A

Marketing Manager

Abbott
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager

πŸ”Ή Company: Abbott

πŸ”Ή Location: China - Remote

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-07-16

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote Solely

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic planning and execution of marketing campaigns to drive product leadership
  • Cross-functional collaboration with sales, CRM education, and other departments
  • Budget management and allocation for promotional activities
  • Market trend analysis and competitive landscape monitoring
  • Product in-servicing, training, and support for customers

ASSUMPTION: This role requires a balance of strategic thinking, tactical execution, and strong interpersonal skills to succeed in a dynamic, cross-functional environment.

πŸ“‹ Key Responsibilities

βœ… Develop and implement strategic marketing plans and new product launch plans

βœ… Maintain high knowledge of product portfolio and competitor landscape

βœ… Lead open, consistent, and clear communications between Marketing and Sales

βœ… Assist CRM Education Department in product in-servicing, training, and support

βœ… Build strong working relationships with the sales force

βœ… Keep up to date with government and industry trends related to product portfolio

βœ… Build short and long-term sales models based on market understanding

βœ… Effectively manage promotional budget to deliver strategic marketing plans and sales objectives

βœ… Organize and lead sales conferences related to product portfolio

βœ… Partner with the sales force in the preparation and submission of tenders

βœ… Identify ways to improve the effectiveness of the marketing and wider organization

βœ… Ensure maintenance of company property/assets

βœ… Execute job and division responsibilities according to applicable Abbott Standard Operating Procedures

βœ… Perform other related functions and responsibilities as directed by Manager

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration, requiring strong organizational skills and the ability to manage multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 3-4 years of solid Sales/Marketing experience in the medical devices or related field, with proven 2-3 years of marketing experience

Required Skills:

  • Analytical Thinking / Problem Solving
  • Creativity and Innovation
  • Oral Communication / Presentation
  • Planning & Organizing
  • Strategic Business Focus

Preferred Skills:

  • Fluency in Mandarin Chinese
  • Experience with CRM software (e.g., Salesforce, Microsoft Dynamics)

ASSUMPTION: Fluency in Mandarin Chinese and experience with CRM software would be beneficial but not required for this role.

πŸ’° Compensation & Benefits

Salary Range: The base pay for this position is not specified. According to industry standards, the salary range for a Marketing Manager in China with 3-5 years of experience typically falls between Β₯350,000 - Β₯500,000 per year.

Benefits:

  • Health, dental, and vision insurance
  • Retirement savings plan with company match
  • Employee stock purchase plan
  • Tuition assistance
  • Employee assistance program
  • Paid time off (vacation, sick, and holidays)

Working Hours: Standard work hours are Monday through Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break. This role may require occasional overtime or work on weekends, depending on business needs.

ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on factors such as the candidate's experience, skills, and the company's performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Abbott operates in the healthcare industry, focusing on medical devices, diagnostics, nutrition, and branded generic pharmaceuticals.

Company Size: Abbott is a large organization with over 10,000 employees, providing ample opportunities for collaboration and growth.

Founded: Abbott was founded in 1888 and has since grown into a global healthcare leader.

Company Description:

  • Abbott is a global healthcare leader that helps people live more fully at all stages of life.
  • The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines.
  • Abbott serves people in more than 160 countries, with a diverse workforce of over 114,000 colleagues.

Company Specialties:

  • Nutrition
  • Diagnostics
  • Medical Devices
  • and Branded Generic Pharmaceuticals

Company Website: www.abbott.com

ASSUMPTION: Abbott's global presence and diverse product portfolio offer opportunities for career growth and exposure to various aspects of the healthcare industry.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Marketing Manager reports directly to the Marketing Director and may oversee junior marketing team members or marketing coordinators.

Work Arrangement: This role is remote solely, allowing for flexibility and work-life balance.

Growth Opportunities:

  • Advancement to a senior marketing role or marketing director position
  • Expansion into other business units or product portfolios within Abbott
  • Development of leadership and management skills through team oversight and mentorship

ASSUMPTION: With Abbott's diverse product portfolio and global presence, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Remote work environment, with no physical office required for this role.

Office Location(s): China - Remote

Geographic Context:

  • China is the world's most populous country, with a rapidly growing healthcare market.
  • The remote work arrangement allows for flexibility and work-life balance, with no commuting time required.
  • China's time zone (CST, UTC +8) may require some overlap with other global teams for effective communication and collaboration.

Work Schedule: Standard work hours are Monday through Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break. This role may require occasional overtime or work on weekends, depending on business needs.

ASSUMPTION: The remote work arrangement may require strong self-motivation, time management, and communication skills to succeed in a virtual environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-depth behavioral and technical interviews with cross-functional stakeholders
  • Final interview with the marketing director or another senior leader
  • Background check and offer extension

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Cross-functional collaboration and communication abilities
  • Budget management and allocation skills
  • Market trend analysis and competitive landscape understanding

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing experience, achievements, and skills.
  • Prepare examples of marketing campaigns you've managed, their outcomes, and any lessons learned.
  • Research Abbott's product portfolio and be prepared to discuss how you would approach marketing specific products or services.

ATS Keywords: Marketing Manager, Strategic Planning, Cross-Functional Collaboration, Budget Management, Product Marketing, Medical Devices, Abbott

ASSUMPTION: Abbott's application process may vary depending on the specific role and location, but generally, it involves multiple interviews and assessments to ensure the best fit for both the candidate and the organization.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • CRM software (e.g., Salesforce, Microsoft Dynamics)
  • Marketing automation tools (e.g., Marketo, HubSpot)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is expected for this role, but specific software proficiency can be developed through training and on-the-job learning.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Quality
  • Responsibility
  • Innovation
  • Performance

Work Style:

  • Collaborative and cross-functional
  • Data-driven and analytical
  • Adaptable and responsive to change
  • Results-oriented and focused on delivering impact

Self-Assessment Questions:

  • Do you thrive in a collaborative, cross-functional environment?
  • Are you comfortable working with data and using it to inform decision-making?
  • Can you adapt to change and pivot strategies as needed?
  • Do you have a proven track record of delivering results and driving impact?

ASSUMPTION: Abbott's company culture values collaboration, innovation, and a focus on delivering high-quality products and services to improve patients' lives.

⚠️ Potential Challenges

  • Managing multiple priorities and deadlines in a dynamic, cross-functional environment
  • Adapting to changes in market trends, competitive landscape, or business priorities
  • Working effectively in a remote, virtual team environment
  • Balancing strategic thinking with tactical execution and day-to-day responsibilities

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on effective communication and collaboration.

πŸ“ˆ Similar Roles Comparison

  • Marketing Manager (Medical Devices) vs. Marketing Manager (Consumer Goods): The former focuses on B2B marketing, while the latter is more consumer-facing.
  • Marketing Manager (Abbott) vs. Marketing Manager (Competitor): Abbott's focus on medical devices and diagnostics may differ from competitors' product portfolios.
  • Marketing Manager vs. Product Manager: While both roles involve strategic planning and execution, the Marketing Manager focuses more on external communications and market positioning, while the Product Manager is more internally focused on product development and lifecycle management.

ASSUMPTION: This role may differ from similar marketing roles in other industries or organizations, requiring a strong understanding of the medical devices market and Abbott's product portfolio.

πŸ“ Sample Projects

  • Develop and execute a go-to-market strategy for a new medical device product launch
  • Conduct market research and competitive analysis to inform strategic marketing planning
  • Create and manage a promotional budget to maximize ROI and achieve sales objectives
  • Lead a cross-functional team in organizing and executing a sales conference for a specific product portfolio

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Marketing Manager role at Abbott.

❓ Key Questions to Ask During Interview

  • Can you describe the marketing team's structure and how this role fits within it?
  • How does Abbott support the professional development and growth of its marketing team members?
  • What are the most significant challenges facing the product portfolio I would be responsible for, and how has the team addressed them in the past?
  • How does Abbott measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
  • What is the expected timeline for onboarding and ramping up in this role?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the team, and the company, while also gathering valuable information to inform their decision-making process.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the provided link
  • Tailor your resume and cover letter to highlight relevant marketing experience, achievements, and skills
  • Prepare examples of marketing campaigns you've managed, their outcomes, and any lessons learned
  • Research Abbott's product portfolio and be prepared to discuss how you would approach marketing specific products or services
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.