📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: WorkForge
🔹 Location: Kansas City, MO, USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing marketing campaigns across various channels
- Managing website content and optimization using AI tools
- Growing social media presence and engagement
- Collaborating with cross-functional teams to drive demand and boost brand awareness
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on data-driven decision making and a strong attention to detail.
📋 Key Responsibilities
✅ Events & Trade Shows: Help plan and run trade shows and events, build pre- and post-show campaigns, maintain brand consistency, and track event performance.
✅ Website Content & Optimization: Keep the website fresh and user-friendly, use AI tools to improve UX, and coordinate updates with internal teams and vendors.
✅ Social Media & Content: Own the content calendar, create engaging posts, grow reach and engagement, and use data to improve performance.
✅ Campaigns & Collaboration: Help execute email newsletters, support content creation, and partner with designers and SMEs to get things done.
ASSUMPTION: This role involves a mix of strategic planning and tactical execution, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-6 years of experience in B2B marketing, preferably in industrial, HR tech, or L&D sectors
Required Skills:
- Proven experience with B2B marketing campaigns
- Strong attention to detail and solid writing skills
- Proficiency with tools such as HubSpot, WordPress, Google Analytics, and paid media platforms
- Experience using AI tools for content or marketing analysis (a plus)
- Proactive mindset, dependability, and good feedback management skills
Preferred Skills:
- Experience with event planning and trade shows
- Familiarity with marketing automation tools
ASSUMPTION: Candidates with a strong portfolio showcasing their marketing skills and experience will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Manager with 4-6 years of experience in the Kansas City area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
Working Hours: Full-time (40 hours per week), with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: WorkForge is a venture capital and private equity firm focused on investing in and supporting growth businesses with patient capital.
Company Size: Small (11-50 employees) - This size offers a more intimate work environment with closer collaboration among teams.
Founded: The BERKS Group was founded by the Berks family, who continue to operate the business today.
Company Description:
- Family-operated business with a mission to invest in and support growth businesses
- Focus on high value manufacturing, education technology, technology infrastructure, and food & agribusiness
- Seeking to partner with quality brands led by talented management teams who have a vision for growth
Company Specialties:
- Venture capital and private equity investments
- Growth capital and buyouts
- Industry-specific focus on manufacturing, education technology, and food & agribusiness
Company Website: www.berksgroup.com
ASSUMPTION: WorkForge's small size and family-operated nature may result in a more personal and collaborative work environment, with a strong emphasis on relationships and long-term growth.
📊 Role Analysis
Career Level: Mid-Senior level - This role offers an opportunity to take on significant responsibility and make a substantial impact on the company's marketing efforts.
Reporting Structure: The Marketing Manager will report directly to the Head of Marketing or a similar role and may oversee junior marketing team members or external vendors.
Work Arrangement: On-site, with some flexibility for remote work - This arrangement allows for close collaboration with the team while offering some flexibility for work-life balance.
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing team
- Opportunity to work closely with senior leadership and gain exposure to various aspects of the business
- Possibility to contribute to the company's growth and expansion into new markets
ASSUMPTION: Given WorkForge's focus on growth businesses, there may be opportunities for the Marketing Manager to work on multiple projects and campaigns simultaneously, fostering professional growth and development.
🌍 Location & Work Environment
Office Type: On-site - The Marketing Manager will work primarily from WorkForge's headquarters in Kansas City, Missouri.
Office Location(s): 4920 Main St, Suite 900, Kansas City, Missouri 64112, US
Geographic Context:
- Kansas City, Missouri, is a mid-sized city with a cost of living lower than many other major metropolitan areas in the United States
- The city offers a diverse range of cultural attractions, including museums, theaters, and music venues
- Kansas City is known for its vibrant food and drink scene, with a particular focus on barbecue and craft beer
Work Schedule: Full-time (40 hours per week), with some flexibility for remote work - The Marketing Manager will be expected to work standard business hours, with some flexibility for remote work as needed.
ASSUMPTION: Kansas City's lower cost of living and diverse cultural scene may make it an attractive location for candidates seeking a balance between affordability and urban amenities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the Head of Marketing or a similar role
- Final interview with senior leadership or the hiring manager
Key Assessment Areas:
- Marketing strategy and campaign development
- Website management and optimization skills
- Social media and content creation abilities
- Event planning and trade show experience
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your B2B marketing experience and relevant skills
- Include specific examples of successful marketing campaigns you've executed and the results you achieved
- Prepare questions that demonstrate your understanding of WorkForge's business and marketing goals
ATS Keywords: B2B marketing, event planning, website optimization, social media management, email marketing, Google Analytics, HubSpot, WordPress, AI tools, attention to detail, team collaboration, proactive mindset, dependability, feedback management, creative thinking
ASSUMPTION: WorkForge's small size and family-operated nature may result in a more personal and conversational interview process, with a strong emphasis on cultural fit and long-term potential.
🛠️ Tools & Technologies
- HubSpot
- WordPress
- Google Analytics
- Paid media platforms (e.g., LinkedIn Ads, Google Ads)
- AI tools for content and marketing analysis (e.g., Frase, MarketMuse)
ASSUMPTION: The Marketing Manager should be comfortable learning and adapting to new tools and technologies as needed to optimize marketing efforts and improve performance.
👔 Cultural Fit Considerations
Company Values:
- Patient capital - Investing in long-term growth and success
- Collaboration - Working together to achieve shared goals
- Integrity - Upholding ethical standards and acting with honesty and transparency
Work Style:
- Proactive and dependable - Taking initiative and following through on commitments
- Creative and analytical - Balancing innovative ideas with data-driven decision making
- Collaborative - Working effectively with cross-functional teams to achieve shared objectives
Self-Assessment Questions:
- How do you balance creative and analytical thinking in your marketing approach?
- Can you provide an example of a successful marketing campaign you've executed, and how you measured its impact?
- How do you handle feedback and make revisions to your work based on input from others?
ASSUMPTION: WorkForge's small size and family-operated nature may result in a strong emphasis on cultural fit, with a preference for candidates who align with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple projects and campaigns simultaneously, requiring strong organizational skills and time management
- Working in a small, closely-knit team environment, which may require adaptability and flexibility
- Balancing creative and analytical thinking, with a strong focus on data-driven decision making
- Keeping up with the latest marketing trends and technologies, requiring continuous learning and adaptation
ASSUMPTION: The Marketing Manager should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and demands.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on event planning and trade shows, in addition to digital marketing and content creation
- WorkForge's focus on growth businesses may result in a more entrepreneurial and fast-paced work environment compared to larger, more established companies
- Candidates with experience in venture capital or private equity firms may find the company culture and work environment to be familiar and comfortable
ASSUMPTION: This role may be well-suited for candidates with a background in event planning or trade shows, as well as those with experience in fast-paced, entrepreneurial environments.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for an upcoming trade show, including pre- and post-show campaigns
- Conducting a content audit and optimization of the company website using AI tools to improve user experience and search engine rankings
- Creating and implementing a social media content calendar that aligns with the company's brand and marketing objectives, and tracking engagement and performance metrics
ASSUMPTION: These sample projects are designed to showcase the Marketing Manager's ability to plan, execute, and optimize marketing campaigns across various channels and platforms.
❓ Key Questions to Ask During Interview
- How does the marketing team collaborate with other departments, such as sales and product, to achieve shared objectives?
- Can you describe the company's approach to marketing and branding, and how this role fits into that strategy?
- What are the most significant challenges facing the marketing team in the coming months, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: These interview questions are designed to help the Marketing Manager better understand the company's marketing strategy, team dynamics, and commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your B2B marketing experience and relevant skills
- Prepare questions that demonstrate your understanding of WorkForge's business and marketing goals
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
