Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Hilltop Residential Management LLC

🔹 Location: Houston, TX

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing plans to enhance brand visibility and drive leasing success
• Leading, mentoring, and managing a team of Marketing Coordinators and a Marketing Associate
• Overseeing digital marketing efforts, including website management, SEO strategies, and online advertising
• Analyzing marketing performance metrics and providing data-driven recommendations
• Collaborating with onsite teams and other departments to ensure effective marketing strategies

ASSUMPTION: This role requires a balance of strategic thinking, team leadership, and hands-on digital marketing skills. The ideal candidate will have experience in multifamily real estate or a related industry.

📋 Key Responsibilities

✅ Develop and execute strategic marketing plans that align with business goals and drive brand awareness

✅ Lead, mentor, and manage a team of Marketing Coordinators and a Marketing Associate, ensuring effective collaboration and professional development

✅ Oversee all digital marketing efforts, including website management, SEO strategies, and online advertising to maximize lead generation and engagement

✅ Manage and enhance the company's online reputation by overseeing review responses, reputation management tools, and engagement strategies

✅ Analyze marketing performance metrics and provide data-driven recommendations to optimize campaigns and initiatives

✅ Lead marketing efforts related to property acquisitions and dispositions, ensuring seamless transitions and communication

✅ Oversee the development and execution of creative marketing collateral, property photography, and branding materials to maintain consistency across all properties

✅ Manage the planning and execution of social media strategies, ensuring a consistent and engaging presence across platforms

✅ Develop and implement training programs and resources for onsite teams, including tutorial videos and marketing best practice guides

✅ Evaluate and implement new marketing technologies, tools, and partnerships to enhance efficiency and effectiveness

ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on execution. The ideal candidate will be comfortable wearing multiple hats and adapting to changing priorities.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field

Experience: 5+ years of experience in a marketing role, with at least 2+ years in a managerial capacity. Multifamily industry experience strongly preferred.

Required Skills:

• Strong leadership and team management skills, with the ability to mentor and develop employees
• Exceptional project management skills and attention to detail
• Proven experience with digital marketing, social media management, and online advertising strategies
• Demonstrated ability to analyze marketing data and make data-driven decisions
• Excellent written and oral communication skills
• Proficiency in MS Office Suite (Outlook, Word, Excel)
• Strong knowledge of Adobe Creative Suite, Canva, and similar design tools
• Experience working with CRM and marketing platforms such as Knock, RealPage, and Jonah
• Knowledge of various social media platforms, including Facebook, Instagram, LinkedIn, and Twitter, from a business perspective
• Ability to work collaboratively across departments and manage multiple projects simultaneously

Preferred Skills:

• Experience with multifamily real estate or a related industry
• Fluency in Spanish

ASSUMPTION: Given the multifaceted nature of this role, candidates should possess a strong blend of leadership, analytical, and creative skills. Industry-specific experience is a plus but not required.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year. This estimate is based on market research for marketing manager roles in the multifamily real estate industry in Houston, TX.

Benefits:

• Competitive Pay
• 401k with Company Match
• Comprehensive Medical, Dental and Vision Plans
• Paid Life Insurance
• Employee Referral Program
• Short and Long Term Disability
• Personal Time Off
• Employee Rent Discount Program

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM. Some flexibility may be required based on project demands and team needs.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Hilltop Residential is a vertically integrated multifamily real estate investment and management company, operating in major markets across Texas, Florida, Tennessee, North Carolina, and Georgia.

Company Size: Hilltop Residential has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Hilltop Residential was founded in 2017 and has since grown to own and manage over $2 billion of multifamily assets.

Company Description:

• Hilltop Residential is dedicated to creating an unforgettable experience not only as a great place to live but also as a great place to work
• The company has been recognized as a Great Place to Work and a Top Workplace by the Houston Chronicle
• Hilltop Residential offers a vibrant culture and rapid growth opportunities for employees

Company Specialties:

• Multifamily real estate investment and management
• Property acquisitions and dispositions
• Marketing and branding
• Onsite team training and development

Company Website: http://www.livehilltop.com

ASSUMPTION: Hilltop Residential's focus on employee experience and company culture makes it an attractive place to work, particularly for those interested in the multifamily real estate industry.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and development within the marketing department and the company as a whole.

Reporting Structure: The Marketing Manager will report directly to the Managing Director of HR and Marketing and oversee a team of two Marketing Coordinators and one Marketing Associate.

Work Arrangement: This role is on-site, with the primary office location in Houston, TX. Some flexibility may be available for remote work, depending on the candidate's qualifications and the company's needs.

Growth Opportunities:

• As Hilltop Residential continues to grow, there may be opportunities for the Marketing Manager to expand their team or take on additional responsibilities
• The company's focus on employee development may provide opportunities for professional growth and advancement
• Given the company's rapid growth, there may be opportunities for the Marketing Manager to play a key role in shaping the department's future

ASSUMPTION: This role offers a unique opportunity for a marketing professional to make a significant impact on a growing company in the multifamily real estate industry.

🌍 Location & Work Environment

Office Type: Hilltop Residential's headquarters is a modern, professional office environment, providing a collaborative and engaging work space.

Office Location(s): 9651 Katy Fwy, Houston, TX 77024

Geographic Context:

• Houston, TX is the fourth most populous city in the United States, offering a diverse range of cultural, entertainment, and dining options
• The city has a humid subtropical climate, with mild winters and hot, humid summers
• Houston is known for its strong job market and economic growth, particularly in the energy, healthcare, and aerospace industries

Work Schedule: The work schedule for this role is typically Monday-Friday, 8:00 AM - 5:00 PM. Some flexibility may be required based on project demands and team needs.

ASSUMPTION: Houston, TX offers a dynamic and vibrant work environment, with a diverse range of cultural and professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the Managing Director of HR and Marketing
• Final interview with key stakeholders, including members of the marketing team and other department heads
• Job offer and onboarding

Key Assessment Areas:

• Marketing strategy and planning
• Team leadership and management skills
• Digital marketing and social media expertise
• Data analysis and reporting
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and digital marketing expertise
• Be prepared to discuss your approach to marketing strategy, team management, and data-driven decision-making
• Research Hilltop Residential's company culture and values to ensure a strong fit

ATS Keywords: Marketing strategy, team management, digital marketing, social media management, SEO, online advertising, brand management, reputation management, training development, project management, attention to detail, multifamily real estate, marketing manager

ASSUMPTION: Hilltop Residential's interview process is designed to assess candidates' marketing expertise, leadership skills, and cultural fit. Successful candidates will be able to demonstrate their ability to develop and execute strategic marketing plans, manage a team, and analyze marketing data.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Canva
• CRM and marketing platforms (Knock, RealPage, Jonah)
• Social media management tools (Hootsuite, Buffer, Sprout Social)
• SEO tools (Google Search Console, SEMrush, Ahrefs)
• Google Analytics
• Microsoft Office Suite (Outlook, Word, Excel)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Collaboration
• Accountability
• Innovation

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to changing priorities
• Committed to continuous learning and professional development

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented work environment?
• Are you comfortable managing a team and providing mentorship and guidance?
• Do you have a strong data-driven approach to marketing and decision-making?
• Are you adaptable and responsive to changing priorities and demands?
• Are you committed to continuous learning and professional development?

ASSUMPTION: Hilltop Residential values candidates who are a strong cultural fit, with a commitment to the company's values and a collaborative, data-driven work style.

⚠️ Potential Challenges

• Managing a team with varying levels of experience and expertise
• Balancing strategic planning with hands-on execution
• Adapting to the unique demands and priorities of the multifamily real estate industry
• Managing multiple projects and deadlines simultaneously
• Keeping up with the latest marketing trends and technologies

ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively, leveraging their leadership skills, marketing expertise, and adaptability.

📈 Similar Roles Comparison

• Unlike other marketing manager roles, this position requires a strong focus on digital marketing and social media management, as well as experience with multifamily real estate or a related industry
• This role offers a unique opportunity to shape the marketing department's future and make a significant impact on a growing company
• Career progression may include opportunities to expand the marketing team or take on additional responsibilities within the company

ASSUMPTION: This role offers a unique blend of strategic planning, team management, and hands-on execution, making it an attractive opportunity for marketing professionals looking to make a significant impact in the multifamily real estate industry.

📝 Sample Projects

• Developing and executing a comprehensive marketing plan for a new multifamily property acquisition
• Conducting a competitive analysis of the multifamily real estate market in a target city and developing a data-driven marketing strategy to differentiate Hilltop Residential's properties
• Creating and implementing a social media marketing campaign to increase brand awareness and generate leads for Hilltop Residential's properties

ASSUMPTION: These sample projects illustrate the strategic, team-oriented, and hands-on nature of the Marketing Manager role at Hilltop Residential.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department, and how can this role help address them?
• How does Hilltop Residential support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Hilltop Residential measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for this role to shape the future of the marketing department and make a significant impact on the company's growth?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's priorities, and their ability to make a significant impact in the marketing department.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and digital marketing expertise
• Prepare for your interview by researching Hilltop Residential's company culture and values, and developing thoughtful questions to ask your interviewers
• If selected for a final interview, be prepared to present a marketing plan or project that demonstrates your strategic thinking, team management, and hands-on execution skills
• Follow up with a thank-you note after your interview, expressing your appreciation for the opportunity to discuss the role and reiterating your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.