📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: RBC
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading event marketing initiatives to enhance brand presence
- Managing social media channels and campaigns
- Analyzing marketing campaign performance using tools like Google Analytics
- Collaborating with various teams to ensure effective marketing strategies
- Planning and executing events, including presence at conferences, partner events, and community meetups
ASSUMPTION: This role requires a strong understanding of both event management and digital marketing, with a focus on social media and analytics.
📋 Key Responsibilities
✅ Plan and execute events, including setup, attendee logistics, and post-event analysis to create innovative and memorable experiences that boost brand awareness, drive audience engagement, and complement recruitment efforts.
✅ Develop and implement compelling social media marketing campaigns aligned with organizational and program goals.
✅ Monitor and analyze marketing campaign performance using tools like Google Analytics and LinkedIn Campaign Manager; provide actionable insights for optimization, and prepare consolidated reporting.
✅ Manage the development of marketing assets, including copywriting and collaboration with designers and other stakeholders to ensure high-quality and consistent messaging and branding.
✅ Manage ad-hoc requests and projects, providing general marketing support across the team.
✅ Work cross-functionally with subject matter experts and technical teams across RBC Borealis and RBC.
ASSUMPION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field.
Experience: 2-3 years of relevant experience in social media marketing, event marketing, and/or communications.
Required Skills:
- Excellent written and verbal communication skills
- Proven track record of executing a content and/or brand strategy
- Experience working in social media campaign execution, digital marketing, and/or analytics
- Event marketing experience, with ownership over an events calendar from strategy through to execution
- Proficiency in marketing platforms, including Google Analytics and LinkedIn Campaign Manager
- Strong interpersonal skills, team player, and relationship builder
- Excellent organizational and time-management skills with the ability to manage multiple campaigns and evolving priorities simultaneously
Preferred Skills:
- Demonstrable understanding of technology topics and trends, specifically data and AI
- Experience and/or familiarity with financial services
- Experience in fintech or startups
- Familiarity with email marketing tools (e.g., Mailchimp)
- Knowledge of SEO principles and content management systems like WordPress
ASSUMPION: Candidates should have a strong background in both event marketing and digital marketing, with a focus on social media and analytics.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for a Marketing Manager with 2-5 years of experience in Toronto)
Benefits:
- Bonuses
- Flexible Benefits
- Competitive Compensation
- Commissions
- Stock Options
Working Hours: 37.5 hours per week, with flexibility for event and campaign needs
ASSUMPTION: The salary range is based on industry standards for a Marketing Manager with 2-5 years of experience in Toronto. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Banking and Financial Services
Company Size: 10,001+ employees (Large Enterprise)
Founded: 1864 (As Royal Bank of Canada)
Company Description:
- Royal Bank of Canada (RBC) is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance.
- RBC Borealis, an RBC Institute for Research, is a curiosity-driven research center dedicated to achieving state-of-the-art advancements in machine learning.
- RBC supports a broad range of community initiatives through donations, community investments, and employee volunteer activities.
Company Specialties:
- Banking
- Investment Banking
- Wealth Management
- Insurance
- Retirement & Investment Services
Company Website: www.rbc.com
ASSUMPTION: RBC is a large, established financial institution with a diverse range of products and services. As a result, this role may offer opportunities for career growth and development within the broader organization.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing at RBC Borealis.
Work Arrangement: Hybrid (2-3 days on-site per week, with flexibility for event and campaign needs)
Growth Opportunities:
- Potential career progression to Senior Marketing Manager or similar roles within RBC Borealis or the broader RBC organization.
- Opportunities to work on high-impact projects and collaborate with cross-functional teams.
- Access to professional development and training opportunities through RBC's learning and development programs.
ASSUMPTION: This role offers growth opportunities within the organization, as well as the chance to work on high-impact projects and develop professionally.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): 777 Bay St, Th 27, Toronto, Ontario, Canada
Geographic Context:
- Toronto is the capital city of the province of Ontario, with a population of over 2.9 million people.
- The Greater Toronto Area (GTA) is the most populous metropolitan area in Canada, with a diverse and multicultural population.
- The city is known for its vibrant arts and culture scene, as well as its robust financial industry.
Work Schedule: Monday to Friday, with flexibility for event and campaign needs
ASSUMPTION: The work environment at RBC Borealis is modern and collaborative, with a focus on innovation and creativity. The location in Toronto offers access to a wide range of cultural and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the RBC careers portal
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and a member of the HR team
- Final round interview with the Head of Marketing at RBC Borealis
- Background check and offer extension
Key Assessment Areas:
- Event planning and management skills
- Social media marketing and analytics expertise
- Communication and presentation skills
- Problem-solving and strategic thinking
- Cultural fit and alignment with RBC's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your event planning, marketing, and problem-solving skills.
- Research RBC Borealis and the broader RBC organization to demonstrate your understanding of the company and its mission.
- Prepare questions to ask the interviewer about the role, the team, and the organization to showcase your interest and initiative.
ATS Keywords: Marketing Manager, Event Planning, Social Media Marketing, Digital Marketing, Google Analytics, LinkedIn Campaign Manager, Brand Management, Marketing Campaigns, Marketing Strategy, Marketing Analytics
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews to stand out from other candidates.
🛠️ Tools & Technologies
- Marketing platforms: Google Analytics, LinkedIn Campaign Manager
- Social media management tools: Hootsuite, Buffer, or similar
- Event planning and management software: Cvent, Eventbrite, or similar
- Content creation and management tools: WordPress, Adobe Creative Suite, or similar
- Project management software: Asana, Trello, or similar
ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Service
- Trust
- Putting Clients First
- Respect and Inclusion
- Integrity
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do your personal values align with RBC's core values?
- Describe a time when you had to adapt to a significant change in plans or priorities. How did you handle it, and what was the outcome?
- Can you provide an example of a successful marketing campaign you've executed, and how you measured its impact?
ASSUMPTION: Cultural fit is essential for success in this role, as it requires strong collaboration, adaptability, and a results-driven mindset.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, with tight deadlines
- Balancing event planning and execution with day-to-day marketing tasks
- Keeping up with the latest trends and best practices in social media marketing and analytics
- Working in a large, matrixed organization with multiple stakeholders and competing priorities
- Adapting to changes in the marketing landscape and shifting customer preferences
ASSUMPTION: This role presents both operational and strategic challenges that require strong project management, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position places a greater emphasis on event planning and management, as well as social media marketing and analytics.
- In the broader financial services industry, this role may offer more exposure to cutting-edge technology and innovation, given RBC Borealis' focus on AI and machine learning research.
- Career progression in this role may lead to opportunities in either marketing or research-focused paths within the organization.
ASSUMPTION: This role offers a unique blend of marketing and technology-focused responsibilities, with opportunities for career growth in either direction.
📝 Sample Projects
- Planning and executing a successful conference or event, including logistics, speaker management, and post-event analysis
- Developing and implementing a social media marketing campaign that drives engagement and brand awareness among target audiences
- Analyzing marketing campaign performance data to optimize strategies and improve future campaigns
- Managing the development of marketing assets, including copywriting and collaboration with designers and other stakeholders to ensure high-quality and consistent messaging and branding
ASSUMPTION: These sample projects reflect the diverse range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within RBC Borealis' marketing department?
- How does this role fit into the broader marketing strategy for RBC Borealis and the RBC organization?
- What are the most significant challenges facing the marketing team currently, and how can this role help address them?
- How does the organization support the professional development and growth of its marketing employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and helps you make an informed decision about your fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the RBC Careers Portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the ATS keywords provided
- Prepare for behavioral and situational interview questions that focus on your event planning, marketing, and problem-solving skills
- Research RBC Borealis and the broader RBC organization to demonstrate your understanding of the company and its mission
- Prepare questions to ask the interviewer about the role, the team, and the organization to showcase your interest and initiative
- Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
