📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: CPM (through Jobs for Humanity)
🔹 Location: Leeds, United Kingdom
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Thame, UK preferred, but flexible)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to drive user acquisition and engagement on the app
- Collaborating with cross-functional teams to ensure brand consistency and effective communication
- Conducting user research to inform product development and engagement plans
- Managing marketing budgets and tracking costs and returns by campaign
- Organizing and managing events and external shows
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Partner with the Head of Strategy, Engagement, and Operations to set marketing objectives and design the annual marketing plan
✅ Deliver measurable marketing initiatives aimed at achieving engagement and acquisition targets for users on the app
✅ Develop a comprehensive communication plan to boost brand awareness and collaborate with third-party agencies and internal stakeholders to ensure high visibility
✅ Conduct research into user behaviour and sentiment, providing actionable feedback to inform product development and engagement plans
✅ Manage annual marketing budgets, tracking costs and returns by campaign
✅ Assist with the organization and management of events and external shows
✅ Create collateral to support the growth of retail media
ASSUMPTION: This role requires a proactive approach, with the ability to adapt to a fast-paced environment and make data-driven decisions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (2-5 years) in marketing, with a focus on user acquisition and engagement
Required Skills:
- Excellent analytical skills and ability to turn data into actionable insights
- Strong budgeting and forecasting skills
- Proactive, adaptable, and a can-do attitude
- Excellent communication and interpersonal skills
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with the retail industry
ASSUMPTION: Candidates with experience in user-centric marketing strategies and a strong understanding of data analysis will be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: Up to £47,500 basic salary per annum (pro-rata), depending on experience
Benefits:
- Annual bonus of up to 10% (STCP)
- Comprehensive private healthcare (covering pre-existing medical conditions, with the option to add family and spouse at a subsidised cost)
- Generous holiday package (26 days plus bank holidays, extending by one day each year of service up to 31 days)
- Flexible work-life balance (option to buy and sell holiday days)
- Generous pension plan
- Corporate social responsibility initiatives (dedicated days for giving back to the community through charitable activities)
- Life assurance (4X)
Working Hours: Full-time, with flexible hybrid working arrangement
ASSUMPTION: The salary range provided is based on industry standards for a Marketing Manager role with 2-5 years of experience in the UK.
📌 Applicant Insights
🔍 Company Context
Industry: Non-profit Organizations (specifically, job placement and diversity, equity, and inclusion services)
Company Size: Small (11-50 employees)
Founded: 2020
Company Description:
- Jobs for Humanity connects historically underrepresented talent to welcoming employers across the globe
- They combine cutting-edge recruiting technology with expert D&I consultation to make inclusive hiring seamless, scalable, and sustainable
- Through their partnership with CPM, they are currently hiring for a Marketing Manager role
Company Specialties:
- Job hunting
- Diversity, equity, and inclusion
- Coaching and training
- Events
Company Website: www.jobsforhumanity.com
ASSUMPTION: Jobs for Humanity's partnership with CPM for this role suggests a focus on supporting underrepresented talent in the retail industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Strategy, Engagement, and Operations
Work Arrangement: Hybrid (with a preference for Thame, UK, but flexible)
Growth Opportunities:
- Potential to shape and grow the *shopt brand as the company scales and evolves
- Opportunities for professional development and training through Jobs for Humanity's commitment to employee growth
ASSUMPTION: This role offers the opportunity to make a significant impact on the growth and success of the *shopt brand and app.
🌍 Location & Work Environment
Office Type: Hybrid (with a preference for Thame, UK)
Office Location(s): Thame, UK (with flexibility for remote work)
Geographic Context:
- Leeds, UK: A vibrant city with a rich history and a thriving cultural scene
- Thame, UK: A picturesque market town located in Oxfordshire, offering a mix of urban and rural living
Work Schedule: Full-time, with flexible hours and the opportunity for remote work
ASSUMPTION: The hybrid work arrangement allows for a balance between in-person collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's mission
- Prepare examples of marketing campaigns you've led or contributed to, focusing on user acquisition and engagement
- Be ready to discuss your approach to data-driven decision-making and user research
ATS Keywords: Marketing strategy, user acquisition, user engagement, data analysis, brand consistency, event management, marketing budget, cross-functional collaboration
ASSUMPTION: Jobs for Humanity and CPM prioritize a thorough and inclusive interview process to ensure the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Inclusive: Jobs for Humanity is committed to connecting underrepresented talent to welcoming employers
- Expert: They combine cutting-edge technology with expert D&I consultation to make inclusive hiring seamless, scalable, and sustainable
- Collaborative: They work closely with employers to ensure a successful and inclusive hiring process
Work Style:
- Data-driven: Candidates should be comfortable working with data and using it to inform marketing strategies
- Adaptable: The role requires the ability to thrive in a fast-paced environment and adapt to changing priorities
- Collaborative: Strong communication and interpersonal skills are essential for working effectively with cross-functional teams
Self-Assessment Questions:
- How do you approach user research and incorporating user feedback into marketing strategies?
- Can you describe a time when you had to adapt to a significant change in priorities or direction? How did you handle it?
- How do you ensure effective communication and collaboration with cross-functional teams?
ASSUMPTION: Jobs for Humanity and CPM value candidates who are aligned with their mission and committed to their values.
⚠️ Potential Challenges
- Managing marketing budgets and tracking costs and returns by campaign may require strong organizational skills and attention to detail
- Working with third-party agencies and internal stakeholders may present challenges in terms of communication and collaboration
- The fast-paced nature of the role may require the ability to manage multiple projects and deadlines simultaneously
- The hybrid work arrangement may present challenges in terms of balancing in-person collaboration and remote work
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to time management.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on user acquisition and engagement on an app, rather than broader brand awareness or product marketing
- While the role is based in the UK, the company's global focus and commitment to diversity, equity, and inclusion may present unique opportunities for international collaboration and learning
- As a mid-level role, this position offers the opportunity for professional growth and development, with the potential to take on more responsibility and leadership as the company and app grow
ASSUMPTION: This role offers a unique blend of marketing strategy, data analysis, and user-centric decision-making, making it an attractive opportunity for candidates with a strong background in user acquisition and engagement.
📝 Sample Projects
- Developing and implementing a targeted marketing campaign to drive user acquisition and engagement on the app
- Conducting user research to inform product development and engagement plans, and presenting findings to cross-functional teams
- Managing the organization and execution of an external event or trade show, ensuring high visibility and brand consistency
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the app and the company?
- Can you describe the team structure and how this role will collaborate with other departments?
- How does CPM support the growth and development of its employees, particularly in marketing roles?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company approach work-life balance, particularly for hybrid roles like this one?
ASSUMPTION: These questions demonstrate a proactive approach to understanding the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements, with a focus on user acquisition and engagement
- Write a cover letter that demonstrates your understanding of the role and your fit with the company's mission and values
- Prepare examples of marketing campaigns you've led or contributed to, focusing on user acquisition and engagement
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
