Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Hayes Gibson Property Services LLC

🔹 Location: Bloomington, Indiana, United States

🔹 Job Type: On-site

🔹 Category: Real Estate

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing engaging and strategic marketing content for various platforms
• Managing and enhancing social media presence
• Collaborating with internal teams for community outreach and event coordination
• Analyzing marketing strategies and optimizing for performance

ASSUMPTION: Although the job title mentions Marketing Manager, the description suggests a role focused more on coordination and execution of marketing activities, potentially indicative of a supporting managerial position rather than leading an entire department.

📋 Key Responsibilities

✅ Create content for websites, social media, and print materials

✅ Manage social media accounts and online community engagement

✅ Collaborate with property management for event coordination

✅ Analyze marketing campaigns for performance insights

✅ Coordinate creation of marketing photos and videos

✅ Maintain brand consistency across all marketing channels

ASSUMPTION: Responsibilities appear to integrate traditional marketing with digital and content strategy, assuming the role has a broad marketing remit but not full-line management of marketing staff.

🎯 Required Qualifications

Education: Not specified, likely a degree in Marketing, Communications, or related field preferred

Experience: Experience in marketing coordination, especially in real estate, is preferred

Required Skills:

• Marketing strategy development and execution
• Strong communication and organizational skills
• Social media management proficiency

Preferred Skills:

• Experience with real estate or property management marketing
• Familiarity with digital marketing platforms like Yardi

ASSUMPTION: The role appears to prioritize marketing experience over formal education due to the emphasis on practical skills and industry-specific experience.

💰 Compensation & Benefits

Salary Range: Up to $65,000 based on experience

Benefits:

• Comprehensive health, dental, and vision insurance
• 401k plan with employer contribution
• Paid time off based on longevity with holidays off

Working Hours: Monday to Friday, 8 AM – 5 PM with some flexibility

ASSUMPTION: Compensation and benefits are structured to attract marketing professionals with a moderate level of experience, aligning with typical real estate industry standards in the region.

📌 Applicant Insights

🔍 Company Context

Industry: Specializes in multifamily and affordable housing property management

Company Size: 201-500 employees, suggesting a medium-sized entity with potential for personalized growth opportunities

Founded: 1952, indicating a well-established company with a significant history

Company Description:

• Leader in multifamily housing management across 16 states
• Focuses on stabilization of distressed properties and tenant compliance
• Nationally recognized as a NAHMA top 100 affordable housing management agent

Company Specialties:

• Affordable Housing Property Management
• Multifamily Consulting and Property Management
• HUD and Low-Income Housing Tax Credit Consulting

Company Website: http://www.hayesgibson.com

ASSUMPTION: The company’s longstanding industry presence and broad service offerings suggest a stable working environment with opportunities for professional growth in property management and consulting.

📊 Role Analysis

Career Level: Intermediate, necessitating familiarity with both marketing principles and real estate dynamics

Reporting Structure: Likely reports to a Senior Marketing Manager or Director

Work Arrangement: Predominantly on-site with potential flexibility in working hours

Growth Opportunities:

• Involvement in significant marketing campaigns
• Potential for advancement into senior marketing roles
• Opportunity to lead community engagement initiatives

ASSUMPTION: The job’s on-site nature and collaboration requirements indicate a role well-suited for individuals looking to grow within a dynamic team-oriented environment.

🌍 Location & Work Environment

Office Type: Corporate office setting offering a collaborative work space

Office Location(s): Main office is situated in Bloomington, Indiana

Geographic Context:

• Located in a city known for its vibrant community atmosphere
• Close proximity to Indiana University offering a youthful and lively environment
• Access to a variety of local amenities and cultural events

Work Schedule: Standard business hours with some potential for flexible scheduling

ASSUMPTION: Bloomington's location offers a feasible and engaging living environment with proximity to educational institutions and community resources that can enhance work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• Telephonic or online interview with HR
• In-person interview with the marketing team
• Final interview with senior management

Key Assessment Areas:

• Demonstrated marketing expertise
• Problem-solving and strategic thinking skills
• Ability to engage and manage community relationships

Application Tips:

• Highlight relevant marketing projects in your resume
• Prepare to discuss past experiences in community engagement
• Be ready to showcase creative thinking capabilities

ATS Keywords: Marketing, Community Engagement, Brand Management, Social Media, Real Estate

ASSUMPTION: The interview process seems focused on assessing candidates' practical marketing skills and their ability to engage with community initiatives, indicating a hands-on role.

🛠️ Tools & Technologies

• Social Media Management Tools (e.g., Hootsuite)
• Digital Marketing Platforms (e.g., Yardi)
• Content Creation Software (e.g., Adobe Creative Suite)

ASSUMPTION: The role likely requires ease with a variety of marketing and content creation tools, framed by the need for digital proficiency.

👔 Cultural Fit Considerations

Company Values:

• Commitment to community improvement
• Focus on sustainable property development
• Encouragement of collaborative teamwork

Work Style:

• Engaging and community-focused
• Adaptable to fast-paced environments
• Creative thinker open to new ideas

Self-Assessment Questions:

• Do I have a passion for property marketing?
• Am I comfortable engaging with various community stakeholders?
• Can I manage multiple marketing projects simultaneously?

ASSUMPTION: The company's values emphasize community engagement and collaboration, making it ideal for candidates who thrive in team-centered and socially impactful roles.

⚠️ Potential Challenges

• Balancing multiple project deadlines
• Adapting marketing strategies to diverse communities
• Maintaining brand consistency across various channels
• Collaborating across different functional teams

ASSUMPTION: The role might involve challenges in aligning marketing strategies with property management needs and community expectations.

📈 Similar Roles Comparison

• Roles at similar-sized real estate firms often focus solely on digital marketing, while this role also involves physical community engagement
• The compensation structure is competitive within the real estate industry for a marketing role with regional impact
• Offers broader responsibilities compared to marketing positions in solely residential property firms

ASSUMPTION: Compared to other marketing roles in similar industries, this position offers a mix of both strategic and day-to-day involvement in marketing efforts, particularly emphasizing community interaction.

📝 Sample Projects

• Lead a campaign for increasing occupancy rates in newly developed properties
• Coordinate community events that promote resident engagement
• Develop a social media campaign showcasing property amenities

ASSUMPTION: Sample projects are assumed from stated responsibilities, inferring potential marketing initiatives aligned with property development and management objectives.

❓ Key Questions to Ask During Interview

• How does the company measure the success of marketing initiatives?
• What are the primary challenges faced by the marketing team currently?
• How much creative freedom is offered in developing marketing strategies?
• Can you describe a typical day in this role?
• What opportunities for growth and development are available within the team?

ASSUMPTION: Questions emphasize exploring career development aspects, work culture, and operational challenges within the marketing team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company website
• Include a resume and cover letter detailing relevant experience
• Prepare a portfolio showcasing marketing projects and achievements
• Be ready for initial interviews to discuss your experience and skills
• Follow up within a week if no response is received

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.