Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Beeflow

🔹 Location: Buenos Aires, Argentina (Remote)

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (with travel requirements)

🚀 Job Overview

Key aspects of this role include:

• Developing go-to-market strategies tailored to decision hierarchies and local dynamics
• Defining and refining Beeflow’s value propositions with Sales, Field Development, and R&D
• Leading the design and execution of the end-to-end customer journey
• Acting as Beeflow’s spokesperson at events and in the media
• Managing global campaigns, CRM performance, and budget allocation

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work cross-functionally. Experience in agriculture B2B marketing is preferred but not required.

📋 Key Responsibilities

✅ Develop and execute go-to-market strategies by crop and geography

✅ Define, test, and refine Beeflow’s value propositions with cross-functional teams

✅ Lead the design and execution of the end-to-end customer journey

✅ Embed service delivery excellence as a core element of Beeflow’s brand

✅ Own Beeflow’s global brand narrative and visual identity

✅ Build commercial materials and content aligned with grower needs

✅ Be the internal expert in CRM and funnel performance management

✅ Oversee digital marketing and localize for each market

✅ Build and manage the global marketing budget, prioritizing initiatives based on impact and strategy

✅ Lead agency management and internal resource planning

✅ Act as Beeflow’s spokesperson at trade shows, grower events, field demos, and media appearances

✅ Travel regularly (30–50%) to support on-farm activations, collect stories, and deepen customer relationships

✅ Conduct market and competitor research to guide strategic messaging and positioning

ASSUMPTION: This role involves a mix of strategic planning, creative development, and operational execution. The ideal candidate will be comfortable working in a dynamic, fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in marketing, brand, or communications roles, ideally within dynamic or mission-driven organizations

Required Skills:

• Strong ability to build value propositions, craft customer-centric messaging, and manage content strategy across channels
• Proven track record leading marketing projects end-to-end
• Advanced expertise in CRM systems (e.g., HubSpot, Salesforce) and marketing automation
• Excellent written and verbal communication skills, with an eye for narrative and clarity
• Strong project management and organizational skills
• Ability to partner with Product and Commercial teams to align messaging and timing
• Fluent in English
• Willingness to travel internationally up to 20–30% of the time, or based in a key market for local presence

Preferred Skills:

• Background or familiarity with agriculture, sustainability, or science-based industries
• Experience working with agencies, designers, and content creators
• Experience building or mentoring small teams
• Passion for helping nature and technology work better together in agriculture
• Fluent in Portuguese

ASSUMPTION: Candidates with experience in agriculture B2B marketing or a strong interest in learning about the industry are encouraged to apply. Fluency in additional languages is a plus but not required.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year (based on experience and location)

Benefits:

• Stock Options
• Health Insurance for the employee and their dependents
• Generous Holiday Schedule + the week off between Christmas and New Year’s
• In-company English Lessons

Working Hours: Full-time (40 hours/week) with flexible scheduling and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with 5-10 years of experience. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology, focusing on agriculture and pollination services

Company Size: 11-50 employees (Small to Medium-sized company)

Founded: 2016, with headquarters in San Francisco, California, USA

Company Description:

• Beeflow creates nature-based solutions to help farmers improve the impact of pollination in agriculture by leveraging scientific knowledge and technology
• The company operates in the U.S. and LATAM, partnering with innovative growers and backed by top agriculture and deep tech investors
• Beeflow is committed to redefining pollination through cutting-edge science, operational excellence, and a relentless focus on the grower experience

Company Specialties:

• Pollination services
• Biotechnology in agriculture
• Sustainable farming practices

Company Website: www.beeflow.com

ASSUMPTION: Beeflow is a mission-driven company focused on improving crop yields and sustainability through innovative pollination services. Working at Beeflow offers the opportunity to make a significant impact on the agriculture industry while growing professionally.

📊 Role Analysis

Career Level: Mid-level to Senior, with opportunities for growth and increased responsibility

Reporting Structure: This role reports directly to the CEO and collaborates closely with Country Managers, Sales, R&D, and Operations teams

Work Arrangement: Hybrid (remote with travel requirements), with flexible scheduling

Growth Opportunities:

• Potential to take on increased commercial and leadership responsibility as the company grows
• Exposure to international markets and teams
• Room to grow your career and take on increasing ownership

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic, mission-driven company. The ideal candidate will be eager to take on new challenges and contribute to Beeflow’s success.

🌍 Location & Work Environment

Office Type: Remote-first with a hybrid work arrangement (remote with travel requirements)

Office Location(s): Buenos Aires, Argentina (with travel to other locations as needed)

Geographic Context:

• Buenos Aires is the capital and largest city of Argentina, known for its vibrant culture, rich history, and diverse neighborhoods
• The city offers a mix of urban and suburban living, with easy access to parks, museums, and entertainment options
• Buenos Aires has a humid subtropical climate, with mild winters and warm summers

Work Schedule: Full-time (40 hours/week) with flexible scheduling and remote work options

ASSUMPTION: Working in Buenos Aires offers a unique blend of urban and cultural experiences, with a dynamic work environment that fosters collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the CEO
• Background check and reference verification (if applicable)

Key Assessment Areas:

• Marketing and brand strategy development
• Cross-functional collaboration and communication skills
• CRM and funnel performance management
• Adaptability to a dynamic, fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the agriculture industry and Beeflow’s mission
• Prepare examples of your past marketing campaigns and their outcomes
• Be ready to discuss your long-term career goals and how this role fits into your plans

ATS Keywords: Marketing, Brand Development, Customer Engagement, CRM Management, Project Management, Content Strategy, Communication, Collaboration, Market Research, Travel, Value Proposition Development, Digital Marketing, Agency Management, Budget Management, Lead Conversion, Narrative Crafting, Agriculture, Biotechnology, Pollination Services

ASSUMPTION: Beeflow uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• CRM systems (e.g., HubSpot, Salesforce)
• Marketing automation tools
• Project management software (e.g., Asana, Trello)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role. Candidates with experience using these tools are encouraged to highlight their proficiency in their application materials.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Collaboration
• Excellence

Work Style:

• Dynamic and fast-paced
• Cross-functional and collaborative
• Focused on mission-driven impact
• Adaptable to change and growth

Self-Assessment Questions:

• How do you align with Beeflow’s mission to create nature-based solutions for agriculture?
• How comfortable are you working in a dynamic, fast-paced environment with frequent travel requirements?
• How do your personal work style and preferences fit with Beeflow’s company culture?

ASSUMPTION: Beeflow values candidates who are passionate about their mission, adaptable to change, and committed to working collaboratively to achieve success.

⚠️ Potential Challenges

• Requires frequent travel (30–50%) to support on-farm activations and customer relationships
• May involve working with conservative and hierarchical sales environments
• Needs strong project management and organizational skills to balance multiple priorities and deadlines
• Requires a strategic mindset and the ability to work cross-functionally with diverse teams

ASSUMPTION: This role offers a unique blend of strategic planning, creative development, and operational execution. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and adaptable to change.

📈 Similar Roles Comparison

• This role is more strategic and externally-focused than traditional marketing roles, with a greater emphasis on go-to-market strategy, value proposition development, and customer engagement
• Beeflow’s mission-driven focus sets it apart from more traditional agriculture or biotechnology companies
• Career growth opportunities are available as the company continues to expand and take on new challenges

ASSUMPTION: This role offers a unique blend of strategic planning, creative development, and operational execution. Candidates with experience in similar roles or a strong interest in learning about the agriculture industry are encouraged to apply.

📝 Sample Projects

• Developing a go-to-market strategy for a new crop or region, tailored to decision hierarchies and local dynamics
• Refining Beeflow’s value proposition with cross-functional teams to better resonate with growers and partners
• Managing a global campaign to launch a new product or service, overseeing digital marketing and localizing for each market

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and operational nature of this role. Candidates with experience in similar projects are encouraged to highlight their relevant skills and accomplishments in their application materials.

❓ Key Questions to Ask During Interview

• How does this role fit into Beeflow’s long-term growth plans, and what opportunities are there for career advancement?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Beeflow support work-life balance for employees with frequent travel requirements?
• What are the most significant challenges facing the agriculture industry, and how is Beeflow positioned to address them?
• How does Beeflow foster a culture of innovation and collaboration, and what role does this position play in driving that culture?

ASSUMPTION: These key questions help candidates better understand the role, the company, and the industry, allowing them to make a more informed decision about their application and potential fit with Beeflow.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Be ready to discuss your long-term career goals and how this role fits into your plans
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.