Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Remote Recruitment

🔹 Location: South Africa (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership and team management
• Full-funnel campaign execution and optimization
• Performance marketing and platform growth
• Brand and content strategy development

ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and team leadership. The ideal candidate will have experience in full-funnel marketing and be comfortable managing creatives in a remote setting.

📋 Key Responsibilities

✅ Contribute to the development and execution of quarterly marketing strategies aligned with broader business goals.

✅ Report on KPIs, campaign performance, and insights to the senior leadership team.

✅ Collaborate with leadership to shape narratives, press initiatives, and growth opportunities.

✅ Initiate and manage strategic lead generation partnerships.

✅ Develop and oversee educational and value-led content across key themes.

✅ Deliver full-funnel marketing that guides audiences from awareness to action.

✅ Generate qualified leads across target audiences including landlords, investors, and social housing providers.

✅ Lead a small in-house content team, fostering a fast-paced, feedback-driven, and high-quality content production culture.

✅ Drive lead generation through Meta campaigns, social content, and email marketing.

✅ Optimize funnels via CRM platforms and internal communities.

✅ Deliver performance insights to improve CPL, CAC, engagement, and conversion rates.

✅ Maintain a consistent brand voice across LinkedIn, TikTok, Instagram, Facebook, and the website.

✅ Lead SEO and AI-driven discoverability strategies for organic growth.

✅ Oversee production of case studies, newsletters, guides, and webinars.

✅ Support development of thought leadership, investor communication, and public-facing media.

ASSUMPTION: This role requires a strong understanding of multi-channel marketing, CRM platforms, and social media management. The ideal candidate will be comfortable working with a team and driving results through data-driven insights.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5 years in full-funnel marketing, ideally in property, impact-led, or investment sectors

Required Skills:

• Strategic leadership and team management
• Full-funnel campaign execution and optimization
• CRM platform expertise (HubSpot or Go High Level)
• Meta advertising and social media management
• Strong analytical and reporting capabilities
• Creative instincts with a strong grasp of video-first platforms
• Fast learner with a collaborative and adaptable mindset

Preferred Skills:

• Experience in property, real estate, or social housing sectors
• Familiarity with UK property law or the Renters' Rights Bill
• Skills in video editing or digital asset creation
• Community or membership platform experience

ASSUMPTION: The ideal candidate will have a proven track record in full-funnel marketing and be comfortable working in a remote, fast-paced environment. Experience in the property sector is a plus but not required.

💰 Compensation & Benefits

Salary Range: R35,000 - R40,000 per month (negotiable)

Benefits:

• Remote work flexibility
• Opportunity to work for a purpose-led UK-based organization
• Chance to shape brand narratives and drive real-world impact

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in South Africa with 3-5 years of experience. Benefits may vary and are subject to the company's standard employee benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 11-50 employees (Small to Medium-sized Enterprise)

Founded: 2018

Company Description:

• Remote Recruitment operates as a full-service employment agency providing recruitment/staffing for UK-based companies
• Specializes in sourcing talent for marketing specialists, sales, and assistants/admin roles
• Handles the entire recruitment process, including background checks and contracts

Company Specialties:

• Recruitment
• Management
• Communication
• Business Administration

Company Website: https://linktr.ee/remote.recruitment

ASSUMPTION: Remote Recruitment is a UK-based company that focuses on providing recruitment services for various specialist fields. Their remote work policy allows for flexible work arrangements, making this an attractive opportunity for South African marketing professionals.

📊 Role Analysis

Career Level: Senior leadership role, ideal for a dynamic marketing professional ready to influence strategic decisions and lead from the front

Reporting Structure: Reports directly to the senior leadership team

Work Arrangement: Remote OK (fully remote)

Growth Opportunities:

• Potential to shape brand narratives and drive real-world impact in the property and social good sectors
• Chance to lead a small content team and foster a fast-paced, feedback-driven work environment
• Opportunity to collaborate with leadership and contribute to strategic decisions

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to shape brand narratives, lead a team, and contribute to strategic decisions.

🌍 Location & Work Environment

Office Type: Remote (fully remote)

Office Location(s): South Africa (remote)

Geographic Context:

• South Africa has a well-established tech industry and a growing remote work culture
• The time zone (GMT+2) allows for effective collaboration with UK-based leadership
• South Africa's diverse economy offers opportunities for marketing professionals across various sectors

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: The remote work environment offers flexibility and the opportunity to work from anywhere in South Africa. The time zone allows for effective collaboration with UK-based leadership and team members.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Behavioral and technical interviews
• Final round with senior leadership

Key Assessment Areas:

• Strategic thinking and leadership skills
• Full-funnel marketing expertise
• CRM platform proficiency
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare examples of your full-funnel marketing campaigns and their results
• Demonstrate your understanding of the property and social good sectors during the interview

ATS Keywords: Marketing Manager, Full-Funnel Marketing, Lead Generation, CRM Platforms, Meta Advertising, Video Editing, Content Strategy, SEO, Team Management, Strategic Leadership

ASSUMPTION: The application process for this role is likely to involve multiple interviews, focusing on strategic thinking, leadership skills, and full-funnel marketing expertise. Tailoring your application to highlight relevant experience and skills will increase your chances of success.

🛠️ Tools & Technologies

• HubSpot or Go High Level (CRM platforms)
• Meta advertising platform (Facebook Ads Manager)
• Video editing software (e.g., Adobe Premiere Pro, iMovie, or OpenShot)
• Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
• SEO tools (e.g., SEMrush, Ahrefs, or Moz)

ASSUMPTION: The ideal candidate will have experience with CRM platforms, Meta advertising, and video editing software. Familiarity with social media management tools and SEO tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Remote work flexibility
• Purpose-led mission
• Collaboration and teamwork

Work Style:

• Fast-paced and feedback-driven
• Data-driven decision-making
• Collaborative and adaptable

Self-Assessment Questions:

• Are you comfortable working remotely and managing a team in a virtual environment?
• Do you thrive in a fast-paced, feedback-driven work environment?
• Are you able to balance strategic thinking with hands-on execution?

ASSUMPTION: The ideal candidate will be comfortable working remotely, thrive in a fast-paced environment, and be able to balance strategic thinking with hands-on execution. Strong collaboration and adaptability skills are essential for success in this role.

⚠️ Potential Challenges

• Managing a remote team across different time zones
• Balancing strategic leadership with hands-on execution
• Adapting to a fast-paced, feedback-driven work environment
• Working with UK-based leadership and team members

ASSUMPTION: The remote work environment and fast-paced nature of the role may present challenges for some candidates. Strong communication, time management, and adaptability skills are essential for overcoming these challenges.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager position but focuses more on strategic leadership and team management
• Unlike other marketing roles, this position requires experience in full-funnel marketing and CRM platforms
• Career progression may involve moving into a more senior leadership role or specializing in a specific marketing discipline

ASSUMPTION: This role is similar to a Marketing Manager position but requires a unique combination of strategic leadership, hands-on execution, and team management skills. Career progression may involve moving into a more senior leadership role or specializing in a specific marketing discipline.

📝 Sample Projects

• Developing and executing a quarterly marketing strategy that aligns with broader business goals
• Managing a small in-house content team to produce high-quality, engaging content across multiple channels
• Optimizing funnels via CRM platforms and internal communities to improve CPL, CAC, engagement, and conversion rates

ASSUMPTION: The sample projects for this role involve strategic planning, team management, and data-driven optimization. Candidates should be prepared to discuss their experience with these types of projects during the interview process.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy?
• What are the key priorities for the first 90 days in this role?
• How does the company support the growth and development of its marketing team members?
• What is the company's approach to remote work and team management?
• How does the company measure the success of its marketing campaigns and initiatives?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and priorities. These questions are designed to help you better understand the role and the company's expectations for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your full-funnel marketing campaigns and their results
• Demonstrate your understanding of the property and social good sectors during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.