Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Doowii

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multi-channel marketing campaigns to drive customer acquisition and retention
• Collaborating with internal teams to create high-value content for educators
• Planning and managing Doowii’s presence at EdTech conferences and events
• Supporting go-to-market efforts with EdTech partners through co-marketing campaigns and sales enablement assets
• Analyzing campaign performance and optimizing marketing spend based on insights
• Translating technical concepts into benefits-focused messaging for K-12 and higher ed audiences
• Managing lead funnels and designing nurture flows to convert interest into action

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on driving results through strategic marketing campaigns.

📋 Key Responsibilities

✅ Develop and execute multi-channel marketing campaigns to drive customer acquisition and retention

✅ Collaborate with internal teams to create and distribute high-value content for educators

✅ Plan and manage Doowii’s presence at EdTech conferences, trade shows, and regional events

✅ Support go-to-market efforts with EdTech partners through co-marketing campaigns and sales enablement assets

✅ Define KPIs and track campaign performance, using insights to improve ROI and optimize marketing spend

✅ Translate technical concepts into benefits-focused messaging that resonates with K-12 and higher ed audiences

✅ Manage lead funnels using Attio or similar tools, designing nurture flows and email campaigns to convert interest into action

ASSUMPTION: This role involves a mix of strategy and hands-on execution, requiring strong project management and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of experience in B2B marketing, ideally in EdTech, SaaS, or data/analytics

Required Skills:

• Strong storytelling, writing, and content creation skills
• Experience managing integrated marketing campaigns with measurable results
• Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
• Creative mindset with analytical rigor—comfortable with both strategy and hands-on execution
• Excellent project management and communication skills
• Passion for education and making a difference through data

Preferred Skills:

• Experience with Attio or similar tools
• Fluency in Spanish or another language relevant to the K-12 and higher ed markets

ASSUMPTION: Candidates with experience in EdTech or SaaS marketing may have an advantage in understanding the target audience and market landscape.

💰 Compensation & Benefits

Salary Range: $80,000 - $100,000 per year (Based on industry standards for a Marketing Manager with 3-5 years of experience in the EdTech industry)

Benefits:

• Competitive compensation
• New-hire equity grant
• Open PTO policy & company holidays
• Medical, dental, and vision benefits for you and your family
• A mission-driven culture and community
• Goal-setting, regular performance reviews, career-focused conversations, and internal trainings
• Remote-work eligible

Working Hours: Full-time, with flexible hours and a focus on results and performance

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level in the EdTech industry. Actual compensation may vary based on factors such as skills, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: EdTech, focusing on data analytics and reporting for educators

Company Size: Early-stage startup, with a growing team and a mission-driven culture

Founded: 2023

Company Description:

• Doowii is a data platform for educators, delivering meaningful insights by re-imagining analytics
• The company aims to empower educators to effectively use data and analytics to realize the full potential of each student
• Doowii is motivated by a shared mission to help every educator realize the full potential of each student by empowering them to effectively use data and analytics

Company Specialties:

• Data analytics and reporting for educators
• EdTech software development
• Partnerships and integrations with other EdTech platforms

Company Website: doowii.io

ASSUMPTION: Doowii is a young, growing company with a strong focus on its mission and a commitment to supporting educators through data-driven insights.

📊 Role Analysis

Career Level: Mid-level marketing role, with opportunities for growth and impact

Reporting Structure: This role reports directly to the CEO and works closely with the product and sales teams

Work Arrangement: Remote OK, with a flexible work schedule and a focus on results and performance

Growth Opportunities:

• As Doowii grows, there may be opportunities for the Marketing Manager to take on additional responsibilities or leadership roles
• The Marketing Manager will have the opportunity to shape the company’s marketing strategy and make a significant impact on its success
• This role provides exposure to various aspects of marketing, allowing for professional growth and development

ASSUMPTION: The Marketing Manager will have the opportunity to grow with the company and make a significant impact on its success through strategic marketing initiatives.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location

Office Location(s): United States (Remote)

Geographic Context:

• The United States has a diverse education landscape, with a wide range of schools and districts adopting EdTech solutions
• The remote work arrangement allows for flexibility and the ability to work from anywhere within the United States
• The United States is home to numerous EdTech conferences and events, providing opportunities for networking and collaboration

Work Schedule: Full-time, with flexible hours and a focus on results and performance

ASSUMPTION: The remote work arrangement allows for greater flexibility and work-life balance, while still providing opportunities for collaboration and professional development.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the CEO to discuss marketing strategy, campaign ideas, and alignment with company values
• Skills assessment or case study to evaluate marketing skills and problem-solving abilities
• Final interview with the CEO to discuss the role, company culture, and next steps

Key Assessment Areas:

• Marketing strategy and campaign development
• Content creation and storytelling skills
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your experience in B2B marketing, EdTech, or SaaS, and your passion for education
• Prepare examples of successful marketing campaigns you’ve executed, focusing on results and ROI
• Demonstrate your understanding of the EdTech market and Doowii’s mission through thoughtful questions and insights

ATS Keywords: B2B marketing, EdTech, SaaS, campaign management, content creation, data analytics, educator-focused, marketing strategy, ROI

ASSUMPTION: The interview process for this role will focus on assessing the candidate’s marketing skills, strategic thinking, and alignment with Doowii’s mission and values.

🛠️ Tools & Technologies

• Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• SEO and content marketing tools (e.g., SEMrush, Ahrefs)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Attio or similar tools for lead management

ASSUMPTION: The Marketing Manager will be expected to have experience with marketing automation and CRM platforms, as well as a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: We are passionate about empowering educators to use data and analytics to improve student outcomes
• Innovative: We constantly seek new ways to re-imagine analytics and deliver meaningful insights
• Collaborative: We work closely with our partners and each other to achieve our goals

Work Style:

• Results-oriented: We focus on driving measurable results and ROI for our marketing efforts
• Data-driven: We use data and analytics to inform our strategies and make decisions
• Adaptable: We embrace change and are always looking for new ways to improve and grow

Self-Assessment Questions:

• Do you share Doowii’s passion for empowering educators through data and analytics?
• Are you comfortable working in a fast-paced, startup environment with a focus on results and performance?
• Do you thrive in a collaborative work environment and enjoy working closely with cross-functional teams?

ASSUMPTION: Doowii values candidates who are passionate about its mission, results-oriented, data-driven, and adaptable, with a strong desire to collaborate and make an impact.

⚠️ Potential Challenges

• The EdTech market is competitive, with many established and emerging players
• The role requires a strong understanding of the K-12 and higher ed markets, as well as the unique needs and challenges of educators
• The Marketing Manager must be able to balance strategic thinking with hands-on execution, often wearing multiple hats
• The remote work arrangement may present challenges in terms of communication and collaboration, requiring strong project management skills

ASSUMPTION: The Marketing Manager must be able to navigate a competitive market, understand the unique needs of educators, and balance strategic thinking with hands-on execution in a remote work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on data analytics and a deep understanding of the EdTech market
• While the role involves many aspects of marketing, it also requires a strong analytical mindset and a willingness to dive into data to inform strategies
• This role provides an opportunity to make a significant impact on a growing company and shape its marketing strategy

ASSUMPTION: This role is unique in its focus on data analytics and the EdTech market, requiring a candidate with a strong analytical mindset and a deep understanding of the industry.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new feature or product
• Creating a content marketing strategy to establish Doowii as a thought leader in the EdTech industry
• Managing Doowii’s presence at a major EdTech conference, including logistics, collateral, and lead capture strategies

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they may work on in this role, highlighting the strategic and hands-on nature of the position.

❓ Key Questions to Ask During Interview

• Can you describe the company’s marketing strategy and how this role fits into it?
• How does Doowii differentiate itself from other EdTech platforms in the market?
• What are the biggest challenges facing the EdTech industry, and how does Doowii address them?
• How does Doowii support the professional growth and development of its employees?
• What is the company’s approach to work-life balance and remote work?

ASSUMPTION: These questions are designed to help candidates better understand Doowii’s marketing strategy, its unique value proposition, and the company culture, as well as the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in B2B marketing, EdTech, or SaaS, and your passion for education
• Prepare examples of successful marketing campaigns you’ve executed, focusing on results and ROI
• Demonstrate your understanding of the EdTech market and Doowii’s mission through thoughtful questions and insights
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.