Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: First Circle

🔹 Location: Manila, Metro Manila, Philippines

🔹 Job Type: Hybrid (2 days per week in BGC office)

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving customer acquisition and enhancing marketing channels for First Circle's expanding suite of SME-focused financial products.
• Developing and executing multi-channel marketing campaigns, from ideation to results.
• Building and growing key marketing channels such as direct mail, influencer partnerships, and social media.
• Ensuring high standards of brand consistency across all marketing materials and customer touchpoints.
• Collaborating with cross-functional teams (Brand, Product, Sales) to align marketing initiatives with business objectives.

ASSUMPTION: This role requires a strong focus on data-driven decision-making and continuous improvement to maximize ROI and drive business growth.

📋 Key Responsibilities

✅ Develop and execute multi-channel marketing campaigns to reach business owners with life-changing financial products.

✅ Design compelling marketing materials to support customer acquisition across multiple products.

✅ Build and grow key marketing channels such as direct mail, influencer partnerships, and social media.

✅ Analyze campaign performance and improve ROI through data-driven insights and testing.

✅ Ensure high standards of brand consistency across all marketing materials.

✅ Ensure complex concepts are clearly communicated to the target audience in a simple and engaging way.

✅ Stay ahead of market trends and competitors, refining messaging and marketing strategies accordingly.

✅ Utilize SEO to optimize website content, improve search rankings, and drive organic traffic for increased brand visibility and customer acquisition.

✅ Strategize, create, and schedule engaging social media content to enhance brand awareness, drive audience engagement, and support business objectives.

ASSUMPTION: This role may involve occasional weekend work or late-night hours to meet campaign deadlines or attend industry events.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3+ years of experience in marketing, ideally with expertise marketing to businesses and/or financial products.

Required Skills:

• Proven track record of delivering stand-out marketing campaigns from ideation to results.
• Results-oriented approach with a focus on driving measurable impact, comfortable using analytics to guide decisions and optimize campaigns.
• Creative with strong storytelling and copywriting skills, with the ability to simplify complex financial concepts.
• Experience managing social media, influencer partnerships, or direct marketing campaigns.
• Growth mindset and adaptability—excited to take on challenges in a fast-paced environment.

Preferred Skills:

• Familiarity with SEO best practices and tools.
• Experience with marketing automation platforms and CRM systems.
• Bilingual or multilingual skills (Tagalog and English).

ASSUMPTION: Proficiency in English is required for this role, as it is the primary language used in the workplace and for communication with clients.

💰 Compensation & Benefits

Salary Range: PHP 600,000 - PHP 800,000 per year (Based on experience and industry standards for mid-level marketing roles in the Philippines)

Benefits:

• HMO coverage from day one
• Free catered lunches
• MacBook Air provided
• Monthly fitness allowance
• Transportation & accommodation allowance
• Regular performance-contingent salary increases and bonus scheme for company growth

Working Hours: Full-time (40 hours per week) with flexible hours and the option to work remotely 3 days a week

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in the Philippines. Actual compensation may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. First Circle is a fast-growing fintech company specializing in smart banking solutions for small and medium-sized enterprises (SMEs).

Company Size: 51-200 employees. As a mid-sized company, First Circle offers a supportive and collaborative work environment with ample opportunities for growth and learning.

Founded: 2015. First Circle was founded by an ex-Morgan Stanley and ex-Bridgewater Associates management team, bringing extensive financial expertise to the company.

Company Description:

• First Circle offers SME financing and is building smart banking solutions for businesses.
• The company is a trusted partner of the Philippine government and is the official Finance Partner of the Department of Trade and Industry (DTI).
• First Circle is also a pioneer data provider to the Credit Information Corporation (CIC) and the first FinTech company to be licensed by the Securities and Exchange Commission (SEC) in the Philippines.

Company Specialties:

• Financial Services
• Technology
• Purchase Order Financing
• Invoice Financing

Company Website: http://www.firstcircle.ph

ASSUMPTION: First Circle's focus on innovation, technology, and data-driven decision-making creates a dynamic and fast-paced work environment.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for experienced marketing professionals looking to apply their skills in a fast-growing fintech environment.

Reporting Structure: The Marketing Manager will report directly to the Chief Marketing Officer (CMO) and collaborate with cross-functional teams, including Brand, Product, and Sales.

Work Arrangement: Hybrid. The role requires working on-site 2 days per week at the BGC office and remotely for the remaining 3 days.

Growth Opportunities:

• As First Circle continues to expand its product offerings and customer base, there will be opportunities for the Marketing Manager to grow within the marketing department or explore other areas of the business.
• The company's focus on employee development and training provides ample opportunities for professional growth and skill-building.

ASSUMPTION: The Marketing Manager will be expected to take on additional responsibilities as the company grows and evolves, requiring adaptability and a willingness to learn new skills.

🌍 Location & Work Environment

Office Type: Hybrid. The role requires working on-site 2 days per week at the BGC office and remotely for the remaining 3 days.

Office Location(s): Taguig, Metro Manila

Geographic Context:

• The Philippines is experiencing significant economic growth, with a strong focus on financial technology and innovation.
• Manila, the capital city, is a bustling metropolis with a vibrant business environment and a diverse cultural scene.
• The cost of living in Manila is generally lower than in other major Southeast Asian cities, offering a high quality of life at an affordable cost.

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely 3 days a week

ASSUMPTION: The hybrid work arrangement allows for a better work-life balance while still fostering collaboration and team-building among employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and skills-based interviews
• Final round interview with the CMO
• Background check and offer extension

Key Assessment Areas:

• Marketing campaign strategy and execution
• Data-driven decision-making and analytics
• Communication and storytelling skills
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Be prepared to discuss your approach to marketing campaigns, data analysis, and communication strategies.
• Demonstrate your understanding of First Circle's business model and target market.
• Showcase your creativity and problem-solving skills through relevant examples and case studies.

ATS Keywords: Marketing, Customer Acquisition, Campaign Management, Data Analysis, SEO, Social Media Management, Influencer Partnerships, Copywriting, Brand Consistency, Project Management, Storytelling, Financial Products, Growth Mindset, Adaptability, Engagement, Market Trends

ASSUMPTION: First Circle uses an Applicant Tracking System (ATS) to screen and manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• SEO tools (e.g., SEMrush, Ahrefs)
• Social media management tools (e.g., Hootsuite, Buffer)
• Design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Familiarity with these tools is not required but may be an advantage. First Circle will provide training and support to help the Marketing Manager develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Customer-centricity
• Continuous learning

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and resilient
• Results-focused and accountable
• Creative and innovative

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable using data and analytics to inform your marketing strategies?
• Do you enjoy collaborating with cross-functional teams to achieve common goals?
• Are you able to adapt to changing priorities and workloads?
• Do you have a strong sense of accountability and a results-driven mindset?
• Are you able to simplify complex financial concepts and communicate them effectively to a non-expert audience?

ASSUMPTION: First Circle values employees who are passionate about their work, committed to continuous learning, and dedicated to driving business growth through innovative marketing strategies.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the fintech industry may require the Marketing Manager to adapt quickly to changing priorities and workloads.
• The role may involve occasional weekend work or late-night hours to meet campaign deadlines or attend industry events.
• The Marketing Manager may need to manage multiple projects simultaneously, requiring strong organizational skills and time management.
• The competitive nature of the financial services industry may present challenges in driving customer acquisition and market share.

ASSUMPTION: These challenges can be overcome through strong communication, collaboration, and adaptability, as well as a commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this position requires a stronger focus on data-driven decision-making and continuous improvement to maximize ROI and drive business growth.
• In the fintech industry, marketing roles often involve a greater emphasis on digital marketing channels and a stronger focus on customer acquisition and retention.
• Career progression in marketing roles at First Circle may involve moving into more senior positions within the marketing department or exploring other areas of the business, such as product management or business development.

ASSUMPTION: The unique aspects of this role and the fintech industry require a marketing professional with a strong skill set in data analysis, digital marketing, and customer acquisition strategies.

📝 Sample Projects

• Develop and execute a multi-channel marketing campaign to launch a new financial product for SMEs, targeting business owners aged 25-45.
• Conduct market research and analyze customer data to identify trends and opportunities for customer segmentation and targeted marketing campaigns.
• Collaborate with the product team to create compelling marketing materials that simplify complex financial concepts and drive customer engagement.

ASSUMPTION: These sample projects illustrate the range of responsibilities and the collaborative nature of the Marketing Manager role at First Circle.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into that strategy?
• How does the marketing team collaborate with other departments, such as product and sales, to achieve common goals?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• What opportunities are there for professional growth and development within the marketing department or the company as a whole?
• How does First Circle support work-life balance for its employees?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, using the ATS keywords provided.
• Prepare examples of your marketing campaign strategies, data analysis, and communication skills for the interview.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.