Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Independent Food Company

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: Full-Time

🔹 Category: Food and Beverage Services

🔹 Date Posted: July 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies to position the company favorably in its target markets.
• Managing public relations, advertising, and maintaining stakeholder communication.
• Exposing the company to a broad, representative, and sustainable client base at local, national, and international levels.
• Ensuring effective public relations and promoting goodwill between the company and its entire target markets.
• Controlling the budget allocated for the marketing and promotional functions.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage projects effectively. The ideal candidate will have a creative outlook and proficiency in budget management.

📋 Key Responsibilities

✅ Design and implement appropriate marketing strategies to ensure the effective strategic positioning and viability of the company.

✅ Increase the profile of the company through the development of a network of sponsors, stakeholders, and patrons.

✅ Ensure that all identified target markets and stakeholders of the company are kept abreast of the developments and other activities at the restaurants.

✅ Handle all press releases and the dissemination of information to the media.

✅ Ensure that all publications and brochures of the company meet high professional and quality standards according to the company visual identity guide.

✅ Manage the advertising function in such a way that all advertisements are effective and reflect a positive image of the company.

✅ Develop and maintain an effective and comprehensive database.

✅ Develop and manage effective direct marketing campaigns to identified target markets using either surface or electronic mailing means.

✅ Attend all events and promotions.

✅ Produce regular financial reports for the Creative Director.

✅ Effectively supervise the work of all subordinates.

✅ Handle all disciplinary matters and grievances of staff reporting to him/her.

ASSUMPTION: This role involves a wide range of responsibilities, requiring the candidate to be adaptable, organized, and able to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing

Experience: At least 3 years’ experience as a Marketing Manager, with UAE/GCC experience preferred

Required Skills:

• Strong analytical and project management skills
• Confident and dynamic personality
• Strong creative outlook
• Ability to think creatively and innovatively
• Budget management skills and proficiency
• Professional judgment and discretion
• Excellent communication skills

Preferred Skills:

• Experience in the hospitality industry
• Fluency in Arabic

ASSUMPTION: Candidates with relevant industry experience and language skills may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: AED 25,000 - 35,000 per month (Based on experience and industry standards for the UAE)

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement plan
• Employee discounts

Working Hours: Full-time (40 hours per week), with flexible hours and the need to work evenings and weekends as required

ASSUMPTION: The salary range is an estimate based on industry standards for the UAE. Benefits may vary based on the company's current policies.

📌 Applicant Insights

🔍 Company Context

Industry: The Independent Food Company operates in the competitive food and beverage services industry, with a focus on unique, home-grown food concepts that bring people together.

Company Size: With 1,001-5,000 employees, the company is large enough to offer diverse opportunities but still maintains a family-like atmosphere.

Founded: The company was founded in 2009 and has since grown to include multiple concepts under its umbrella, such as Switch, SALT, Parker’s, Grind, Somewhere, and Public.

Company Description:

• The Independent Food Company is driven to create unique home-grown food concepts that bring people together.
• The company is a UAE/KSA-based hospitality company with multiple concepts under its umbrella.
• The company values creativity, independence, and inspiring its customers.

Company Specialties:

• Unique home-grown food concepts
• Hospitality services
• Event management

Company Website: https://www.indpt.com/

ASSUMPTION: The company's focus on creativity and independence may appeal to candidates who value autonomy and innovation in their work environment.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and development within the company.

Reporting Structure: The Marketing Manager reports directly to the Creative Director and oversees the work of subordinates.

Work Arrangement: This role requires on-site work, with flexible hours and the need to work evenings and weekends as required.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expanding the company's portfolio of concepts
• Gaining experience in event management and hospitality services

ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to gain experience in various aspects of the hospitality industry.

🌍 Location & Work Environment

Office Type: The company's headquarters is located in Dubai, TECOM, with additional locations in Riyadh, SA, and Alkhobar, SA.

Office Location(s): Basha Heights, Tameem House, Dubai, TECOM, AE

Geographic Context:

• The UAE has a thriving food and beverage industry, with a diverse population and a strong focus on hospitality and tourism.
• Dubai, in particular, is a global hub for business and tourism, offering a multicultural environment and numerous networking opportunities.
• The company's location in TECOM places it near other businesses and attractions, making it an ideal base for a marketing professional.

Work Schedule: Full-time (40 hours per week), with flexible hours and the need to work evenings and weekends as required

ASSUMPTION: The company's location in Dubai offers a vibrant and dynamic work environment, with ample opportunities for networking and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the Creative Director

Key Assessment Areas:

• Marketing strategy development and implementation
• Project management skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've managed
• Research the company and its concepts to demonstrate your enthusiasm and understanding of their brand
• Prepare questions about the role, the company, or the industry to ask during the interview

ATS Keywords: Marketing strategy, project management, public relations, advertising, stakeholder communication, budget management, event management, hospitality services

ASSUMPTION: The application process may vary depending on the specific needs of the company and the hiring manager. Candidates should be prepared to demonstrate their marketing expertise and cultural fit throughout the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Hootsuite)
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Google Analytics

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current systems and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Independence
• Inspiration

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and proactive

Self-Assessment Questions:

• How do you approach creative problem-solving in marketing campaigns?
• Can you describe a time when you had to adapt your marketing strategy to accommodate changes in the market or company priorities?
• How do you ensure that your marketing efforts align with the company's overall brand and values?

ASSUMPTION: Candidates who can demonstrate a strong alignment with the company's values and a compatible work style may be more likely to succeed in this role.

⚠️ Potential Challenges

• The competitive nature of the food and beverage industry may require constant innovation and adaptation to maintain market share.
• The role may involve working evenings and weekends, which could impact work-life balance.
• The company's rapid growth may present challenges in terms of managing multiple projects and stakeholders simultaneously.
• The multicultural environment of Dubai may require candidates to be comfortable working with diverse teams and customers.

ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and competitive work environment.

📈 Similar Roles Comparison

• Marketing Manager (Hospitality Industry) vs. Marketing Manager (Corporate): The hospitality industry requires a more dynamic and customer-focused approach to marketing, with a greater emphasis on event management and customer experience.
• Marketing Manager (UAE) vs. Marketing Manager (Other Regions): The UAE market has unique cultural and regulatory considerations that may impact marketing strategies and tactics.
• Marketing Manager (Mid-Level) vs. Marketing Director/Senior Marketing Manager: This role offers opportunities for career growth and development within the company, with the potential to progress to a senior marketing role.

ASSUMPTION: Candidates should research similar roles in the hospitality industry and the UAE to better understand the unique requirements and challenges of this position.

📝 Sample Projects

• Developing and implementing a marketing campaign to launch a new restaurant concept
• Managing a team to create and execute a successful event, such as a grand opening or anniversary celebration
• Analyzing market data to identify trends and opportunities for growth and expansion

ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities associated with this role. Candidates should be prepared to discuss their relevant experience and how it applies to these projects during the interview process.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall growth strategy?
• What are the most significant challenges facing the marketing department currently, and how can this role address them?
• How does the company support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the company approach work-life balance, particularly for roles that may require working evenings and weekends?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the opportunities for growth and development. Candidates should tailor their questions to the specific needs and priorities of the company and the hiring manager.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant marketing experience and skills
• Prepare a cover letter that demonstrates your enthusiasm for the role and the company
• Prepare examples of successful marketing campaigns or projects you've managed
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.