inferred through strategic and leadership responsibilities within marketing initiatives.

🌍 Location & Work Environment

Office Type: Remote with opportunities for event-specific physical presence.

Office Location(s): Office in Richmond Hill, Ontario, Canada.

Geographic Context:

• Part of a global network supporting Microsoft solutions.
• Canada-based role with international alignment.
• Consistent collaboration across office locations.

Work Schedule: Standard business hours, with flexibility for event requirements.

ASSUMPTION: A global presence supports flexible collaboration, leveraging various time zones as needed.

💼 Interview & Application Insights

Typical Process:

• Initial application screening.
• Interviews with hiring managers.
• Assessment of strategic marketing competencies.

Key Assessment Areas:

• Ability to execute B2B marketing strategies.
• Integration and use of Microsoft solutions.
• Development of creative marketing solutions.

Application Tips:

• Highlight experience with Microsoft technologies.
• Emphasize demand generation strategies.
• Demonstrate results-oriented marketing projects.

ATS Keywords: B2B Marketing, Microsoft Dynamics, Demand Generation, CRM Systems

ASSUMPTION: The application process values expertise in both technical solutions and strategic marketing capabilities.

🛠️ Tools & Technologies

• Microsoft Dynamics 365
• CRM and Marketing Automation Systems
• LinkedIn and PPC Advertising Tools

ASSUMPTION: Proficiency in Microsoft tools is critical, reflecting the company's alignment with Microsoft solutions.

👔 Cultural Fit Considerations

Company Values:

• Innovation and agility.
• Commitment to customer-centric solutions.
• Collaboration at a global scale.

Work Style:

• Highly collaborative and communicative.
• Autonomous with a proactive approach.
• Flexible to adapt to global demands.

Self-Assessment Questions:

• How do you integrate multiple marketing channels?
• What strategies have you used to enhance Microsoft Dynamics solutions?
• Can you provide examples of measurable marketing successes?

ASSUMPTION: The cultural fit requires a balance of independence and teamwork, typical in a high-growth tech environment.

⚠️ Potential Challenges

• Managing remote cross-functional teams effectively.
• Aligning campaigns across diverse geographies.
• Staying updated with fast-evolving Microsoft technologies.
• Navigating complex B2B channels and partner networks.

ASSUMPTION: Challenges are related to technological complexity and the need for global coordination.

📈 Similar Roles Comparison

• Emphasis on Microsoft solution specialization.
• Dual demand for strategic and executional skills.
• Focus on measurable marketing outcomes.

ASSUMPTION: Comparisons assume equivalent marketing roles in tech firms emphasizing Microsoft partnership.

📝 Sample Projects

• Launching a cross-channel B2B marketing campaign for ERP solutions.
• Partner co-marketing initiative with Microsoft sales teams.
• Content strategy deployments leading to measurable insights.

ASSUMPTION: Sample projects illustrate the integration of comprehensive marketing initiatives within a Microsoft-aligned framework.

❓ Key Questions to Ask During Interview

• How does HSO measure success in its marketing campaigns?
• What are the biggest challenges in marketing Microsoft solutions?
• How does HSO facilitate cross-departmental collaboration?
• What opportunities are there for career growth?
• How is feedback used within the marketing department for performance improvement?

ASSUMPTION: Questions aim to uncover alignment with company goals and expectations within a dynamic marketing environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant Microsoft Dynamics and marketing experience.
• Prepare for discussions on strategic B2B marketing initiatives.
• Provide examples of measurable marketing success.
• Research HSO’s market position and growth trajectory.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.