📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Visa
🔹 Location: Makati City, Makati, Philippines
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 26, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving consumer and client marketing activities for Visa in the Philippines
- Collaborating with cross-functional teams and regional marketing teams to execute key programs
- Managing marketing budget and ensuring adherence to Visa's financial policies
- Tracking local market reporting and ROI, with an 'assess, test, and refine' approach
ASSUMPTION: This role requires a high level of strategic thinking, project management, and analytical skills to successfully manage marketing activities and drive business growth.
📋 Key Responsibilities
✅ Deliver Marketing VAS revenue target for Visa clients and lead key client marketing programs
✅ Work with and support the Head of Country Marketing in strategic development and execution of key consumer marketing programs
✅ Collaborate with key issuers to ensure Visa's fair share in earned media channels
✅ Manage Philippines' marketing budget and ensure adherence to Visa's financial policies
✅ Drive local market reporting and ROI tracking with an 'assess, test, and refine' approach
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management to achieve marketing objectives and drive business growth.
🎯 Required Qualifications
Education: Bachelor's degree preferably in Business Management / Marketing or equivalent
Experience: Minimum 8 years of proven experience in related consumer and client marketing management, preferably in the Financial, Payments, Technology, or FMCG industry
Required Skills:
- Proven experience in consumer and client marketing management
- Strong project management skills and analytical thinking
- Strong presentation, interpersonal, and communication skills
- High learning agility
- Proven ability to work with clients across existing and new partners
- Ability to operate effectively in a challenging, fast-paced environment
Preferred Skills:
- Experience working in complex, cross-functional projects/teams
- Passion for Visa's business and technology innovation
ASSUMPTION: Candidates with a strong background in marketing management, particularly in the financial or payments industry, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: Industry standard for a Marketing Manager role with 10+ years of experience in the Philippines is PHP 2,500,000 - PHP 3,500,000 per year. This estimate is based on market research and may vary depending on the candidate's skills and experience.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and holidays
- Employee discounts on Visa products and services
Working Hours: Full-time position with a hybrid work arrangement. Expectation of days in office will be confirmed by the Hiring Manager.
ASSUMPTION: Visa offers competitive compensation and benefits packages for their employees, with a focus on work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Visa operates in the global payments technology industry, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
Company Size: Visa is a large corporation with over 10,000 employees worldwide. This size allows for ample opportunities for growth and career development.
Founded: Visa was founded in 1958 and has since grown to become a world leader in digital payments.
Company Description:
- Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities
- The company's mission is to uplift everyone, everywhere by being the best way to pay and be paid
- Visa offers a wide range of products and services, including credit, debit, and prepaid cards, as well as digital wallet solutions
Company Specialties:
- Global payments technology
- Digital payments innovation
- Cross-border transactions
- Cybersecurity and fraud prevention
Company Website: Visa Careers
ASSUMPTION: Visa's large size and global presence offer numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is a mid-level management position, reporting directly to the Head of Country Marketing.
Reporting Structure: The Marketing Manager will report to the Head of Country Marketing and collaborate with cross-functional teams and regional marketing teams to execute key programs.
Work Arrangement: This is a hybrid position, with an expectation of days in office to be confirmed by the Hiring Manager.
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Chance to gain experience in a global organization and learn from industry experts
ASSUMPTION: This role offers numerous opportunities for professional growth and development within Visa's marketing department.
🌍 Location & Work Environment
Office Type: Visa's Makati City office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 900 Metro Center Blvd, Foster City, California, US (Global Headquarters); 12301 Research Blvd, Austin, TX 78759, US; 1004 NW 65th Ave, Miami, FL 33126, US; 1 Market St, San Francisco, CA 94105, US; 900 Metro Center Blvd, Foster City, CA 94404, US
Geographic Context:
- Makati City is the financial hub of the Philippines, offering a vibrant and dynamic work environment
- The city is known for its bustling business district, upscale shopping centers, and diverse dining options
- Makati City is well-connected by public transportation, making it easily accessible from other parts of Metro Manila
Work Schedule: Full-time position with a hybrid work arrangement, allowing for a balance between office and remote work.
ASSUMPTION: Visa's Makati City office provides a modern and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and other stakeholders
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Project management and execution
- Analytical and problem-solving skills
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing management experience and relevant skills
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research Visa's marketing strategies and be ready to discuss how you can contribute to their success
ATS Keywords: Marketing Management, Project Management, Analytical Thinking, Consumer Marketing, Client Marketing, Budget Management, ROI Tracking, Cross-Functional Collaboration, Agency Management, Creative Development, Client Management, Learning Agility
ASSUMPTION: Visa's interview process is designed to assess candidates' marketing management skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management software (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Visa uses industry-standard marketing and project management tools to streamline workflows and optimize marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Inclusive
- Integrity
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Agile and adaptable
- Results-oriented and accountable
Self-Assessment Questions:
- Do you have a proven track record of driving marketing success in a fast-paced environment?
- Are you comfortable working collaboratively with cross-functional teams to achieve shared goals?
- Do you thrive in a data-driven and analytical work environment?
ASSUMPTION: Visa values candidates who align with their customer-centric and innovative culture, as well as those who can thrive in a collaborative and data-driven work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Adapting to a fast-paced and ever-changing marketing landscape
- Balancing strategic planning with hands-on execution
- Working effectively in a hybrid work environment
ASSUMPTION: This role presents unique challenges that require strong project management, communication, and adaptability skills to succeed.
📈 Similar Roles Comparison
- Unlike other marketing management roles, this position focuses on both consumer and client marketing, requiring a broad skill set and strategic mindset
- Visa's global presence and industry leadership offer unparalleled opportunities for career growth and development
- This role is part of a larger marketing team, providing opportunities for collaboration and learning from experienced professionals
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing management positions in other organizations.
📝 Sample Projects
- Developing and executing a social media campaign to increase Visa's brand awareness among young adults in the Philippines
- Collaborating with key issuers to create targeted marketing materials that drive Visa card adoption and usage
- Conducting market research to identify trends and opportunities in the Philippine payments landscape and developing strategies to capitalize on them
ASSUMPTION: These sample projects illustrate the diverse and strategic nature of the Marketing Manager role at Visa.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the key priorities for this role in the first 90 days?
- How does Visa support the professional development and growth of its marketing managers?
- What is the company's approach to measuring and optimizing marketing ROI?
- How does Visa foster a culture of innovation and collaboration within its marketing department?
ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, team dynamics, and Visa's marketing strategies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing management experience and relevant skills
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research Visa's marketing strategies and be ready to discuss how you can contribute to their success
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
